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Anti-counterfeit Packaging Market Research Report Information By Technology (Mass Encoding, RFID, Holograms, Forensic markers, Tampers Evidence, and Others), By End-use Industry (Pharmaceuticals, Food & Beverage, Automotive, Personal Care, Electrical & Electronics, Luxury Goods, and Others), and By Region (North America, Europe, Asia-Pacific, and the Rest of the World)‚ÄĒForecast till 2027

ID: MRFR/PNT/0719-HCR | 111 Pages | Author: Pradeep Nandi| April 2024

Global Anti-counterfeit Packaging Market Overview

The anti-counterfeit packaging market is projected to register a CAGR of 12.93% from 2020-2027. The  anti-counterfeit packaging market size is expected to reach approximately USD 231.87 billion by 2027. Anti-counterfeiting measures prevent product changes, copying, and low-quality duplicating. Counterfeiting is the term for the production and sale of items, bearing and packaging, without the owner's consent. Many anti-counterfeiting packaging solutions have been implemented to prevent the products from being copied and to deliver customers legitimately original products. Many technologies, such as barcodes, holograms, and RFIDs, have been used in anti-counterfeiting strategies.

COVID-19 Impact Analysis

The coronavirus pandemic severely impacted the packaging industry's supply chain, resulting in a shortage of raw materials, including plastic and labeling paper. Additionally, a minor decline in FMCG product demand was seen in the first quarter of 2020 due to individuals being afraid to touch the items' packaging for fear of contracting Covid. However, to combat the effects of Covid-19 and ensure the safety and high quality of their packaging materials while keeping an eye on the health and well-being of their employees, packaging companies and providers of authentication technology concentrated on developing solutions to communicate the benefits of anti-counterfeit packaging effectively.

Sept 2022: 3M (MMM) has established the new 3M Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by 3M.Since the beginning of the COVID-19 pandemic, 3M has worked closely with law enforcement and governments around the world to combat counterfeit 3M respirators and COVID-19-related fraud, including seizing more than 58 million counterfeit respirators, removing tens of thousands of fraudulent e-commerce offerings and suing wrongdoers to stop misleading schemes targeting frontline workers.August 2023: Diageo, a major beverage company, partnered with Avery Dennison, a packaging solutions provider, to launch a smart packaging solution for combating counterfeiting. This solution likely utilizes features like hidden tags or unique identifiers that can be verified by consumers.

Anti-counterfeit Packaging Market Dynamics

The need for packaging products from the food & beverage, personal care, and pharmaceutical industries is expected to fuel the expansion of the packaging industry and the market. The demand for anti-counterfeit packaging is also anticipated to rise significantly during the projected period as businesses and governments around the globe step up their efforts to combat counterfeiting activities to protect the brand's reputation and consumer health. Emerging economies are experiencing rapid growth in several important industries, including pharmaceuticals, apparel and clothing, food and beverage, and agriculture. It is a great environment for packaging companies to grow their businesses. Additionally, the covid pandemic saw a significant increase in the sales of pharmaceuticals and personal care items in these countries, which is anticipated to further increase the demand for anti-counterfeit packaging in the coming years.

Market Drivers

  • Increase in the number of counterfeit products

The increasing prevalence of fake goods ly, the growing importance of safety and security, and government measures to stop counterfeiting are the main drivers affecting the market. Businesses can safeguard their goods from being disguised as those of rival brands by using anti-counterfeit packaging. To avoid such incidents, upscale clothing companies, for example, imprint their logos onto their clothing. Numerous businesses require anti-counterfeit packaging. The packaging industry is very large, and as this tendency becomes more prevalent, the anti-counterfeit packaging industry is also growing. Consumers could find it challenging to tell if a product is genuine using standard packaging. Product duplication can be avoided by implementing packaging technology like holograms, RFID, and mass encoding.

Market Restraints:

  • High cost of production and investment

The market demand for counterfeit goods is fuelled largely by consumers' need for inexpensive goods. Government regularisation has forced the majority of businesses to adopt new anti-counterfeiting strategies. Due to the expense of producing new packaging technologies, many firms now engage in traditional counterfeiting practices. Additionally, investors frequently do not support the development of new technologies because they may result in a higher loss for the business.

Market Opportunities:

  • Growth in emerging economies

The market for anti-counterfeit packaging is seeing new prospects due to emerging economies like China and India. The demand for anti-counterfeit packaging will increase as urbanization, middle-class population growth, and rising disposable incomes combine. Internet sales have increased significantly in China and India. The number of goods carried and handled daily by the same number of people has made the globe more vulnerable to counterfeiting. Forgers and counterfeiters have weakened anti-counterfeit packaging products and made it easier to transport counterfeit goods. The packaging business has an excellent chance to build a foundation and expand its operations because important manufacturing sectors like agriculture, apparel and clothing, food and beverages, and pharmaceuticals have seen the most substantial growth in emerging countries.

Anti-counterfeit Packaging Market Segmentation

Technology Insights

The  anti-counterfeit packaging market segmentation, based on technology, is mass encoding, RFID, holograms, forensic markers, tampers evidence, and others. The  anti-counterfeit packaging market growth was prominently high under the mass encoding category in 2021. The product tracking solution offered by mass encoding technology through the numerous supply chain and logistics nodes is largely responsible for its market dominance.

End-use Industry Insights

The  anti-counterfeit packaging market segmentation, based on the end-use industry, is pharmaceuticals, food & beverage, automotive, personal care, electrical & electronics, luxury goods, and others. In 2021, the pharmaceuticals segment accounted for the largest market share of the  market. One of the factors influencing the growth in demand for anti-counterfeiting technologies in packaging is an increase in knowledge of anti-counterfeit packaging and human health & safety. The pharmaceutical industry's demand for anti-counterfeit packaging is anticipated to increase in Asia-Pacific. An effective supply chain is required because of the tight regulations against counterfeiting. Packaging firms have chosen anti-counterfeiting technology to save money and protect their brands due to the availability of cost-effective counterfeiting methods.

Global Anti-counterfeit Packaging Market Share, by Region, 2021 (%)Anti-counterfeit Packaging Market Share, by Region, 2021Anti-counterfeit Packaging Market Overview, By Region

By region, the  anti-counterfeit packaging market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific will exhibit the highest CAGR during the forecast period.

North America

North America dominated the market share in 2021. Government initiatives to combat the counterfeit market in the United States and Canada are the main drivers of the anti-counterfeit packaging industry in North America. Due to consumer demands for improved accessibility, product traceability is crucial. Regulations against counterfeiting have helped it increase its market share. Manufacturers are increasingly integrating more advanced technologies into machinery to make identifying and tracking items easier.


Asia-Pacific accounted for the fastest growth rate in the  market in 2021 since businesses always develop novel techniques to ensure product integrity and adhere to strict health and safety laws. For instance, many pharmaceutical companies produce their goods in China, which has led the nation to adopt a more proactive approach to protecting consumers from food and medical device fraud and fake medications. It suggests that it is more important than ever to be aware of product authenticity and anti-counterfeiting technologies like barcodes, holograms, labeling, and RFIDs (radio frequency identification).

Anti-counterfeit Packaging Market Competitive Landscape

Leading suppliers of anti-counterfeit packaging are emphasizing the geographic and product diversification of their operations. They provide counterfeit protection solutions pertinent to the targeted end-use industries. Additionally, producers are working to develop covert counterfeit packaging options for the healthcare sector that are difficult to spot on the product and package. In April 2022, to provide industrial producers with an automated solution for tape applications that require accuracy, repeatability, and high output, 3M and Innovative Automation Inc. recently announced their alliance. Industrial companies may employ 3M Tape in their assembly processes while increasing throughput, improving quality, reducing or repurposing manual labor, and reducing rework thanks to the RoboTape System for 3MTM Tape.Recent DevelopmentsMar. 21, 2023: The global value of counterfeit goods in 2022 was estimated to be around $3 trillion, with luxury goods accounting for a significant portion of it. In fact, luxury goods are some of the most counterfeited products, with handbags, watches, and jewelry is the most commonly counterfeited items say CXOToday

List of the Prominent Companies in the Anti-Counterfeit Packaging Market Includes:

3M Company, Advance Track & Trace, Agfa Graphics, AlpVision S.A., Ampacet Corporation, Applied DNA Science, Authentix, Inc., Avery Dennison Corporation, CCL Industries, SAVI Technology, Inc., SICPA Holdings SA, SML Group, Systech International, Trace link Inc., TruTag Technologies, Inc, Zebra Technologies Corporation, EDGYN, Eluceda, Intelligent Label Solutions, Micro tag Temed Ltd, SATO Holdings, Impinj, Inc., and DuPont, among others.

Scope of the  Anti-counterfeit Packaging Market Segmentation

Technology Outlook

  • Mass Encoding

  • RFID

  • Holograms

  • Forensic Markers

  • Tampers Evidence

  • Others

End-use Industry Outlook

  • Pharmaceuticals

  • Food & Beverage

  • Automotive

  • Personal Care

  • Electrical & Electronics

  • Luxury Goods

  • Others

Region Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East

    • Africa

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Anti-counterfeit Packaging Market Forecast & Size:

To identify and estimate the market size for the  anti-counterfeit packaging market report segmented by technology and end-use industry by value (in US dollars). Also, to understand the consumption/ demand created by consumers in the  anti-counterfeit packaging market forecast between 2022 and 2030

Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges in the  anti-counterfeit packaging market growth

Market Influencing Factors:

To find out the factors which are affecting the  anti-counterfeit packaging market size among consumers

Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the company's financial health in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Anti-counterfeit packaging providers

  • Research organizations and consulting companies

  • Anti-counterfeit packaging suppliers

  • Government bodies such as regulating authorities and policymakers

  • Organizations, associations, and alliances

  • Industry associations

  • Market research and consulting firms

Report Attribute/Metric Details
  Market Size   2027: USD 237.81 Billion
  CAGR   CAGR of 12.93% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Technology and End-use Industry
  Geographies Covered   North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
  Key Vendors   3M Company, Advance Track & Trace, Agfa Graphics, AlpVision S.A., Ampacet Corporation, Applied DNA Science, Authentix, Inc., Avery Dennison Corporation, CCL Industries, SAVI Technology, Inc., SICPA Holdings SA, SML Group, Systech International, Trace link Inc., TruTag Technologies, Inc, Zebra Technologies Corporation, EDGYN, Eluceda, Intelligent Label Solutions, Micro tag Temed Ltd, SATO Holdings, Impinj, Inc., and DuPont
  Key Market Opportunities   Growth in emerging economies
  Key Market Drivers   Increase in the number of counterfeit products

Frequently Asked Questions (FAQ) :

The  anti-counterfeit packaging market forecast period is 2020-2027

The market is expected to register a CAGR of ~12.93% over the next 10 years, according to  anti-counterfeit packaging market research.

Asia-Pacific is expected to register the highest CAGR during 2020-2027

North America held the largest share in 2021

The market size is expected to be USD 231.87 billion by 2027.

3M Company, Advance Track & Trace, Agfa Graphics, AlpVision S.A., Ampacet Corporation, Applied DNA Science, Authentix, Inc., Avery Dennison Corporation, CCL Industries, SAVI Technology, Inc., SICPA Holdings SA, SML Group, Systech International, Trace link Inc., and DuPont are the major companies operating in the market.

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