Anti-counterfeit packaging market Research Report - Forecast to 2030

Anti-Counterfeit Packaging Market by Technology (Barcode, Labels, RFID, Holograms), Usage Feature (Track & Trace, Tamper Evidence, Overt, Covert, Forensic Markers), End-Users and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast till 2030

ID: MRFR/PNT/0719-HCR | February 2021 | Region: Global | 111 pages

 Anti counterfeit packaging market Speak to Analyst Request a Free Sample

Anti-Counterfeit Packaging Market Overview


The CAGR for the anti-counterfeit packaging market is projected to be 12.93% from the six years from 2021 to 2027. The anti-counterfeit packaging market was worth USD 110.2 billion in 2020. It’s expected to be worth USD 231.87 billion in 2027.


People all over the world are becoming more aware of the harm that counterfeit or fake packaging can cause. Not only can it harm the integrity of the products that they have purchased, but it can also be used to fund and support terrorist organizations abroad.


A good with anti-counterfeit packaging has secured packaging.


COVID-19 analysis


COVID-19 has been the real challenge of the 21st century. Most people who get it recover with no problems. That said, the COVID-19 virus is not to be taken lightly. There are many reasons for this. The first is because it can make some of the people who get it very sick. COVID-19 has also resulted in more than a few deaths.


The virus can also be contracted a few months after the people who had it initially have made a complete recovery. This along with the fact that it can cause serious long-term health problems (more prone to strokes and heart attacks, and diabetes) made governments take it seriously early on.


Well, the companies in the anti-counterfeit packaging market suffered the opposite fate. More and more people were shopping online. They had to have something to do to keep themselves busy while being cooped up inside. Well, this increased the demand for anti-counterfeit packaging.


List of companies



  • Avery Dennison Corporation (US)

  • Atlantic Zeiser GmBH (Germany)

  • Du Pont De Nemours and Company

  • Savi Technology Inc.

  • SICPA Holding SA (Switzerland)

  • Authentix, Inc. (UK)

  • Zebra Technologies, Inc. (US)

  • Tracelink Inc. (US)

  • Applied DNA Sciences, Inc (US)

  • Impinj, Inc. (US)

  • Advanced Track and Trace (France)

  • 3M Company (US)

  • CCL Industries Inc. (Canada)


Market dynamics


Drivers


Customers want to make sure that their goods are packaged in the real thing in terms of packaging. This is one growth driver in the anti-counterfeit packaging industry. Other important growth factors include advances in technology, growing demand for legitimate packaging in the pharma industry, and government policies and initiatives that encourage usage of anti-counterfeit packaging much more often.


Opportunities


The increased growth in the anti-counterfeit packaging market has encouraged many companies to invest more in technologies that will produce more efficient and safer anti-counterfeit packaging. This will go a long way towards ensuring that people get their goods the way they were meant to be delivered. The food and pharma industries especially are benefitting from this.


Restraints


There is a major factor that’s holding growth back in the anti-counterfeit packaging industry. It’s a fact that most people around the world are still not aware of the need to use anti-counterfeit packaging and its many benefits. This is especially true in second and third-world nations. The retail sector is becoming more globalized. This will encourage greater usage of counterfeit packaging by smaller companies. It is another factor that’s holding growth back.


Challenges


It’s not always easy for customers to identify products with counterfeit packaging since the manufacturers are so clever. The companies in the anti-counterfeit packaging industry will have to devise better anti-counterfeit packaging if they want to continue to see a relatively high CAGR in the market.


Cumulative growth analysis


The CAGR for the anti-counterfeit packaging market is projected to be 12.93% from the six years from 2021 to 2027. The anti-counterfeit packaging market was worth USD 110.2 billion in 2020. It’s expected to be worth USD 231.87 billion in 2027.


Cumulative chain analysis


The food and pharma industries are really pushing the greater usage of anti-counterfeit packaging by educating the global masses on their benefits. This is expected to continue for the long term and keep the overall CAGR high.


Anti-counterfeit packaging can also help customers identify fake goods. This, along with the fact that companies in the anti-counterfeit packaging industry are investing in better technologies to make anti-counterfeit packaging with is expected to keep growth relatively high.


Segment overview


By end-user


The global anti-counterfeit packaging market can be grouped into the following sub-segments based on end-user:



  • Consumer goods

  • Healthcare

  • Apparel

  • Food and beverages

  • Automotive


By technology


The global anti-counterfeit packaging market can be grouped into the following sub-segments based on technology:



  • Labels

  • Hologram images

  • Bar codes

  • FRID

  • Others


The FRID sub-segment is expected to enjoy the greatest anti-counterfeit packaging market share for the time period that this report covers. There are two reasons for this. It’s very efficient and it does a great job of capturing the data that is in the tag. This assures the customer that the packaging has not been tampered with or counterfeited.


Useful features


The global anti-counterfeit packaging market can be grouped into the following sub-segments based on useful features:



  • Tamper evidence

  • Forensic markets

  • Overt

  • Track and trace

  • Covert

  • Others


This segment has the fastest CAGR because it’s very useful and because it has many interesting and useful applications.


Regional analysis


The global anti-counterfeit packaging industry can be divided into the following regions:



  • North America

  • Asia-Pacific

  • The European Union

  • The rest of the world


The European Union and the North American regions had some of the highest CAGRs in the world in 2016. Manufacturing, and especially smart manufacturing, picked up in these two regions. This spurred the demand for anti-counterfeit packaging. The United States of America and Canada were two nations that saw healthy growth in their respective anti-counterfeit packaging markets.


The European Union and North America are also leading the world in terms of developing anti-packaging options that are good for the environment and are sustainable. This is also propelling growth in these two major global regions.


Consumers in these parts of the world are increasingly conscious and concerned about the state of their natural environments. They like to buy products that they know are packaged with anti-counterfeit packaging because it cements their trust in these products.


The Asia-Pacific region is expected to register the greatest CAGR in the anti-counterfeit packaging market for the time period that this report covers. What’s driving growth in this region is the fact that more and more people are growing aware of counterfeit packaging and the harm that this can cause for both the end consumer and the environment. They want to buy products that they know were packaged with anti-counterfeit packaging for this reason.


Asian customers are very careful in terms of inspecting the packaging of the products that they want to buy for authenticity before buying them.


The CAGR for the rest of the world is expected to be considerably lower for the time period that this report covers. There are many factors that account for this. One is the fact that companies in this region are not investing in the technology that’s needed to make better anti-counterfeit packaging. The other key factor is that people in this region are relatively uneducated about the harmful nature of counterfeit packaging and the benefits of anti-counterfeit packaging.


Competitive landscape


There is healthy competition in the global anti-counterfeit packaging market. There may be many players in the market but most of these companies are smaller and tend to have much smaller market shares. This is the industry where a few large companies have the lion’s share of the market share collectively.


That said, many companies are investing heavily in research and development to come up with superior technologies that will allow them to make the anti-counterfeit packaging that will allow them to compete.


Companies are also resorting to mergers and acquisitions. This allows them to acquire the resources that they need to do the research and development that they need to generate the sustainable competitive advantage that they need to become and remain profitable. They do this by developing and marketing superior anti-counterfeit packaging with better and more innovative/useful applications.


Companies accomplish the same objective when they enter into strategic partnerships with other successful companies. There is another advantage in this instance. They are able to do more intensive marketing. Therefore, they can enter new markets easier and faster. Of course, they can also generate the sustainable competitive advantage that they need to become and remain profitable.


Zebra Technologies recently acquired Temptime Corporation. The resulting company had the resources to do more intensive investments in research and development. Thus, it was able to market better products.


Recent developments



  • CCL companies recently acquired another company that will make it more competitive and hence, more profitable.


Report overview


The CAGR for the anti-counterfeit packaging market is projected to be 12.93% from the six years from 2021 to 2027. The anti-counterfeit packaging market was worth USD 110.2 billion in 2020. It’s expected to be worth USD 231.87 billion in 2027. The North American and European markets have the greatest market share but the Asia-Pacific region has the greatest CAGR for the time period that this report covers.



Report Scope:
Report Attribute/Metric Details
  Market Size

  • 2027: USD 237.81 Billion
  • 2030 : Significant value
  •   CAGR   CAGR of 12.93% (2022-2030)
      Base Year   2021
      Forecast Period    2022 to 2030
      Historical Data   2019 & 2020
      Forecast Units   Value (USD Billion)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   Technology, Usage Feature and End-Users
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Zebra Technologies Corporation (U.S.), Sicpa Holding SA (Switzerland), Alpvision SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Savi Technology, Inc. (U.S.), Authentix, Inc. (U.K.), Ampacet Corporation (U.S.), Tracelink Inc. (U.S.), Advanced Track & Trace S.A. (France), Atlantic Zeiser GmbH (Germany), and Impinj, Inc. (U.S.)
      Key Market Opportunities   Increasing counterfeit practices in all major end-user sectors
      Key Market Drivers

  • favorable government policies
  • implementation of innovative technologies for product tracking


  • Speak to Analyst Ask for Customization

    Frequently Asked Questions (FAQ) :

    It is projected that the anti-counterfeit product packaging market will grow at a rate of 12% during the forecast period.

    The anti-counterfeit product packaging market share is divided into – Usage Feature, End- Users, and Technologies

    It is projected that the Asia-Pacific market will dominate the anti-counterfeit product packaging market share during the forecast period.

    The major key players in the anti-counterfeit product packaging market are- Avery Dennison Corporation (US), Atlantic Zeiser GmBH (Germany), E.I. Du Pont De Nemours and Company, Savi Technology Inc., SICPA Holding SA (Switzerland) Authentix, Inc. (the UK), Zebra Technologies, Inc. (the US), Tracelink Inc. (US), Applied DNA Sciences, Inc (US), Impinj, Inc. (the US), Advanced Track and Trace (France), 3M Company (US), CCL Industries Inc. (Canada) and many others.

    The major drivers responsible for the anti-counterfeit packaging market growth are the usage of new and advanced technologies for tracking the product and supportive policies by the government.