Anti-counterfeit packaging market Research Report - Forecast to 2027

Anti-Counterfeit Packaging Market by Technology (Barcode, Labels, RFID, Holograms), Usage Feature (Track & Trace, Tamper Evidence, Overt, Covert, Forensic Markers), End-Users and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast till 2027

ID: MRFR/PNT/0719-HCR | February 2021 | Region: Global | 111 pages

Anti counterfeit packaging market Overview

Anti-Counterfeit Packaging Market is projected to reach USD 237.81 billion by 2027 from an estimated USD 110.2 billion in 2020, at a CAGR of 12.93% from 2021 to 2027.

Consumers are now aware of the realness of the product.  Secure and efficient packaging helps to reduce any counterfeiting of the products. The anti-counterfeiting technology helps to reduce the chances of imitation and maintains the safety of the products.

Several factors such as technological advancements, enhancing the measures required for reducing theft will promote Anti-Counterfeit Packaging Market growth. The packaging requires covering the products along with unique codes for identification. These tags also help us to keep the track of the product and prevent any tampering and counterfeiting.

The product manufacturers are aiming to protect the imitation of the product and maintain its genuineness. It is one of the important factors that are responsible for fuelling the market growth in the future years.  Also, the technology or tracing and tracking of the device are helping to maintain the supply chain.

Competitive Landscape

Various key players play an important to that influences the growth of the Anti-Counterfeit Packaging Market. They collaborate, launch new products, acquire mergers, etc. to increase their businesses and saturate the market. Some of the major key players in the global Anti-Counterfeit Packaging Market are-

  • Avery Dennison Corporation (US)

  • Atlantic Zeiser GmBH (Germany)

  • I. Du Pont De Nemours and Company

  • Savi Technology Inc.

  • SICPA Holding SA (Switzerland)

  • Authentix, Inc. (UK)

  • Zebra Technologies, Inc. (US)

  • Tracelink Inc. (US)

  • Applied DNA Sciences, Inc (US)

  • Impinj, Inc. (US)

  • Advanced Track and Trace (France)

  • 3M Company (US)

  • CCL Industries Inc. (Canada)

COVID-19 Analysis

The outbreak of COVID-19 disease has severely disrupted the growth of various economies of the world. Many manufacturing units were forced to shut down due to the application of lockdown in various countries for few months. However, the drastic shift to online platforms has helped the market to regain its growth. These factors increased a huge demand for anti-counterfeit devices among the manufacturers. However, it is expected that key players in Anti-Counterfeit Packaging Market will boost the market in the upcoming years.

Market Dynamics

Market Drivers

The anti-counterfeit packaging market is expected to gain an exponential rise during the forecast period. Two major factors can fuel market growth. In the past recent years, the pharmaceutical sector faced huge losses which were caused by counterfeiting activities. The usage of fake drugs can largely affect the life of patients.

So, by using anti-counterfeiting technologies and packaging, it is possible to reduce such risks. Also, several policies and initiatives by the governments are supporting market growth. Along with that, anti-counterfeit technologies are also largely used in the food packaging industry which is an effective driver for the Anti-Counterfeit Packaging Market.


There are several restraints that are projected to affect the anti-counterfeit market growth. One of the major restraints is the lack of knowledge among consumers. Especially, in developing and underdeveloped nations, the consumers are not aware of the ill-practices of fake products. Also, the increasing rate of globalisation of the retail sectors will hamper market growth. This will increase the rate of counterfeiting among various products that will negatively affect the market.


The anti-counterfeit packaging market will help the manufacturers who want to produce and deliver authentic products to their customers. It will be beneficial for the manufacturers in the food and medical and health industry. Also, it will help to reduce any health risks of the patients due to fake products. In this way, the revenue losses can be reduced to a certain level.


Any kind of change made for the brand recalling will be difficult for the consumers. This will be difficult for the customers to identify the real product. Hence, the counterfeiters will be eventually benefited. It will be challenging to eliminate counterfeiting effectively and maintain the brand image and authenticity of the product.

Cumulative Chain Analysis

The rising awareness among consumers to use real products is expected to propel the Anti-Counterfeit Packaging Market. Especially the pharmaceuticals and the health industry will push the market towards generating more revenue in the upcoming period. The Compound Annual Growth Rate (CAGR) of the anti-counterfeit packaging market is projected to register around 12% during the forecast period2020-2027.

Value Chain Analysis

The value of anti-counterfeit device packaging will rise due to its efficiency in detecting fake products. The rising awareness among the customers will help the market to increase its revenue. The various sectors such as trace and tracker systems, RIFD systems will propel the market to a certain extent. Major key players are also developing new technologies for anti-counterfeit that will enhance the market in the forthcoming years.

Segment Overview

The global anti-counterfeit product packaging market size has been segmented into end-users, technology, and useful feature. During the year 2016, the healthcare segment held the largest market share in the market. It is one of the rapidly growing segments and it is expected to grow in the forthcoming years.

On the basis of end-users, the Anti-Counterfeit Packaging Market is further divided into consumer goods, healthcare, apparel, consumer goods, food and beverages, automotive, etc.

The anti-counterfeit device packaging market on the basis of the technology is further segmented into labels, holograms, barcodes, FRID, and others. In this segment, the RFID category is expected to dominate the market during the forecast period. It is efficient in capturing and verifies the information that has been provided in the tag of the product.

The usage feature segment is further divided into tamper evidence, forensic markers, overt, track and trace, covert, and others. In the year 2016, the track and trace segment rules the market and recorded rapid growth. It is easily applicable in several types of packaging items. It is one of the booming technologies in the future period.

Regional Analysis

Geographically, the anti-counterfeit packaging market share has been divided into North America, Asia-Pacific. Europe and RoW (Rest of the World). Europe and the North America region recorded substantial growth in the year 2016. The key players and the manufacturing companies improved the growth in the countries like the USA, and Canada. They are also focusing to develop eco-friendly and sustainable options in the market. It helps to establish trust among consumers and increase the anti-counterfeit product packaging market size.

 It is speculated that the Asia-Pacific region will dominate the Anti-Counterfeit Packaging Market during the forecast period. Consumers are now aware of fake products. They always check the necessary details mentioned about the products before consuming them.

Other countries in the rest of the world will grow at a comparatively low rate. It is because of the lack of technological advancements. Consumers are also not aware to differentiate the fake products and other factors. 

Recent Developments

  • During 2018, the CCL CXompanies Inc. announced its acquisition of a private company called Nortec International Ltd. This company offers marking systems for Israel which is situated in Tel Aviv.

  • The Zebra Technologies Corporation in 2019 completed its acquisition of a temperature monitoring company called Temptime for its growth in the healthcare industry.

Report Overview

The overview of the Anti-Counterfeit Packaging Market is-

  • Market Overview

  • COVID-19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments of the key players

The scope of the report is to provide information about the Anti-Counterfeit Packaging Market and highlight its strength and growth in the upcoming years. It also gives a certain amount of information regarding recent developments by the key players.

Report Score

  • Study Period- 2021-2027

  • Base Year- 2020

  • Forecast Period- 2021-2027

  • Historical Period- 1016-2019`


By Usage Features

  • Tamper Evidence

  • Covert

  • Forensic Markers

  • Track and Trace

  • Overt

By End Users

  • Consumer Goods

  • Automotive

  • Healthcare

  • Consumer goods

  • Food and Beverages

  • Apparel

  • Others

By Technology

  • Labels

  • RFID

  • Barcode

  • Holograms

  • Others

By Regions

  • North America

  • Asia-Pacific

  • Europe

  • Rest of the World

Report Scope:
Report Attribute/Metric Details
  Market Size   2027: USD 237.81 billion
  CAGR   CAGR of 12.93% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Technology, Usage Feature and End-Users
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Zebra Technologies Corporation (U.S.), Sicpa Holding SA (Switzerland), Alpvision SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Savi Technology, Inc. (U.S.), Authentix, Inc. (U.K.), Ampacet Corporation (U.S.), Tracelink Inc. (U.S.), Advanced Track & Trace S.A. (France), Atlantic Zeiser GmbH (Germany), and Impinj, Inc. (U.S.)
  Key Market Opportunities   Increasing counterfeit practices in all major end-user sectors
  Key Market Drivers

  • favorable government policies
  • implementation of innovative technologies for product tracking

  • Frequently Asked Questions (FAQ) :

    It is projected that the anti-counterfeit product packaging market will grow at a rate of 12.93% during the forecast period.

    The anti-counterfeit product packaging market share is divided into – Usage Feature, End- Users, and Technologies

    It is projected that the Asia-Pacific market will dominate the anti-counterfeit product packaging market share during the forecast period.

    The major key players in the anti-counterfeit product packaging market are- Avery Dennison Corporation (US), Atlantic Zeiser GmBH (Germany), E.I. Du Pont De Nemours and Company, Savi Technology Inc., SICPA Holding SA (Switzerland) Authentix, Inc. (the UK), Zebra Technologies, Inc. (the US), Tracelink Inc. (US), Applied DNA Sciences, Inc (US), Impinj, Inc. (the US), Advanced Track and Trace (France), 3M Company (US), CCL Industries Inc. (Canada) and many others.

    The major drivers responsible for the anti-counterfeit packaging market growth are the usage of new and advanced technologies for tracking the product and supportive policies by the government.