Adaptive Learning Market Research Report— Global Forecast till 2027

Global Adaptive Learning Market Research Report: Information by Component (Solutions and Services), Mapping Type (Outdoor Mapping and Indoor Mapping), Solutions (Mapping Data, Web Mapping, and GPS-enabled Services), Services (Consulting, Cross-Platform Support, and Deployment & Integration), Applications (Real-time Location Data Management, Geocoding & Geopositioning, Routing & Navigation, Asset Tracking, and Others ), and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)- Forecast till 2027

ID: MRFR/ICT/8998-HCR | March 2021 | Region: Global | 141 pages

Adaptive Learning Market Snapshot:
Adaptive learning is a system-based technique used to provide online students with a personal and unique experience, with the final goal of maximizing their performance. It is a set of techniques that enhances student learning, engagement, and participation in several study programs. The adaptive learning market size is projected to grow from USD 1.5 billion in 2019 to USD 5.4 billion by 2026, at a CAGR of 19.43% during the forecast period. The growing adoption of adaptive learning software in schools and colleges and the increasing focus on the personalization of the learning process is one of the significant factors contributing to the market’s growth. Additionally, the increasing demand for e-learning solutions and rising government initiatives for adaptive learning solutions are expected to boost the growth of the adaptive learning market. Adoptive learning methods have witnessed a surge in adoption due to benefits, such as cost-effectiveness, convenience, and improved focus. Furthermore, increasing penetration of smartphones and the Internet contribute to the global adaptive learning market's growth. However, the availability of free content and the lack of awareness are expected to hinder this growth.


Impact of COVID-19 on the Adaptive Learning Market:
In March 2020, the World Health Organization (WHO) announced the COVID-19 as a global pandemic resulting in several countries under lockdown. There is a high probability that the novel coronavirus outbreak will have a long-term effect on consumer lifestyle and behaviour. The novel COVID-19 is spreading in various countries across the world, which has adversely affected the overall educational institutes.  The COVID-19 pandemic has resultant the closure of schools is causing learning loss among students, schools, and EdTech platforms. This has increased the demand for adaptive learning management software. Additionally, owing to the growing investments in adaptive learning, key players are offering learning software with enhanced features that are expected to increase their demand.


Adaptive Learning Market Synopsis:
The global adaptive learning market has been segmented based on components, application, deployment, end user, and region.


  • Based on components, the adaptive learning market has been segmented into platform and services. The service segment is divided into professional services and managed services. Furthermore, the professional segment is subdivided into consulting, implementation, support, and maintenance.

  • Based on application, the adaptive learning market has been segmented into EdTech companies and educational institutes.

  • Based on deployment, the adaptive learning market has been segmented into cloud and on-premises.

  • Based on end user, the adaptive learning market has been segmented into academic and enterprise. Furthermore, the academic segment is subdivided into K-12 and higher education. The enterprise segment is subdivided into SME and large enterprise.


Adaptive Learning Market Regional Analysis:
Geographically, the adaptive learning market has been segmented into Asia-Pacific, North America, Europe, the Middle East & Africa, and South America.


North America accounted for the largest revenue share of USD 5.4 Billion by 2026 % in 2019 and is expected to maintain its lead over the forecast period. This growth can be attributed to the presence of economically and technologically advanced countries such as the US and Canada and emerging technologies. The US accounted for the largest market share, followed by Canada and Mexico. The growth is characterized primarily by the presence of key market participants in the region, such as McGraw-Hill, Pearson, Wiley, and Istation. Europe is expected to be the second-largest regional market owing to a rise in government initiatives for education, and bring-your-own-device initiatives


Asia-Pacific holds the highest CAGR during the forecast period. The region comprises major economies, such as China, Japan, and Singapore, which are expected to register high growth rates in the adaptive learning market.


Adaptive Learning Market Companies Covered:
The key players of the global adaptive learning market are McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum (US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego (US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US).


Key Developments:
In February 2019, McGraw-Hill introduced the new SmartBook 2.0 to help students achieve at higher rates. This product includes offline and online mobile access to course assignments and a personalized learning experience that helps them focus on areas where they need extra attention.


In January 2020, Person acquired adopting learning technology from Smart Sparrow to bolster its future education technology. This acquisition enhances its current capabilities in adaptive learning significantly and helps accelerate the rollout of its Global Learning Platform (GLP).


In January 2019, Area9 Lyceum launched a new fourth-generation adaptive learning platform, Area9 Rhapsode. This product is designed to meet the learning, development, and publishing needs across the education spectrum.


In September 2018, VitalSource acquired the assets of learning and data analytics platform, Acrobatiq. This acquisition aids in expanding its access to cutting-edge and personalized digital course experiences designed to improve student outcomes.


In January 2019, Houghton Mifflin Harcourt acquired Award-Winning Adaptive Learning Solution Waggle to create effective, classroom-based personalized learning experiences for all students across the spectrum of learning needs—those above, on, and below grade level.


Global Adaptive Learning Market, 2018–2026 (USD Million)


Adaptive Learning Market
Key questions addressed by the report



  • What was the historic market size (2018)?

  • Which segmentation (components/ application / deployment/ end user) are driving the market?

  • What will be the growth rate by 2026?

  • Who are the key players in this market?

  • What are the strategies adopted by key players?



Report Scope:
Report Attribute/Metric Details
  Market Size

  • USD 1.5 Billion (2019)
  • USD 5.4 Billion (2026)
  •   CAGR   19.43% (2019-2026)
      Base Year   2019
      Forecast Period   2020-2027
      Historical Data   2018
      Forecast Units   Value (USD Billion)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   by Component, Mapping Type, Solutions, Services, Applications
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum (US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego (US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US).
      Key Market Opportunities

  • The growing adoption of adaptive learning software in schools and colleges and the increasing focus on the personalization of the learning process is one of the significant factors contributing to the market’s growth.\r\n
  • Adoptive learning methods have witnessed a surge in adoption due to benefits, such as cost-effectiveness, convenience, and improved focus
  •   Key Market Drivers   Increasing penetration of smartphones and the Internet contribute to the global adaptive learning market's growth. However, the availability of free content and the lack of awareness are expected to hinder this growth.


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    Frequently Asked Questions (FAQ) :


    The global adaptive learning market is predicted to grow at a 19.43% CAGR between 2020- 2027.

    The adaptive learning market is predicted to reach USD 1.5 billion by 2027.

    North America will lead the global adaptive learning market.

    Growing adoption of adaptive learning software in schools and colleges and increasing demand for e-learning solutions are the key factors driving the global adaptive learning market growth.

    Key contenders profiled in the global adaptive learning market include McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum (US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego (US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US).

    The COVID-19 pandemic has resultant the closure of schools is causing learning loss among students, schools, and EdTech platforms. This has increased the demand for adaptive learning management software. 

    The increasing demand for e-learning solutions and rising government initiatives for adaptive learning solutions are expected to boost the growth of the adaptive learning market.