Elsevier Unveils ScienceDirect AI in 2025 to Revolutionize Research Efficiency
Digital Advertising Market Growing With New Trends In 2023
By Aarti Dhapte , 22 June, 2023
The digital marketing sector is changing daily dynamics and progressing with innovations in working with different businesses and others. The constant growth of this field is leading to a high reach of competition. The market adapts new strategies to follow, from artificial intelligence (AI) to augmented and virtual reality, which helps reach customers better, resulting in more sales. The digital advertising sector is a component of digital marketing. The digital advertising sector also produces revenues by boosting sales in the short term but effectively using data-driven strategies.
With new technologies, digital advertising creators find different ways to come up with the latest market trends to lure customers with their digital advertising trends. According to a survey, ads investing in the digital advertising market will generate a revenue of USD 679.80 billion in 2023. Search advertising is the largest market, with a volume of USD 279.30 billion in 2023. The United States is expected to produce more revenue amounting to USD 271.20 billion in 2023.
Likewise, digital marketing and advertising through the Internet enhance the market quality in various ways, including social media, digital banners, influencer advertising, and search engines among others. Advertising via social media produces revenues at this rate from different businesses and social networks with paid partnerships. This sector is also heavily in demand in generating online revenues from videos and banners; the in-app advertising market is expected to produce USD 58.99 in 2023. Google shares amounted to an estimated 25 percent of the digital advertising market in 2022.Digital Ad Spend (2021-2026)
Latest News
Elsevier Unveils ScienceDirect AI in 2025 to Revolutionize Research Efficiency
In March 2025, Elsevier launched ScienceDirect AI, a world-renowned leader in science and health information science. This state-of-the-art generative AI tool can potentially transform the industry with its revolutionary advances in research. This…
EV Revolution: Battery Prices Drop Below USD 100/kWh Amid China's Dominance of the Market in 2025
The global electric vehicle (EV) industry has reached a pivotal milestone. The average price of lithium-ion battery packs has dropped below the USD 100 per kilowatt-hour (kWh) threshold, a benchmark long considered critical for achieving price parity…
China Accelerates Push for Domestic EV Chips Amid Global Trade Tensions in 2025
In 2025, China will focus on self-sufficiency in high-tech industries by further integrating domestically produced semiconductor chips into the country\'s electric vehicle (EV) industry. By doing so, China aims to reduce reliance on foreign…
General Motors Leverages AI to Revolutionize Manufacturing in 2025
GM will implement artificial intelligence (AI) in the company's facilities in 2025 to improve safety, quality, and efficiency. This appears to be another strategic initiative from GM aimed at innovation and operational improvement.
At GM, one of the…
Honda and Renesas Collaborate for Next-Gen Software-Defined Vehicles in 2025
In January 2025, Honda Motor Co., Ltd. and Renesas Electronics Corporation declared a strategic collaboration to create a high-performance system on a chip (SoC) designed for Software Defined Vehicles (SDVs). This cooperation is intended to bolster…
Aarti Dhapte
Team Lead - Research
Latest News
EV Revolution: Battery Prices Drop Below USD 100/kWh Amid China's Dominance of the Market in 2025
China Accelerates Push for Domestic EV Chips Amid Global Trade Tensions in 2025
General Motors Leverages AI to Revolutionize Manufacturing in 2025
Honda and Renesas Collaborate for Next-Gen Software-Defined Vehicles in 2025
