Global In-App Advertising Market Research Report: by Platform (Android, iOS, others), Ad-Format (Video ad-format, non-video ad-format), Application Type (Online shopping & fashion, gaming, entertainment & social media, news & sports and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast to 2030

In-App Advertising Market Snapshot:

In-App Advertising Market Growth is projected as 17.32%. In-app advertising is a promotional method through ad servers and real-time bidding. The market includes display advertising, mobile advertising, programmatic and shopping campaigns. Today, ads presented through apps are receiving high traffic. They are more successful than traditional advertisements. Boosting demand for a product and targeting an audience is possible through in-app advertising. All these campaigns through mobile phones and apps are generating exceptional revenue. 

Penetration of smartphones is suitable for the in-app advertising market. Digital marketing and modern ad techniques are practised in this market. Today, the number of hours spent on smartphones and mobile devices is rising. It is creating more opportunities for the in-app advertising market. The gaming, ticketing and searching platforms are suitable for target advertisements.

 It is a market that is becoming highly dynamic. Customer requirements are managed accurately in the market. These in-app advertisers track the habit of mobile users. Through user details, the target audience is approached by the market. Through their pattern, age, and location approaching this audience are possible. As per In-App Advertising Market Forecast, these factors will immensely grow demand.

COVID Analysis 

Covid 19 virus is attacking many industries across the globe. The advertisement industry is facing various challenges during this period. The finance, automotive, tourism and retail markets are witnessing massive losses. The primary reason for the losses is restrictions and lockdowns. The operations of various verticals are rapidly slowing down. However, mobile phone usage is rising in this period. For gaming, ticketing and apps the advertisements rate is increasing. 

Due to this, the in-app advertising market is witnessing high growth. There is no restriction in the market. Through smartphones and interest, these advertisements are available for the target audience. Various losses in different industries are leading to the adoption of cost-effective ads. Today, many enterprises prefer cost-efficient ads. All these factors are leading to high requirements for in-app advertising. Video ads are gaining more traction in this period. As per In-App Advertising Market Research, these factors are creating a positive effect.

Market Dynamics 

• Crucial Market Drivers 

Penetration of social media is a crucial driver for the in-app advertising market. Social media is a crucial platform for in-App Advertising. Demand for eCommerce products is growing in social media. These are platforms that offer high click rates for the market. There are high opportunities to post ads and video ads on these platforms. Also, approaching the target audience through these platforms is effortless.

Most apps track the performance of users. Likes and dislikes of the users are stored. It provides possibilities for In-App advertising. Today, many eCommerce sites are investing more in this market to gain high traffic and returns. The growing adoption of location-based technology is another crucial driver of the market. Location-based marketing is gaining more traction in recent years. 

The past and current location details of the user are used in-app advertising. Today, many brands and businesses are investing more in these markets to increase their customer base. Last year alone various enterprises spent almost 2 billion dollars on these platforms. All these factors will lead to exceptional demand in the market. Overall profits of In-App Advertising Industry will rise due to these factors. 

• The Market Growth Opportunities 

The usage of AR and VR will create exceptional growth opportunities. Through these platforms advanced advertising is possible. Ads with quality and effects are possible through these features. Today, most in-app advertisers incorporate VR and AR. Innovations and techniques of advertising are possible through this development. The integration of AR and VR will make the overall market diverse. Fresh ads and out-of-box ad content will be launched.

 In many regions, the audience of AR is growing immensely. More than 80 million users are interested in argument reality. These factors will lead to the massive adoption of in-app advertising. Virtual reality is another new development that creates goo consumer and brands owners’ relationships. Implementing whilst and blocking irrelevant ads is possible for users. All these development in the h market will lead to high expansion. Services of the market will become versatile due to these technological advancements. 

• The Market Restraints 

Privacy concerns in the market are restraining factors. Cyber attacks are prevalent in the In-app advertising market. Most of the users leak private information of the user without their knowledge. Payment for food merchants is facing privacy issues in the market. These privacy concerns can affect the overall growth rate in the forecast period. 

The user information that is leaking is email address, contact information and credit cards details. Demand from various enterprises and eCommerce sites are hampering due to these restraints. Privacy issues are major threats to the market. Lack of awareness about cost-efficient advertising is another market restraint. Today, many startup e-commerce sites think that advertising is expensive. Less awareness about in-app advertising leads to less awareness. These restraints of the market can affect overall revenue rates. 

• The Market Challenges 

Technical issues are a significant challenge in the market. In-app, advertising has several technical difficulties. Advertisement testing is complex in this platform. Testing advertisement is different for is an android Smartphone users. Different testing for driver operating systems can create market inconsistencies. 

The time-consuming process of testing poses a challenge for the market. Supply rates of the market are expected to delay due to these market challenges. Further, stringent standards to post ads on gaming and other platforms are other challenges. Due to stringent rules posting an ad is time-consuming on these platforms. All these market challenges can impede market growth. 

• Cumulative Growth Analysis 

The In-App Advertising Market Trend is surging. Increasing smartphones penetration is an exceptional benefit for the market. Penetration of social media is another driver of this market. Both these market drivers are expected to boost overall market growth immensely. 

The video ads segment of the market will witness higher demand. Video ads are gaining more traction in many regions. These ads are posted on gaming, ticketing and other platforms. However, privacy concerns act as restraints in the market. Also, technical difficulties of the software lead to a few challenges. However, the growth rate is steady due to future growth opportunities. 

• Value Chain Analysis 

The global in-app advertising market key regional player is North America. It is a top region with more awareness about the advertising techniques. The high disposable income in this market is leading to more ads. Enterprises are involved more in promotional strategies. High internet connectivity and speed are leading to more adoption of in-app advertising. 

The presence of large market players is responsible for high market demand. US and Canada are top investors in the market. It is a market that will witness many innovations in the forecast period. As it is an early adopter of technologies scope for new opportunities are high. 

Segment Overview 

In-App Advertising Market Segments

By Market Type 

• Native ads 


• Video ads 


• Banner ads 


• Rich media ads 


• Intertidal ads 

By Platform 

• IOS 


• Android 

By Application 

• Online shopping 


• Messaging 


• Entertainment 


• Gaming and ticketing 

By Geography 

• Asia pacific 


• North America 


• Europe 

Competitive Landscape 

The competition in the in-app advertising market is rising. Also, price competitiveness in the market is expected to rise. A large number of the established market creates more advancement in the market. Also, market acquisitions, expansion and mergers will take place in the competitive landscape. Key developments will be witnessed in upcoming years. 

Regional Analysis 

The in-app advertising market is fragmented into Asia Pacific, Europe and North America. As per In-App Advertising Market Analysis North America is the dominating regional player. The penetration of the internet is providing more opportunities for the in-app advertising market in this region. There are plenty of factors that contribute to the high growth in this region. High spending on ads leads to high demand from e-commerce sectors. 

Further, Asia pacific is another crucial region of the market. This regional player has a massive demand for in-app advertising. The growth of small and medium-sized enterprises provides more scope. Video ads are gaining more traction on gaming and ticketing platforms. Europe is another key regional player with high market expansion. 

The key players of the in-app advertising market are 

• Glispa GmbH

Recent Developments 

Market Overview