Organic and Natural Tampons Market Share

ID: MRFR/HC/5765-HCR

100 Pages

Rahul Gotadki

October 2025

Organic and Natural Tampons Market Research Report Information by Type (Cardboard Applicator, Plastic Applicator, Digital Tampon), by Size (Junior Tampons, Regular Tampons, Super, Super-Plus), by Odour (Fragrance Based, Non-Fragrance Based) - Forecast Till 2035

Organic and Natural Tampons Market Infographic

Single User

$ 4,950.0

Multiple License

$ 5,950.0

Enterprise User

$ 7,250.0

Summary Table of Contents Segmentation Download PDF

Market Share

Organic and Natural Tampons Market Share Analysis

The Organic and natural tampons market has witnessed a surge in demand driven by a growing consciousness of private and environmental fitness. As clients are looking for sustainable and chemical-unfastened alternatives, corporations in this market appoint various market proportion positioning strategies to differentiate their products and capture a vast share of the growing market. A key approach includes acquiring certifications and ensuring transparency in product labeling. Companies strive to attain organic and herbal certifications, which include USDA Organic or Global Organic Textile Standard (GOTS), to reassure purchasers of the purity and authenticity of their tampons. Transparent labeling, which includes specified component facts, builds consideration and attracts environmentally conscious consumers. Offering a wide variety of organic and natural tampons is essential for market positioning. Companies broaden product traces that cater to specific purchaser preferences, which include versions in absorbency, size, and packaging. To seize a much broader market proportion, companies can also undertake accessibility and affordability techniques. This entails making organic and natural tampons available in mainstream shops, supermarkets, and online structures at competitive prices. Enhancing accessibility ensures that eco-friendly tampons are reachable to a broader demographic. Collaborating with fitness and health influencers is a famous method. Companies have interaction influencers who align with the values of natural and herbal merchandise to sell their tampons. Authentic endorsements from influencers can drastically affect consumer belief and contribute to elevated market percentage. Emphasizing social and environmental obligation is a core positioning method. Companies speak their commitment to moral sourcing, honest hard work practices, and reduced environmental impact. Actively searching for and integrating consumer feedback is vital. Companies that concentrate on customer options and issues can adapt their products to satisfy evolving wishes. Engaging with the client community via surveys, social media, and consumer reviews enables corporations to live responsive and relevant in a hastily converting market. Implementing subscription offerings and loyalty applications is a retention-focused approach. Companies offer subscription models that offer convenience and cost savings for regular tampon customers. Loyalty programs, reductions, and rewards contribute to patron retention and make stronger emblem loyalty over the years.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

Customize Report

Certified Researchers

Market Summary

As per Market Research Future Analysis, the Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030, growing at a CAGR of 7% during the forecast period of 2023-2032. The market is driven by increasing demand from working women, heightened awareness of menstrual hygiene, and the rising prevalence of urinary tract infections. Organic tampons, made from organic cotton and biodegradable materials, are gaining popularity due to their safety and comfort. However, not all labeled organic tampons are truly organic, as some may contain regular cotton and chemical additives. The market is segmented by type, size, and odour type, with the Americas expected to dominate due to established players and demand growth. Europe follows as the second-largest market, while Asia-Pacific is anticipated to be the fastest-growing region.

Key Market Trends & Highlights

Key trends influencing the Organic and Natural Tampons Market include product innovation and increasing consumer awareness.

Market projected to reach USD 0.9 Billion by 2030 at a CAGR of 7%;
Americas expected to dominate the market due to high demand from working women;
Asia-Pacific anticipated to be the fastest-growing region in the forecast period;
Regular tampons segment expected to hold the largest market share in 2017.

Organic and Natural Tampons Market

CAGR

7% during 2023-2032

Market Size & Forecast

Market Size	USD 0.9 Billion by 2030
CAGR	7% during 2023-2032
Largest Regional Market	Americas
Fastest Growing Region	Asia-Pacific

Major Players

Procter & Gamble (US), Bodywise (UK), ALYK (US), Bon Organics (New Zealand), Seventh Generation (US), The Honest Company (US), Maxim Hygiene (US), TOM Organic (Australia), NutraMarks (US), Corman S.p.A. (Italy)

Market Trends

The increasing consumer preference for sustainable and chemical-free menstrual products indicates a notable shift towards organic and natural tampons, reflecting broader trends in health consciousness and environmental awareness.

U.S. Food and Drug Administration (FDA)

Organic and Natural Tampons Market Market Drivers

Rising Health Consciousness

The increasing awareness regarding health and wellness among consumers appears to be a pivotal driver for the Global Organic and Natural Tampons Market Industry. As individuals become more informed about the potential health risks associated with conventional feminine hygiene products, there is a noticeable shift towards organic alternatives. This trend is reflected in the projected market size, which is expected to reach 0.62 USD Billion in 2024. The demand for products free from synthetic chemicals and toxins is likely to continue growing, as consumers prioritize their health and well-being.

Market Segment Insights

Regional Insights

Key Companies in the Organic and Natural Tampons Market market include

Industry Developments

May 2023: Corman S.p.A. (Italy) launched a biodegradable and compostable plastic tampon applicator under the brand Organyc in the Netherlands. Moreover, this product was also launched globally in the third quarter of 2023. Tosama's and Corman's teams of researchers and developers have created this technology. This technology can turn leftover parts of wheat, corn, and sugar cane into a type of plastic that can be shaped easily. This special plastic can be quickly molded into a tampon applicator. Not only is this good for the environment, but it's also beneficial for women.

May 2022: TOM Organic (Australia) has launched period products in New Zealand to make menstruation more susceptible. TOM Organic offers market-leading 100% organic cotton tampons made with organic cotton and biodegradable mater ials.

May 2019: Procter & Gamble (US) launched Tampax PURE, an organic tampon that is free of dyes, fragrances, and chlorine bleaching. This product is 100% organic, has a cotton core, and delivers the protection expected from Tampex every time. Moreover, this Tampax PURE applicator is composed of 90% plant-based material. The addition of this product to the Procter & Gamble product portfol io expanded the company’s reach and assisted in generating company revenue.

February 2019: Procter & Gamble (US) acquired an organic period care start-up “This is L. Inc. (US)”, manufactures organic pads and tampons. P&G is dedicated to maintaining the product quality that L.'s customers have come to trust, including perio d products made with organic materials.

Intended Audience

Organic and Natural Tampons products Manufacturers and vendors

Contract research organization

Various research and consulting firms

Future Outlook

Organic and Natural Tampons Market Future Outlook

The Organic and Natural Tampons Market is projected to grow at a 6.67% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for sustainable products.

New opportunities lie in:

Develop biodegradable packaging solutions to enhance sustainability appeal.
Invest in R&D for innovative organic materials to improve product performance.
Expand distribution channels through e-commerce platforms targeting eco-conscious consumers.

By 2035, the market is expected to achieve substantial growth, reflecting a strong consumer shift towards organic and natural products.

Market Segmentation

Report Scope

Report Attribute/Metric	Details
Market Size	USD 0.9 Billion
CAGR	7%
Base Year	2022
Forecast Period	2023-2032
Historical Data	2021
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	Type, Size and Odour Type
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Procter & Gamble (US), Bodywise (UK), ALYK (US), BON (New Zealand), Seventh Generation (US), The Honest Company (US), Maxim Hygiene (US), TOM Organic (Australia), and NutraMarks (US)
Key Market Opportunities	Application Area
Key Market Drivers	· Increasing demand for tampons by working women· Rising prevalence of urinary tract infections· Increasing awareness about menstrual hygiene

Market Highlights

Author

Rahul Gotadki

Assistant Manager

She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

Latest Comments

John Doe

john@example.com

This is a great article! Really helped me understand the topic better.

Posted on July 23, 2025, 10:15 AM

Jane Smith

jane@domain.com

Thanks for sharing this. I’ve bookmarked it for later reference.

Posted on July 22, 2025, 7:45 PM

View All

FAQs

What is the latest valuation of the Organic And Natural Tampons Market?

Global Organic And Natural Tampons Market had a valuation of USD 0.9 Billion in 2032.

What would be the CAGR of the global Organic And Natural Tampons Market during the forecast period covering 2023-2032?

Organic And Natural Tampons Market can record a CAGR of 7% during the forecast period of 2023-2032.

What can hold back the normal growth of the Organic And Natural Tampons Market?

Better alternative and chances of toxic shock syndrome (TSS) can hold back the Organic And Natural Tampons Market growth.

By size, the Organic And Natural Tampons Market was dominated by which segment in 2030?

In 2030, the regular tampons segment was leading the Organic And Natural Tampons Market.

By odor, which segment had the maximum value in the Organic And Natural Tampons Market?

In 2030, the non-fragrance segment was leading the Organic And Natural Tampons Market.

What can hold back the normal growth of the Organic And Natural Tampons Market?

Better alternative and chances of toxic shock syndrome (TSS) can hold back the Organic And Natural Tampons Market growth.

By size, the Organic And Natural Tampons Market was dominated by which segment in 2017?

In 2017, the regular tampons segment was leading the Organic And Natural Tampons Market.

By odor, which segment had the maximum value in the Organic And Natural Tampons Market?

In 2032, the non-fragrance segment was leading the Organic And Natural Tampons Market.

Table of Contents:
Chapter 1. Report Prologue
Chapter 2. Market Introduction
1. Definition
2. Scope of the Study
  1. Research Objective
  2. Assumptions
  3. Limitations
Chapter 3. Research Methodology
1. Introduction
2. Primary Research
3. Secondary Research
4. Market Size Estimation
Chapter 4. Market Dynamics
1. Drivers
2. Restraints
3. Opportunities
4. Challenges
5. Macroeconomic Indicators
6. Detection Technique Trends & Assessment
Chapter 5. Market Factor Analysis
1. Porter’s Five Forces Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Threat of Substitutes
  5. Intensity of Rivalry
2. Value Chain Analysis
3. Investment Feasibility Analysis
4. Pricing Analysis
Chapter 6. Global Organic and Natural Tampons Market, by Type
1. Introduction
2. Cardboard Applicator
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
1. Plastic Applicator
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
1. Digital Tampon
Market Estimates & Forecast, by Region, 2020-2027
1. Others
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
Chapter 7. Global Organic and Natural Tampons Market, by Size
1. Introduction
2. Junior Tampons
Market Estimates & Forecast, by Region, 2020-2027
1. Regular Tampons
Market Estimates & Forecast, by Region, 2020-2027
1. Super Tampons
Market Estimates & Forecast, by Country, 2020-2027
1. Super-Plus Tampons
Market Estimates & Forecast, by Country, 2020-2027
Chapter 8. Global Organic and Natural Tampons Market, by Odour Type
1. Introduction
2. Fragrance Based
3. Non-Fragrance Based
Chapter 9. Global Organic and Natural Tampons Market, by Region
1. Introduction
2. Americas
  1. North America
  2. South America
3. Europe
  1. Western Europe
  2. Eastern Europe
4. Asia-Pacific
  1. Japan
  2. China
  3. India
  4. Australia
  5. South Korea
  6. Rest of Asia-Pacific
5. Middle East & Africa
  1. Middle East
  2. Africa
Chapter 10. Company Landscape
1. Introduction
2. Market Share Analysis
3. Key Developments & Strategies
Chapter 11. Company Profiles
1. Procter & Gamble (US)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
2. Bodywise (UK)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
3. ALYK (US)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
4. Bon Organics (New Zealand)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
5. Seventh Generation (US)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
6. The Honest Company (US)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
7. Maxim Hygiene (US)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
8. TOM Organic (Australia)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
9. NutraMarks (US)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
10. Corman S.p.A. (Italy)
  1. Company Overview
  2. Type Overview
  3. Financials Overview
  4. Key Developments
  5. SWOT Analysis
  6. Key Strategies
Chapter 12. MRFR Conclusion
1. Key Findings
  1. From CEO’s View point
  2. Unmet Needs of the Market
2. Key Companies to Watch
3. Predictions for the Organic and Natural Tampons Industry
Chapter 13. Appendix
List of Tables and Figures
1. LIST OF TABLES
2. Table 1. Global Organic and Natural Tampons Market Synopsis, 2020-2027
3. Table 2. Global Organic and Natural Tampons Market Estimates and Forecast, 2020-2027 (USD Million)
4. Table 3. Global Organic and Natural Tampons Market, by Region, 2020-2027 (USD Million)
5. Table 4. Global Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
6. Table 5. Global Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
7. Table 6. Global Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
8. Table 7. North America: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
9. Table 8. North America: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
10. Table 9. North America: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
11. Table 10. US: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
12. Table 11. US: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
13. Table 12. US: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
14. Table 13. Canada: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
15. Table 14. Canada: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
16. Table 15. Canada: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
17. Table 16. South America: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
18. Table 17. South America: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
19. Table 18. South America: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
20. Table 19. Europe: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
21. Table 20. Europe: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
22. Table 21. Europe: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
23. Table 22. Western Europe: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
24. Table 23. Western Europe: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
25. Table 24. Western Europe: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
26. Table 25. Eastern Europe: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
27. Table 26. Eastern Europe: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
28. Table 27. Eastern Europe: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
29. Table 28. Asia-Pacific: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
30. Table 29. Asia-Pacific: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
31. Table 30. Asia-Pacific: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
32. Table 31. Middle East & Africa: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
33. Table 32. Middle East & Africa: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
34. Table 33. Middle East & Africa: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million) LIST OF FIGURES
35. Figure 1. Research Process
36. Figure 2. Segmentation for Global Organic and Natural Tampons Market
37. Figure 3. Market Dynamics for Global Organic and Natural Tampons Market
38. Figure 4. Global Organic and Natural Tampons Market Share, by Type, 2020
39. Figure 5. Global Organic and Natural Tampons Market Share, by Size, 2020
40. Figure 6. Global Organic and Natural Tampons Market Share, by Odour Type, 2020
41. Figure 7. Global Organic and Natural Tampons Market Share, by Region, 2020
42. Figure 8. North America: Organic and Natural Tampons Market Share, by Country, 2020
43. Figure 9. Europe: Organic and Natural Tampons Market Share, by Country, 2020
44. Figure 10. Asia-Pacific: Organic and Natural Tampons Market Share, by Country, 2020
45. Figure 11. Middle East & Africa: Organic and Natural Tampons Market Share, by Country, 2020
46. Figure 12. Global Organic and Natural Tampons Market: Company Share Analysis, 2020 (%)
47. Figure 13. Procter & Gamble: Key Financials
48. Figure 14. Procter & Gamble: Segmental Revenue
49. Figure 15. Procter & Gamble: Geographical Revenue
50. Figure 16. Bodywise: Key Financials
51. Figure 17. Bodywise: Segmental Revenue
52. Figure 18. Bodywise: Geographical Revenue
53. Figure 19. ALYK: Key Financials
54. Figure 20. ALYK: Segmental Revenue
55. Figure 21. ALYK: Geographical Revenue
56. Figure 22. BON: Key Financials
57. Figure 23. BON: Segmental Revenue
58. Figure 24. BON: Geographical Revenue
59. Figure 25. Seventh Generation: Key Financials
60. Figure 26. Seventh Generation: Segmental Revenue
61. Figure 27. Seventh Generation: Geographical Revenue
62. Figure 28. The Honest Company: Key Financials
63. Figure 29. The Honest Company: Segmental Revenue
64. Figure 30. The Honest Company: Geographical Revenue
65. Figure 31. Maxim Hygiene: Key Financials
66. Figure 32. Maxim Hygiene: Segmental Revenue
67. Figure 33. Maxim Hygiene: Geographical Revenue
68. Figure 34. NutraMarks: Key Financials
69. Figure 35. NutraMarks: Segmental Revenue
70. Figure 36. NutraMarks: Geographical Revenue

Organic and Natural Tampons Market Segmentation

Market Segmentation Overview

Detailed segmentation data will be available in the full report
Comprehensive analysis by multiple parameters
Regional and country-level breakdowns
Market size forecasts by segment

Free Sample Request

Kindly complete the form below to receive a free sample of this Report

Customer Strories

“I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

Victoria Milne

Founder

Case Study

Chemicals and Materials

Global Magnesium Sulfate Market – Forecast till 2027