As per MRFR Analysis, the Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030, growing at a CAGR of 7% during the forecast period of 2023-2032. The market is driven by increasing demand from working women, heightened awareness of menstrual hygiene, and the rising prevalence of urinary tract infections. Organic tampons, made from organic cotton and biodegradable materials, are gaining popularity due to their safety and comfort. However, not all labeled organic tampons are truly organic, as some may contain regular cotton and chemical additives. The market is segmented by type, size, and odour type, with the Americas expected to dominate due to established players and demand growth. Europe follows as the second-largest market, while Asia-Pacific is anticipated to be the fastest-growing region.
Key trends influencing the Organic and Natural Tampons Market include product innovation and increasing consumer awareness.
Procter & Gamble (US), Bodywise (UK), ALYK (US), Bon Organics (New Zealand), Seventh Generation (US), The Honest Company (US), Maxim Hygiene (US), TOM Organic (Australia), NutraMarks (US), Corman S.p.A. (Italy)
The Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030 at CAGR 7% during the forecast period 2023-2032. The organic tampons are made from organic cotton grown without insecticides or pesticides. These are also free from chemical fragrances or dyes. The applicator is made of biodegradable or renewable content. Not all the organic labeled tampons are organic. Some are made from regular cotton mixed with rayon that might be bleached and whitened with chlorine. Those tampons may also contain chemical fragrances and dyes. The applicator of such tampons might also be made from pearly plastic. Different types of organisms are available in the market that vary in size and absorbency.
The surge in demand for the tampons by working women health propels the growth of the organic tampons in the market. In addition, the rise in awareness about menstrual hygiene will increase the demand for organic tampons in the near future. However, the surge in the prevalence of infection in the urinary tract also supports the growth of the organic tampons market. The changes in lifestyle and the rise in awareness about the harmful effects of toxic, chemical-based conventional tampons are increasing the usage of organic tampons among women in developing countries. Organic tampons are considered safe and comfortable for use, due to which the demand for them is gaining momentum.
Segmentation
The global organic and natural tampons market has been segmented into type, size, and odour type.
Based on type, the market is segmented into cardboard applicator, plastic applicator, digital tampon, and others.
Based on the size, the market is segmented into junior tampons, regular tampons, super tampons, and super-plus tampons. The regular tampons segment is expected to account for the largest share segment of the market in 2017.
Based on odour type, the market is segmented into fragrance based and non-fragrance based. The non-fragrance-based segment is expected to account for the largest share segment of the market in 2017.
The market segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The organic and natural tampons market in the Americas further segmented into North America and South America, with the North American market divided into the US and Canada.
The European market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.
The market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The market in the Middle East & Africa segmented into the Middle East and Africa.
Geographically, the Americas is anticipated to dominate the global organic and natural tampons market owing to a well-established player, increasing demand for tampons by working women, and the rising prevalence of urinary tract infections.
Europe is expected to hold the second largest position in the global organic and natural tampons market. The market growth in this region is attributed to increasing awareness about menstrual hygiene.
The organic and natural tampons market in Asia-Pacific region consists of countries namely China, Japan, Republic of Korea, India, Australia and Rest of Asia-Pacific. The Asia-Pacific region is expected to be fastest growing region.
The Middle East & Africa has the least share of the Organic and Natural Tampons market.
Key Players:
Recent Development:
May 2023: Corman S.p.A. (Italy) launched a biodegradable and compostable plastic tampon applicator under the brand Organyc in the Netherlands. Moreover, this product was also launched globally in the third quarter of 2023. Tosama's and Corman's teams of researchers and developers have created this technology. This technology can turn leftover parts of wheat, corn, and sugar cane into a type of plastic that can be shaped easily. This special plastic can be quickly molded into a tampon applicator. Not only is this good for the environment, but it's also beneficial for women.
May 2022: TOM Organic (Australia) has launched period products in New Zealand to make menstruation more susceptible. TOM Organic offers market-leading 100% organic cotton tampons made with organic cotton and biodegradable mater ials.
May 2019: Procter & Gamble (US) launched Tampax PURE, an organic tampon that is free of dyes, fragrances, and chlorine bleaching. This product is 100% organic, has a cotton core, and delivers the protection expected from Tampex every time. Moreover, this Tampax PURE applicator is composed of 90% plant-based material. The addition of this product to the Procter & Gamble product portfol io expanded the company’s reach and assisted in generating company revenue.
February 2019: Procter & Gamble (US) acquired an organic period care start-up “This is L. Inc. (US)”, manufactures organic pads and tampons. P&G is dedicated to maintaining the product quality that L.'s customers have come to trust, including perio d products made with organic materials.
Intended Audience
| Report Attribute/Metric | Details |
| Market Size | USD 0.9 Billion |
| CAGR | 7% |
| Base Year | 2022 |
| Forecast Period | 2023-2032 |
| Historical Data | 2021 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Size and Odour Type |
| Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
| Key Vendors | Procter & Gamble (US), Bodywise (UK), ALYK (US), BON (New Zealand), Seventh Generation (US), The Honest Company (US), Maxim Hygiene (US), TOM Organic (Australia), and NutraMarks (US) |
| Key Market Opportunities | Application Area |
| Key Market Drivers | · Increasing demand for tampons by working women· Rising prevalence of urinary tract infections· Increasing awareness about menstrual hygiene |
Organic and Natural Tampons Market Highlights:
Frequently Asked Questions (FAQ) :
Global Organic And Natural Tampons Market had a valuation of USD 0.9 Billion in 2032.
Organic And Natural Tampons Market can record a CAGR of 7% during the forecast period of 2023-2032.
Better alternative and chances of toxic shock syndrome (TSS) can hold back the Organic And Natural Tampons Market growth.
In 2030, the regular tampons segment was leading the Organic And Natural Tampons Market.
In 2030, the non-fragrance segment was leading the Organic And Natural Tampons Market.
Better alternative and chances of toxic shock syndrome (TSS) can hold back the Organic And Natural Tampons Market growth.
In 2017, the regular tampons segment was leading the Organic And Natural Tampons Market.
In 2032, the non-fragrance segment was leading the Organic And Natural Tampons Market.
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Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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