
Organic and Natural Tampons Market Analysis
Organic and Natural Tampons Market Research Report Information by Type (Cardboard Applicator, Plastic Applicator, Digital Tampon), by Size (Junior Tampons, Regular Tampons, Super, Super-Plus), by Odour (Fragrance Based, Non-Fragrance Based) - Forecast Till 2035

Market Summary
As per Market Research Future Analysis, the Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030, growing at a CAGR of 7% during the forecast period of 2023-2032. The market is driven by increasing demand from working women, heightened awareness of menstrual hygiene, and the rising prevalence of urinary tract infections. Organic tampons, made from organic cotton and biodegradable materials, are gaining popularity due to their safety and comfort. However, not all labeled organic tampons are truly organic, as some may contain regular cotton and chemical additives. The market is segmented by type, size, and odour type, with the Americas expected to dominate due to established players and demand growth. Europe follows as the second-largest market, while Asia-Pacific is anticipated to be the fastest-growing region.
Key Market Trends & Highlights
Key trends influencing the Organic and Natural Tampons Market include product innovation and increasing consumer awareness.
- Market projected to reach USD 0.9 Billion by 2030 at a CAGR of 7%;
- Americas expected to dominate the market due to high demand from working women;
- Asia-Pacific anticipated to be the fastest-growing region in the forecast period;
- Regular tampons segment expected to hold the largest market share in 2017.
Market Size & Forecast
Market Size | USD 0.9 Billion by 2030 |
CAGR | 7% during 2023-2032 |
Largest Regional Market | Americas |
Fastest Growing Region | Asia-Pacific |
Major Players
Procter & Gamble (US), Bodywise (UK), ALYK (US), Bon Organics (New Zealand), Seventh Generation (US), The Honest Company (US), Maxim Hygiene (US), TOM Organic (Australia), NutraMarks (US), Corman S.p.A. (Italy)
Market Trends
The increasing consumer preference for sustainable and chemical-free menstrual products indicates a notable shift towards organic and natural tampons, reflecting broader trends in health consciousness and environmental awareness.
U.S. Food and Drug Administration (FDA)
Organic and Natural Tampons Market Market Drivers
Rising Health Consciousness
The increasing awareness regarding health and wellness among consumers appears to be a pivotal driver for the Global Organic and Natural Tampons Market Industry. As individuals become more informed about the potential health risks associated with conventional feminine hygiene products, there is a noticeable shift towards organic alternatives. This trend is reflected in the projected market size, which is expected to reach 0.62 USD Billion in 2024. The demand for products free from synthetic chemicals and toxins is likely to continue growing, as consumers prioritize their health and well-being.
Market Segment Insights
Regional Insights
Key Companies in the Organic and Natural Tampons Market market include



Industry Developments
May 2023: Corman S.p.A. (Italy) launched a biodegradable and compostable plastic tampon applicator under the brand Organyc in the Netherlands. Moreover, this product was also launched globally in the third quarter of 2023. Tosama's and Corman's teams of researchers and developers have created this technology. This technology can turn leftover parts of wheat, corn, and sugar cane into a type of plastic that can be shaped easily. This special plastic can be quickly molded into a tampon applicator. Not only is this good for the environment, but it's also beneficial for women.
May 2022: TOM Organic (Australia) has launched period products in New Zealand to make menstruation more susceptible. TOM Organic offers market-leading 100% organic cotton tampons made with organic cotton and biodegradable mater ials.
May 2019: Procter & Gamble (US) launched Tampax PURE, an organic tampon that is free of dyes, fragrances, and chlorine bleaching. This product is 100% organic, has a cotton core, and delivers the protection expected from Tampex every time. Moreover, this Tampax PURE applicator is composed of 90% plant-based material. The addition of this product to the Procter & Gamble product portfol io expanded the company’s reach and assisted in generating company revenue.
February 2019: Procter & Gamble (US) acquired an organic period care start-up “This is L. Inc. (US)”, manufactures organic pads and tampons. P&G is dedicated to maintaining the product quality that L.'s customers have come to trust, including perio d products made with organic materials.
Intended Audience
- Organic and Natural Tampons products Manufacturers and vendors
- Contract research organization
- Various research and consulting firms
Future Outlook
Organic and Natural Tampons Market Future Outlook
The Organic and Natural Tampons Market is projected to grow at a 6.67% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for sustainable products.
New opportunities lie in:
- Develop biodegradable packaging solutions to enhance sustainability appeal.
- Invest in R&D for innovative organic materials to improve product performance.
- Expand distribution channels through e-commerce platforms targeting eco-conscious consumers.
By 2035, the market is expected to achieve substantial growth, reflecting a strong consumer shift towards organic and natural products.
Market Segmentation
Report Scope
Report Attribute/Metric | Details |
Market Size | USD 0.9 Billion |
CAGR | 7% |
Base Year | 2022 |
Forecast Period | 2023-2032 |
Historical Data | 2021 |
Forecast Units | Value (USD Million) |
Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered | Type, Size and Odour Type |
Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
Key Vendors | Procter & Gamble (US), Bodywise (UK), ALYK (US), BON (New Zealand), Seventh Generation (US), The Honest Company (US), Maxim Hygiene (US), TOM Organic (Australia), and NutraMarks (US) |
Key Market Opportunities | Application Area |
Key Market Drivers | · Increasing demand for tampons by working women· Rising prevalence of urinary tract infections· Increasing awareness about menstrual hygiene |
Market Highlights
Author
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FAQs
What is the latest valuation of the Organic And Natural Tampons Market?
Global Organic And Natural Tampons Market had a valuation of USD 0.9 Billion in 2032.
What would be the CAGR of the global Organic And Natural Tampons Market during the forecast period covering 2023-2032?
Organic And Natural Tampons Market can record a CAGR of 7% during the forecast period of 2023-2032.
What can hold back the normal growth of the Organic And Natural Tampons Market?
Better alternative and chances of toxic shock syndrome (TSS) can hold back the Organic And Natural Tampons Market growth.
By size, the Organic And Natural Tampons Market was dominated by which segment in 2030?
In 2030, the regular tampons segment was leading the Organic And Natural Tampons Market.
By odor, which segment had the maximum value in the Organic And Natural Tampons Market?
In 2030, the non-fragrance segment was leading the Organic And Natural Tampons Market.
What can hold back the normal growth of the Organic And Natural Tampons Market?
Better alternative and chances of toxic shock syndrome (TSS) can hold back the Organic And Natural Tampons Market growth.
By size, the Organic And Natural Tampons Market was dominated by which segment in 2017?
In 2017, the regular tampons segment was leading the Organic And Natural Tampons Market.
By odor, which segment had the maximum value in the Organic And Natural Tampons Market?
In 2032, the non-fragrance segment was leading the Organic And Natural Tampons Market.
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Table of Contents:
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Chapter 1. Report Prologue
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Chapter 2. Market Introduction
- Definition
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Scope of the Study
- Research Objective
- Assumptions
- Limitations
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Chapter 3. Research Methodology
- Introduction
- Primary Research
- Secondary Research
- Market Size Estimation
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Chapter 4. Market Dynamics
- Drivers
- Restraints
- Opportunities
- Challenges
- Macroeconomic Indicators
- Detection Technique Trends & Assessment
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Chapter 5. Market Factor Analysis
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Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- Value Chain Analysis
- Investment Feasibility Analysis
- Pricing Analysis
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Porter’s Five Forces Analysis
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Chapter 6. Global Organic and Natural Tampons Market, by Type
- Introduction
- Cardboard Applicator
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Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, by Country, 2020-2027
- Plastic Applicator
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Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, by Country, 2020-2027
- Digital Tampon
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Market Estimates & Forecast, by Region, 2020-2027
- Others
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Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, by Country, 2020-2027
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Chapter 7. Global Organic and Natural Tampons Market, by Size
- Introduction
- Junior Tampons
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Market Estimates & Forecast, by Region, 2020-2027
- Regular Tampons
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Market Estimates & Forecast, by Region, 2020-2027
- Super Tampons
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Market Estimates & Forecast, by Country, 2020-2027
- Super-Plus Tampons
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Market Estimates & Forecast, by Country, 2020-2027
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Chapter 8. Global Organic and Natural Tampons Market, by Odour Type
- Introduction
- Fragrance Based
- Non-Fragrance Based
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Chapter 9. Global Organic and Natural Tampons Market, by Region
- Introduction
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Americas
- North America
- South America
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Europe
- Western Europe
- Eastern Europe
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Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
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Middle East & Africa
- Middle East
- Africa
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Chapter 10. Company Landscape
- Introduction
- Market Share Analysis
- Key Developments & Strategies
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Chapter 11. Company Profiles
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Procter & Gamble (US)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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Bodywise (UK)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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ALYK (US)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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Bon Organics (New Zealand)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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Seventh Generation (US)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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The Honest Company (US)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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Maxim Hygiene (US)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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TOM Organic (Australia)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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NutraMarks (US)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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Corman S.p.A. (Italy)
- Company Overview
- Type Overview
- Financials Overview
- Key Developments
- SWOT Analysis
- Key Strategies
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Procter & Gamble (US)
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Chapter 12. MRFR Conclusion
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Key Findings
- From CEO’s View point
- Unmet Needs of the Market
- Key Companies to Watch
- Predictions for the Organic and Natural Tampons Industry
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Key Findings
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Chapter 13. Appendix
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List of Tables and Figures
- LIST OF TABLES
- Table 1. Global Organic and Natural Tampons Market Synopsis, 2020-2027
- Table 2. Global Organic and Natural Tampons Market Estimates and Forecast, 2020-2027 (USD Million)
- Table 3. Global Organic and Natural Tampons Market, by Region, 2020-2027 (USD Million)
- Table 4. Global Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 5. Global Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 6. Global Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 7. North America: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 8. North America: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 9. North America: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 10. US: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 11. US: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 12. US: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 13. Canada: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 14. Canada: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 15. Canada: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 16. South America: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 17. South America: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 18. South America: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 19. Europe: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 20. Europe: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 21. Europe: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 22. Western Europe: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 23. Western Europe: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 24. Western Europe: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 25. Eastern Europe: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 26. Eastern Europe: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 27. Eastern Europe: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 28. Asia-Pacific: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 29. Asia-Pacific: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 30. Asia-Pacific: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million)
- Table 31. Middle East & Africa: Organic and Natural Tampons Market, by Type, 2020-2027 (USD Million)
- Table 32. Middle East & Africa: Organic and Natural Tampons Market, by Size, 2020-2027 (USD Million)
- Table 33. Middle East & Africa: Organic and Natural Tampons Market, by Odour Type, 2020-2027 (USD Million) LIST OF FIGURES
- Figure 1. Research Process
- Figure 2. Segmentation for Global Organic and Natural Tampons Market
- Figure 3. Market Dynamics for Global Organic and Natural Tampons Market
- Figure 4. Global Organic and Natural Tampons Market Share, by Type, 2020
- Figure 5. Global Organic and Natural Tampons Market Share, by Size, 2020
- Figure 6. Global Organic and Natural Tampons Market Share, by Odour Type, 2020
- Figure 7. Global Organic and Natural Tampons Market Share, by Region, 2020
- Figure 8. North America: Organic and Natural Tampons Market Share, by Country, 2020
- Figure 9. Europe: Organic and Natural Tampons Market Share, by Country, 2020
- Figure 10. Asia-Pacific: Organic and Natural Tampons Market Share, by Country, 2020
- Figure 11. Middle East & Africa: Organic and Natural Tampons Market Share, by Country, 2020
- Figure 12. Global Organic and Natural Tampons Market: Company Share Analysis, 2020 (%)
- Figure 13. Procter & Gamble: Key Financials
- Figure 14. Procter & Gamble: Segmental Revenue
- Figure 15. Procter & Gamble: Geographical Revenue
- Figure 16. Bodywise: Key Financials
- Figure 17. Bodywise: Segmental Revenue
- Figure 18. Bodywise: Geographical Revenue
- Figure 19. ALYK: Key Financials
- Figure 20. ALYK: Segmental Revenue
- Figure 21. ALYK: Geographical Revenue
- Figure 22. BON: Key Financials
- Figure 23. BON: Segmental Revenue
- Figure 24. BON: Geographical Revenue
- Figure 25. Seventh Generation: Key Financials
- Figure 26. Seventh Generation: Segmental Revenue
- Figure 27. Seventh Generation: Geographical Revenue
- Figure 28. The Honest Company: Key Financials
- Figure 29. The Honest Company: Segmental Revenue
- Figure 30. The Honest Company: Geographical Revenue
- Figure 31. Maxim Hygiene: Key Financials
- Figure 32. Maxim Hygiene: Segmental Revenue
- Figure 33. Maxim Hygiene: Geographical Revenue
- Figure 34. NutraMarks: Key Financials
- Figure 35. NutraMarks: Segmental Revenue
- Figure 36. NutraMarks: Geographical Revenue
Organic and Natural Tampons Market Segmentation
Market Segmentation Overview
- Detailed segmentation data will be available in the full report
- Comprehensive analysis by multiple parameters
- Regional and country-level breakdowns
- Market size forecasts by segment

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