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    On Call Road Assistance Market

    ID: MRFR/AM/34915-HCR
    128 Pages
    Sejal Akre
    September 2025

    On Call Road Assistance Market Research Report By Service Type (Towing Service, Fuel Delivery Service, Lockout Service, Flat Tire Change, Battery Jump Start), By Mode of Service (Mobile Application, Phone Call, Web Portal), By Customer Type (Individual Consumers, Corporate Clients, Government Agencies), By Vehicle Type (Passenger Cars, Commercial Vehicles, Motorcycles, Electric Vehicles) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034

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    On Call Road Assistance Market Summary

    The Global On-Call Road Assistance Market is projected to grow from 25.2 USD Billion in 2024 to 41.5 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    On-Call Road Assistance Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate (CAGR) of 4.63 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 41.5 USD Billion, indicating a substantial increase from the base year.
    • In 2024, the market is valued at 25.2 USD Billion, highlighting its current economic significance.
    • Growing adoption of digital technologies due to increased consumer demand for convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 25.2 (USD Billion)
    2035 Market Size 41.5 (USD Billion)
    CAGR (2025-2035) 4.63%

    Major Players

    Zubie, Verizon Connect, ARC Europe, Europ Assistance, BCAA, Good Sam, Britannia, Roadside Masters, State Farm Insurance, National General Insurance, AAA, Safeco Insurance, USAA, Allianz, AA Ireland

    On Call Road Assistance Market Trends

    The On-Call Road Assistance market is largely driven by the increasing number of vehicles on the road, which leads to a rising demand for reliable support services in case of breakdowns or emergencies. The growth of the automotive sector and the need for enhanced roadside assistance are crucial factors that contribute to this development.

    Additionally, advancements in technology, such as mobile applications and GPS tracking, are making it easier for service providers to deliver timely help and improve customer satisfaction. There are significant opportunities to be explored in the on-call road assistance market, particularly in urban areas with high vehicle density.

    Companies can leverage partnerships with automotive manufacturers and ride-sharing services to expand their reach and offer bundled services. Furthermore, the growing trend of electric vehicles presents a chance for specialized roadside assistance services that cater to the unique needs of electric vehicle owners.

    Developing innovative service models that incorporate telematics and real-time data could also enhance service efficiency and customer experiences. In recent times, there has been a noticeable shift towards digitalization within the industry. Many organizations are investing in mobile platforms that allow users to request assistance quickly and conveniently.

    The rise of subscription-based services is also becoming popular as customers favor flexible, hassle-free options. As consumer preferences evolve, companies that can adapt their service offerings to meet these changing demands will be better positioned to thrive in the competitive landscape of on-call road assistance.

    The emphasis on customer service and feedback is becoming paramount, pushing organizations to continually improve their offerings to stay ahead in this dynamic market.

    The Global On-Call Road Assistance Market is poised for robust growth, driven by increasing vehicle ownership and a rising demand for immediate roadside support services.

    U.S. Department of Transportation

    On Call Road Assistance Market Drivers

    Rising Vehicle Ownership

    The Global On-Call Road Assistance Market Industry experiences growth due to the increasing number of vehicles on the road. As urbanization continues to rise, more individuals are purchasing cars for personal and professional use. This trend is particularly evident in developing regions where vehicle ownership is becoming more accessible. The growing vehicle population leads to a higher demand for road assistance services, as drivers seek support during breakdowns or emergencies. In 2024, the market is projected to reach 25.2 USD Billion, reflecting the direct correlation between vehicle ownership and the need for reliable on-call assistance.

    Market Growth Projections

    The Global On-Call Road Assistance Market Industry is projected to experience substantial growth in the coming years. With a market size of 25.2 USD Billion in 2024, it is anticipated to reach 41.5 USD Billion by 2035. This growth trajectory suggests a robust CAGR of 4.63% from 2025 to 2035. Various factors contribute to this positive outlook, including rising vehicle ownership, technological advancements, and increased consumer awareness. As the industry evolves, it is likely to adapt to changing consumer preferences and market dynamics, ensuring its relevance and sustainability in the global market.

    Technological Advancements

    Technological innovations play a crucial role in shaping the Global On-Call Road Assistance Market Industry. The integration of mobile applications and GPS technology has transformed how assistance services are delivered. Customers can now request help at the touch of a button, significantly reducing response times. Moreover, advancements in vehicle technology, such as telematics, enable service providers to monitor vehicle health proactively. This proactive approach not only enhances customer satisfaction but also contributes to the market's growth. As technology continues to evolve, the industry is likely to see further enhancements in service delivery and efficiency.

    Increased Consumer Awareness

    Consumer awareness regarding the benefits of on-call road assistance is on the rise, positively impacting the Global On-Call Road Assistance Market Industry. As drivers become more informed about the potential risks associated with vehicle breakdowns, they are increasingly opting for assistance services. This shift is evident in various demographics, particularly among younger drivers who prioritize safety and convenience. The growing recognition of the value of these services is expected to drive market growth, with projections indicating a market size of 41.5 USD Billion by 2035. Enhanced marketing strategies and educational campaigns are likely to further bolster this trend.

    Expansion of Service Offerings

    The Global On-Call Road Assistance Market Industry is witnessing an expansion in service offerings, which is driving its growth. Service providers are diversifying their portfolios to include not only traditional roadside assistance but also additional services such as fuel delivery, tire changes, and locksmith services. This diversification caters to a broader range of customer needs and preferences, enhancing overall service appeal. As competition intensifies, companies are likely to innovate and improve their service offerings, thereby attracting more customers. This trend aligns with the projected CAGR of 4.63% for the period from 2025 to 2035, indicating sustained growth.

    Government Regulations and Safety Standards

    Government regulations and safety standards significantly influence the Global On-Call Road Assistance Market Industry. Regulatory bodies are increasingly mandating that service providers adhere to specific safety protocols and operational standards. These regulations aim to ensure that consumers receive high-quality assistance during emergencies. Compliance with these standards not only enhances consumer trust but also encourages service providers to maintain high operational standards. As governments worldwide continue to prioritize road safety, the demand for compliant on-call assistance services is expected to rise, further propelling market growth.

    Market Segment Insights

    On-Call Road Assistance Market Service Type Insights

    In the On-Call Road Assistance Market, the Service Type segment showcases a diverse range of offerings critical for enhancing mobility and ensuring safety on the roads.

    The Towing Service segment led as the most dominant category, valued at 10.0 USD billion in 2023 and reaching 15.0 USD billion by 2032, highlighting its majority holding in the industry. The increasing occurrences of vehicle breakdowns and collisions necessitated reliable towing services, making this segment a cornerstone of the overall market growth.

    Following closely, Fuel Delivery Service, with a valuation of 5.0 USD billion in 2023 and projected to grow to 7.5 USD billion by 2032, played an essential role as more drivers face running out of fuel in remote areas. This portion of the market exemplifies significant demand due to the fast-paced lifestyle of many consumers.

    Lockout Service, valued at 4.0 USD billion in 2023 and expected to increase to 6.0 USD billion by 2032, addressed a common predicament faced by car owners. The growing reliance on personal vehicles directly contributes to the rise in lockout incidents, establishing this service's importance as it meets an immediate need for accessibility.

    Flat Tire Change, although comparatively smaller in revenue, at 2.5 USD billion in 2023 with a forecast of 4.0 USD billion in 2032, also portrayed relevant significance in the construction of a comprehensive on-call assistance package catering to motorists encountering tire failures.

    On-Call Road Assistance Market Mode of Service Insights

    The industry is evolving with an increasing reliance on technology, leading to significant trends in how assistance is accessed. Within the Mode of Service, key avenues such as Mobile Applications, Phone Calls, and Web Portals play crucial roles. Mobile Applications have become particularly important, catering to tech-savvy consumers who favor instant access and features like GPS tracking.

    Phone Calls continue to be essential, providing a direct, personal touch for those who prefer traditional communication methods. Web Portals enable a convenient online platform for users to request services efficiently.

    These alternative modes enhance user experience and accessibility, while also reflecting a broader shift toward digital solutions in the On Call Road Assistance Market. With a sustained growth trajectory, the market is poised to adapt to evolving customer preferences and technological advancements, which are primary drivers of market expansion.

    Insights from On Call Road Assistance Market data suggest that ensuring consistent service quality across these modes will be vital in maintaining competitiveness within the industry.

    On-Call Road Assistance Market Customer Type Insights

    The On-Call Road Assistance Market is experiencing significant growth, largely influenced by various customer types including Individual Consumers, Corporate Clients, and Government Agencies.

    Individual Consumers remain a vital segment, driving demand due to the increasing number of vehicles and the need for reliable assistance. Corporate Clients also contribute to market growth, as companies seek to provide value-added services to their employees through road assistance programs.

    Government Agencies play a pivotal role, often partnering with service providers to enhance public safety and support transportation infrastructure.

    This segmentation highlights diverse needs, where Individual Consumers prioritize convenience, Corporate Clients focus on employee benefits, and Government Agencies emphasize safety and operational efficiency.

    The combination of these factors generates overall demand and ensures a robust landscape for the On-Call Road Assistance Market, reflecting diverse customer preferences that inform market dynamics and strategies.

    On-Call Road Assistance Market Vehicle Type Insights

    The On Call Road Assistance Market experiences significant dynamics within the Vehicle Type segment. Passenger cars dominate this market, reflecting the increasing reliance on personal vehicles for daily commutes and long-distance travel.

    Commercial vehicles also hold a considerable share, fueled by the growing logistics and transportation sector, which necessitates prompt assistance services. Motorcycles represent a growing segment, appealing to a demographic seeking both convenience and efficiency in on-the-go assistance.

    Electric vehicles are emerging as a notable segment, aligning with the global trend toward sustainability and the increasing adoption of electric mobility solutions. As these segments evolve, trends indicate an upward trajectory in demand for diverse and tailored road assistance services, driven by factors such as rising vehicle ownership rates, urbanization, and advancements in technology.

    Opportunities in this market include integrating smart technologies and real-time support systems, while challenges may arise from the need to adapt services to the unique requirements of different vehicle types. Overall, the On Call Road Assistance Market revenue and statistics reflect a promising growth environment across its various vehicle segments.

    Get more detailed insights about On-Call Road Assistance Market Research Report — Global Forecast till 2034

    Regional Insights

    North America stood out with a considerable market value of 8.5 USD billion in 2023, dominating the sector due to a robust demand for roadside services and a high vehicle ownership rate. Following closely, Europe was also significant, showing a valuation of 6.0 USD billion, benefiting from advanced automotive technologies and a growing emphasis on safe travel.

    The APAC region, with a valuation of 5.0 USD billion, was rapidly expanding as urbanization increases vehicle usage, contributing to higher demand for on-call services. South America and MEA held values of 2.0 USD billion and 1.51 USD billion respectively.

    These regions, though smaller, present opportunities for growth as infrastructure development and enhanced mobility services become priorities. Overall, the On Call Road Assistance Market segmentation highlights strong potential across regions, driven by increasing vehicle numbers and evolving consumer expectations, ensuring steady market growth.

    On-Call Road Assistance Market, by Region

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The On-Call Road Assistance Market has witnessed substantial growth over recent years, reflecting the increasing demand for convenient travel solutions and enhanced vehicle safety. This market is characterized by a diverse range of companies offering various services aimed at providing immediate assistance to drivers facing roadside emergencies, such as breakdowns, flat tires, and fuel delivery.

    The competitive landscape is rapidly evolving as technology advances and customer expectations heighten, leading to innovations in service delivery, response times, and overall user experiences. Companies are focusing on integrating mobile applications and real-time tracking capabilities, thus enhancing their appeal in a market where speed and efficiency are paramount.

    The competitive insights reveal that both established and emerging players are continuously striving to differentiate themselves through a combination of cutting-edge technology, expansive service networks, and strategic partnerships.

    Zubie stands out in the On-Call Road Assistance Market due to its innovative use of technology and a user-centric approach. The company offers a unique connected car solution that combines real-time vehicle diagnostics and location services, which not only enhances the roadside assistance experience but also promotes proactive vehicle maintenance.

    Zubie's strengths lie in its ability to quickly respond to customer needs by providing data-driven insights that inform drivers about their vehicle's condition, thus allowing for better preparedness when on the road. Furthermore, the seamless integration of Zubie's platform with smartphone applications ensures that customers have immediate access to assistance, making it a preferred choice for many users.

    This technological advantage in data communication and real-time monitoring enables Zubie to maintain a competitive edge in the market, as it prioritizes user experience and satisfaction. Verizon Connect has established a significant presence in the On Call Road Assistance Market, leveraging its telecommunications expertise to enhance service delivery.

    The company's strength lies in its robust network infrastructure, which ensures reliable connectivity for users seeking assistance. Verizon Connect integrates advanced telematics and GPS tracking capabilities into its offerings, allowing for rapid dispatch and improved accuracy in locating vehicles needing help.

    This tech-driven approach not only expedites response times but also fosters greater safety for drivers on the road. Additionally, Verizon Connect's commitment to continuously upgrade its service framework positions it as a formidable competitor in the marketplace.

    By focusing on enhancing customer relationships and providing comprehensive assistance options, Verizon Connect effectively caters to the needs of a wide range of consumers, positioning itself favorably within the competitive landscape of the sector.

    Key Companies in the On Call Road Assistance Market market include

    Industry Developments

    Recent developments in the On-Call Road Assistance Market highlight significant growth and strategic movements among key players. Companies like Zubie and Verizon Connect continue to innovate in vehicle tracking and real-time assistance, enhancing their service offerings for consumers.

    Meanwhile, ARC Europe and Europ Assistance are expanding their European presence, focusing on providing efficient roadside support as demand rises. The Canadian Automobile Association (BCAA) and Good Sam are also leveraging their extensive networks to offer more comprehensive services, catering to a growing customer base seeking reliability and quick response times.

    Notably, State Farm Insurance and National General Insurance are reported to be enhancing their road assistance services, integrating technology to streamline claims processes and improve customer experience. Moreover, AAA has announced plans to upgrade its mobile app, which will further simplify the process of requesting roadside assistance for users.

    In terms of mergers and acquisitions, there has been notable activity, with some companies optimizing their portfolios and consolidating services to better compete in a rapidly evolving market. This growth is magnified by the increasing vehicle ownership worldwide and a growing reliance on assistance services, indicating a positive trend for the sector.

    Future Outlook

    On Call Road Assistance Market Future Outlook

    The On-Call Road Assistance Market is projected to grow at a 4.63% CAGR from 2024 to 2035, driven by technological advancements, increasing vehicle ownership, and rising consumer demand for convenience.

    New opportunities lie in:

    • Develop AI-driven dispatch systems to enhance response times and efficiency.
    • Expand service offerings to include electric vehicle charging assistance.
    • Leverage mobile app technology for real-time tracking and customer engagement.

    By 2035, the On-Call Road Assistance Market is expected to be robust, reflecting significant growth and innovation.

    Market Segmentation

    Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Service Type Outlook

    • Towing Service
    • Fuel Delivery Service
    • Lockout Service
    • Flat Tire Change
    • Battery Jump Start

    Vehicle Type Outlook

    • Passenger Cars
    • Commercial Vehicles
    • Motorcycles
    • Electric Vehicles

    Customer Type Outlook

    • Individual Consumers
    • Corporate Clients
    • Government Agencies 

    Mode of Service Outlook

    • Mobile Application
    • Phone Call
    • Web Portal

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   25.19 (USD Billion)
    Market Size 2025   26.36 (USD Billion)
    Market Size 2034    39.62 (USD Billion)
    Compound Annual Growth Rate (CAGR)      4.63% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD billion
    Key Companies Profiled Zubie, Verizon Connect, ARC Europe, Europ Assistance, BCAA, Good Sam, Britannia, Roadside Masters, State Farm Insurance, National General Insurance, AAA, Safeco Insurance, USAA, Allianz, AA Ireland
    Segments Covered Service Type, Mode of Service, Customer Type, Vehicle Type, Regional
    Key Market Opportunities Growing smartphone adoption, Increased electric vehicle usage, Expansion of subscription services, Rising demand for 24/7 support, Integration with smart technology
    Key Market Dynamics Rising vehicle ownership, 24/7 service demand, Technological advancements, Increased consumer expectations, Strong competition in services
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the On Call Road Assistance Market in 2034?

    The On Call Road Assistance Market is expected to be valued at 39.62 USD billion in 2034.

    What is the expected compound annual growth rate (CAGR) for the On-Call Road Assistance Market from 2025 to 2034?

    The On Call Road Assistance Market is projected to grow at a CAGR of 4.63% from 2025 to 2034.

    Which region is expected to have the largest market share in the On Call Road Assistance Market by 2032?

    North America is anticipated to have the largest market share, valued at 12.2 USD billion in 2032.

    What will be the market size of the Towing Service segment in 2032?

    The Towing Service segment is expected to reach a market size of 15.0 USD billion by 2032.

    Who are some of the key players in the On Call Road Assistance Market?

    Major players include Zubie, Verizon Connect, ARC Europe, Europ Assistance, and AAA, among others.

    What is the projected market size for the Fuel Delivery Service segment by 2032?

    The Fuel Delivery Service segment is projected to have a market size of 7.5 USD billion in 2032.

    How does the market size for Lockout Service change from 2023 to 2032?

    The Lockout Service segment will increase from 4.0 USD billion in 2023 to 6.0 USD billion in 2032.

    What is the expected market size of the APAC region for On Call Road Assistance by 2032?

    The APAC region is expected to reach a market size of 7.2 USD billion by 2032.

    What will be the market value of the Flat Tire Change service in 2032?

    The market value for Flat Tire Change service is expected to be 4.0 USD billion in 2032.

    What is the estimated market size for the Battery Jump Start service segment by 2032?

    The Battery Jump Start service segment is estimated to reach a size of 2.1 USD billion by 2032.

    On-Call Road Assistance Market Research Report — Global Forecast till 2034 Infographic
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