ID: MRFR/CR/8870-CR | February 2021 | Region: Global | 111 pages
Global Personalized Gifts Market is expected to register a CAGR of 5.83% to reach USD 38.66 Bn by 2027. Personalized gifts are the gifts that include an initial on it. A variety of styles, colors, and techniques can be used to accommodate personal preferences. Personalized gifts come under several categories, which include clothing, accessories, diaries & desk accessories, photo frames & wall decoration, and chocolate & chocolate platters.
The increasing trend of gift exchange among consumers is an important factor supporting the growth of the global personalized gifts market. This trend of gift-exchange has increased significantly since the last decade. With globalization and acceptance of cross-cultural festivals and celebrations, the trend of gift-exchange has increased globally. People tend to gift on various occasions such as anniversaries, birthdays, friendship day, valentine’s day, mother’s day, father’s day, and different festivals.
The outbreak of COVID-19 has resulted in lockdown across regions, border restrictions, and breakdown of transportation networks. As more cities went into lockdown, non-essential businesses were ordered to remain closed during the first half of the pandemic. Personalized gifts being nonessential goods have faced deep recession during the period caused by the effects of lockdowns in most regions to slow down the spread of the novel coronavirus. Many global manufacturers temporarily closed their operations or limited the production capacity of their products. For instance, in March 2020 Hallmark Cards, Inc., announced the temporary closing of four of its operating facilities. Also, in the early period of the crisis, manufacturers were majorly dependent on inventory.
Global Personalized Gifts Market is expected to register a notable growth rate during the forecast period. The demand for 3D printed personalized gifts is one of the major factors driving the growth of the global personalized gifts market. Personalization of gifts has emerged as a significant trend that is expected to explode in the coming years. The increase in awareness of eco-friendly gifts is expected to create profitable growth opportunities for the vendors operating in the global personalized gifts market. However, high prices of personalized gifts as compared to generalized gifts is hindering the growth of the global personalization gifts market.
Global Personalized Gifts Market Revenue, by End User, 2026 (USD Million)
Sources: MRFR Analysis
The unisex segment accounted for the major share in 2019 and is expected to expand at a substantial CAGR and reach USD 15,607.8 million by the end of 2026. The demand for unisex personalized gifts is increasing across the globe owing to high volume sales of unisex personalized gifts such as photo frames, chocolates & chocolate platters, and diaries and desk accessories.
Global Personalized Gifts Market Share, by Distribution Channel, 2019 (%)
Sources: MRFR Analysis
Europe accounted for the largest share of 37.10% of the global personalized gifts market in 2019. The growth in Europe is attributed to the presence of global producers and providers of personalized gifts and a huge fashion industry in the region and the increasing demand for personalized products. North America is an attractive region for the manufacturers of personalized gifts. The growth in North America personalized gifts is mainly attributed to large-scale retail stores and established e-commerce sectors. The US accounted for the largest share in North America personalized gifts market. Europe also accounted for a significant share of the personalized gifts market in 2019.
The Prominent Players operating in the Global Personalized Gifts Market include Archies Limited (India), American Greetings Corporation (US), Redbubble (Australia), Spencer Gifts (US), Card Factory (UK), Etsy Inc. (US), CafePress, Inc. (US), Personalization Mall (US), Hallmark Cards, Inc. (US), and American Stationery (US).
The players operating in the global personalized gifts market are focusing on acquisitions, product launches, and expansions to strengthen their market position and capture a large customer base.
Global Personalized Gifts Market, By Product Type
Global Personalized Gifts Market, By End User
Global Personalized Gifts Market, By Distribution Channel
Global Personalized Gifts Market, By Region
Available Additional Customizations
|Market Size||USD 38.66 Million (2027)|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Product Type, End-User|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||Archies Limited (India), American Greetings Corporation (US), Redbubble (Australia), Spencer Gifts (US), Card Factory (UK), Etsy Inc. (US), CafePress, Inc. (US), Personalization Mall (US), Hallmark Cards, Inc. (US), and American Stationery (US).|
|Key Market Opportunities||The increase in awareness of eco-friendly gifts|
|Key Market Drivers||The demand for 3D printed personalized gifts|