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    HoReCa Market

    ID: MRFR/F-B & N/9054-CR
    167 Pages
    Snehal Singh
    August 2023

    HoReCa Market Research Report Information By Service Type (Hotels, Restaurants, and Cafes and Pubs), Category (Single Outlet and HoReCa Chain) And By Region (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa) - Forecast Till 2032

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    HoReCa Market Infographic
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    HoReCa Market Summary

    As per Market Research Future Analysis, the Global HoReCa Market was valued at USD 3,394.6 billion in 2023 and is projected to reach USD 3,574.5 billion in 2024. The market is expected to grow to USD 6,449.35 billion by 2032, with a compound annual growth rate (CAGR) of 6.70% from 2024 to 2032. The growth is driven by the expansion of food establishments, increasing consumer expenditure on food delivery, and the rising demand for processed foods among millennials. The market is segmented into hotels, restaurants, and cafes, with restaurants holding the largest market share in 2022. The Asia-Pacific region leads the market, followed by North America and Europe.

    Key Market Trends & Highlights

    Key trends influencing the HoReCa market include the growth of tourism and the rise of single outlets.

    • The HoReCa market is projected to grow to USD 6,449.35 billion by 2032.
    • Asia-Pacific held the largest market share in 2022.
    • The restaurant segment accounted for the largest market share in 2022.
    • North America is expected to grow at the highest rate during the forecast period.

    Market Size & Forecast

    2023 Market Size USD 3,394.6 Billion
    2024 Market Size USD 3,574.5 Billion
    2032 Market Size USD 6,449.35 Billion
    CAGR (2024-2032) 6.70%

    Major Players

    Key players include McDonald's, Subway IP LLC, KFC Corporation, Pizza Hut, Burger King Company LLC, YUM! Brands RSC, Jubilant FoodWorks Ltd, Starbucks Coffee Company, Costa Coffee, and Papa John's International, Inc.

    HoReCa Market Trends

    Growing Tourism Industry

    The number of domestic and foreign tourists traveling to diverse locations increases as the tourism industry develops. Hotels, restaurants, and cafes in well-known tourist destinations are in increased demand since visitors need lodging, dining, and refreshment services. Furthermore, seasonal changes are common in the tourist industry, with peak seasons seeing an increase in visitors. Peak seasons bring higher occupancy rates and a greater influx of patrons to hotels and restaurants. Business travelers, as well as vacationers, highly influence the HoReCa market.

    Corporate gatherings, conferences, and meetings necessitate appropriate settings and lodging, which fuels a consistent demand for hotels and eateries in business-friendly areas. Destinations frequently invest in building their infrastructure for tourists as tourism expands. Along with enhancing transportation infrastructure, this entails building additional hotels, resorts, and eateries. Such developments further stimulate the HoReCa market in such locations. The hospitality sector promotes joint ventures and alliances with other industries like restaurants and hotels. For instance, hotels and nearby eateries may offer eating packages, while cafes and tourist sites may collaborate to draw customers.

    The Global HoReCa market is poised for robust growth, driven by evolving consumer preferences and an increasing demand for diverse culinary experiences.

    U.S. Department of Commerce

    HoReCa Market Drivers

    Market Growth Projections

    Expansion of Food Delivery Services

    The Global HoReCa Market Industry is significantly influenced by the rapid expansion of food delivery services. The convenience of ordering food from a variety of restaurants through mobile applications has transformed consumer habits. This trend is particularly pronounced in urban areas, where busy lifestyles drive demand for quick and accessible meal options. As a result, the market is expected to grow substantially, reaching 7834.5 USD Billion by 2035. The integration of technology in food delivery, including real-time tracking and personalized recommendations, further enhances customer satisfaction and loyalty, suggesting a promising future for delivery-focused establishments.

    Increased Focus on Health and Wellness

    The Global HoReCa Market Industry is witnessing a heightened focus on health and wellness among consumers. This trend manifests in the growing demand for healthier menu options, including organic, plant-based, and gluten-free foods. Restaurants and hotels are adapting to these preferences by incorporating nutritious ingredients and transparent sourcing practices. This shift not only caters to health-conscious diners but also aligns with broader societal trends towards sustainability and responsible consumption. As the market evolves, establishments that prioritize health and wellness are likely to capture a larger share of the projected growth, with a CAGR of 7.39% anticipated from 2025 to 2035.

    Rising Consumer Demand for Dining Experiences

    The Global HoReCa Market Industry experiences a notable increase in consumer demand for unique dining experiences. This trend is driven by a growing preference for experiential dining over traditional meals. Consumers are increasingly seeking out restaurants that offer not only food but also an engaging atmosphere and memorable service. This shift is reflected in the market's projected growth, with an estimated value of 3574.5 USD Billion in 2024, indicating a robust appetite for diverse culinary experiences. As consumers prioritize quality and ambiance, establishments that innovate in their offerings are likely to thrive in this competitive landscape.

    Technological Advancements in Service Delivery

    The Global HoReCa Market Industry is increasingly shaped by technological advancements that enhance service delivery. Innovations such as contactless payment systems, online reservations, and digital menus are becoming standard in many establishments. These technologies streamline operations and improve customer experiences, making dining more efficient and enjoyable. Moreover, the adoption of artificial intelligence and data analytics allows businesses to better understand consumer preferences and tailor their offerings accordingly. As the industry embraces these advancements, it is poised for substantial growth, with the market projected to reach 7834.5 USD Billion by 2035, indicating a strong alignment with technological trends.

    Growing Influence of Social Media on Consumer Choices

    The Global HoReCa Market Industry is significantly impacted by the growing influence of social media on consumer choices. Platforms such as Instagram and TikTok have transformed how restaurants and hotels market themselves, with visually appealing content driving consumer interest. Establishments that effectively leverage social media can enhance their visibility and attract a broader audience. This trend is particularly relevant in urban centers, where social media engagement can lead to increased foot traffic and online orders. As the market continues to evolve, the ability to create compelling digital narratives will likely play a crucial role in shaping consumer preferences and driving growth.

    Market Segment Insights

    HoReCa Service Type Insights

    The HoReCa Market segmentation, based on the service type, has been segmented into hotels, restaurants, and cafes and pubs. The restaurants segment accounted for the largest market share in 2022 in the HoReCa Market revenue. The restaurant category is anticipated to grow significantly over the forecast period. From quick-service restaurants to fine-dining venues, restaurants provide various gastronomic experiences. Individuals, families, and parties looking for meal options outside their homes are catered to by this category. There are many different restaurant layouts and eating concepts.

    Fast food restaurants, family-style restaurants, ethnic restaurants, fine dining places, cafes, bistros and more fall under this category. Each kind of restaurant offers different ambiance, menus, and dining experiences.

    April-2023: Seven months after Burger King unveiled a strategy to revive its U.S. business, the chain is selling more Whoppers than ever before.

    Jan-2023: With four chains and an impressive presence around the world, the Louisville, Ky.-based company typically increases its unit count by about 4% a year and now has more than 50,000 locations total, including 25,000 KFC restaurants.

    June-2023: Jubilant Foodworks plans to invest Rs 900 crore in India in 12-18 months.

    HoReCa Category Insights

    Based on category, the HoReCa Market data has been bifurcated into single outlet and HoReCa chain. The single outlet segment accounted for the largest market in 2022 in the HoReCa Market revenue. During the projected period, the single outlet segment is anticipated to develop fastest. A single outlet, as opposed to a chain or franchise, is an independent company that runs independently within its industry and has just one branch or location. Examples of single outlets include restaurants, cafes, and hotels. The flexibility of a single outlet to adjust to shifting consumer tastes is essential to its success.

    Menus at the one establishment must be updated frequently to include tried-and-true favorites and cutting-edge fare. In addition, these lone establishments frequently rely on word-of-mouth and a committed clientele. As a result, these factors are anticipated to raise demand for single outlets, accelerating market expansion over the forecast period. This has further broadened the growth opportunity for the HoReCa industry.

    Figure 2: HoReCa Market, by Category, 2022 & 2032 (USD Million)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    HoReCa Regional Market Insights

    By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. Asia-Pacific is the largest region in the HoReCa market with a market share in 2022.

    Figure 3: HORECA MARKET SHARE BY REGION 2022 (%)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    The North America HoReCa market is expected to expand at a robust rate over the projected period, according to Market Research Future. North America is anticipated to grow at the highest rate in the HoReCa market over the forecast period. The development of new airports and highways in developing countries has encouraged various restaurant and hotel chains to open rooftop bars and pubs. Meanwhile, the emergence of upscale bars and pubs has occurred due to the diverse tastes and preferences of the country's young adults for various types of premium beverages.

    Because of this, the HoReCa market in this area is being driven. Additionally, the market has seen significant investments in micro hotels in North American urban centers by independent and well-known brand hotels. For instance, Marriott International, a renowned American global smart hospitality firm, announced the opening of its network of Moxy hotels in the Southeast of the United States in January 2022. These are the main elements that will fuel North America's expansion in the market during the prediction period.

    Get more detailed insights about HoReCa Market Research Report—Global Forecast till 2032

    Key Companies in the HoReCa Market market include

    Industry Developments

    July-2023: Pizza Hut introduced Hot Honey Pizza and Hot Honey Wings Tuesday in its Dallas and Cleveland markets.

    July-2023: India emerged as the second largest developer of new Pizza Hut restaurants globally.

    Nov-2020: McDonald's Corporation announces a new growth strategy, Accelerating the Arches, which encompasses all aspects of McDonald's business as the leading global omni-channel restaurant brand.

    Feb-2023: McDonald’s Corp. plans to build hundreds of new restaurants around the globe this year, including its first new units in the United States in more than eight years.

    April-2023: Subway, one of the world's largest restaurant brands, is accelerating its smart growth development strategy with five new multi-unit owner agreements, across Texas, Florida, Arizona and the mid-Atlantic.

    June-2023: Subway Announces Largest Master Franchise Agreement in Brand History to Expand Presence in Mainland China.

    Future Outlook

    HoReCa Market Future Outlook

    The Global HoReCa Market is projected to grow at a 7.39% CAGR from 2024 to 2035, driven by evolving consumer preferences, technological advancements, and sustainability initiatives.

    New opportunities lie in:

    • Invest in digital ordering platforms to enhance customer experience and streamline operations.
    • Develop plant-based menu options to cater to the growing demand for sustainable dining.
    • Leverage data analytics for personalized marketing strategies to increase customer loyalty.

    By 2035, the Global HoReCa Market is expected to be robust, reflecting dynamic growth and innovation.

    Market Segmentation

    HoReCa Category Outlook

    • Single Outlet
    • HoReCa Chain

    HoReCa Regional Outlook

    North America
    • US
    • Canada
    • Mexico

    HoReCa Service Type Outlook

    • Hotels
    • Restaurants
    • Cafes and Pubs

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 3,574.5 Billion
    Market Size 2032 USD 6,449.35 Billion
    Compound Annual Growth Rate (CAGR) 6.70% (2024-2032)
    Base Year 2023
    Forecast Period 2024-2032
    Historical Data 2020, 2021
    Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors
    Segments Covered Service Type, Category, and Region
    Geographies Covered North America, Europe, Asia Pacific, Latin America, and MEA
    Countries Covered The US, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, Australia & New Zealand, Middle East, Latin America, and Africa
    Key Companies Profiled Mcdonald, Subway IP LLC, KFC CORPORATION, Pizza Hut, Burger King Company LLC, YUM! BRANDS RSC, Jubilant FoodWorks Ltd, Starbucks Coffee Company, COSTA COFFEE, and Papa John's International, Inc.
    Key Market Opportunities Increasing Number of High Net-Worth Individuals, Increased Digitalization and Online Food Ordering, Rapid Urbanisation, Growing Sustainability and Responsive Behaviour, Rising Hospitality Infrastructure, Rising Business Travel and MICE Tourism
    Key Market Dynamics Growing Tourism Industry, Rising Desire for Healthier Dining and Lodging Alternatives

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the HoReCa market worth?

    HoReCa Market is pegged at USD 3,394.6 billion as of 2023.

    How Big is the US HoReCa market?

    The US HoReCa market is valued at USD 645.8 billion in 2024.

    What is the growth rate of the HoReCa market?

    HoReCa Market is poised to grow at 6.70% CAGR during 2024-2032.

    Which region held the largest market share in the HoReCa market?

    The Asia-Pacific region held the largest market share in the HoReCa Market and was valued at USD 1,372.1 billion in 2022.

    Who are the key players in the HoReCa market?

    Mcdonald, Subway IP LLC, KFC CORPORATION, Pizza Hut, Burger King Company LLC, YUM! BRANDS RSC, Jubilant FoodWorks Ltd, Starbucks Coffee Company, COSTA COFFEE, and Papa John's International, Inc. are some of the vital players operating in the HoReCa market.

    Which category led the HoReCa market?

    Single outlet is poised to drive the HoReCa market.

    Which service type had the largest market share in the HoReCa market?

    Restaurants is poised to hold an upper hand in the HoReCa market.

    HoReCa Market Research Report—Global Forecast till 2032 Infographic
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