GCC Omnichannel Retail Commerce Platform Market

ID: MRFR/ICT/59068-HCR

200 Pages

Aarti Dhapte

September 2025

GCC Omnichannel Retail Commerce Platform Market Research Report By Deployment (SaaS, On-premise), By Solution (E-Commerce, Order Management, POS, CRM, Warehouse Management, Retail Order Broker Cloud Service, Others), and By Vertical (Apparel & Footwear, FMCG, Consumer Electronics, Others) - Forecast to 2035

GCC Omnichannel Retail Commerce Platform Market Infographic

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Summary Table of Contents Segmentation Infographic

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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GCC Omnichannel Retail Commerce Platform Market Summary

The GCC Omnichannel Retail Commerce Platform market is projected to grow from 143.8 million USD in 2024 to 1000.0 million USD by 2035.

Key Market Trends & Highlights

GCC Omnichannel Retail Commerce Platform Key Trends and Highlights

The market is expected to achieve a compound annual growth rate of 19.28 percent from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 1000.0 million USD, indicating substantial growth potential.
In 2024, the market is valued at 143.8 million USD, reflecting the current investment landscape in the region.
Growing adoption of digital payment solutions due to increasing consumer demand for seamless shopping experiences is a major market driver.

GCC Omnichannel Retail Commerce Platform Market

CAGR

19.28%

Market Size & Forecast

2024 Market Size	143.8 (USD Million)
2035 Market Size	1000.0 (USD Million)
CAGR (2025-2035)	19.28%

Major Players

SAP, Shopify, Talabat, Noon, Amazon, Zoho, Carrefour, Microsoft, Oracle, Salesforce, Majid AlFuttaim

GCC Omnichannel Retail Commerce Platform Market Trends

The GCC Omnichannel Retail Commerce Platform market is undergoing substantial growth, which is being driven by the rapid adoption of digital technologies and the growing preference for online purchasing among consumers. Governments in the GCC region are actively supporting the digital transformation through a variety of initiatives that are designed to improve the e-commerce infrastructure. This is assisting businesses in adapting to the evolving retail landscape.

A significant factor in the growth of mobile commerce is the increasing use of smartphones by consumers to conduct online shopping, which necessitates retailers to invest in mobile-friendly platforms and applications. Consumer behavior is evolving toward a seamless purchasing experience that integrates online and offline channels, which presents a plethora of opportunities for exploration in the GCC.

By investing in technologies that enable personalized consumer experiences, such as artificial intelligence (AI) and data analytics, retailers can leverage this opportunity. The demand for sophisticated omnichannel solutions is on the rise as businesses endeavor to establish a unified purchasing experience.

Additionally, partnerships between traditional retailers and technology companies are facilitating the development of innovative solutions that improve consumer engagement and simplify operations. In recent years, there has been a discernible trend of heightened competition among retailers in the GCC to improve the quality of their service offerings and the overall consumer experience.

In order to satisfy customers' demands for services that are more expeditious and efficient, numerous organizations are currently emphasizing the enhancement of their logistics and delivery processes.Furthermore, the increasing significance of sustainability in consumer purchasing decisions is encouraging retailers to implement eco-friendly practices and demonstrate transparency in their supply chains. In general, the GCC Omnichannel Retail Commerce Platform market is on the brink of significant transformations, which are being driven by evolving consumer preferences and technological advancements.

Market Segment Insights

GCC Omnichannel Retail Commerce Platform Market Segment Insights

Omnichannel Retail Commerce Platform Market Deployment Insights

The Deployment segment of the GCC Omnichannel Retail Commerce Platform Market reflects a dynamic landscape that caters to the evolving needs of retailers in the region. With the growing focus on digital transformation and seamless customer experiences, this segment is critical for implementing solutions that enhance operational efficiency. Businesses are increasingly gravitating towards various deployment models, including Software as a Service (SaaS) and On-premise solutions, each offering distinct advantages to retailers.

The SaaS model has garnered significant popularity in the GCC due to its ease of use, cost-effectiveness, and reduced need for extensive on-site infrastructure. This model allows retailers to quickly adopt cutting-edge technology while minimizing the burdens of maintenance and updates. Additionally, the flexibility and scalability associated with SaaS deployments enable retailers to rapidly adapt to changing market demands, making it a preferred option for those seeking to innovate in their customer engagement strategies.

On the other hand, On-premise deployment continues to hold its ground in specific sectors, particularly among larger retailers with sophisticated IT environments. This model often provides heightened control over data management, security, and customizability, making it attractive for businesses that prioritize data sovereignty and have the resources to manage their infrastructure. As the GCC retail industry expands, the choice between SaaS and On-premise solutions becomes a pivotal consideration for companies looking to optimize their omnichannel strategies.

Market trends indicate a continuous shift towards hybrid solutions, where businesses leverage both models to benefit from the strengths of each approach. Challenges such as integration complexities and evolving consumer expectations drive the urge for seamless omnichannel capabilities, pushing retailers to explore robust deployment options. The GCC Omnichannel Retail Commerce Platform Market statistics suggest that as retailers strive to create unified shopping experiences, the Deployment segment will flourish, supported by innovations in technology and increased consumer appetite for personalized services.

With various deployment options tailored to the unique characteristics of the GCC market, which includes diverse customer preferences and advanced technological adoption, this segment plays a crucial role in shaping the future of retail commerce. The insights derived from understanding the Deployment segment will be instrumental for stakeholders aiming to harness the potential of omnichannel strategies, tapping into new growth avenues while overcoming sector-specific challenges.

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

Omnichannel Retail Commerce Platform Market Solution Insights

The GCC Omnichannel Retail Commerce Platform Market, particularly within the Solution segment, is experiencing significant evolution as businesses adapt to changing consumer behaviors. This segment encompasses various components crucial for seamless retail operations, including E-Commerce, Order Management, Point of Sale (POS) systems, Customer Relationship Management (CRM), Warehouse Management, and Retail Order Broker Cloud Services.

The E-Commerce aspect plays a vital role, as online shopping continues to gain traction in the region, supported by increasing internet penetration and a preference for online convenience.Order Management solutions streamline processes across channels, ensuring efficient inventory control and fulfillment, while POS systems enhance customer interaction and sales tracking. CRM systems are essential for personalizing consumer experiences and fostering loyalty, which is critical in the competitive GCC market. Warehouse Management helps optimize supply chain operations in a region known for its strategic trade hubs, and Retail Order Broker Cloud Services provide the agility required to respond to market demands swiftly.

As consumers increasingly expect a cohesive shopping experience, the integration of these solutions forms the backbone of successful omnichannel strategies in the GCC.With advancements in technology and heightened competition, addressing these areas presents notable opportunities for growth and innovation within the market.

Omnichannel Retail Commerce Platform Market Vertical Insights

The GCC Omnichannel Retail Commerce Platform Market is experiencing notable growth in the Vertical segment, encompassing various industries that are rapidly adapting to the omnichannel approach. The market is particularly influenced by the Apparel and Footwear sector, which has seen a surge in online shopping trends, driven by changing consumer preferences and increased engagement across multiple platforms.

The Fast-Moving Consumer Goods (FMCG) segment is also evolving, leveraging omnichannel strategies to enhance convenience and improve customer experience, as consumers seek seamless integration between physical and digital channels.In the Consumer Electronics industry, the demand for integrated shopping experiences is pushing retailers to adopt sophisticated platforms, facilitating easier product discovery and purchasing processes. Other sectors within this vertical are also capitalizing on the omnichannel model, responding to the growing expectations of a digitally-savvy consumer base in the GCC region.

With a significant increase in internet penetration and smartphone adoption in the GCC, the market is poised for further growth as retailers recognize the importance of adapting to an omnichannel strategy to remain competitive in the dynamic retail landscape.

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Key Players and Competitive Insights

The GCC Omnichannel Retail Commerce Platform Market has become increasingly competitive, driven by the rapid adoption of digital technologies and evolving consumer preferences. Retailers in this region are striving to create seamless shopping experiences that integrate both online and offline channels. The market is characterized by a range of players, each competing to offer innovative solutions that enhance customer engagement and streamline operations. As the demand for effective omnichannel strategies grows, companies are investing in advanced technologies, data analytics, and customer-centric approaches to differentiate themselves in this dynamic landscape.

The competitive insights reveal the various strategies employed by market players to capture customer loyalty and improve profitability while adapting to the fast-changing retail environment.Amazon's seamless integration of online and offline services, localized platforms (including Amazon.ae and Amazon.sa), and advanced logistics network have made it a prominent participant in the GCC omnichannel retail commerce market. Amazon ensures a consistent user experience across channels by providing voice-enabled purchasing via Alexa, robust mobile apps, and same-day and next-day delivery. It optimizes inventory, enhances customer engagement, and personalizes recommendations by utilizing data analytics.

Amazon's market presence has been fortified by its investment in regional fulfillment centers and partnerships with local businesses. Furthermore, its Prime membership program fosters consumer loyalty by offering exclusive deals and expedited delivery. Amazon continues to dominate the competitive omnichannel landscape in the GCC by guiding customer expectations through regional adaptation and innovation.

SAP plays a pivotal role in the GCC Omnichannel Retail Commerce Platform Market, offering a suite of tools designed to facilitate seamless integration across various channels. Known for its enterprise resource planning (ERP) solutions, SAP provides robust platforms that empower retailers to manage their supply chains, customer relationships, and marketing efforts efficiently. The company's key products, such as SAP Commerce Cloud, enable businesses to deliver personalized shopping experiences while maintaining operational efficiency. SAP's strong presence in the region is bolstered by strategic partnerships and collaborations that enhance its market footprint.

Additionally, the company has pursued mergers and acquisitions to expand its capabilities, allowing it to offer comprehensive solutions tailored to the unique challenges faced by GCC retailers. Through ongoing innovation and a deep understanding of market needs, SAP continues to strengthen its position in the highly competitive omnichannel retail commerce landscape.

Key Companies in the GCC Omnichannel Retail Commerce Platform Market market include

Industry Developments

The GCC Omnichannel Retail Commerce Platform Market has been experiencing significant developments recently, particularly with high-profile companies like Amazon, SAP, and Jumia expanding their digital capabilities. Apple has launched its online retail store in Saudi Arabia, providing consumers with the ability to purchase Apple products directly with Arabic-language support and customization options. This is the initial instance in which Saudi consumers have the ability to place an order directly from Apple's platform, rather than through authorized resellers.

It is crucial to note that Apple intends to establish its initial physical stores in the country by 2026, which indicates a growing dedication to omnichannel retail in the region.

In late 2024, Lulu Retail, one of the largest hypermarket chains in the Middle East, initiated its initial public offering (IPO) with the objective of raising $1.7–1.8 billion.. The offering emphasizes the increasing significance of omnichannel-enabled merchants in the development of both online retail infrastructure and store networks. The financial filings of Lulu indicate a significant increase in online sales, which underscores the growing integration of digital and physical channels among GCC retailers (reuters.com).

The market has also seen increased valuations, with numerous companies like Shopify and Microsoft reporting substantial growth, which is expected to influence investment strategies and competitive dynamics. In terms of consolidation, Oman Data Park announced a partnership with Zoho in August 2023, enhancing their service offerings in the retail space. The integration of such technologies is designed to improve customer engagement and operational efficiency. Overall, the Omnichannel Retail Commerce landscape in the GCC is rapidly evolving, characterized by technological integration and strategic partnerships among key industry players.

Market Segmentation

Omnichannel Retail Commerce Platform Market Solution Outlook

E-Commerce
Order Management
POS
CRM
Warehouse Management
Retail Order Broker Cloud Service
Others

Omnichannel Retail Commerce Platform Market Vertical Outlook

Apparel & Footwear
FMCG
Consumer Electronics
Others

Omnichannel Retail Commerce Platform Market Deployment Outlook

SaaS
On-premise

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	120.6(USD Million)
MARKET SIZE 2024	143.77(USD Million)
MARKET SIZE 2035	1000.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	19.282% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Oman Data Park, SAP, Jumia, Shopify, Talabat, eBay, Noon, Amazon, Zoho, Carrefour, Microsoft, Oracle, Alibaba, Salesforce, Majid Al Futtaim
SEGMENTS COVERED	Deployment, Solution, Vertical
KEY MARKET OPPORTUNITIES	Growing e-commerce adoption, Enhanced customer experience expectations, Integration of AI technologies, Expansion of mobile commerce, Focus on sustainability initiatives
KEY MARKET DYNAMICS	growing digital adoption, consumer expectations, integration of online and offline, advanced analytics utilization, competitive landscape evolution
COUNTRIES COVERED	GCC

FAQs

What is the expected market size of the GCC Omnichannel Retail Commerce Platform Market in 2024?

The GCC Omnichannel Retail Commerce Platform Market is expected to be valued at 143.77 USD Million in 2024.

What is the projected market size for the GCC Omnichannel Retail Commerce Platform Market by 2035?

By 2035, the market is projected to reach a value of 1000.0 USD Million.

What is the expected CAGR for the GCC Omnichannel Retail Commerce Platform Market between 2025 and 2035?

The expected CAGR for the market from 2025 to 2035 is 19.282%.

Which deployment method accounts for the largest market share in the GCC Omnichannel Retail Commerce Platform Market?

The SaaS deployment method is anticipated to account for a significant share, valued at 91.5 USD Million in 2024.

What is the estimated market value for the On-premise deployment segment in 2024?

The On-premise deployment segment is estimated to have a market value of 52.27 USD Million in 2024.

Who are some of the key players in the GCC Omnichannel Retail Commerce Platform Market?

Major players in the market include SAP, Jumia, Shopify, and Amazon among others.

What are the anticipated growth opportunities within the GCC Omnichannel Retail Commerce Platform Market?

Emerging trends and innovations in technology provide substantial growth opportunities within the market.

What challenges might the GCC Omnichannel Retail Commerce Platform Market face in the coming years?

Challenges may arise from intense competition and the need for continuous technological advancements.

How is the market size for SaaS expected to change by 2035?

The market size for the SaaS deployment segment is projected to grow to 650.0 USD Million by 2035.

What impact is the current global scenario having on the GCC Omnichannel Retail Commerce Platform Market?

Current global trends and digital transformation are significantly influencing the growth of the market.

GCC Omnichannel Retail Commerce Platform Market Research Report- Forecast to 2035 Infographic

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