Cognac Brandy Market

The increasing adoption of cocktail culture in confluence with the rising trend of socializing at restaurants and bars is driving the market growth

One of the key factors driving the growth of the worldwide brandy market is the expanding popularity of cocktail culture in tandem with the rising trend of socialising in restaurants and bars, especially among young people. Another significant element driving growth is the rising demand for premiumization in the food and beverage (F&B) business as well as the rising popularity of gourmet cooking. In addition, the industry is expanding as a result of growing demand for organic alternatives, food tourism, and culinary services.

The situation has changed as a result of the recent rise in demand for premium spirits experiences, opening up new opportunities for the cognac business to grow both in terms of value and volume. However, it will be interesting to observe how the well-known brands in the cognac industry will continue to innovate and pave the way for new competitors to strengthen their position in the market. The key driver of the cognac and brandy market's expansion is cognac's exclusivity. In addition, brandy is produced using the fermented juice of several fruits, including cherries, plums, and apples.

A diverse spectrum of consumer bases are drawn to these variations. Due to the increasing demand from customers, several small taprooms and brewers are experimenting with flavours. The occasions for serving and enjoying various cognacs are also evolving significantly. Cognac variations seem to be pushing it into regular drink cabinets of North American consumers, moving from being a traditional digest and a casual drink for special occasions. Due to the fact that premium alcohol kinds undergo laborious distillation procedures in addition to being infused with high-quality ingredients, demand for premium spirits continues to soar.

New brandy-based cocktails are being added to the menus of an increasing number of food service corporations as part of a campaign to increase in-store foot traffic. Given that cognac provides a window of opportunity for food service operators in terms of flavour and visual experiments, cognac continues to be by far one of the top choices for the manufacture of brandy-infused drinks.

Craft alcohol is quickly gaining popularity among consumers since it is made by authorised distilleries and has the label "reliability." With a strong belief that craft spirit sales can perform as well as, if not better than craft beer, experts predict an upbeat future for the industry. Thus, driving the Cognac and Brandy market revenue.

The Global Cognac and Brandy Market Industry experiences a notable surge in consumer demand, driven by an increasing preference for premium and luxury alcoholic beverages. As consumers become more discerning, they seek high-quality products that offer unique flavor profiles and artisanal craftsmanship. This trend is particularly evident in emerging markets, where disposable incomes are rising. In 2024, the market is projected to reach 12.8 USD Billion, reflecting a growing inclination towards premium spirits. The demand for aged cognac and brandy, which often commands higher prices, further underscores this shift towards quality over quantity.

Cultural and social trends play a pivotal role in shaping the Global Cognac and Brandy Market Industry. The growing popularity of cocktail culture and mixology has led to an increased interest in cognac and brandy as versatile ingredients in various beverages. This trend is particularly pronounced among younger consumers, who are eager to experiment with flavors and craft unique cocktails. Furthermore, social media platforms have amplified the visibility of these spirits, fostering a community of enthusiasts and influencers. Such cultural shifts contribute to a projected CAGR of 5.68% from 2025 to 2035, indicating a sustained interest in these products.

Sustainability initiatives are increasingly influencing the Global Cognac and Brandy Market Industry, as consumers become more environmentally conscious. Brands are adopting eco-friendly practices, such as sustainable sourcing of ingredients and environmentally friendly packaging. This shift not only aligns with consumer values but also enhances brand reputation and loyalty. Companies that prioritize sustainability may benefit from a competitive edge in the market, appealing to a growing segment of eco-conscious consumers. As sustainability becomes a core aspect of brand identity, it is likely to drive further growth in the industry.

Innovation within the Global Cognac and Brandy Market Industry is a key driver of growth, as brands continuously develop new products to attract consumers. This includes the introduction of flavored cognacs and brandies, which cater to evolving taste preferences. Additionally, limited edition releases and collaborations with renowned chefs or artists create excitement and exclusivity around the products. Such innovations not only appeal to existing consumers but also attract new demographics, particularly millennials and Gen Z. As brands adapt to changing consumer preferences, the market is expected to thrive, with significant contributions to its overall growth.

The Global Cognac and Brandy Market Industry benefits from the expansion of distribution channels, which enhances product accessibility. Retailers are increasingly adopting omnichannel strategies, integrating online platforms with traditional brick-and-mortar stores. This approach allows consumers to explore a wider range of products and brands, facilitating informed purchasing decisions. Additionally, partnerships with e-commerce platforms and specialty liquor stores have proven effective in reaching niche markets. As a result, the market is poised for growth, with projections indicating a rise to 23.5 USD Billion by 2035, driven by improved distribution and marketing strategies.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Cognac and Brandy Market dominated this market in 2022 (45.80%). This is a result of rising distilled spirits consumption in developed nations like the US and Canada; the Distilled Spirits Council of the US (DISCUS) reported that distilled spirits sales in the US increased by 5.45% in 2021 to reach USD 29.5 billion. Further, the U.S.

Cognac and Brandy market held the largest market share, and the Canada Cognac and Brandy market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: COGNAC AND BRANDY MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Cognac and Brandy market accounted for the healthy market share in 2022. This is because brandy is becoming more and more popular in beverages and sweets. Additionally, the demand is linked to increased youth disposable income, premium and artisan spirits use, and both. Further, the German Cognac and Brandy market held the largest market share, and the U.K Cognac and Brandy market was the fastest growing market in the European region

The Asia Pacific Cognac and Brandy market is expected to register significant growth from 2023 to 2032. Rapid urbanisation and an increasing consumer preference for high-end spirits are to blame for this. According to Bureau National Professional du Cognac (BNIC), cognac shipments to China increased by 5.5% in value and 8.2% in volume between 2022 and 2027. Moreover, China’s Cognac and Brandy market held the largest market share, and the Indian Cognac and Brandy market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cognac and Brandy market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Cognac and Brandy industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Cognac and Brandy industry to benefit clients and increase the market sector. In recent years, the Cognac and Brandy industry has offered some of the most significant advantages to medicine. Major players in the Cognac and Brandy market, including Remy Martin, Hennessy LVMH, Pernod Ricard, Radico Khaitan Ltd., Naud Spirts & Distillery, Emperador Distillers Inc, Suntory, Meukow, Cognac, Thomas Hine & Co., and Maison Ferrand, are attempting to increase market demand by investing in research and development operations.

Wines and spirits are produced and distributed by Remy Cointreau SA (Remy). It offers wine, champagne, cognac, liqueur, tequila, mescal, vodka, gin, whisky, rum, and brandy. Remy Martin, Louis XIII, Cointreau liqueur, Passoa, Octomore, Westland, St. Remy brandy, Mount Gay rum, and single malt whiskies Bruichladdich, Port Charlotte, The Botanist, Domaine des Hautes Glaces, Belle de Brillet, Telmont, and Metaxa are just a few of the labels that the corporation sells products under. It also offers distribution for independent brands. There are Remy production plants in the US, Turkey, Scotland, France, and Caribbean Islands.

The Americas, the Middle East, Africa, Asia-Pacific, and Europe are all areas where it conducts business. The headquarters of Remy are in Cognac, France. The first-ever partnership between Louis XIII and Leela Palace Delhi on a full dinner cognac pairing was announced in November 2022.

Tilaknagar Industries Ltd (TI) produces, sells, and distributes alcoholic beverages. The company offers whisky, brandy, rum, vodka, and gin as part of its product line. Mansion House Whisky, Senate Royale, Mansion House Brandy, Madiraa, Senate Royale Red, Blue Lagoon, Courrier Napoleon Green, and Courrier Napoleon Red are the labels under which it sells its goods. The business sells its goods directly to customers, through distributors, and through companies. It sends goods to places including Europe, the Middle East, Africa, and East and South-East Asia.

In the Indian states of Telangana, Jammu, Kerala, Karnataka, Andhra Pradesh, Odisha, West Bengal, and Assam, the corporation runs manufacturing facilities. The headquarters of TI are located in Mumbai, Maharashtra, India. Tilaknagar Industries, the owner of the Mansion House flagship brand, announced the debut of their new brandy in September 2022. The "Ugni Blanc" grapes used to make the Mansion House Reserve French Style Brandy are hand-picked in India's Sahyadris.