Ayurveda Market

Q: How much is the Global Ayurveda Market?

USD 14.93 Billion is the Ayurveda Market in 2024 Read More

Q: Which Form segment led the Global Ayurveda Market?

The Liquid segment dominated the market in 2024. Read More

ID: MRFR/Pharma/4707-CR

429 Pages

Rahul Gotadki

June 2025

Ayurveda Market Research Report Information by Product (Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others), by Form (Powder, Tablets, Capsules, Liquid and Others), by Application (Healthcare(Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care(Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Ser...

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Summary Table of Contents Segmentation Infographic

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Ayurveda Market Summary

As per Market Research Future Analysis, the Ayurveda Market was valued at USD 14.93 Billion in 2024 and is projected to reach USD 77.34 Billion by 2035, growing at a CAGR of 16.13% from 2025 to 2035. The growth is driven by increasing awareness of health benefits associated with Ayurveda, government support, and a rising demand for natural alternatives to conventional medicine. Campaigns by companies like Maharishi Ayurveda and Dabur are enhancing public awareness and appealing to younger audiences, while the growing geriatric population is creating opportunities for Ayurvedic products targeting chronic conditions. The market is characterized by a diverse range of products, including herbal supplements and skincare items, with a notable trend towards sustainability and organic ingredients.

Key Market Trends & Highlights

The Ayurveda Market is witnessing significant growth driven by various factors.

Market size in 2024: USD 14.93 Billion; projected to reach USD 77.34 Billion by 2035.
CAGR of 16.13% during the forecast period (2025-2035).
Healthcare segment dominated the market in 2024; Personal Care projected as the fastest-growing segment.
Liquid products led the market in 2024; Capsules expected to grow the fastest.

Ayurveda Market

CAGR

16.13%

Market Size & Forecast

2024 Market Size	USD 14.93 Billion
2035 Market Size	USD 77.34 Billion
CAGR	16.13%

Major Players

Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals

Ayurveda Market Drivers

Rising Demand for Natural Remedies

The Global Ayurveda Market Industry is experiencing a notable increase in demand for natural remedies, driven by a growing awareness of the adverse effects of synthetic medications. Consumers are increasingly seeking holistic approaches to health and wellness, which aligns with the principles of Ayurveda. This shift is reflected in the projected market value of 14.9 USD Billion in 2024, indicating a robust interest in Ayurvedic products. The trend suggests that consumers are prioritizing preventive healthcare and natural solutions, which may further propel the market as more individuals turn to Ayurveda for their health needs.

Market Segment Insights

Ayurveda

Based on Product, this segment includes Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others. The Health Care Products segment dominated the global market in 2024, while the Skin Care Products is projected to be the fastest–growing segment during the forecast period. Ayurveda emphasizes balance and holistic well-being, utilizing natural ingredients to promote health and prevent illness. Key product categories include herbal supplements, such as ashwagandha for stress relief and triphala for digestive health, along with medicinal oils for therapeutic benefits and herbal teas for soothing effects.

The market is also witnessing a trend towards sustainability, with an emphasis on organic and ethically sourced ingredients.

Notable brands like Himalaya and Baidyanath blend traditional knowledge with modern production methods, catering to a broader audience. However, challenges such as regulatory hurdles and the need for scientific validation of claims persist. Overall, the Ayurvedic healthcare market is well-positioned for continued growth as more individuals embrace natural, holistic approaches to health and wellness.

Ayurveda

Based on Form, this segment includes Powder, Tablets, Capsules, Liquid and Others. The Liquid segment dominated the global market in 2024, while the Capsules segment is projected to be the fastest–growing segment during the forecast period. Liquid extracts and tonics, such as Amla juice, not only deliver potent health benefits but also function as appealing beverages, tapping into the wellness beverage trend. Moreover, the popularity of herbal teas that target specific health concerns—such as relaxation, digestion, or detoxification—further enhances the market's appeal.

The integration of Ayurvedic ingredients into functional foods like energy bars and protein powders presents an innovative avenue for brands to reach health-focused consumers seeking convenient, on-the-go options.

FIGURE 2: AYURVEDA MARKET SHARE BY FORM 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Ayurveda

Based on Application Type, this segment includes Healthcare (Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care (Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others), Others). The Healthcare segment dominated the global market in 2024, while the Personal Care segment is projected to be the fastest–growing segment during the forecast period. The haircare segment in the Ayurveda market is experiencing significant growth as consumers increasingly seek natural and holistic solutions for hair health.

This sector emphasizes the use of traditional herbs and natural ingredients that align with Ayurvedic principles, promoting not only external beauty but also internal wellness. Products often feature potent herbs such as amla (Indian gooseberry) for strengthening hair, bhringraj for promoting growth, and hibiscus for enhancing shine and moisture. These ingredients are chosen for their therapeutic properties and efficacy. Natural oils, including coconut, sesame, and castor oil, are commonly used for their nourishing and conditioning benefits, helping to combat dryness and promote scalp health. Moreover, further product launches and expansions drive the segment in the forecast period.

For instance, Rajshree Pathy has created a new holistic beauty brand in India called Qi Ayurveda. Qi combines millennia of Ayurvedic heritage with cutting-edge Swiss scientific research. The formulas act on the cellular level to alter, heal, renew, and replenish skin.

Ayurveda

Based on Distribution Channel, this segment includes Business to Business (B2B) (Wholesalers, Pharmacies, Supermarkets, Others) and Business to Consumer (B2C). The Business to Business (B2B) segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. In the global Ayurveda market, the Business to Business (B2B) distribution channel involves the selling of ayurvedic products by manufacturers or suppliers to other businesses, such as wholesalers, distributors, retailers, and spa or wellness facilities.

In this approach, businesses focus on developing partnerships with bulk buyers, who then sell the products to end users or include them in their own services.

Ayurvedic companies frequently work with wholesalers to purchase big amounts of products and distribute them across multiple markets or countries, allowing smaller merchants to get these products without dealing directly with manufacturers. Wholesalers enable Ayurvedic brands to access a broader range of retail outlets, including pharmacies, supermarkets, beauty salons, and specialty stores. This expanded distribution network helps brands increase their visibility and market presence. By purchasing products in large quantities, wholesalers can offer competitive pricing to retailers, making Ayurvedic products more accessible to a wider audience. This pricing strategy can help drive sales volume for both wholesalers and retailers.

Wholesalers manage inventory levels for Ayurvedic products, ensuring that retailers have a consistent supply without overstocking. This logistical support is vital for maintaining the flow of products in the market

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Regional Insights

Based on the Region, the global Ayurveda is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, South & Central America. Major demand factors driving the Asia-Pacific market are the growing awareness of health and wellness benefits associated with ayurveda and increasing government support for ayurveda products and growing adoption for ayurvedic products across the globe. The deep-rooted traditions of Ayurveda in countries like India, Sri Lanka, and Nepal are influencing consumer preferences, leading to a resurgence in the popularity of Ayurvedic products both locally and internationally.

The rising merger and acquisition (M&A) activity among the market players, which is driven by rising demand for natural and organic products, industry consolidation, and the need to broaden geographical reach. for instance, in November 2022, Mankind Pharma, an Indian pharmaceutical business, acquired Upakarma Ayurveda Private Limited, which manufactures, develops, and sells Ayurvedic and herbal medicines. This acquisition is intended to broaden Upakarma Ayurveda's product and service offerings by using Mankind Pharma's extensive distribution network.

FIGURE 3: AYURVEDA MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)

AYURVEDA MARKET VALUE BY REGION 2024 AND 2035

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, Middle East & Africa, South America and others.

Key Players and Competitive Insights

Many global, regional, and local vendors characterize the Ayurveda Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

The major players in the market include Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals are among others. The Ayurveda Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Ayurveda Market market include

Industry Developments

For instance,

August 2024, Maharishi Ayurveda launched an engaging oral care campaign titled #RightYourWrongs, featuring National Award-winning actress Kalki Koechlin. This innovative initiative combines humor and user insights to raise awareness about oral health ahead of the festive season. Kalki, stepping into the role of a standup comic for the first time, will star in a series of three video commercials aimed at connecting with Gen-Z audiences on platforms like Instagram and YouTube. The campaign capitalizes on the resurgence of interest in Ayurveda, as health experts and influencers increasingly advocate for its holistic, root-cause solutions.

April 2024: Lotus Herbals has introduced the UltraRx Sunscreen Serum SPF 60++++, designed to meet various skin needs while providing enhanced UV protection through an effective water-based formula. Passi noted that this product was developed in response to current trends favoring soothing ingredients in sunscreens, as well as the growing consumer preference for multi-functional, organic, and natural products.

December 2023, Dabur India Ltd launched its innovative "Science in Action" campaign, aimed at educating consumers about Ayurveda and promoting healthier lifestyles. This initiative seeks to highlight scientifically tested facts about Ayurveda, enabling families to make informed choices for their well-being. The campaign is a significant move by Dabur to share research-based insights on Ayurveda through various channels, including digital videos on social media, print promotions, and on-ground activations like the Dabur Chyawanprash Immune India Campaign. Notably, it features conversations with esteemed Ayurvedic practitioners, providing unique perspectives on the holistic benefits of Ayurveda. Through this effort, Dabur aims to reinforce the scientific foundation of Ayurveda and encourage its integration into daily health practices.

June 2023: Patanjali Foods has introduced 14 new products as part of its strategy to premiumize its offerings. These products span various segments, including nutraceuticals, health biscuits, Nutrela millet-based cereals, and dry fruits. This move reflects the company's focus on catering to health-conscious consumers and tapping into the growing demand for nutritious and premium food options. The emphasis on millet-based cereals also highlights a trend towards more sustainable and traditional food sources.

October 2023: Himalaya Wellness has launched a new turmeric range featuring products like face wash, face pack, face scrub, face serum, face cream, and sheet masks. These items harness the benefits of turmeric, a traditional ingredient in Ayurveda, using the Svarasa extraction method. This range aims to promote natural skincare and enhance the overall wellness experience.

Ayurveda Market Segmentation

Ayurveda by Product Outlook

Drugs

Skin Care Products

Hair Care Products

Health Care Products

Oral Care Products

Others

Ayurveda by Form Outlook

Powder

Tablets

Capsules

Liquid

Others

Ayurveda by Application Outlook

Healthcare

Respiratory System
Gastrointestinal Care
Cardiovascular Health
Infectious Diseases
Orthopedic Health
Others

Personal Care

Oral Care
Skin Care
Moisturizers
Lotions
Tablets
Capsules
Soaps & Bodywash
Facewash
Others
Hair Care
Hair Shampoo
Hair Masks
Tablets & Capsules
Hair Serums
Hair Conditioners
Others
Others

Ayurveda by Distribution Channel Outlook

Business to Business (B2B)

Wholesalers
Pharmacies
Supermarkets
Others

Business to Consumer (B2C)

Ayurveda Regional Outlook

North America
- US
- Canada

Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe

Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific

Rest of the World
- Middle East & Africa
- South America

Future Outlook

Ayurveda Market Future Outlook

The Global Ayurveda Market is projected to grow at a 16.13% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for natural remedies.

New opportunities lie in:

Develop personalized Ayurvedic wellness programs leveraging technology for enhanced customer engagement.
Expand product lines to include Ayurvedic supplements targeting specific health conditions.
Invest in sustainable sourcing of raw materials to appeal to environmentally conscious consumers.

By 2035, the Ayurveda Market is expected to achieve substantial growth, solidifying its position as a key player in the global health sector.

Market Segmentation

Regional Outlook

US
Canada

by Product Outlook

Drugs
Skin Care Products
Hair Care Products
Health Care Products
Oral Care Products
Others

Ayurveda by Form Outlook

Powder
Tablets
Capsules
Liquid
Others

Ayurveda Regional Outlook

US
Canada

Ayurveda by Product Outlook

Drugs
Skin Care Products
Hair Care Products
Health Care Products
Oral Care Products
Others

Ayurveda by Application Outlook

Healthcare
Respiratory System
Gastrointestinal Care
Cardiovascular Health
Infectious Diseases
Orthopedic Health
Others
Personal Care
Oral Care
Skin Care
Moisturizers
Lotions
Tablets
Capsules
Soaps & Bodywash
Facewash
Hair Care
Hair Shampoo
Hair Masks
Tablets & Capsules
Hair Serums
Hair Conditioners

Ayurveda by Distribution Channel Outlook

Business to Business (B2B)
Wholesalers
Pharmacies
Supermarkets
Others
Business to Consumer (B2C)

Report Scope

Report Attribute/Metric	Details
Market Size 2024	USD 14.93 Billion
Market Size 2025	USD 16.51 Billion
Market Size 2035	USD 77.34 Billion
Compound Annual Growth Rate (CAGR)	16.13% (2025-2035)
Base Year	2024
Forecast Period	2025-2035
Historical Data	2019-2023
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Product, By Form, By Application, By Distribution Channel
Geographies Covered	North America, Europe, Asia Pacific, Rest of the World
Countries Covered	The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, Middle East & Africa, South America
Key Companies Profiled	Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals
Key Market Opportunities	· Growing Geriatric Population · Increasing funding and investment associated with ayurveda products · Increasing launch of ayurveda products on e-commerce websites
Key Market Dynamics	· Growing awareness of health and wellness benefits associated with Ayurveda · Increasing government support for Ayurveda products · Growing adoption of ayurvedic products across the globe

Market Highlights

Ayurveda Companies

Author

Rahul Gotadki

Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

How much is the Global Ayurveda Market?

USD 14.93 Billion is the Ayurveda Market in 2024

Which Product holds the largest market share?

The Health Care Products segment by material holds the largest market share and grows at a CAGR of 16.22% during the forecast period.

Which region holds the largest market share in the Global Ayurveda Market?

Asia-Pacific holds the largest market share in the Global Ayurveda Market.

Who are the prominent players in the Global Ayurveda Market?

Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals are the prominent players in the Global Ayurveda Market.

Which Form segment led the Global Ayurveda Market?

The Liquid segment dominated the market in 2024.

Ayurveda Market Research Report – Forecast Till 2035 Infographic

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