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Wet Glue for Labelling Market

ID: MRFR/CnM/20629-CR
128 Pages
Swapnil Palwe
July 2024

Wet Glue for Labelling Market Research Report Information By Glue Type (Starch-Based, Protein-Based, Synthetic, Hybrid, Others) By Application (Brewery Labels, Mineral Water Labels, Soft Drink Labels, Wine and Spirits Labels, Pharmaceutical Labels, Personal Care and Cosmetics Labels, Food Labels, Other Applications), By Material Type (Paper Labels, Film Labels, Foil Labels, Others) and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa)-Global Forecast to 2035

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Wet Glue for Labelling Market Summary

As per MRFR analysis, the Wet Glue for Labelling Market Size was estimated at 7435.1 USD Million in 2024. The Wet Glue for Labelling industry is projected to grow from 7911.84 USD Million in 2025 to 14729.38 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 6.41 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Wet Glue for Labelling Market is experiencing a dynamic shift towards sustainability and customization, driven by technological advancements.

  • The North American market remains the largest, driven by robust demand in the beverage labelling segment.
  • Asia-Pacific is identified as the fastest-growing region, particularly in the pharmaceutical labelling sector.
  • Customization and personalization are increasingly influencing consumer preferences across various industries.
  • Sustainability initiatives and technological innovations are key drivers propelling market growth in both manufacturing and healthcare segments.

Market Size & Forecast

2024 Market Size 7435.1 (USD Million)
2035 Market Size 14729.38 (USD Million)
CAGR (2025 - 2035) 6.41%

Major Players

Henkel (DE), 3M (US), Avery Dennison (US), Sika (CH), Bostik (FR), Scapa Group (GB), Crown Holdings (US), Mactac (US), DOW (US)

Wet Glue for Labelling Market Trends

The Wet Glue for Labelling Market is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and technological advancements. The demand for sustainable and eco-friendly labelling solutions appears to be on the rise, as businesses increasingly seek to align their practices with environmental standards. This shift is likely to encourage manufacturers to innovate and develop adhesives that are not only effective but also biodegradable or recyclable. Furthermore, the expansion of e-commerce and online retailing is contributing to the growth of this market, as the need for efficient and reliable labelling solutions becomes paramount in ensuring product identification and traceability during shipping and handling processes. In addition, the Wet Glue for Labelling Market seems to be influenced by the increasing customization of products. Companies are focusing on creating unique packaging that reflects their brand identity, which necessitates the use of versatile adhesive solutions. This trend may lead to a greater emphasis on research and development, as manufacturers strive to meet the diverse needs of their clients. Overall, the Wet Glue for Labelling Market is poised for continued growth, with emerging trends indicating a shift towards sustainability, customization, and technological integration in adhesive solutions.

Sustainability Focus

The Wet Glue for Labelling Market is witnessing a growing emphasis on sustainable practices. Companies are increasingly prioritizing eco-friendly adhesives that minimize environmental impact, reflecting a broader trend towards sustainability in packaging.

Customization Demand

There is a notable rise in the demand for customized labelling solutions. Businesses are seeking unique packaging options that enhance brand identity, prompting manufacturers to develop versatile adhesives that cater to diverse design requirements.

Technological Advancements

Innovations in adhesive technology are shaping the Wet Glue for Labelling Market. Enhanced formulations and application techniques are being developed to improve efficiency and performance, aligning with the evolving needs of various industries.

Wet Glue for Labelling Market Drivers

Market Trends and Projections

The Global Wet Glue for Labelling Market Industry is poised for substantial growth, with projections indicating a market value of 7.44 USD Billion in 2024 and an anticipated increase to 14.8 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 6.44% from 2025 to 2035. Various factors, including technological advancements, regulatory compliance, and the rise of e-commerce, are contributing to this upward trend. The market's expansion reflects the increasing importance of effective labelling solutions across diverse sectors, highlighting the dynamic nature of the Global Wet Glue for Labelling Market Industry.

Diverse Applications Across Industries

The versatility of wet glues across various industries is a significant factor driving the Global Wet Glue for Labelling Market Industry. From food and beverage to pharmaceuticals and consumer goods, wet glues are utilized for a myriad of labelling applications. This diversity allows manufacturers to cater to a broad customer base, enhancing market opportunities. For instance, the food industry relies heavily on wet glues for product labelling that withstands moisture and temperature fluctuations. As industries continue to evolve and diversify, the demand for specialized wet glues tailored to specific applications is expected to rise, further solidifying the Global Wet Glue for Labelling Market Industry's growth trajectory.

Growth of E-commerce and Online Retail

The surge in e-commerce and online retail is driving demand for effective labelling solutions, thereby benefiting the Global Wet Glue for Labelling Market Industry. As online shopping continues to grow, the need for reliable and efficient labelling systems becomes paramount to ensure product identification and branding during shipping. Wet glues are favored for their ability to adhere to various packaging materials, providing a seamless solution for e-commerce businesses. This trend is expected to contribute to the market's expansion, with projections indicating a potential market value of 14.8 USD Billion by 2035. The increasing reliance on online retail channels underscores the importance of wet glues in the Global Wet Glue for Labelling Market Industry.

Rising Demand for Sustainable Packaging

The Global Wet Glue for Labelling Market Industry is experiencing a notable shift towards sustainable packaging solutions. As consumers increasingly prefer eco-friendly products, manufacturers are compelled to adopt adhesives that align with environmental standards. This trend is evident in the growing use of water-based and biodegradable wet glues, which not only reduce environmental impact but also enhance brand image. The market's value is projected to reach 7.44 USD Billion in 2024, indicating a robust response to sustainability initiatives. Companies that prioritize sustainable practices may gain a competitive edge, potentially driving further growth in the Global Wet Glue for Labelling Market Industry.

Regulatory Compliance and Safety Standards

Compliance with stringent regulatory requirements is a critical driver for the Global Wet Glue for Labelling Market Industry. Manufacturers are increasingly required to adhere to safety and quality standards, particularly in sectors such as food and pharmaceuticals. This has led to the development of wet glues that meet specific regulatory criteria, ensuring consumer safety and product integrity. Companies that prioritize compliance not only mitigate risks but also enhance their market reputation. As regulations evolve, the demand for compliant adhesive solutions is likely to grow, further propelling the Global Wet Glue for Labelling Market Industry. This trend highlights the intersection of safety, quality, and market dynamics.

Technological Advancements in Adhesive Formulations

Innovations in adhesive technology are significantly influencing the Global Wet Glue for Labelling Market Industry. The development of advanced formulations that enhance adhesion properties and drying times is becoming increasingly prevalent. For instance, the introduction of high-performance wet glues that can withstand extreme temperatures and humidity levels is attracting attention from various sectors, including food and beverage. These advancements not only improve operational efficiency but also expand the application scope of wet glues. As a result, the market is likely to witness a compound annual growth rate of 6.44% from 2025 to 2035, reflecting the positive impact of technological progress on the Global Wet Glue for Labelling Market Industry.

Market Segment Insights

By Application: Beverage Labelling (Largest) vs. Pharmaceutical Labelling (Fastest-Growing)

The Wet Glue for Labelling Market is experiencing notable diversification in its application segments, with Beverage Labelling emerging as the largest segment. This segment captures a significant share due to the booming beverage industry that necessitates attractive and durable labels for various products ranging from soft drinks to alcoholic beverages. Following closely are Food Labelling and Pharmaceutical Labelling, where both segments also showcase strong demand driven by regulatory compliance and consumer preferences for clear and informative labeling. In contrast, Pharmaceutical Labelling is recognized as the fastest-growing segment, primarily fueled by stringent regulations regarding drug labeling and increasing investments in the pharmaceutical sector. The uptick in new drug development coupled with the emphasis on patient safety and product transparency is expected to drive vigorous growth in this segment, reflecting a growing trend toward personalized and informative labelling solutions.

Beverage Labelling (Dominant) vs. Cosmetic Labelling (Emerging)

Beverage Labelling stands out as the dominant player within the Wet Glue for Labelling Market, characterized by its ability to cater to a diverse array of beverages which include both carbonated and non-carbonated drinks. This segment enjoys significant brand loyalty and constant innovation, with manufacturers investing in high-quality adhesives that ensure durability and aesthetic appeal. In contrast, the Cosmetic Labelling segment is emerging rapidly, spurred by the flourishing beauty and personal care industry. As consumer awareness regarding ingredient transparency grows, cosmetics brands are keen on enhancing their labels to communicate product benefits effectively. This dynamic indicates a niche yet expanding market, where labelling solutions must not only comply with regulations but also align with evolving consumer expectations.

By End Use: Manufacturing (Largest) vs. Healthcare (Fastest-Growing)

In the Wet Glue for Labelling Market, the end use segmentation reveals that the manufacturing sector holds the largest share, driven by the increasing demand for efficient production processes and high-quality labeling solutions. This segment is characterized by its substantial contributions from various manufacturing industries such as food and beverage, electronics, and consumer goods. In contrast, the healthcare sector, while smaller in share, is witnessing rapid growth due to rising demands for medical products and pharmaceuticals that require reliable labeling solutions to ensure compliance and enhance patient safety. Growth trends in the Wet Glue for Labelling Market are significantly influenced by evolving technological advancements and stringent regulatory standards across various industries. The manufacturing sector is boosting its operational efficiency by adopting innovative wet glue formulations that enhance durability and adhesion. Meanwhile, the healthcare segment is rapidly expanding, propelled by an increase in pharmaceutical and medical device production, emphasizing the importance of accurate and safe labeling to meet regulatory requirements and consumer expectations.

Manufacturing (Dominant) vs. Healthcare (Emerging)

The manufacturing sector in the Wet Glue for Labelling Market is characterized by its strong demand for high-performance labeling solutions that ensure product integrity and brand visibility. As a dominant player, it benefits from economies of scale and extensive production capabilities, enabling manufacturers to adopt advanced wet glue technologies. Key drivers in this segment include the rising emphasis on automation and sustainability, leading to innovations in eco-friendly wet glue products. On the other hand, the healthcare segment is emerging rapidly, driven by heightened awareness of product labeling compliance, particularly in pharmaceuticals and medical devices. The unique demands of this segment require adhesives that meet regulatory standards without compromising on quality, thus leading to increased investments in R&D for specialized wet glue formulations.

By Type of Adhesive: Water-Based Adhesive (Largest) vs. Hot Melt Adhesive (Fastest-Growing)

In the Wet Glue for Labelling Market, Water-Based Adhesives currently hold the largest market share owing to their eco-friendliness and versatility. They are widely used in various labeling applications due to their strong bonding properties and easy clean-up features. Additionally, Solvent-Based Adhesives, while still relevant, are gradually losing popularity due to increasing regulatory restrictions and environmental concerns. Conversely, Pressure Sensitive Adhesives garners significant attention due to their user-friendliness and effective performance in diverse environments, amplifying their market presence.

Water-Based Adhesive (Dominant) vs. Hot Melt Adhesive (Emerging)

Water-Based Adhesives are characterized by their non-toxic, low odor, and environmental safety, making them the preferred choice for various labeling needs. Their dominance in the market is attributed to their effectiveness on various substrates and compliance with strict environmental regulations. On the other hand, Hot Melt Adhesives are emerging rapidly due to their quick setting times and robust adhesion properties, particularly in high-speed labeling processes. As manufacturers seek efficient and cost-effective solutions, the demand for Hot Melt Adhesives is increasing, positioning them as a dynamic player in the market.

By Packaging Type: Flexible Packaging (Largest) vs. Rigid Packaging (Fastest-Growing)

The Wet Glue for Labelling Market showcases a diverse landscape in its Packaging Type segment. Among the various categories, Flexible Packaging holds a substantial portion of the market share, having established itself as the preferred choice due to its versatility and adaptability to various products. Rigid Packaging, while slightly trailing in share, is gaining traction, appealing to brands that prioritize durability and premium presentation, thus creating a competitive dynamic within the segment.

Flexible Packaging (Dominant) vs. Rigid Packaging (Emerging)

Flexible Packaging stands out as the dominant force in the Wet Glue for Labelling Market, primarily due to its customizable nature and ease of use in high-speed production environments. This packaging type caters to a broad spectrum of applications, from food and beverages to personal care products, making it a versatile choice for manufacturers. Rigid Packaging, in contrast, is emerging rapidly, driven by its robust presentation and protective qualities. Brands are increasingly leaning towards rigid formats for premium products, reflecting a market shift where aesthetics and product safety are paramount, thus driving innovation and investment in this category.

By Formulation: Natural Adhesives (Largest) vs. Synthetic Adhesives (Fastest-Growing)

In the Wet Glue for Labelling Market, the formulation segment showcases a diverse distribution of adhesives. Natural adhesives currently hold a substantial share, capturing the attention of environmentally conscious brands seeking sustainable options. These adhesives are increasingly favored for their biodegradable properties and low toxicity levels, aligning with consumer preferences while delivering effective adhesion for labelling applications. In contrast, synthetic adhesives represent the fastest-growing segment, demonstrating significant market penetration. Their longevity, superior bonding qualities, and resistance to various environmental factors are appealing to manufacturers looking for reliable and cost-effective solutions. The growth trends within this segment are driven primarily by technological advancements and evolving consumer expectations. Natural adhesives are gaining traction as brands aim to highlight their sustainability initiatives, leading to increased demand across multiple applications. Meanwhile, the rise of synthetic adhesives is fueled by innovations in formulation that enhance performance and application versatility. The industry's shift towards multifunctional adhesives also contributes to the synthetic segment's rapid growth, as manufacturers seek products that meet diverse labelling needs efficiently.

Natural Adhesives (Dominant) vs. Synthetic Adhesives (Emerging)

Natural and synthetic adhesives present distinct market characteristics. Natural adhesives, sourced from renewable materials such as plant-based polymers, are widely recognized for their eco-friendliness and safety, making them preferred choices for products with sustainability labels. They dominate the market owing to increasing environmental regulations and a shift in consumer behavior towards greener alternatives. On the other hand, synthetic adhesives are emerging rapidly due to their exceptional performance capabilities. These adhesives are engineered to provide strong bonds and adaptability across various substrates, leading to their adoption in industries requiring durability and resistance to environmental stresses. As manufacturers invest in enhanced formulations, synthetic adhesives are becoming vital in regions where performance is paramount, marking a significant shift in the labelling adhesive landscape.

Get more detailed insights about Wet Glue for Labelling Market

Regional Insights

North America : Market Leader in Wet Glue

North America is poised to maintain its leadership in the Wet Glue for Labelling Market, holding a significant market share of 3710.06. The region's growth is driven by increasing demand from the packaging and labeling sectors, alongside stringent regulations promoting sustainable practices. The rise in e-commerce and retail activities further fuels the need for efficient labeling solutions, making this market a focal point for innovation and investment. The United States stands as the primary contributor, with key players like 3M, Avery Dennison, and Crown Holdings leading the competitive landscape. These companies are investing in R&D to enhance product performance and sustainability. The presence of established manufacturers and a robust distribution network ensures that North America remains a critical hub for wet glue solutions, catering to diverse industries from food and beverage to pharmaceuticals.

Europe : Emerging Market Dynamics

Europe's Wet Glue for Labelling Market is projected to reach 2230.56, driven by increasing consumer demand for sustainable packaging solutions and regulatory support for eco-friendly products. The region's commitment to reducing plastic waste and enhancing recycling initiatives is a significant catalyst for growth. Additionally, the rise of e-commerce has led to a surge in demand for efficient labeling solutions, further propelling market expansion. Germany, France, and the UK are leading countries in this market, with major players like Henkel and Bostik actively innovating to meet evolving consumer preferences. The competitive landscape is characterized by a mix of established companies and emerging startups, all vying for market share. As regulations tighten around packaging materials, companies are focusing on developing biodegradable and recyclable wet glue products to stay ahead in this dynamic market.

Asia-Pacific : Rapid Growth and Innovation

The Asia-Pacific region is witnessing rapid growth in the Wet Glue for Labelling Market, with a market size of 1430.0. This growth is fueled by increasing industrialization, urbanization, and a burgeoning e-commerce sector. Countries like China and India are experiencing a surge in demand for labeling solutions, driven by the expansion of retail and logistics sectors. Regulatory frameworks promoting sustainable practices are also contributing to market dynamics, encouraging innovation in product development. China is the leading country in this market, with significant contributions from local manufacturers and global players like 3M and Avery Dennison. The competitive landscape is evolving, with companies focusing on enhancing product quality and sustainability. As the region continues to develop, the demand for efficient and eco-friendly labeling solutions is expected to rise, positioning Asia-Pacific as a key player in the global market.

Middle East and Africa : Niche Market Opportunities

The Middle East and Africa (MEA) Wet Glue for Labelling Market, though smaller at 64.48, presents unique growth opportunities driven by increasing industrial activities and a growing retail sector. The region is witnessing a gradual shift towards modern packaging solutions, with businesses recognizing the importance of effective labeling in enhancing product visibility and compliance with local regulations. This shift is supported by government initiatives aimed at improving manufacturing standards and sustainability practices. Countries like South Africa and the UAE are at the forefront of this market, with local and international players exploring opportunities to expand their presence. The competitive landscape is characterized by a mix of established companies and new entrants, all aiming to capture market share. As the region continues to develop, the demand for innovative and efficient labeling solutions is expected to grow, making MEA a potential hotspot for investment in the wet glue sector.

Wet Glue for Labelling Market Regional Image

Key Players and Competitive Insights

The Wet Glue for Labelling Market is characterized by a dynamic competitive landscape, driven by innovation, sustainability, and strategic partnerships. Key players such as Henkel (DE), 3M (US), and Avery Dennison (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Henkel (DE) emphasizes innovation in adhesive technologies, focusing on eco-friendly formulations that align with global sustainability trends. Meanwhile, 3M (US) leverages its extensive research capabilities to develop advanced adhesive solutions, thereby maintaining a competitive edge. Avery Dennison (US) is actively pursuing regional expansion, particularly in emerging markets, to capitalize on growing demand for labelling solutions. Collectively, these strategies contribute to a moderately fragmented market structure, where competition is intensifying as companies seek to differentiate themselves through technological advancements and customer-centric solutions.In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and enhance supply chain efficiency. This approach not only mitigates risks associated with The Wet Glue for Labelling demands. The competitive structure of the Wet Glue for Labelling Market appears to be moderately fragmented, with several key players exerting influence. The collective actions of these companies shape a landscape where innovation and operational efficiency are paramount, fostering a competitive environment that encourages continuous improvement.

In November Henkel (DE) announced the launch of a new line of bio-based adhesives aimed at reducing environmental impact. This strategic move underscores Henkel's commitment to sustainability and positions the company as a leader in eco-friendly labelling solutions. By investing in bio-based technologies, Henkel not only addresses consumer demand for sustainable products but also enhances its brand reputation in a market increasingly focused on environmental responsibility.

In October 3M (US) unveiled a partnership with a leading technology firm to integrate AI-driven analytics into its adhesive product development process. This collaboration is expected to streamline R&D efforts, allowing for faster innovation cycles and more tailored solutions for customers. The integration of AI signifies a shift towards data-driven decision-making, which could potentially revolutionize how adhesive products are developed and marketed.

In September Avery Dennison (US) expanded its manufacturing capabilities in Asia through a strategic acquisition of a local adhesive producer. This acquisition not only enhances Avery Dennison's production capacity but also strengthens its foothold in the rapidly growing Asian market. By localizing production, the company aims to better serve regional customers and respond swiftly to market changes, thereby reinforcing its competitive position.

As of December the Wet Glue for Labelling Market is witnessing trends that emphasize digitalization, sustainability, and technological integration. Companies are increasingly forming strategic alliances to enhance their capabilities and market reach. The competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. This shift suggests that companies that prioritize sustainable practices and technological advancements will be better positioned to thrive in the future.

Key Companies in the Wet Glue for Labelling Market include

Industry Developments

March 2023: Optimum Group™ acquires HP-ETIKETT. The acquisition of HP-ETIKETT aligns well with Optimum Group's European growth objectives and will significantly expand the Optimum Group's presence in Germany. As part of the Optimum Group, HP-ETIKETT will be able to better serve its customers by offering higher capacity, a wider range of self-adhesive labels and flexible packaging solutions, and greater delivery reliability as part of an international printing group.

October 2021: Asteria is on a PE fuelled growth road and has acquired CS Labels to give it a foothold in the UK market. The rapidly expanding Asteria Group has completed the acquisition of its first UK operation, CS Labels. The private equity backed Belgium based company has completed 17 acquisitions in three years, including three this year.

Future Outlook

Wet Glue for Labelling Market Future Outlook

The Wet Glue for Labelling Market is projected to grow at a 6.41% CAGR from 2025 to 2035, driven by increasing demand for sustainable packaging and technological advancements.

New opportunities lie in:

  • Development of eco-friendly adhesive formulations
  • Integration of automation in adhesive application processes
  • Expansion into emerging markets with tailored product offerings

By 2035, the market is expected to achieve robust growth, driven by innovation and strategic expansion.

Market Segmentation

Wet Glue for Labelling Market End Use Outlook

  • Manufacturing
  • Retail
  • Logistics
  • Healthcare

Wet Glue for Labelling Market Application Outlook

  • Beverage Labelling
  • Food Labelling
  • Pharmaceutical Labelling
  • Cosmetic Labelling

Wet Glue for Labelling Market Formulation Outlook

  • Natural Adhesives
  • Synthetic Adhesives
  • Hybrid Adhesives

Wet Glue for Labelling Market Packaging Type Outlook

  • Flexible Packaging
  • Rigid Packaging
  • Label Stock

Wet Glue for Labelling Market Type of Adhesive Outlook

  • Water-Based Adhesive
  • Solvent-Based Adhesive
  • Hot Melt Adhesive
  • Pressure Sensitive Adhesive

Report Scope

MARKET SIZE 20247435.1(USD Million)
MARKET SIZE 20257911.84(USD Million)
MARKET SIZE 203514729.38(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)6.41% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledHenkel (DE), 3M (US), Avery Dennison (US), Sika (CH), Bostik (FR), Scapa Group (GB), Crown Holdings (US), Mactac (US), DOW (US)
Segments CoveredApplication, End Use, Type of Adhesive, Packaging Type, Formulation
Key Market OpportunitiesGrowing demand for sustainable packaging solutions drives innovation in the Wet Glue for Labelling Market.
Key Market DynamicsRising demand for sustainable packaging drives innovation in wet glue formulations for labelling applications.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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FAQs

How much is the Wet Glue for Labelling Market?

US$ 7,015.4 Mn

What is the growth rate of the Wet Glue for Labelling Market?

6.41%

Which region held the largest market share in the Wet Glue for Labelling Market?

Asia Pacific

Who are the key players in the Wet Glue for Labelling Market?

Lappi, CCL Industries, Optimum Group, Asteria Group, KIC KRONES Internationale Cooperations, Chromaprint India Private Limited, All4Labels Global Packaging Group, Ahlstrom, Sappi, Siegwerk Druckfarben AG & Co. KGaA

Which Glue Type had the largest market share in the Wet Glue for Labelling Market?

Starch-Based

Which Application had the largest market share in the Wet Glue for Labelling Market?

Brewery Labels

Which Material Type had the largest market share in the Wet Glue for Labelling Market?

Paper Labels

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