Web Content Management Software Market Size was valued at USD 6.1 billion in 2022. The web content management software market industry is projected to grow from USD 7.0 Billion in 2023 to USD 21.79 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.20% during the forecast period (2023 - 2032). Reduced cost of maintenance and serviceability are the key market drivers improving market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
February 2023- A first for the web-content management system sector, Zesty.io, the top WCMS, today announced the release of its AI Content Helper. By providing a straightforward 3-step procedure that produces headlines and long-form content in minutes, 15–20 times faster than conventional approaches, the solution, powered by the OpenAI's language model ChatGPT, revolutionises content creation. The Zesty.io content management system already includes the AI Content Assistant, making it simple for users to generate and publish content through a few clicks. Customers can begin using the new tool right away for beta testing, and those who are indeed interested in the AI Content Assistant may register for the waitlist by going to the Zesty.io website. Content creators now have access to the newest tools thanks to Zesty, providing them more opportunities to produce content that appeals to and engages customers. Within the following two weeks, the business intends to make AI Content Assistant available to everyone on the queue. For companies wishing to produce high-quality content fast and effectively, AI Content Assistant in fact will change the game.
Web Content Management Software Market Trends
Today, almost every business needs a website to connect with clients, investors, and other stakeholders and to communicate new information about the business's releases of goods and services. Additionally, the organization's website is the site of a lot of commercial activities and transactions. As a result, the majority of large organizations require a web content management system. A web content management system is a computerized procedure that aids in creating, managing, publishing, and reassembling the content on the web page. Web content management improves accountability, empowers website content, lowers costs, boosts revenues, and keeps website content consistent. It facilitates centralized administration task management. Costs associated with the website development and web content management systems are coupled. Costs for third-party content management systems can vary greatly. The solutions are sold under license and typically include a server license and specialized hardware. Additionally, the web content system may be subject to ongoing fees for technical, educational, and training services. The deployment of web content management systems in sectors like education, IT and telecommunication, among others, and the widespread use of the Internet of things, are additional factors anticipated to drive the web content management market over the forecast period. Additionally, there is a growing need for automating the evaluation processes for developing web content due to the increasing digitalization of services. Through omnichannel communication, organizations are focusing on improving the customer experience. As a result, content management systems will be in high demand to draw in clients. Web content management systems will aid businesses in retaining existing customers and attracting new ones. The adoption of the web content management system will be fueled by integrating current systems with disruptive technologies like Artificial Intelligence (AI) and machine learning (ML). On the other hand, limited connectivity issues, data breaches, and security issues would impede market expansion.
A paradigm shift in investment in advertising content has occurred due to the growing popularity of digital media. Due to the ability to target potential customers, they are shifting toward influencer marketing. Over the anticipated period (2022-2032), there is expected to be growth in the web content management market. This may be primarily attributed to rising internet usage and the popularity of smartphones. Over the forecast period, demand for the market is also likely to increase due to an increase in the demand for online and data-driven digital approaches to successfully meet customer objectives. Thus, driving the web content management software market revenue.
Based on components, the web content management software market segmentation includes solution and services. The solution segment dominated the market, As both on-premises and cloud deployments of the web content management system are possible. According to the organization’s size, small, medium, and large businesses are in the market. Web content management software applies to a wide range of industries, including those in food and beverage, media and entertainment, retail, education, healthcare, hospitality, and government.
Based on deployment, the web content management software market segmentation includes cloud and premise. The cloud category generated the most income as Cloud-based Next-Generation Enterprise Management was introduced by OpenText. This solution supports the business's mission to capture, govern, and exchange information fully. It also gives its clients access to all the benefits of information.
Based on organization size, the web content management software market segmentation includes SMEs and large. The SME’s category generated the most income due to government encouragement and digitization efforts. Business streamlining and reducing operating costs may boost demand within the sector.
Figure 1: Web Content Management Software Market, by Organization Size, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on industry, the web content management software market segmentation includes food and beverage, media & entertainment, retail, education, and healthcare. The retail category generated the most income due to the expansion of e-commerce businesses. The growth of online shopping and consumer spending levels may drive a significant portion of the market demand. The market may benefit from an emphasis on localization and providing vernacular content.
By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American web content management software area will dominate this market, the market for web content management is expected to expand due to the creation and innovating of new solutions to improve digital services. Web content management is becoming increasingly in demand as this area adopts cutting-edge technologies like Al and machine learning. Cutting-edge technology drives web content management sales to enhance digital presence and attract a sizable clientele.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: WEB CONTENT MANAGEMENT SOFTWARE MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s web content management software market accounts for the second-largest market share. This is attributed to the demand for customized content and the potential of social media platforms to influence better purchasing decisions. Further, the German web content management software market held the largest market share, and the UK web content management software market was the fastest-growing market in the European region.
The Asia-Pacific Web Content Management Software Market is expected to grow at the fastest CAGR from 2023 to 2032. APAC nations are highly technologically advanced and offer significant investment and income opportunities. These nations include China, Singapore, Japan, and India. The development of the web content management market in APAC is anticipated to be supported by elements like flexible economic conditions, government policies driven by industrialization and globalization, and digitalization. Moreover, China’s web content management software market held the largest market share, and the Indian web content management software market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the web content management software market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The web content management software industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the web content management software industry to benefit clients and increase the market sector. In recent years, the web content management software industry has offered some of the most significant advantages to medicine. Major players in the web content management software market, including Oracle Corporation (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.), Dell EMC (U.S.), Hewlett Packard Inc (U.S.), and others, are attempting to increase market demand by investing in research and development operations.
Oracle Corporation (U.S.), The headquarters of the American multinational computer technology company Oracle Corporation are in Austin, Texas. According to revenue and market capitalization, Oracle was the third-largest software company in the world in 2020. The company sells enterprise software products like enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software (also known as customer experience), enterprise performance management (EPM) software, and supply chain management (SCM) software, as well as database software and technology (particularly under its brands).
DELL EMC (U.S.), With offices in Hopkinton, Massachusetts and Round Rock, Texas, Dell EMC was formerly known as EMC Corporation until 2016. Dell EMC offers a variety of products and services that help businesses store, manage, protect, and analyze data, including data storage, information security, virtualization, analytics, and cloud computing. The target markets for Dell EMC span a variety of vertical markets and include both big businesses and small- and medium-sized enterprises. On April 6, 1986, the company's stock (traded as EMC Corporation) was listed on the SandP 500 index and the New York Stock Exchange.
March 2022: Cloud-based Next-Generation Enterprise Management was introduced by OpenText. This solution supports the business's mission to capture, govern, and exchange information fully. It also gives its clients access to all the benefits of information.
January 2022: Spirit, a provider of digital experience platforms, and Curalate, a provider of social commerce platforms, have joined forces. Through this partnership, international retailers can engage the influencers and use the user-generated social content they produce to increase sales.
Solution
Services
Cloud
Premise
Food and Beverage
Media & Entertainment
Retail
Education
Healthcare
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 6.1 billion |
| Market Size 2023 | USD 7.0 billion |
| Market Size 2032 | USD 21.79 billion |
| Compound Annual Growth Rate (CAGR) | 15.20% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2019- 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Component, Organization Size, Industry and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Oracle Corporation (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.), Dell EMC (U.S.), Hewlett Packard Inc (U.S.) |
| Key Market Opportunities | Reduced cost of maintenance and serviceability |
| Key Market Dynamics | Increase in the number of upcoming businesses that require a website |
Web Content Management Software Market Highlights:
Frequently Asked Questions (FAQ) :
The web content management software market size was valued at USD 6.1 Billion in 2022.
The market is projected to grow at a CAGR of 15.20% during 2023-2032.
North America had the largest share of the market
The key players in the market are Oracle Corporation (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.), Dell EMC (U.S.), and Hewlett Packard Inc (U.S.).
The solution category dominated the market in 2022.
The cloud had the largest share in the market.
Senior Research Analyst Ankit gupta is an analyst in market research industry in ict and semi industry. with post-graduation in "telecom and marketing management" and graduation in "electronics and telecommunication" vertical he is well versed with recent development in ict industry as a whole. having worked on more than 150+ reports including consultation for fortune 500 companies such as microsoft and rio tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.
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