ID: MRFR/ICT/3501-HCR | February 2021 | Region: Global | 100 pages
A web content management software is a combination of programs and software tools which deliver an organization with a method to manage digital information, present on a website, by creating and maintaining content without previous information of web programming or any markup language. The market size of web content management software was valued at USD 4.6 billion in 2016 and is expected to grow with a CAGR of approximately 15% during the forecast period. The major trends in the web content management is the growing demand which is shifting from content as a service (CaaS) to experience as a service (EaaS), largely among the major retailers and technology firms to better analyze the customer experience in order to deliver better customer service. Another trend in the market is the continuous advancement in cloud platform as a service (PaaS). A number of enterprises are moving their businesses to cloud because of the minimum cost of maintenance and subscription services. This subscription helps the companies to make cloud as a preferred platform for deploying the software so as to reduce the cost of maintenance and serviceability. However, there are certain factors that restrict the growth of this market, such as the complexity of web content and the difficulty in managing a huge amount of content available on the websites, a majority of which is undesirable.
On the basis of component, the market is segmented into solution and services.
The web content management software can be deployed on cloud and premise.
On the basis of organization size, the market is segmented into small and medium enterprises and large enterprises.
The web content management software covers various industrial sectors; food and beverage, media & entertainment, retail, education, healthcare, hospitality, government and many more.
The geographical analysis of the web content management software covers North America, Europe, Asia Pacific and rest of the world. The North America dominates this market with the highest market share and is expected to continue this growth during the forecast period. This growth is mainly due to a large focus on research & development and quicker adoption of the newer technology. Countries such as the U.S. and Canada are technologically advanced and hold most of the prominent key players in the web content management market, giving this region an advantage of domestication. However, the Asia Pacific is expected to grow at the highest rate during the forecast period. The Asia Pacific has a huge presence of emerging companies in the field of electronics, software solutions, and software development. These companies drive the need of business efficiency and reduction in operational cost. On the other hand, Europe is one of the matured regions in this market, however, new software upgrades and web technology tend to drive the growth of web content management software in Europe.
Global Web Content Management Software Market, (USD Billion):
The competitive landscape of web content management software is categorized into various key players and other emerging companies ranging from tier one to tier five. Some of the key players, Oracle Corporation (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.), Dell EMC (U.S.), Hewlett Packard, Inc (U.S.) among others, constantly keep innovating and invest in research & development for a cost-effective portfolio.
Frequently Asked Questions (FAQ) :
The web content management software market is expected to expand at 15% CAGR.
The web content management software market is poised to earn USD 12 Bn by 2023.
Oracle Corporation (U.S.), Adobe Systems Inc. (U.S.), Open Text Corporation (Canada), International Business Machine Corporation (U.S.), Hewlett Packard, Inc (U.S.), Dell EMC (U.S.), are the key market players.
By component, the segments of the web content management software market are solution and services.
By industry, the segments profiled are food and beverage, education, retail, media & entertainment, and healthcare.