Web Content Management Market Research Report - Global Forecast to 2032

Global Web Content Management Market Research Report Information By Component (Solution and Services), By Organization Size (Small and Medium Enterprise and Large Enterprises), By Deployment (On-Premise and On Cloud), By End-User (Media and Entertainment, Healthcare, BFSI, Education, Retail, Travel and Tourism, Hospitality and others) - Forecast till 2032

ID: MRFR/ICT/2851-CR | 159 Pages | Author: Ankit Gupta | January 2020         

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Market Overview

The Web Content Management Market was valued at USD 6.751 billion in 2022. Global Web Content Management Market size is projected to reach USD 23.496 Billion by 2032, according to Market Research Future (MRFR). It is likely to expand at a CAGR of 14.9% over the forecast period (2022-2032). Web content management systems are used by companies for managing their content without prior use of authoring tools. The high proliferation rate of the Internet and its utilization by customers for purchases of products and items can be pivotal in the rise of web CMS market.

COVID-19 Analysis

The COVID-19 pandemic has led to work-from-home privileges being granted by employers for curbing the spread of the disease. The need for content management systems for storing the sensitive data of websites that make up the intellectual property of companies can be an opportune moment for the market. A seamless digital consumer experience remains the sole focus of companies indulging in web content management services. Application program interfaces that assist in engaging customers and driving the uptick in leads and sales can bode well for players. The use of data for optimizing customer experience as well as making it easier for employees for managing the data of the website can be witnessed as an aftermath of the COVID-19 pandemic.

Market Dynamics


Increased Proliferation of Web Services

The proliferation of web services owing to easy access to internet and smartphones can drive the market growth over the forecast period. Use of Wordpress for creating sites with ease coupled with presence of talented personnel for creating a repository of content can bode well for the market. The allure of sites created in this manner and use of plug-ins for gaining recognition in searches globally can drive the web content management market.


Adoption of Integrated Cloud Services

Cloud computing is expected to disrupt the web content management market in a positive way due to advantages of unlimited computing power, access to applications, virtualization of hardware, and reduced IT expenditure. Adoption of cloud services and its easy installation compared to its counterpart can drive the demand for web content management services. It can allow firms to scale rapidly by integration or elimination of content.


Integration Issues in Web CMS across Enterprises

Integration of content management systems with servers of enterprises can restrain market growth. The expansion of software as a service (SaaS) companies and lack of knowledge of APIs can complicate the migration of web CMS.

Cumulative Growth Analysis

The global web content management market growth is driven by development of websites for brands needing an online presence. Moreover, digital mediums and preference of surfing for information can create need for the market. Large customer base, access to hi-speed internet, and improvement in analytics can navigate the changing trends in the landscape.

Segment Overview

By Component

Services Segment to Take Large Share of Web CMS Market

The services segment is estimated to take the larger share of the global web content management systems market owing to digital marketing and branding. Companies are willing to expend capital for gaining traction online through sites. Web content management systems can help digital marketers in tracking and monitoring their content and control the load on their websites.

By Deployment

Cloud Segment to Lead in the Market

The cloud is expected to take a larger share of the global web content management market owing to the technology being flexible of handling large volumes of content. Furthermore, presence of various vendors, low pricing options, and flexibility for scaling online can drive the segment growth over the forecast period.

By Organization Size

SMEs to Record Huge Growth

Small and medium-sized enterprises (SMEs) can contribute to the global market owing to encouragement given by governments and efforts of digitization. Streamlining of businesses and lowering operational costs can spur the demand within the segment.

By Vertical

Retail Segment to Contribute to Global Web CMS Market

The retail segment is projected to contribute the most to the global web content management systems market owing to the growing presence of ecommerce firms. Rise of online shopping and expendable income levels of customers can drive the market demand significantly. Focus on localization and offering of vernacular content can bode well for the market.

Regional Analysis

North America to Lead in Global Web CMS Market

North America accounted for a market share of 43% in 2018. It can exhibit a CAGR of 16.98% over the forecast period owing to content being pivotal in driving the brand awareness and reach among customers. Proliferation of the internet and pervasiveness of smartphones can drive the demand for web CMS in the region. Adoption of digital platforms for commercial and public use and need for a seamless surfing experience can bode well for the market.

APAC to Display the Highest Growth Rate

APAC to be extremely lucrative for the global web content management systems market with the region portended to display 20.01% CAGR over the forecast period. This is attributed to the demand for personalized content as well as potential of social media channels for improving purchase decisions. China and India are touted to be huge revenue generators for the region.

Competitive Landscape

Global Web Content Management Market landscape has been analyzed with all the major vendors and application development & delivery developers present. Customer-centric approaches of players and the need for management of large volume of content can direct the future shape of the market. Alliances with integration partners by attaining optimal technology as well as webinars for future trends and insights can be witnessed during the forecast period.

List of Key Companies Covered in this Report

  • Adobe (U.S.)

  • EpiServer (Sweden)

  • Opentext Corporation (Canada)

  • Sitecore (U.S.)

  • Hyland Software Inc. (U.S.)

  • E-Spirit AG (Germany)

  • Microsoft Corporation (U.S.)

  • Progress Software Corporation (U.S.)

  • Crownpeak Technology Inc. (U.S.)

  • IBM Corporation (U.S.)

  • Oracle Corporation (U.S.)

  • SDL Plc (U.K.)

  • Acquia Inc. (U.S.)

  • Kentico Software (Czech Republic)

  • Rackspace (U.S.)

Recent Developments

  • Episerver Content Cloud assisted the migration of large volumes of information created by the Norwegian Institute of Public Health (NIPH) for creating awareness of the COVID-19 pandemic and its latest updates. The information can be key in detecting patients, counseling the infected, and providing them with effective measures to curb the spread. The platform can be used to offer a personalized experience to visitors and manage content seamlessly.

Report Overview

Global Web Content Management Market report by Market Research Future (MRFR) provides an investigative analysis with a coherent understanding of the events of the economy coupled with effects of the COVID-19 pandemic. It highlights drivers, challenges, opportunities, trends, and niches that can prove to be useful for industry leaders during the forecast period. The market is segmented in the following manner:

By Component

  • Solution

  • Services

By Organization Size

  • Small and Medium Enterprises

  • Large Enterprises

By Deployment

  • On-cloud

  • On-premise

By End-user

  • Travel and Tourism

  • Hospitality

  • Retail

  • Media and Entertainment

  • Healthcare

  • Education

  • BFSI

  • Others

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 23.496 Billion
  CAGR   14.9%
  Base Year   2021
  Forecast Period   2022-2032
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Component, Size
  Geographies Covered   North America, Europe, Asia-Pacific
  Key Vendors   Adobe (U.S.) EpiServer (Sweden) Opentext Corporation (Canada) Sitecore (U.S.) Hyland Software Inc. (U.S.) E-Spirit AG (Germany) Microsoft Corporation (U.S.) Progress Software Corporation (U.S.) Crownpeak Technology Inc. (U.S.) IBM Corporation (U.S.) Oracle Corporation (U.S.)
  Key Market Opportunities   Adoption of Integrated Cloud Services
  Key Market Drivers   Increased Proliferation of Web Services

Frequently Asked Questions (FAQ) :

The market can expect to achieve a growth rate of 14.9% in the coming years.

The solution segment includes digital asset management, digital marketing management, content analytics, web experience management, media and social content management, and others.

The mounting adoption of cloud services can be a significant opportunity in the market during the forecast timeframe.

The main growth-influencers in the market are Oracle Corporation, Kentico Software, Opentext Corporation, SDL Plc, Hyland Software Inc, E-Spirit AG, IBM Corporation, Crownpeak Technology Inc., Sitecore, Progress Software Corporation, Microsoft Corporation, EpiServer, Rackspace, Adobe, Acquia Inc, to name a few.

In November 2019, Acquia Inc. entered a partnership with Bounteous, in abid to offer AI-backed personalized content solutions. This move heled the former to elevate its customer experience to improve business profitability and maximize conversion.

Solution and services are the components covered in the report.

Rising adoption of web technologies as well as digital platforms for commercial and personal use combined with the surging adoption of cloud-based services benefit the APAC market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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