Vitamin Supplements Market: Information by Type (Vitamin B, Vitamin C, Vitamin D, Multivitamins, and others), By Form (Tablets, Capsules & Soft Gels, Powder and Others), By Distribution Channel (Store-Based and Non-Store-Based) - Forecast till 2027

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS 15

1.1.1 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY TYPE 16

1.1.2 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY FORM 17

1.1.3 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 18

1.1.4 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY REGION 19

2 MARKET INTRODUCTION

2.1 DEFINITION 20

2.2 SCOPE OF THE STUDY 20

2.3 RESEARCH OBJECTIVE 20

2.4 MARKET STRUCTURE 21

2.5 KEY BUYING CRITERIA 21

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 22

3.2 PRIMARY RESEARCH 23

3.3 SECONDARY RESEARCH 24

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 26

3.6 LIST OF ASSUMPTIONS 27

4 MARKET DYNAMICS

4.1 INTRODUCTION 28

4.2 DRIVERS 28

4.2.1 INCREASING HEALTH CONSCIOUSNESS 28

4.2.2 EXPANSION OF FITNESS CENTERS AND HEALTH CLUBS 29

4.2.3 DRIVERS IMPACT ANALYSIS 29

4.3 RESTRAINTS 29

4.3.1 SIDE EFFECTS ASSOCIATED WITH OVERCONSUMPTION 29

4.3.2 RESTRAINTS IMPACT ANALYSIS 30

4.4 OPPORTUNITIES 30

4.4.1 PRODUCT LAUNCHES TARGETED AT FEMALE POPULATION 30

4.5 CHALLENGES 30

4.5.1 STRINGENT GOVERNMENT REGULATIONS 30

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS 31

5.1.1 RAW MATERIAL PROCUREMENT 32

5.1.2 PROCESSING 32

5.1.3 PACKAGING 32

5.2 SUPPLY CHAIN ANALYSIS 33

5.3 PORTER’S FIVE FORCES MODEL 34

5.3.1 THREAT OF NEW ENTRANTS 35

5.3.2 BARGAINING POWER OF SUPPLIERS 35

5.3.3 BARGAINING POWER OF BUYERS 35

5.3.4 THREAT OF SUBSTITUTES 35

5.3.5 INTENSITY OF RIVALRY 35

6 VITAMIN SUPPLEMENTS MARKET, BY TYPE

6.1 OVERVIEW 36

6.1.1 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY TYPE, 2020–2027 37

6.2 VITAMIN B 37

6.2.1 VITAMIN B: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 37

6.3 VITAMIN C 38

6.3.1 VITAMIN C: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 38

6.4 VITAMIN D 38

6.4.1 VITAMIN D: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 38

6.5 MULTIVITAMINS 39

6.5.1 MULTIVITAMINS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 39

6.6 OTHERS 39

6.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 40

7 VITAMIN SUPPLEMENTS MARKET, BY FORM

7.1 OVERVIEW 41

7.1.1 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY FORM, 2020–2027 42

7.2 TABLETS, CAPSULES & SOFTGELS 42

7.2.1 TABLETS, CAPSULES & SOFTGELS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 42

7.3 POWDER 43

7.3.1 POWDER: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 43

7.4 OTHERS 43

7.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 44

8 VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

8.1 OVERVIEW 45

8.1.1 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020–2027 46

8.2 STORE-BASED 46

8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 46

8.3 NON-STORE-BASED 47

8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 47

9 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY REGION

9.1 OVERVIEW 48

9.2 NORTH AMERICA 50

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.2.1 US 52

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.2.2 CANADA 54

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.2.3 MEXICO 55

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3 EUROPE 57

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3.1 UK 59

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3.2 GERMANY 61

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3.3 FRANCE 62

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3.4 ITALY 64

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3.5 SPAIN 65

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.3.6 REST OF EUROPE 67

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.4 ASIA-PACIFIC 69

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.4.1 CHINA 71

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.4.2 INDIA 73

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.4.3 JAPAN 74

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.4.4 AUSTRALIA & NEW ZEALAND 76

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.4.5 REST OF ASIA-PACIFIC 77

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.5 REST OF THE WORLD 79

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.5.1 SOUTH AMERICA 81

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.5.2 MIDDLE EAST 83

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

9.5.3 AFRICA 84

VITAMIN SUPPLEMENTS MARKET, BY TYPE

VITAMIN SUPPLEMENTS MARKET, BY FORM

VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

10 COMPETITIVE LANDSCAPE

10.1 INTRODUCTION 86

10.1.1 MARKET STRATEGY ANALYSIS 86

10.2 COMPETITIVE BENCHMARKING 87

10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 88

10.3.1 PRODUCT LAUNCHES 88

10.3.2 ACQUISITIONS 89

10.3.3 EXPANSIONS 89

10.3.4 JOINT VENTURES 90

10.3.5 PARTNERSHIPS 90

11 COMPANY PROFILES

11.1 THE NATURE’S BOUNTY CO. 91

11.1.1 COMPANY OVERVIEW 91

11.1.2 FINANCIAL OVERVIEW 91

11.1.3 PRODUCTS OFFERED 91

11.1.4 KEY DEVELOPMENTS 94

11.1.5 SWOT ANALYSIS 95

11.1.6 KEY STRATEGIES 95

11.2 GLANBIA PLC 96

11.2.1 COMPANY OVERVIEW 96

11.2.2 FINANCIAL OVERVIEW 96

11.2.3 PRODUCTS OFFERED 97

11.2.4 KEY DEVELOPMENTS 97

11.2.5 SWOT ANALYSIS 98

11.2.6 KEY STRATEGIES 98

11.3 HERBALIFE NUTRITION LTD. 99

11.3.1 COMPANY OVERVIEW 99

11.3.2 FINANCIAL OVERVIEW 99

11.3.3 PRODUCTS OFFERED 100

11.3.4 KEY DEVELOPMENTS 100

11.3.5 SWOT ANALYSIS 101

11.3.6 KEY STRATEGIES 101

11.4 ABBOTT LABORATORIES 102

11.4.1 COMPANY OVERVIEW 102

11.4.2 FINANCIAL OVERVIEW 102

11.4.3 PRODUCTS OFFERED 103

11.4.4 KEY DEVELOPMENTS 103

11.4.5 SWOT ANALYSIS 104

11.4.6 KEY STRATEGIES 104

11.5 AMWAY CORP 105

11.5.1 COMPANY OVERVIEW 105

11.5.2 FINANCIAL OVERVIEW 105

11.5.3 PRODUCTS OFFERED 105

11.5.4 KEY DEVELOPMENTS 106

11.5.5 KEY STRATEGIES 107

11.6 BAYER AG 108

11.6.1 COMPANY OVERVIEW 108

11.6.2 FINANCIAL OVERVIEW 108

11.6.3 PRODUCTS OFFERED 109

11.6.4 KEY DEVELOPMENTS 109

11.6.5 KEY STRATEGIES 109

11.7 GLAXOSMITHKLINE PLC 110

11.7.1 COMPANY OVERVIEW 110

11.7.2 FINANCIAL OVERVIEW 110

11.7.3 PRODUCTS OFFERED 111

11.7.4 KEY DEVELOPMENTS 111

11.7.5 SWOT ANALYSIS 112

11.7.6 KEY STRATEGIES 112

11.8 OTSUKA HOLDINGS CO., LTD 113

11.8.1 COMPANY OVERVIEW 113

11.8.2 FINANCIAL OVERVIEW 113

11.8.3 PRODUCTS OFFERED 114

11.8.4 KEY DEVELOPMENTS 114

11.8.5 KEY STRATEGIES 114

11.9 NATURE'S WAY PRODUCTS, LLC 115

11.9.1 COMPANY OVERVIEW 115

11.9.2 FINANCIAL OVERVIEW 115

11.9.3 PRODUCTS OFFERED 115

11.9.4 KEY DEVELOPMENTS 115

11.9.5 KEY STRATEGIES 116

11.10 LIVING ESSENTIALS MARKETING, LLC 117

11.10.1 COMPANY OVERVIEW 117

11.10.2 FINANCIAL OVERVIEW 117

11.10.3 PRODUCTS OFFERED 117

11.10.4 KEY DEVELOPMENTS 117

11.10.5 KEY STRATEGIES 118

12 REFERENCES

13 LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 23

TABLE 2 LIST OF ASSUMPTIONS 27

TABLE 3 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY TYPE, 2020–2027 (USD MILLION) 37

TABLE 4 VITAMIN B: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 37

TABLE 5 VITAMIN C: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 38

TABLE 6 VITAMIN D: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 38

TABLE 7 MULTIVITAMINS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 39

TABLE 8 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 40

TABLE 9 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY FORM, 2020–2027 (USD MILLION) 42

TABLE 10 TABLETS, CAPSULES & SOFTGELS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 42

TABLE 11 POWDER: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 43

TABLE 12 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 44

TABLE 13 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 46

TABLE 14 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 46

TABLE 15 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 47

TABLE 16 GLOBAL VITAMIN SUPPLEMENTS MARKET ESTIMATES & FORECAST, BY REGION, 2020–202 (USD MILLION) 49

TABLE 17 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 50

TABLE 18 NORTH AMERICA: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 51

TABLE 19 NORTH AMERICA: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 51

TABLE 20 NORTH AMERICA: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 52

TABLE 21 US: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 52

TABLE 22 US: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 53

TABLE 23 US: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 53

TABLE 24 CANADA: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 54

TABLE 25 CANADA: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 54

TABLE 26 CANADA: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 55

TABLE 27 MEXICO: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 55

TABLE 28 MEXICO: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 56

TABLE 29 MEXICO: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 56

TABLE 30 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 57

TABLE 31 EUROPE: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 58

TABLE 32 EUROPE: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 58

TABLE 33 EUROPE: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 59

TABLE 34 UK: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 59

TABLE 35 UK: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 60

TABLE 36 UK: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 60

TABLE 37 GERMANY: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 61

TABLE 38 GERMANY: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 61

TABLE 39 GERMANY: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 62

TABLE 40 FRANCE: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 62

TABLE 41 FRANCE: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 63

TABLE 42 FRANCE: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 63

TABLE 43 ITALY: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 64

TABLE 44 ITALY: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 64

TABLE 45 ITALY: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 65

TABLE 46 SPAIN: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 65

TABLE 47 SPAIN: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 66

TABLE 48 SPAIN: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 66

TABLE 49 REST OF EUROPE: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 67

TABLE 50 REST OF EUROPE: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 67

TABLE 51 REST OF EUROPE: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 68

TABLE 52 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 69

TABLE 53 ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 70

TABLE 54 ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 70

TABLE 55 ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 71

TABLE 56 CHINA: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 71

TABLE 57 CHINA: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 72

TABLE 58 CHINA: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 72

TABLE 59 INDIA: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 73

TABLE 60 INDIA: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 73

TABLE 61 INDIA: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 74

TABLE 62 JAPAN: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 74

TABLE 63 JAPAN: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 75

TABLE 64 JAPAN: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 75

TABLE 65 AUSTRALIA & NEW ZEALAND: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 76

TABLE 66 AUSTRALIA & NEW ZEALAND: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 76

TABLE 67 AUSTRALIA & NEW ZEALAND: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 77

TABLE 68 REST OF ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 77

TABLE 69 REST OF ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 78

TABLE 70 REST OF ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 78

TABLE 71 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 79

TABLE 72 REST OF THE WORLD: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 80

TABLE 73 REST OF THE WORLD: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 80

TABLE 74 REST OF THE WORLD: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 81

TABLE 75 SOUTH AMERICA: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 81

TABLE 76 SOUTH AMERICA: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 82

TABLE 77 SOUTH AMERICA: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 82

TABLE 78 MIDDLE EAST: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 83

TABLE 79 MIDDLE EAST: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 83

TABLE 80 MIDDLE EAST: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 84

TABLE 81 AFRICA: VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 84

TABLE 82 AFRICA: VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 85

TABLE 83 AFRICA: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 85

TABLE 84 PRODUCT LAUNCHES 88

TABLE 85 ACQUISITIONS 89

TABLE 86 EXPANSIONS 89

TABLE 87 JOINT VENTURES 90

TABLE 88 PARTNERSHIPS 90

TABLE 89 THE NATURE’S BOUNTY CO.: PRODUCTS OFFERED 91

TABLE 90 THE NATURE’S BOUNTY CO.: KEY DEVELOPMENTS 94

TABLE 91 GLANBIA PLC: PRODUCTS OFFERED 97

TABLE 92 GLANBIA PLC: KEY DEVELOPMENTS 97

TABLE 93 HERBALIFE NUTRITION LTD.: PRODUCTS OFFERED 100

TABLE 94 HERBALIFE NUTRITION LTD.: KEY DEVELOPMENTS 100

TABLE 95 ABBOTT LABORATORIES: PRODUCTS OFFERED 103

TABLE 96 AMWAY CORP: PRODUCTS OFFERED 105

TABLE 97 AMWAY CORP: KEY DEVELOPMENTS 106

TABLE 98 BAYER AG: PRODUCTS OFFERED 109

TABLE 99 BAYER AG: KEY DEVELOPMENTS 109

TABLE 100 GLAXOSMITHKLINE PLC: PRODUCTS OFFERED 111

TABLE 101 GLAXOSMITHKLINE PLC: KEY DEVELOPMENTS 111

TABLE 102 OTSUKA HOLDINGS CO., LTD: PRODUCTS OFFERED 114

TABLE 103 OTSUKA HOLDINGS CO., LTD: KEY DEVELOPMENTS 114

TABLE 104 NATURE'S WAY PRODUCTS, LLC: PRODUCTS OFFERED 115

TABLE 105 NATURE'S WAY PRODUCTS, LLC: KEY DEVELOPMENTS 115

TABLE 106 LIVING ESSENTIALS MARKETING, LLC: PRODUCTS OFFERED 117

TABLE 107 LIVING ESSENTIALS MARKETING, LLC: KEY DEVELOPMENTS 117

14 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL VITAMIN SUPPLEMENTS MARKET, 2020 15

FIGURE 3 GLOBAL VITAMIN SUPPLEMENTS MARKET ANALYSIS, BY TYPE 16

FIGURE 4 GLOBAL VITAMIN SUPPLEMENTS MARKET ANALYSIS, BY FORM 17

FIGURE 5 GLOBAL VITAMIN SUPPLEMENTS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 18

FIGURE 6 GLOBAL VITAMIN SUPPLEMENTS MARKET ANALYSIS, BY REGION, 2020 19

FIGURE 7 GLOBAL VITAMIN SUPPLEMENTS MARKET: STRUCTURE 21

FIGURE 8 KEY BUYING CRITERIA FOR VITAMIN SUPPLEMENTS 21

FIGURE 9 RESEARCH PROCESS 22

FIGURE 10 TOP-DOWN & BOTTOM-UP APPROACHES 25

FIGURE 11 MARKET DYNAMICS OVERVIEW 28

FIGURE 12 DRIVERS IMPACT ANALYSIS: GLOBAL VITAMIN SUPPLEMENTS MARKET 29

FIGURE 13 RESTRAINTS IMPACT ANALYSIS: GLOBAL VITAMIN SUPPLEMENTS MARKET 30

FIGURE 14 GLOBAL VITAMIN SUPPLEMENTS MARKET: VALUE CHAIN 31

FIGURE 15 GLOBAL VITAMIN SUPPLEMENTS MARKET: SUPPLY CHAIN 33

FIGURE 16 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL VITAMIN SUPPLEMENTS MARKET 34

FIGURE 17 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020 (% SHARE) 36

FIGURE 18 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY TYPE, 2020–2027 (USD MILLION) 36

FIGURE 19 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020 (% SHARE) 41

FIGURE 20 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY FORM, 2020–2027 (USD MILLION) 41

FIGURE 21 GLOBAL VITAMIN SUPPLEMENTS MARKET SHARE, BY DISTRIBUTION CHANNEL, 2020 (% SHARE) 45

FIGURE 22 GLOBAL VITAMIN SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 45

FIGURE 23 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY REGION, 2020–2027 (USD MILLION) 48

FIGURE 24 GLOBAL VITAMIN SUPPLEMENTS MARKET, BY REGION, 2020 (% SHARE) 48

FIGURE 25 NORTH AMERICA: VITAMIN SUPPLEMENTS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 50

FIGURE 26 EUROPE: VITAMIN SUPPLEMENTS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 57

FIGURE 27 ASIA-PACIFIC: VITAMIN SUPPLEMENTS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 69

FIGURE 28 REST OF THE WORLD: VITAMIN SUPPLEMENTS MARKET SHARE, BY REGION, 2020 (% SHARE) 79

FIGURE 29 THE NATURE’S BOUNTY CO.: SWOT ANALYSIS 95

FIGURE 30 GLANBIA PLC: FINANCIAL OVERVIEW SNAPSHOT 96

FIGURE 31 GLANBIA PLC: SWOT ANALYSIS 98

FIGURE 32 HERBALIFE NUTRITION LTD.: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 33 HERBALIFE NUTRITION LTD.: SWOT ANALYSIS 101

FIGURE 34 ABBOTT LABORATORIES: FINANCIAL OVERVIEW SNAPSHOT 102

FIGURE 35 ABBOTT LABORATORIES: SWOT ANALYSIS 104

FIGURE 36 BAYER AG: FINANCIAL OVERVIEW SNAPSHOT 108

FIGURE 37 GLAXOSMITHKLINE PLC: FINANCIAL OVERVIEW SNAPSHOT 110

FIGURE 38 GLAXOSMITHKLINE PLC: SWOT ANALYSIS 112

FIGURE 39 OTSUKA HOLDINGS CO., LTD: FINANCIAL OVERVIEW SNAPSHOT 113