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Virtual Dressing Room Market Trends

ID: MRFR//6822-HCR | 111 Pages | Author: Aarti Dhapte| July 2024

Virtual Dressing Room Market Overview

Virtual Dressing Room Market Size was valued at USD 5.5 billion in 2021. The Virtual Dressing Room market industry is projected to grow from USD 6.2 Billion in 2022 to USD 15.87 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.42% during the forecast period (2022 - 2030).The intervention of Augmented Reality (AR) and Virtual Reality (VR) in virtual fitting room solutions to articulate realistic impressions are the key market drivers enhancing the market growth.

Figure 1: Virtual Dressing Room Market, 2018 - 2030 (USD Billion)

Virtual Dressing Room Market

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Virtual Dressing Room Market Trends

Growing online shopping to boost market growth

Mobile body scanning technology has an influential and transformative impact on businesses of all sizes. Solutions such as Mobile Tailor aid enterprises in collecting and gathering body measurements remotely using just two customer photos. Similarly, the YourFit solution matches e-shoppers with their perfect fit and helps tackle fashion e-commerce sizing challenges. This technology brings the fitting room to the online world, providing a photo-realistic try-on experience powered by highly accurate body measuring technology. Around 71% of consumers shop more with brands that integrate Augmented Reality (AR) into the customer’s purchase journey. Magic mirrors are gaining popularity and becoming the new normal on shop floors, allowing customers digital visualization. There is a growing shift toward the adoption of mobile e-commerce, which is expected to create lucrative opportunities for the market.

A virtual fitting room, an online replica of an in-store changing space, was introduced in the form of 2D overlays and witnessed a slow start in the fashion retail industry. Nonetheless, the market has observed a robust demand with the emergence of 3D technologies that make use of a mannequin to determine the size of the user. A virtual 3D fitting room represents a collaborative platform between the customer and the fashion brand that attempts to boost customer confidence and minimize the instances where a customer may want to return/exchange a product due to sizing and fitting issues. The ubiquity of intelligent technologies, such as high-quality integrated smartphone cameras, smart mirrors, and high-definition lenses, is expected to drive the adoption of virtual changing room technology over the forecast period.Therefore, such factors has enhanced the Virtual Dressing Room market CAGR across the globe in the recent years.

However, The rise in the number of fashion brands globally has led to numerous sets of options for customers to choose from is another factor driving the growth of the Virtual Dressing Room market revenue.

Virtual Dressing Room Market Segment Insights

Virtual Dressing Room Component Insights

The Virtual Dressing Room market segmentation, based on Component, includes Solutions, Services, posterior fusion, and others. The Solutions segment held the majority share in 2021 contribution to around ~57% in respect to the Virtual Dressing Room market revenue. The segment is also expected to register an impressive growth rate over the forecast period. Software is the core of the virtual dressing room technology and market participants aim to attract their clients through high-tech innovations. With the help of advanced fitting room technology, retailers have witnessed a notable spike in their revenues, substantiating the increasing need for personalized “try-before-you-buy” software.

Figure 2: Virtual Dressing Room Market, by Component, 2021 & 2030 (USD Million)

Virtual Dressing Room Market

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Virtual Dressing Room End User Insights

Based on End Users, the virtual dressing room industry has been segmented into E-commerce, physical stores, and others. The e-commerce sector has gradually established itself as one of the most prominent players in the economic landscape and is expected to overtake the brick-and-mortar shopping model for some products, in terms of sales, in the near future. Users are attracted to the essence of e-commerce websites owing to the wide portfolios, hassle-free purchases, and product comparison in a few clicks. However, the inability to appropriately visualize the desired product is a major drawback of the online purchasing model, resulting in high return rates and customer dissatisfaction. The virtual fitting room technology successfully assists users in making better purchasing decisions and has become one of the leading revenue-generating platforms for online retailers.

The fastest growing segment in the Virtual Dressing Room industry is physical stores. The availability of advanced interactive screens, smart mirrors, and multi-sensor body scanners has increased the applications of the technology in physical stores. Furthermore, various attributes such as self-service and selection of full outfits based on the customer's desired brands are factors contributing to the earnings from physical stores.

Virtual Dressing Room Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Virtual Dressing Room market accounted for USD 2.376 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. The North America market share is driven by increasing adoption of Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) technology in the retail sector and e-commerce stores. These technologies help customers to try on different products with virtual try-ons and fitting rooms to increase customer engagement and conversion rate. Further, many well-established retailers in the region are engaged in the acquisition of small scale e-commerce platforms to increase their customer base as well as brand building.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: Virtual Dressing Room, MARKET SHARE BY REGION 2021 (%)

Virtual Dressing Room Market

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Virtual Dressing Room market accounts for the second-largest market share. The region has played a significant role in introducing new trends, styles, and designs, which are then followed by other fashion enthusiasts globally. The presence of an extensive retailer base is encouraging the setting up of multiple startups in this region. Furthermore, the rising competitiveness among retailers is offering growth prospects to the regional market, as retailers are increasingly adopting innovative digital technologies to increase footfall as well as engagement levels. Further, the Germany Virtual Dressing Room market held the largest market share, and the UK Virtual Dressing Room market was the fastest growing market in the European region.

The Asia-Pacific Virtual Dressing Room Market is expected to grow at the fastest CAGR from 2022 to 2030. The soaring demand for advanced solutions that can help customers make prompt buying decisions is likely to contribute to the regional market growth. Top e-commerce portals in these countries are adopting fitting room solutions as the region also features an end-user base with the highest number of smartphone users. The benefits of virtual dressing rooms in offering a collaborative online buying experience are expected to trigger the demand in the Asia Pacific region over the forecast period. Moreover, China Virtual Dressing Room market held the largest market share, and the India Virtual Dressing Room market was the fastest growing market in the Asia-Pacific region.

Virtual Dressing Room Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Virtual Dressing Room market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Virtual Dressing Room industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Virtual Dressing Room industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Virtual Dressing Room industry has provided medicine with some of the most significant benefits. The Virtual Dressing Room market major player such as Stray Vista Studios, and others are working to expand the market demand by investing in research and development activities.

tray Vista’s facility, located a short distance from Austin, features Texas’ first full-size Virtual Production Volume (VPV) wall that displays interactive, computer-generated environments whose perspectives adjust based on camera positioning. In January 2023, Stray Vista Studios will open Feb. 9 at 252 Frog Pond Lane, Bldg C., Dripping Springs. The facility features a virtual production volume wall that can display interactive environments that are computer generated. The perspective can shift with the camera movement, allowing for fluid motion. Fully immersive lighting that can mimic any time of day comes from the LEDs in the screen and ceiling.

Key Companies in the Virtual Dressing Room market includes

  • SenseMi

  • Zugara, Inc.

  • Coitor IT Tech


  • Fit Analytics


  • triMirror

  • Dressformer

  • 3DLOOK Inc.

  • ELSE Corp srl

  • Elpro Technologies

  • Fitle

  • Fitnect Interactive

  • True Fit Corporation

  • SIZEBAY, among others

Virtual Dressing Room Industry Developments

March 2023 - A virtual fitting room experience in-store has been introduced by Savage X Fenty and FIT:MATCH. The Savage X Fenty line from Rihanna joined together with FIT:MATCH and Intel to introduce the latest iteration of their acclaimed, proprietary body form technology. Fit Xperience uses Intel RealSense technology & Intel Distribution of OpenVINO toolkit to allow customers to get scanned in a retail fitting room. Based on their precise body type, consumers are quickly matched with the finest-fitting Savage X styles. This unique experience will only be offered at Savage X Fenty retail locations, making its premiere in the brand-new Lenox Square Mall area in Atlanta, Georgia. Later this year, Fit Xperience will in fact be implemented at all Savage X Fenty stores.

Fit Xperience reinvents the in-store fitting room experience by fusing augmented reality, computer vision, and artificial intelligence. When customers participate in Fit Xperience, Intel RealSense depth sensor in the fitting room produce an anonymous avatar based on their precise body shape. The technology then match up to the customer's physique to a database of previously scanned digital twins, and with help from Intel OpenVINO's AI, offers the items that are most appropriate for them.

The following stage of this joint venture will feature an iOS app where customers may self-scan at home to get the ideal fit either online or in shops.

Virtual Dressing Room Market Segmentation

Virtual Dressing Room Component Outlook

  • Solutions 

  • Services

Virtual Dressing Room End Users Outlook

  • E-Commerce 

  • Physical Stores

Virtual Dressing Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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