Virtual Dressing Room Market Research Report - Global Forecast till 2025

Global Virtual Dressing Room Market Research Report: By Component (Solutions, Services) and By End User (E-Commerce, Physical Stores) – Forecast to 2025

ID: MRFR/ICT/6822-HCR | February 2021 | Region: Global | 111 pages

Market Forecast

Global Virtual Dressing Room Market is expected to cross USD 6.81 Billion by 2025 at a CAGR of 15.21%.

Market Synopsis

Virtual dressing rooms are being increasingly used instead of the traditional dressing rooms due to their speed and efficiency. The advantages they offer are so overwhelming that the technology is bound to replace dressing rooms. An increasing number of retailers are now opting for virtual dressing room technology and it is invaluable for e-commerce as it allows customers to select clothing online without reservations about the fit or the look. The biggest disadvantage that faced e-retailers of clothing was that customers could not actively gauge how the clothes looked on them; the advent of virtual dressing rooms is changing that. This also affords vendors the option of reducing repetition of cloth items in their visible inventory, which can now be stacked with different items and products. Increasing digitalization is also enhancing the customer base who can now try on clothes virtually, enhancing sales.

Market USP

Unique solution geared towards e-purchases as well as an improvement over traditional dressing rooms.

Market Drivers

  • Increasing investments in this technology by retailers

  • Enhances security for products

  • Eliminates time-consuming inventory placement

  • Increases range of products that a customer can try on

Market Restraints

  • Technology is a little expensive for small-scale vendors

  • Lack of knowledge about the product in developing countries


By Component

  • Solutions: Virtual dressing rooms must fit within the requirement of the retailers who are either supermarkets, hypermarkets, stores, or common vendors. Each of them has different demands which can be fulfilled only by applying unique solutions for their needs. The amount of investment that they can afford also varies. It is the largest market within this segment.

  • Services: Services offer customization as well as maintenance for the provided virtual dressing room solutions. This market depends on dynamically adapting to the changing commercial landscape of the retailer as well as the understanding the wants of the customer base.

By End User

  • E-Commerce: The fastest-growing market within this segment, e-commerce is on the way of becoming the biggest market for the sale of clothing items. The drawback to this has always been the lack of a way for the customer to try on the clothes. This impediment is completely lifted with the advent of the virtual dressing rooms, a fact that is not lost on e-retailers.

  • Physical Stores: Physical stores are still the largest sellers for clothing items and in the face of rising e-commercial sales of clothing items, they are increasingly looking to virtual dressing rooms to compete. Physical stores have elaborate virtual dressing rooms which offer many more features than those available online. This is fueling innovation within the market as well.

By Region

  • North America: A very large market for virtual dressing rooms, the North American landscape is highly digitalized and has a very competitive retail industry. The established IT industries within this region provide a ready infrastructure for the development and innovation of virtual dressing rooms.

  • Europe: Europe has a very well-developed e-commerce industry as well as a population well informed on key technological developments. These are acting as drivers for the virtual dressing room market within the region.

  • Asia-Pacific: The fastest-growing regional market, Asia-Pacific is a huge consumer of clothing items as well as the leading manufacturer. A developing IT sector and increasing awareness about e-commerce are driving the market.

  • Middle East & Africa: A small market, it nonetheless offers excellent opportunities for physical stores to implement virtual dressing rooms for the benefit of its customer base.

  • South America: This region’s industrialization and digitalization are driving the market, albeit at a slower rate than the other regions.

Key Players

  • SenseMi

  • Zugara, Inc.

  • Coitor IT Tech


  • Fit Analytics


  • triMirror

  • Dressformer

  • 3DLOOK Inc.

  • ELSE Corp srl

  • Elpro Technologies

  • Fitle

  • Fitnect Interactive

  • True Fit Corporation


Frequently Asked Questions (FAQ) :

Global virtual dressing room market is projected to grow at approximately 15.21% CAGR during the assessment period (2019-2025).

The valuation of the global virtual dressing room market is estimated to increase to USD 6.81 BN by the end of 2025.

Increasing adoption of the technology due to its advantages and the proliferating retail & e-commerce sectors worldwide, are major tailwinds pushing the growth of the global virtual dressing room market.

North America holds the largest share in the global virtual dressing room market, followed by Europe and the Asia Pacific region, respectively.

SenseMi, Zugara, Inc., Coitor IT Tech, Reactive Reality GMBH, Fit Analytics, 3D-A-PORTER LTD., triMirror, Dressformer, 3DLOOK Inc., ELSE Corp srl, Elpro Technologies, Fitle, Fitnect Interactive, True Fit Corporation, and SIZEBAY, are some of the top players operating in the global virtual dressing room market.

Virtual Dressing Room Market