US Outdoor Furniture Market

The need for outdoor furniture in the United States arises from a variety of causes, some related to changing ways and tastes among consumers but also influenced by outside factors. A good understanding of the main forces behind demand provides deep insight into what is driving and shaping the US outdoor furniture market.
Outdoor living spaces are increasingly a focus for US consumers. The need for patios, decks, and gardens capable of enjoying both functionally as well as aesthetically has stimulated the market for outdoor furniture. With outdoor spaces seen as an extension to the home, there's demand for furniture enhancing the whole experience of being outside.
Demand for outdoor furniture results from population trends and urbanization dynamics. Now that the US population is growing and cities are expanding, there is a greater demand for outdoor furniture to suit smaller environments (balconies or urban gardens). Furniture for the yard that is compact and space saving to meet urban living needs are in demand.
Robust demand in the outdoor furniture market comes naturally with economic prosperity and increased consumer spending. When the economy is booming with increased consumer confidence, people are more willing to buy discretionary goods such as outdoor furniture. The economy is prospering, providing an environment conducive to the growth of outdoor living space.
There has been a marked shift in lifestyle preferences with the concomitant increase in demand for outdoor furniture. Modern consumers desire to live between the indoors and outdoors, a lifestyle which is natural, serene and convivial. This change has driven the need for flexible, comfortable exterior furniture that can accommodate different lives.
Demand also is heavily influenced by home improvement trends. With the rise in popularity of DIY (Do It Yourself) projects and home improvement, more people have been looking at their outdoor spaces. This has created a boom in demand for outdoor furniture which is both stylish and practical.
Artistic influences combined with the popularity of outdoor recreation make for a market in patio furniture. Americans have culture of barbecues, outdoor eating and gatherings. Furniture then emerged to meet this need for furniture that produces those conveniences. Cultural practices such as dining, lounging and socializing call for outdoor furniture sets that are sought after.
E-commerce and digital influence have radically changed the way consumers buy outdoor furniture. Ease of online shopping and the ability to find many options have caused demand for commodities such as soy sauce to boom. Market growth signals increasing reliance by consumers on digital platforms for researching, comparing and buying outdoor furniture.
This is a common feature in the outdoor furniture market, where demand differs with each season. When consumers actively use outdoor spaces, demand peaks in warmer months. Outdoor furniture must be produced during both the high and low season, therefore manufacturers and retailers have to coordinate their production cycles with these variations in demand.
The cycle of homes and gardens affects the need for outdoor furniture. These are not new, but they reflect the latest trends and innovations in outdoor living. As attendees attempt to reproduce the designs on display in their own homes, it naturally creates a higher need for all manner of outdoor living furniture styles and concepts.
Demand also depends on natural events such as weather conditions. Even the weather is unpredictable--when warm summers are long, consumers spend more time outdoors and demand for outdoor furniture increases. On the other hand, extreme weather may trigger temporary falls in demand prior to reconstruction works and subsequently strong increases throughout this process.
With increased attention to wellness and health based decisions, the need for outdoor furniture is increasing. Consumers want furniture that aids in keeping healthy: ergonomic seating, hands-on health designs, and furnished outdoor spaces for restoring the spirit. It is in line with present-day lifestyles, which emphasize wellness.