United States Multichannel Order Management Market Research Report Information By Component (Software And Services), By Application (Order Fulfillment, Inventory Management, Channel Integration, Workflow Automation And Integrated POS), By Organization Size (Large Enterprises, SMEs), By Deployment Mode (On-premises, Cloud), By Verticals (Retail, eCommerce, and Wholesale, Manufacturing, Transportation & Logistics)– United States Market Forecast Till 2032

United States Multichannel Order Management Market Overview

United States Multichannel Order Management Market Size was valued at USD 0.5 Billion in 2022. The Multichannel Order Management Market industry is projected to grow from USD 0.6 Billion in 2023 to USD 1.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.20% during the forecast period (2024 - 2032). The increasing demand for seamless customer experiences and the rise of e-commerce are the main market drivers anticipated to propel the Multichannel Order Management Market in the United States.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

United States Multichannel Order Management Market Trends

• Growing multichannel selling is driving market growth

The market CAGR for United States Multichannel Order Management is driven by growing multichannel selling. Customer preferences, technical advancements, and competition are all driving business transformation. Retailers, wholesalers, fashion labels, food and beverage firms, and health and wellness providers have been driven to become more responsive and incorporate comprehensive customer experience management solutions into their business processes as a result of the unpredictable nature of customers and markets. Customers are more eager to use online channels worldwide as a result of the advancement of digital technologies, the internet ecosystem, the widespread use of smartphones and social media, and next-generation networks. To attract more customers and increase revenue, businesses are rapidly increasing their sales channels, which include websites, social media, commerce, marketplaces, and offline shops. As a result, in order to manage, organize, and simplify orders, businesses need a dependable and customizable order management solution.

Another important aspect driving worldwide multichannel order management market expansion is the convenience and ease of use of mobile payment methods. Governments around the world are spending considerably on financial institutions to encourage them to expand their services into rural areas. Furthermore, mobile commerce suppliers are collaborating with retailers and telecom operators to include payment services as a built-in feature. As a result, mobility is critical to ensuring that the data-sharing process continues uninterrupted. Financial inclusion can be achieved through mobility, and people who do not have access to a bank can use mobile banking, m-commerce, and mobile money.  Such reasons will increase the usage of multichannel order management solutions, resulting in the United States market development over the forecast period. Thus, driving the United States Multichannel Order Management market revenue.

United States Multichannel Order Management Market Segment Insights:

Multichannel Order Management Component Insights

The United States Multichannel Order Management Market segmentation, based on Component, includes Software and Services.  The services segment is expected to expand at the fastest CAGR of 13.2%. Businesses frequently need assistance adopting and integrating multichannel order management systems into their infrastructure. Service providers specialize in system configuration, data migration, and integration with other company systems like ERP or CRM.

Figure 1: United States Multichannel Order Management Market, By Component, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Multichannel Order Management Application Insights

The United States Multichannel Order Management Market segmentation, based on Application, includes Order Fulfillment, Inventory Management, Channel Integration, Workflow Automation and Integrated POS. Order fulfillment is predicted to provide the largest market revenue over the projection period. Order fulfillment technology streamlines the labor-intensive procedures of choosing, processing, and shipping orders. Customers in today's internet society demand their suppliers to execute orders swiftly and precisely. The multichannel order management system automates order fulfillment based on the company's activities.

Multichannel Order Management Organization Size Insights

The United States Multichannel Order Management Market segmentation, based on Organization Size, includes Large Enterprises and SMEs. In 2023, large enterprises dominated the market, accounting for 58.7% of total revenue. Large corporations have complicated and diverse operations, with many sales channels, warehouses, and distribution facilities. They need strong order management systems to handle the enormous volume of orders and properly manage inventories across several channels. MOM solutions enable the necessary capabilities for streamlining and automating these complex activities, resulting in efficient order fulfillment.

Multichannel Order Management Deployment Mode Insights

The United States Multichannel Order Management Market is segmented by Deployment Mode into On-premises and Cloud. In 2023, the on-premises deployment category led the market in terms of revenue share. On-premises solutions provide greater flexibility and customization possibilities than cloud-based alternatives. Businesses can modify the system to their specific requirements, workflows, and linkages with other in-house systems. This level of flexibility enables firms to optimize and align their order management processes with their specific needs.

Multichannel Order Management Verticals Insights

Retail, eCommerce and Wholesale, Manufacturing, Transportation & Logistics make up the United States Multichannel Order Management Market Verticals segmentation. Retail, e-commerce and wholesale category provided the greatest market revenue in 2023. The retail vertical's expansion can be linked to the growing use of ML, IoT, and cognitive computing. Retailers and e-commerce enterprises must handle client data in order to provide better customer experiences.

United States Multichannel Order Management Country Insights

The United States had the biggest revenue share in 2023. The regional market is expected to increase at a CAGR of more than 11.9% from 2024 to 2032. The region is at the cutting edge of technical innovation and digital transformation. MOM solutions use developing technologies like artificial intelligence, machine learning, and data analytics to improve order management procedures. These technologies allow firms to obtain useful insights, automate repetitive operations, and make data-driven decisions, thereby increasing operational efficiency and competitive advantage. Furthermore, the region is home to key firms such as IBM Corporation, Oracle Corporation, and NetSuite, among others, which help to drive regional prosperity.

United States Multichannel Order Management Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Multichannel Order Management Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Multichannel Order Management industry must offer cost-effective items.

Major players in the Multichannel Order Management Market are attempting to increase market demand by investing in research and development operations, includes IBM (US), Oracle (US), SAP (Germany), Salesforce (US), HCL Technologies (India), Zoho (India), Brightpearl (US), Square (US), Selro (England), Linnworks (England), Vinculum (India), Freestyle Solutions (US), Aptean (US), Etail Solutions (US), SellerActive (US), Delhivery (India), Cloud Commerce Pro (England), QuickBooks Commerce (India), Unicommerce (India), Sales Warp (US), Contalog (India), Browntape (India), Appian (US), Multiorders (England), ManageEcom (India), Appian(US), Evanik (India), GeekSeller (US), SkuSuite (US), Newfold Digital (US), and EMERGE App (Singapore).

Key Companies in the Multichannel Order Management Market include

• IBM (US)


• Oracle (US)


• SAP (Germany)


• Salesforce (US)


• HCL Technologies (India)


• Zoho (India)


• Brightpearl (US)


• Square (US)


• Selro (England)


• Linnworks (England)


• Vinculum (India)


• Freestyle Solutions (US)


• Aptean (US)


• Etail Solutions (US)


• SellerActive (US)


• Delhivery (India)


• Cloud Commerce Pro (England)


• QuickBooks Commerce (India)


• Unicommerce (India)


• Sales Warp (US)


• Contalog (India)


• Browntape (India)


• Appian (US)


• Multiorders (England)


• ManageEcom (India)


• Appian (US)


• Evanik (India),


• GeekSeller (US)


• SkuSuite (US),


• Newfold Digital (US)


• EMERGE App (Singapore).

United States Multichannel Order Management Industry Developments

In July 2022, Oracle cooperated with Big Ray's, allowing Big Ray's to manage its inventory and order management, finance operations, e-commerce operations, and point-of-sale operations on a single platform powered by Oracle Netsuite.

In February 2021, SAP cooperated with Virgin Megastore and Sundiro Honda to provide an exceptional shopping experience for customers using the SAP Commerce Cloud solution.

In August 2022, Shopify Inc. announced the acquisition of Deliverr, Inc. to enhance its e-commerce order fulfillment capabilities. Deliverr provides merchants with a comprehensive platform to satisfy their logistical needs, from initial inventory reception to smart distribution, enabling speedy delivery and easy returns. The acquisition will allow Shopify to assist merchants with multichannel inventory management, support for inventory supply and demand, and more flexible and independent logistics services.

United States Multichannel Order Management Market Segmentation

Multichannel Order Management Component Outlook

• Software


• Services

Multichannel Order Management Application Outlook

• Order Fulfillment


• Inventory Management


• Channel Integration


• Workflow Automation


• Integrated POS

Multichannel Order Management Organization Size Outlook

• Large Enterprises


• SMEs

Multichannel Order Management Deployment Mode Outlook

• On-premises


• Cloud

Multichannel Order Management Verticals Outlook

• Retail, eCommerce, and Wholesale


• Manufacturing


• Transportation & Logistics