LoRaWAN Market

Growth In Smart Agriculture Solutions

The growth in smart agriculture solutions presents a major opportunity for the LoRaWAN market, as farmers increasingly adopt IoT technologies to improve productivity, resource management, and sustainability. LoRaWAN is particularly well-suited for agricultural applications due to its ability to cover large, remote areas with minimal power consumption and infrastructure. For example is the deployment of LoRaWAN-based systems by VineView, a precision agriculture company in California, which uses sensors to monitor vineyard conditions such as soil moisture, temperature, and disease risk.

These sensors transmit data over LoRaWAN to a central platform, enabling farmers to make informed decisions about irrigation, fertilization, and pest control. The long battery life and wide coverage of LoRaWAN make it ideal for monitoring vast farmlands without the need for cellular connectivity or frequent maintenance. As climate change and global food demand push agriculture toward more data-driven and efficient practices, the adoption of smart farming solutions is accelerating—creating a strong growth opportunity for LoRaWAN technologies globally.

Emergence Of Smart Wearables And Health Monitoring Devices

The emergence of smart wearables and health monitoring devices is creating a significant opportunity for the LoRaWAN market, especially in remote healthcare and elderly care applications. These devices often require long battery life, secure data transmission, and connectivity in areas where traditional networks may not be available or reliable. LoRaWAN’s low power consumption and wide coverage make it a strong candidate for such use cases. For instance, the deployment of LoRaWAN-enabled health monitoring devices in elderly care homes in the Netherlands, where patients wear sensors that track vital signs like heart rate, body temperature, and movement.

These devices transmit data through LoRaWAN to healthcare providers, allowing for continuous, non-intrusive monitoring without relying on Wi-Fi or cellular networks. This setup ensures better patient safety, early detection of health issues, and reduced hospital visits. As the global demand for remote healthcare solutions grows particularly in aging populations LoRaWAN stands to benefit by enabling scalable and energy-efficient connectivity for wearable medical devices, opening up new market opportunities.

Expansion Of Connected Logistics And Supply Chain Management

The expansion of connected logistics and supply chain management is a key opportunity for the LoRaWAN market, as companies seek more efficient, real-time visibility across their operations. LoRaWAN is ideal for asset tracking, inventory monitoring, and environmental sensing due to its low power usage, long-range capabilities, and low operating costs. For example the use of LoRaWAN by Deutsche Post DHL Group for tracking roll cages and containers in their distribution centers across Europe. These assets are equipped with LoRaWAN-enabled trackers that report their location, movement, and temperature conditions at regular intervals.

This helps the company reduce losses, optimize routing, and ensure proper handling of sensitive goods. Because LoRaWAN can function indoors and outdoors with minimal infrastructure, it's well-suited for large warehouses, shipping yards, and cross-border logistics. As global trade grows and companies prioritize supply chain transparency and automation, the demand for scalable, cost-effective connectivity like LoRaWAN is expected to rise driving further market growth.

The growth of the LoRaWAN market is driven by the increasing adoption of Internet of Things (IoT) technologies across various industries. As more devices require constant connectivity to share data, especially in remote or large-scale outdoor environments, LoRaWAN stands out due to its long-range, low-power, and cost-effective communication capabilities. For example in smart agriculture in rural India, where farmers are using IoT devices like soil moisture sensors and temperature monitors to optimize irrigation and improve crop yields A cooperative of farmers in Maharashtra deployed LoRaWAN soil moisture sensors connected to automated drip irrigation systems.

The result was a 30% reduction in water usage and a 20% increase in crop yield, demonstrating the technology’s impact on resource efficiency and Farmers in Punjab used LoRaWAN-enabled pest detection sensors to monitor environmental conditions favorable to locust outbreaks. Early warnings allowed timely pesticide application, saving large tracts of crops from damage. Since many farming regions lack stable internet or cellular coverage, LoRaWAN enables these sensors to transmit data over long distances often up to 15 kilometers while consuming very little power. This allows sensors to operate on batteries for years, significantly lowering maintenance costs. The data collected helps farmers make informed decisions, leading to higher productivity and resource efficiency.

The IoT has been ever-expanding. The number of IoT devices has officially exceeded the number of non-IoT devices worldwide. From 6.1B IoT devices in 2017 to an estimated 16.4B in 2022, making up a staggering 61,9% of total devices globally. Within all global IoT connections, LPWAN devices are expected to grow by 109% until 2023, reaching more than 1B active connections and according to IoT Analytics, the number of global IoT connections reached approximately 16.7 billion in 2023, marking a 16% year-over-year increase.

29 billion connected devices by 2027, highlighting the accelerating demand for low-power, wide-area network (LPWAN) solutions like LoRaWAN. Technology’s ability to provide long-range, low-cost, and energy-efficient communication makes it an ideal choice for supporting scalable IoT deployments, especially in remote or infrastructure-light environments. As such applications scale, the demand for LoRaWAN-enabled devices, gateways, and platforms is rapidly increasing, fueling the growth of the overall LoRaWAN market.

The LoRaWAN market is being driven by government initiatives and investments in smart city development around the world. As cities aim to become more efficient, sustainable, and data-driven, governments are funding projects that rely on IoT technologies for managing urban infrastructure. LoRaWAN plays a crucial role in this transformation due to its ability to connect thousands of low-power devices over wide areas. For instance, the Smart City mission in India, where cities like Pune and Bhopal have implemented LoRaWAN-based solutions for streetlight automation, smart parking, waste management, and air quality monitoring.

For instance, The Things Industries and Connexin have worked together to create a hybrid network model in Severn Trent, UK, to connect 150,000 water meters that provides data and just-in-time leak detection. Milesight is monitoring air quality in Quebec schools, with nearly 50,000 sensors transmitting 2,600 gateways, adding up to more than 7 million messages daily. 360,000 homes in Yorkshire in the UK will have smart water meters using LoRaWAN deployed by Netmore and Connexin. In September 2020, Italy’s government passed the “Decreto Semplificazioni” to remove temporary licensing for LoRaWAN and allow permanent LPWAN deployments across the country. This regulatory shift removed uncertainty and enabled large-scale investments in IoT applications—especially in energy, water and smart city systems—opening the door to billions in infrastructure investment.

Municipal utility Kauno energija is deploying TEKTELIC LoRaWAN gateways to unify city infrastructure in Kaunas, including water, heating, waste, parking, air quality, and street lighting. This smart city transformation enabled real-time monitoring and operational efficiency improvements across urban services. In Valencia, the city partnered with local government and NGOs to deploy 130+ LoRaWAN-connected air quality sensors in public and energy-poverty impacted residences, using real-time data to support environmental justice interventions. As part of the EU-funded SmartSantander project, the city hosts a large-scale IoT testbed integrating LoRaWAN sensors across urban environments supporting experimentation in smart city and future internet research

Similarly, smart streetlights using LoRaWAN automatically adjust brightness based on movement and time of day, cutting energy costs significantly. These initiatives are often backed by government funding and policy support, which encourages large-scale deployments and drives demand for LoRaWAN infrastructure and services. As more cities globally adopt smart city strategies, LoRaWAN continues to gain traction as a preferred connectivity solution, propelling the market.

The LoRaWAN market is being significantly driven by the increasing demand for Low-Power Wide-Area Networks (LPWAN), particularly in industries that require long-range communication with minimal power consumption. LPWAN technologies like LoRaWAN are ideal for connecting large numbers of battery-powered IoT devices over wide geographical areas, especially where traditional cellular networks are either too expensive or power-intensive. For example, DLMS (Device Language Message Specification) is an ISO/IEC-recognized standard registered in the series IEC 61056 for smart electricity metering.

DLMS is specified by the DLMS User Association, an international and non-profit organization, which has a mandate from IEC to specify, maintain and propose unique certification which encourages utilities and meter manufacturers to develop and support the same interoperability of meters independently of the communication media smart metering use for utilities, such as water and gas supply companies in Europe.

These companies are deploying LoRaWAN-enabled smart meters across cities and rural towns to remotely monitor usage data. Traditional metering required manual readings, which was labor-intensive and inefficient. With LoRaWAN, meters can send usage updates at scheduled intervals using very little power, allowing them to run on batteries for up to 10 years. This reduces operational costs, improves billing accuracy, and enables real-time leak detection. As more utility companies prioritize automation and sustainability, the demand for reliable and energy-efficient LPWAN solutions like LoRaWAN continues to grow, directly boosting the market.

North America: Increasing awareness around energy efficiency, monitoring projects providing remote access, and goals towards sustainability, in urban and rural applications

The North America LoRaWAN market is experiencing robust growth, and smart technology adoption, smart and low-power, wide-area network (LPWAN) solutions are on the rise in the region's sophisticated IoT ecosystem. The US and Canada are leading the North America LoRaWAN market, supported by early adoption in application areas such as smart metering, precision agriculture, industrial automation, asset tracking, and smart cities. Key enablers include a well-established infrastructure for wireless communication, supportive regulatory policies, private and public sector capitalization to augment digital transformation initiatives, and well-known LoRaWAN ecosystem players in the region ranging from chip manufacturers , gateway providers , network operators, and system integrators.

Technology trends support and encourage scalable and reliable deployments, with existing demand for LoRaWAN network denser development, edge computing integration, improved availability, and capabilities in security protocols. In addition, collaborative projects and programs offered by public-private partnerships and open networks from providers, such as The Things Network and Senet are driving new use cases for LoRaWAN. Increasing awareness in the region around energy efficiency, monitoring projects providing remote access, and goals towards sustainability are complementary, adding further support for LoRaWAN in urban and rural applications.

North America held the majority regional market share in 2024

Europe: Regulatory alignment, cross-border interoperability, and support for open standards-based IoT architectures

The LoRaWAN market in Europe is exhibiting significant momentum, underpinned by excellent regulatory alignment, cross-border interoperability, and overall support for open standards-based IoT architectures. In addition, there has been early adoption in sectors such as smart utilities, precision agriculture, environmental monitoring, and public utilities. These sectors will reap the benefits of EU-wide, national digital transformation, and sustainability policies. The largest implementations of LoRaWAN are being led by France, Germany, the Netherlands, and the UK, with both national telecom providers and public-private cooperation. They are supported by European initiatives, such as the European IoT Alliance and the LoRa Alliance, to create an open innovation ecosystem and drive standardization. The availability of the 868 MHz non-licensed ISM band is supported in most of Europe, allowing simple and cost-effective LPWAN deployments.

In addition, Europe's strong focus on data privacy, security (i.e.: GDPR compliance), and network reliability has enabled the construction of secure-by-design LoRaWAN systems. Community networks along with roaming between service providers are further enhancing coverage and mobility. Even with competition from other types of LPWAN technology such as NB-IoT (i.e.: cellular) or Sigfox, LoRaWAN's flexibility, open architecture, and energy efficiency will propel it to be a primary enabler for Europe's long-term IoT strategies.

Asia-Pacific: Rapid urbanization, adoption of IoT-based applications, and significant government support for smart infrastructure

The Asia Pacific LoRaWAN market is witnessing accelerated growth, driven by rapid urbanization, the adoption of IoT-based applications continuing to grow, and significant government support for smart infrastructure, among other developments. Countries across the region are exploring ways to deploy LoRaWAN technology to satisfy various public and private sector applications in a range of industry categories, including agriculture, smart cities, utilities, logistics, and industrial automation. Major economies such as China, India, Japan, South Korea, and Australia are at the forefront of economic growth, and their respective LoRaWAN deployments show no signs of abating. Given the region's immense geographic and demographic diversity will always yield unique connectivity challenges, LoRaWAN's capability to connect many devices at low power and long ranges in dense urban areas or remote rural communities is particularly relevant.

The regulatory landscape around LoRaWAN deployment is quite broad across Asia Pacific countries, but there is some convergence around various sub-GHz, ISM band frequencies (some examples include 865-867 MHz in India, and 920-925 MHz in SE Asia) which supports easier adoption. Nationally and regionally, governments in the Asia Pacific are developing regulatory programs to enable IoT digital transformation (e.g., Digital India, China's New Infrastructure, Japan's Society 5.0) in conjunction with IoT policy networks that enable candidates for certain local IoT applications to link to LoRaWAN.

Furthermore, telecom operators are increasing their investments into IoT startups and public and private LoRaWAN network deployments, which means more funding for expanding public LoRaWAN networks coupled with increased diversity of applications. The prominence of leading hardware manufacturers and technology providers in the region will further drive innovation, as well as speed toward cost efficiencies for deployment of LoRaWAN-based devices. There are impediments to adoption from recent LPWAN deployment standards, such as regulatory fragmentation, problems with interoperability, and competition from other LPWA standards, including NB-IoT and Sigfox. Despite these hurdles, LoRaWAN is achieving increased adoption in ASEAN regions, with many opportunities ahead.

South American: Demand for low-power, low-cost IoT connectivity in sectors such as agriculture, utilities, environmental monitoring, and urban infrastructure.

The South America LoRaWAN market is gradually emerging due to the increasing demand for low-power, low-cost IoT connectivity in sectors such as agriculture, utilities, environmental monitoring, and urban infrastructure. Brazil, Argentina, Chile, and Colombia have taken the lead in regional adoption and are deploying LoRaWAN for applications such as smart metering, precision agriculture, flood monitoring, and waste management. Because of the area’s large geographical variety, LoRaWAN’s long-range and low-power properties offer the potential advantage of transmitting data across greater distances to remote rural populations. Brazil has seen active deployments in the sector from various stakeholders, including public, private, and national regulations, allowing unlicensed access to the 902-907.5 MHz and 915-928 MHz RF bands. Although overall network coverage and ecosystem maturity is still in the early stages of development for nearly all sectors, there remains limited availability for public LoRaWAN infrastructure outside major urban areas.

Nonetheless, telecom operators, IoT startups, and global alliances such as the LoRa Alliance are collaborating efforts with these deployments to develop the market ecosystem. Additionally, the model of decentralized and low-maintenance systems, as in LoRaWAN, fits well with the regional infrastructure challenges. As South American governments continue to emphasize digital transformation initiatives and smart city developments, demand for scalable and low-cost IoT connectivity solutions is expected to rise significantly within North, Central and South America and position LoRaWAN as a suitable and strategic technology.

Middle East & Africa: increasing demand for scalability and low-power IoT solutions.

The Middle East & Africa (MEA) region presents an expanding opportunity for the LoRaWAN market. It is driven by the increasing demand for scalability and low-power IoT solutions across urban infrastructure, agriculture, energy, and environmental monitoring. In the Middle East, countries such as the UAE, Saudi Arabia and Qatar are adopting LoRaWAN use in smart city frameworks as part of national digital transformation agendas e.g.: Saudi Vision 2030, UAE Smart City Strategy, which focus on efficient resource management, connected utilities and intelligent public services where LoRaWAN provides low cost wide area connectivity that consumes very little energy.

In Africa, the technology's unique ability to operate in remote areas with little infrastructure enables precision agriculture, water conservation and off-grid monitoring capabilities. Nevertheless, the deployment remains fragmented due to differences in regulations, geography, limited awareness and lack of assured widespread infrastructure. Regional telecom operators, IoT startups and global technology vendors take a leading role within initial deployments and ecosystem development.

In addition, spectrum including the 868 MHz and 915 MHz bands and the emergence of public and community-based LoRaWAN networks are further enabling incremental growth. As the MEA region continues to seek enhanced sustainability, connectivity and digitization LoRaWAN is positioned to accelerate and be a key enabler of resilient and smart cities.

The Global AdBlue Market is moderately fragmented, with leading players including BASF SE, Yara International, Royal Dutch Shell Plc, Sinopec, TotalEnergies, and Cummins Filtration shaping industry direction. These companies dominate through extensive production networks, strategic partnerships, and retail distribution, ensuring wide accessibility of AdBlue across regions

 Schaeffler AG ,And DENSO shaping industry direction. These companies dominate through extensive production networks, strategic partnerships, and retail distribution, ensuring wide accessibility of LoRaWAN across regions.

Competition is intensifying as manufacturers adopt strategies such as eco-friendly urea sourcing, renewable ammonia integration, and expansion of localized production facilities. In addition to chemical producers, oil & gas majors and distributors (e.g., Brenntag AG, Air Liquide) play a critical role in bulk distribution and service station integration. This dual participation—from chemical suppliers to energy giants—creates a competitive but cooperative ecosystem where scale and reliability matter most.

Looking ahead, differentiation will rely less on price and more on innovation in delivery solutions, such as IoT-enabled bulk dispensing systems, as well as the ability to ensure supply chain security amid global urea market fluctuations.