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US Lower GI Series Market

ID: MRFR/Pharma/18427-HCR
100 Pages
Garvit Vyas
February 2026

US Lower GI Series Market Research Report By Application (Gastroenteritis, Colon Polyps, Tumor, Strictures Crohn's Disease, Ulcerative Colitis, others), By Test Types (Double-Contrast, Single-Contrast) and By End Users (Hospitals, Clinics, Laboratories) - Growth & Industry Forecast 2025 To 2035

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US Lower GI Series Market Infographic
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US Lower GI Series Market Summary

As per Market Research Future analysis, the US lower gi-series market Size was estimated at 382.2 USD Million in 2024. The US lower gi-series market is projected to grow from 399.21 USD Million in 2025 to 616.8 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 4.4% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US lower GI-series market is experiencing growth driven by increased awareness and technological advancements.

  • Rising awareness of gastrointestinal health is propelling demand for lower GI-series procedures.
  • Technological advancements in imaging are enhancing the accuracy and efficiency of diagnostic processes.
  • The evolving regulatory landscape is fostering a supportive environment for diagnostic innovations.
  • Key market drivers include the increasing prevalence of digestive disorders and advancements in diagnostic technologies.

Market Size & Forecast

2024 Market Size 382.2 (USD Million)
2035 Market Size 616.8 (USD Million)
CAGR (2025 - 2035) 4.45%

Major Players

Bayer AG (DE), Abbott Laboratories (US), Fujifilm Holdings Corporation (JP), Siemens Healthineers (DE), General Electric Company (US), Medtronic plc (IE), Hologic, Inc. (US), Philips Healthcare (NL)

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US Lower GI Series Market Trends

The lower gi-series market is currently experiencing notable developments, driven by an increasing awareness of gastrointestinal health among the population. This heightened focus on digestive wellness appears to be influencing consumer behavior, leading to a greater demand for diagnostic procedures that assess lower gastrointestinal conditions. As healthcare providers emphasize preventive measures, the market is likely to see a rise in the utilization of lower gi-series tests, which are essential for identifying various disorders. Furthermore, advancements in imaging technologies may enhance the accuracy and efficiency of these procedures, potentially attracting more patients seeking reliable diagnostic options. In addition, the regulatory landscape surrounding medical imaging and diagnostic tests is evolving, which may impact the lower gi-series market. Regulatory bodies are increasingly prioritizing patient safety and the efficacy of diagnostic tools, suggesting that manufacturers must adapt to these changes to remain competitive. The integration of innovative technologies, such as artificial intelligence and machine learning, into diagnostic processes could further streamline operations and improve patient outcomes. Overall, the lower gi-series market appears poised for growth, driven by a combination of consumer demand, technological advancements, and regulatory adaptations.

Rising Awareness of Gastrointestinal Health

There is a growing recognition among consumers regarding the importance of gastrointestinal health. This trend is likely to drive an increase in demand for lower gi-series tests, as individuals seek proactive measures to monitor and maintain their digestive well-being.

Technological Advancements in Imaging

Innovations in imaging technologies are enhancing the capabilities of lower gi-series procedures. These advancements may lead to improved diagnostic accuracy and efficiency, potentially attracting more patients and healthcare providers to utilize these tests.

Evolving Regulatory Landscape

The regulatory environment for diagnostic tests is changing, with a focus on patient safety and efficacy. This evolution may compel manufacturers in the lower gi-series market to adapt their practices, ensuring compliance while maintaining competitiveness.

US Lower GI Series Market Drivers

Rising Healthcare Expenditure

The increase in healthcare expenditure in the US is another significant driver for the lower gi-series market. With healthcare spending projected to reach approximately $6 trillion by 2027, there is a growing investment in diagnostic services, including lower gi-series procedures. This financial commitment from both public and private sectors is likely to enhance the availability and quality of gastrointestinal diagnostics. The lower gi-series market stands to benefit from this trend, as increased funding can lead to improved facilities, better-trained personnel, and more comprehensive patient care options, ultimately driving market growth.

Advancements in Diagnostic Technologies

Technological innovations in diagnostic imaging are significantly influencing the lower gi-series market. Enhanced imaging techniques, such as high-definition endoscopy and advanced fluoroscopy, have improved the accuracy and efficiency of lower gastrointestinal examinations. These advancements not only facilitate better visualization of the intestinal tract but also reduce patient discomfort and procedure time. The lower gi-series market is experiencing a shift towards these modern technologies, which are expected to enhance diagnostic capabilities and patient throughput. As a result, healthcare facilities are increasingly investing in state-of-the-art equipment, further driving market growth.

Growing Demand for Preventive Healthcare

The shift towards preventive healthcare is a notable trend impacting the lower gi-series market. As awareness of the importance of early detection of gastrointestinal issues increases, more individuals are opting for routine screenings. This trend is particularly evident among the aging population, which is more susceptible to digestive disorders. The lower gi-series market is likely to see a surge in demand as healthcare providers recommend these procedures as part of comprehensive health assessments. Furthermore, the integration of preventive measures into healthcare policies may lead to increased insurance coverage for lower gi-series tests, making them more accessible to the general population.

Increasing Prevalence of Digestive Disorders

The rising incidence of digestive disorders in the US is a primary driver for the lower gi-series market. Conditions such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) have seen a notable increase, with estimates suggesting that around 15-20% of the population may experience IBS at some point in their lives. This growing prevalence necessitates advanced diagnostic tools, thereby propelling demand for lower gi-series procedures. As healthcare providers seek to improve patient outcomes, the lower gi-series market is likely to benefit from increased utilization of these diagnostic methods, which are essential for accurate assessment and management of gastrointestinal conditions.

Regulatory Support for Diagnostic Procedures

Regulatory bodies in the US are increasingly supporting the development and implementation of advanced diagnostic procedures, which positively impacts the lower gi-series market. Initiatives aimed at improving patient safety and diagnostic accuracy are encouraging healthcare providers to adopt lower gi-series tests. The lower gi-series market is likely to experience growth as regulations evolve to facilitate the integration of innovative technologies and methodologies. This regulatory support not only enhances the credibility of lower gi-series procedures but also fosters an environment conducive to research and development, further propelling market expansion.

Market Segment Insights

By Procedure Type: Colonoscopy (Largest) vs. CT Colonography (Fastest-Growing)

The US lower gi-series market showcases a diverse range of procedure types, with Colonoscopy holding the largest share among them. Following closely are Barium Enema, CT Colonography, and Fluoroscopy, each contributing to the market's dynamic landscape. The significant adoption of Colonoscopy stems from its effectiveness in detecting bowel conditions, establishing it as the preferred method among healthcare providers and patients alike. Growth trends indicate that CT Colonography is emerging as the fastest-growing segment, driven by technological advancements that enhance diagnostic accuracy and patient comfort. The increasing awareness of colorectal cancer prevention and the aging population are key drivers propelling the demand for these procedures. Overall, the market is set for a transformative period as innovative approaches gain traction.

Colonoscopy (Dominant) vs. CT Colonography (Emerging)

Colonoscopy, recognized as the dominant procedure in the US lower gi-series market, serves as an essential tool for the early detection of colorectal cancer, leading to its widespread acceptance and utilization. Its comprehensive visualization capabilities make it a go-to option for both diagnosis and therapeutic interventions. On the other hand, CT Colonography, labeled as an emerging procedure, is gaining traction due to its minimally invasive nature, offering a patient-friendly alternative to traditional methods. This segment is powered by advancements in imaging technology that allow for faster and more accurate results, positioning it as a key player in the future of gastrointestinal diagnostics.

By Application: Diagnostic Imaging (Largest) vs. Routine Screening (Fastest-Growing)

In the analysis of the US lower gi-series market, Diagnostic Imaging holds a significant share, making it the dominant application segment. It plays a crucial role in the accurate visualization of lower gastrointestinal issues, contributing to its extensive adoption in clinical settings. On the other hand, Routine Screening is emerging as a pivotal segment, with an increasing emphasis on preventive healthcare measures reflecting a shift in consumer and provider priorities. Recent trends indicate a growing demand for Routine Screening as healthcare systems prioritize early detection and intervention, driving its robust growth. Factors such as increasing public awareness about gastrointestinal health and advancements in imaging technologies are propelling this segment forward. Furthermore, evolving healthcare policies favoring routine check-ups are likely to enhance the market penetration of screening applications in the near future.

Diagnostic Imaging (Dominant) vs. Therapeutic Intervention (Emerging)

The Diagnostic Imaging segment of the US lower gi-series market is characterized by its comprehensive approach to diagnosing lower gastrointestinal disorders, utilizing advanced imaging technologies to deliver precise results. This segment is well-established, benefiting from a solid infrastructure in healthcare facilities and a robust network of specialists who rely on imaging for accurate diagnostics. Conversely, the Therapeutic Intervention segment is quickly gaining prominence as a new avenue for managing gastrointestinal conditions. This field combines technological advancements with minimally invasive techniques, making it increasingly attractive to both healthcare providers and patients. The growth of this emerging segment is fueled by innovations in endoscopic procedures and the rising preference for outpatient care, which offers convenience and reduces recovery times.

By End User: Hospitals (Largest) vs. Diagnostic Laboratories (Fastest-Growing)

The market share distribution among the end user segments shows that hospitals dominate the landscape of the US lower gi-series market. They account for a significant share, fueled by the increasing patient influx and advancements in healthcare facilities. In contrast, diagnostic laboratories are rapidly gaining traction, capturing a growing segment of the market as they provide specialized services that are crucial for patient diagnosis and management. Growth trends indicate that hospitals will continue to lead, but diagnostic laboratories are emerging as pivotal players due to the rising demand for early disease detection and preventive health measures. The expansion of outpatient services and technological innovations in diagnostic tools are key drivers contributing to the growth of these end user segments within the market.

Hospitals (Dominant) vs. Diagnostic Laboratories (Emerging)

Hospitals represent the dominant end user segment in the US lower gi-series market, known for their comprehensive range of services and ability to integrate advanced diagnostic technologies. Their substantial share is supported by established infrastructure and a robust patient base, enabling them to continually adapt to the evolving healthcare demands. On the other hand, diagnostic laboratories are considered an emerging segment, characterized by their focus on specialized testing and quick turnaround times. This segment is capitalizing on advancements in molecular diagnostics and imaging technologies, attracting hospitals and outpatient clinics looking to enhance efficiency and accuracy in gastrointestinal assessments.

By Product Type: Contrast Media (Largest) vs. Imaging Equipment (Fastest-Growing)

In the US lower gi-series market, Contrast Media leads the segment with a significant share, reflecting its critical role in enhancing imaging quality. Imaging Equipment and Consumables also hold notable positions, while Accessories contribute lesser but essential functionalities. The distribution demonstrates a competitive landscape, with Contrast Media maintaining a stronghold due to its established usage in diagnostic procedures. The growth trends show Imaging Equipment emerging rapidly as the fastest-growing segment, driven by technological advancements and increasing demand for non-invasive diagnostic techniques. The push for enhanced imaging quality and patient safety contributes significantly to the growth of these segments. Additionally, the rise of chronic gastrointestinal diseases necessitates improved imaging solutions, further boosting market dynamics.

Contrast Media (Dominant) vs. Accessories (Emerging)

Contrast Media serves as the dominant segment in the US lower gi-series market, recognized for its pivotal role in facilitating high-quality imaging, which is vital for accurate diagnosis. This segment is characterized by its robust application in various diagnostic scenarios, leading to consistent demand. On the other hand, Accessories are viewed as an emerging segment, providing necessary support products that enhance the functionality of main equipment. Although their market share is smaller, Accessories are increasingly recognized for their importance in the overall diagnostic process, aligning with the trend towards comprehensive healthcare solutions that prioritize patient comfort and procedural efficiency.

Get more detailed insights about US Lower GI Series Market

Key Players and Competitive Insights

The lower gi-series market is characterized by a competitive landscape that is increasingly shaped by innovation, strategic partnerships, and technological advancements. Key players such as Bayer AG (DE), Abbott Laboratories (US), and Siemens Healthineers (DE) are actively pursuing strategies that emphasize product development and market expansion. Bayer AG (DE) has focused on enhancing its diagnostic capabilities, while Abbott Laboratories (US) is leveraging its strong portfolio in gastrointestinal diagnostics to capture a larger market share. Siemens Healthineers (DE) appears to be concentrating on integrating advanced imaging technologies into its offerings, thereby enhancing diagnostic accuracy and efficiency. Collectively, these strategies contribute to a dynamic competitive environment where innovation and operational excellence are paramount.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance responsiveness to market demands. The competitive structure of the lower gi-series market is moderately fragmented, with several players vying for dominance. This fragmentation allows for a diverse range of products and services, yet the influence of major players remains significant, as they set benchmarks for quality and innovation that smaller firms strive to meet.

In October Abbott Laboratories (US) announced the launch of a new line of gastrointestinal diagnostic tests aimed at improving patient outcomes through faster and more accurate results. This strategic move is likely to bolster Abbott's position in the market, as it addresses the growing demand for rapid diagnostics in gastrointestinal health. The introduction of these tests not only enhances Abbott's product portfolio but also aligns with the broader trend of increasing patient-centric healthcare solutions.

In September Siemens Healthineers (DE) unveiled a partnership with a leading telehealth provider to integrate remote monitoring capabilities into its lower gi-series diagnostic tools. This collaboration is indicative of a shift towards digital health solutions, allowing for real-time data collection and analysis, which could significantly improve patient management and treatment outcomes. Such strategic alliances are becoming increasingly vital as healthcare providers seek to enhance service delivery through technology.

In August Bayer AG (DE) expanded its research and development efforts by investing €50 million in a new facility dedicated to gastrointestinal diagnostics. This investment underscores Bayer's commitment to innovation and its recognition of the growing importance of advanced diagnostic tools in the lower gi-series market. By enhancing its R&D capabilities, Bayer is positioning itself to lead in the development of next-generation diagnostic solutions.

As of November current trends in the lower gi-series market are heavily influenced by digitalization, sustainability, and the integration of artificial intelligence (AI) into diagnostic processes. Strategic alliances are increasingly shaping the competitive landscape, enabling companies to leverage complementary strengths and enhance their market offerings. Looking ahead, it is anticipated that competitive differentiation will evolve, with a pronounced shift from price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This evolution suggests that companies that prioritize these areas will likely emerge as leaders in the lower gi-series market.

Key Companies in the US Lower GI Series Market include

Industry Developments

Recent developments in the US Lower GI Series Market have showcased significant advancements and changes among key players. Siemens Healthineers and GE Healthcare continue to innovate with enhanced imaging technologies that improve diagnostic accuracy and patient experience. Amid ongoing trends towards value-based care, companies like Philips Healthcare and Fujifilm Holdings are expanding their portfolios to include more comprehensive solutions for gastrointestinal imaging.

In terms of mergers and acquisitions, Boehringer Ingelheim completed its acquisition of a niche tech firm in March 2023, focusing on digital health solutions for gastrointestinal disorders, while Johnson and Johnson announced a strategic acquisition of a diagnostic company in January 2023, solidifying its presence in the market.

The valuation of companies in this sector is projected to grow due to rising healthcare expenditures and increasing demand for early disease detection among several populations, particularly older adults. Additionally, significant events such as the FDA's approval of new imaging agents in June 2022 have bolstered the market's outlook. Overall, the competitive landscape is evolving as these companies pursue innovation and expand their market reach while addressing growing consumer needs.

Future Outlook

US Lower GI Series Market Future Outlook

The Lower GI Series Market is projected to grow at a 4.45% CAGR from 2025 to 2035, driven by increasing health awareness and technological advancements.

New opportunities lie in:

  • Development of advanced imaging technologies for enhanced diagnostic accuracy.
  • Expansion of telehealth services for remote GI series consultations.
  • Partnerships with healthcare providers for integrated patient management solutions.

By 2035, the market is expected to achieve robust growth, reflecting evolving healthcare demands.

Market Segmentation

US Lower GI Series Market End User Outlook

  • Hospitals
  • Diagnostic Laboratories
  • Outpatient Clinics
  • Research Institutions

US Lower GI Series Market Application Outlook

  • Diagnostic Imaging
  • Routine Screening
  • Disease Monitoring
  • Therapeutic Intervention

US Lower GI Series Market Product Type Outlook

  • Contrast Media
  • Imaging Equipment
  • Consumables
  • Accessories

US Lower GI Series Market Procedure Type Outlook

  • Barium Enema
  • Colonoscopy
  • CT Colonography
  • Fluoroscopy

Report Scope

MARKET SIZE 2024 382.2(USD Million)
MARKET SIZE 2025 399.21(USD Million)
MARKET SIZE 2035 616.8(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.45% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Bayer AG (DE), Abbott Laboratories (US), Fujifilm Holdings Corporation (JP), Siemens Healthineers (DE), General Electric Company (US), Medtronic plc (IE), Hologic, Inc. (US), Philips Healthcare (NL)
Segments Covered Procedure Type, Application, End User, Product Type
Key Market Opportunities Emerging technologies in imaging and diagnostics enhance accuracy in the lower gi-series market.
Key Market Dynamics Rising consumer awareness drives demand for lower gastrointestinal series procedures amid evolving healthcare regulations.
Countries Covered US
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FAQs

What is the expected market size of the US Lower GI Series Market in 2024?

The US Lower GI Series Market is expected to be valued at 56.3 billion USD in 2024.

What is the anticipated market size for the US Lower GI Series Market by 2035?

By 2035, the US Lower GI Series Market is projected to reach a value of 123.57 billion USD.

What is the expected CAGR for the US Lower GI Series Market from 2025 to 2035?

The market is anticipated to grow at a CAGR of 7.408 percent from 2025 to 2035.

Which application segment is forecasted to have the largest value in the US Lower GI Series Market by 2035?

The Tumor application segment is expected to reach approximately 34.2 billion USD by 2035.

What market value is projected for the Gastroenteritis application in 2035?

The Gastroenteritis application is forecasted to be valued at about 23.0 billion USD in 2035.

Who are the major players in the US Lower GI Series Market?

Key players include Siemens Healthineers, GE Healthcare, Boehringer Ingelheim, and Philips Healthcare among others.

What is the projected market size for the Colon Polyps application in 2035?

The Colon Polyps application segment is expected to reach approximately 27.8 billion USD by 2035.

What are the expected growth drivers for the US Lower GI Series Market from 2025 to 2035?

Increasing prevalence of gastrointestinal disorders and advancements in imaging technologies are anticipated growth drivers.

What is the expected market size for Ulcerative Colitis in 2035?

The Ulcerative Colitis application segment is projected to be valued at around 17.0 billion USD by 2035.

Which segment is expected to show significant growth in the US Lower GI Series Market?

The Strictures Crohn's Disease segment is expected to grow significantly, reaching about 21.6 billion USD by 2035.

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