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US Label Adhesives Market

ID: MRFR/CnM/16847-HCR
100 Pages
Chitranshi Jaiswal
October 2025

US Label Adhesives Market Research Report: By Type (Permanent, Removable, Freezer, High Temperature, Repositionable), By Technology (Water Based, Hot Metal Based, Solvent Based) and By Substrate Type (Polyethylene Terephthalate (PET), Metal Container, Polyolefin Bottle) - Forecast to 2035

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US Label Adhesives Market Infographic
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US Label Adhesives Market Summary

As per Market Research Future analysis, the US label adhesives market size was estimated at 6.05 USD Billion in 2024. The US label adhesives market is projected to grow from 6.43 USD Billion in 2025 to 11.79 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US label adhesives market is experiencing a transformative shift driven by sustainability and technological advancements.

  • The market is increasingly prioritizing sustainability, with eco-friendly adhesive formulations gaining traction.
  • Technological advancements are enhancing adhesive performance, leading to innovative applications across various sectors.
  • E-commerce growth is driving demand for efficient labeling solutions, particularly in the packaging segment.
  • Rising demand in the packaging sector and regulatory compliance are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 6.05 (USD Billion)
2035 Market Size 11.79 (USD Billion)
CAGR (2025 - 2035) 6.25%

Major Players

3M (US), Avery Dennison (US), Henkel (DE), UPM Raflatac (FI), Sappi (ZA), CCL Industries (CA), Mactac (US), LINTEC Corporation (JP), Adhesive Applications (US)

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US Label Adhesives Market Trends

The label adhesives market is currently experiencing a dynamic evolution, driven by various factors including technological advancements and changing consumer preferences. Innovations in adhesive formulations are enhancing performance characteristics, such as adhesion strength and environmental sustainability. This shift is particularly evident in the growing demand for eco-friendly options, as consumers increasingly prioritize sustainability in their purchasing decisions. Additionally, the rise of e-commerce has led to an increased need for efficient packaging solutions, further propelling the demand for high-quality label adhesives. As industries adapt to these trends, manufacturers are likely to invest in research and development to create products that meet the evolving needs of their customers. Moreover, regulatory changes are influencing the label adhesives market, as stricter guidelines regarding chemical compositions and environmental impact are being implemented. This regulatory landscape encourages manufacturers to innovate and develop safer, more sustainable products. The market appears poised for growth, with opportunities arising from advancements in technology and shifts in consumer behavior. As the landscape continues to evolve, stakeholders must remain vigilant and responsive to these changes to capitalize on emerging opportunities and navigate potential challenges effectively.

Sustainability Focus

There is a noticeable trend towards eco-friendly label adhesives, driven by consumer demand for sustainable products. Manufacturers are increasingly formulating adhesives that minimize environmental impact, utilizing renewable resources and reducing harmful chemicals. This shift not only aligns with consumer preferences but also complies with evolving regulations aimed at promoting sustainability.

Technological Advancements

Innovations in adhesive technology are transforming the label adhesives market. Enhanced formulations are being developed to improve adhesion properties, durability, and application efficiency. These advancements enable manufacturers to offer products that meet diverse industry requirements, thereby expanding their market reach and enhancing competitiveness.

E-commerce Growth

The rise of e-commerce is significantly impacting the label adhesives market. As online shopping continues to grow, there is an increasing demand for efficient packaging solutions that utilize high-quality adhesives. This trend is prompting manufacturers to adapt their product offerings to cater to the specific needs of e-commerce businesses, ensuring that labels remain intact during transit.

Market Segment Insights

By Type: Permanent (Largest) vs. Removable (Fastest-Growing)

In the US label adhesives market, Permanent adhesives dominate the landscape, holding the largest market share due to their long-lasting adhesion properties which are essential for a wide range of applications, from packaging to product labeling. Removable adhesives, while smaller in market share, are rapidly gaining traction, especially in sectors where flexibility and repositioning are crucial, such as crafts and temporary labels. The growth trends for these segments are shaped by evolving consumer preferences and advancements in adhesive technology. Permanent adhesives are favored for their reliability in securing labels, while the demand for removable adhesives is driven by increased usage in dynamic environments where products need to be refreshed or updated without damaging surfaces. As innovation continues, these trends are expected to further influence market dynamics.

Permanent (Dominant) vs. Removable (Emerging)

Permanent adhesives are characterized by their strong bond and durability, making them ideal for applications requiring long-term adhesion. They are extensively used in labeling products in industries such as food and beverage, pharmaceuticals, and consumer goods. Their ability to withstand environmental challenges without peeling or degrading ensures their dominant position in the US label adhesives market. In contrast, removable adhesives are gaining popularity as an emerging option due to their versatility. They allow for easy application and repositioning, which is highly valued in sectors like retail and promotional products where changes are frequent. This adaptability is propelling the growth of removable adhesives, positioning them as a key player in the market.

By Technology: Water Based (Largest) vs. Hot Metal Based (Fastest-Growing)

In the US label adhesives market, the distribution of market share among water based, hot metal based, and solvent based adhesives reveals a prominent lead for water based adhesives, which are favored for their versatility and eco-friendliness. Their significant share is a testament to the ongoing shift towards sustainable solutions in various industries, including food and beverage, personal care, and pharmaceuticals. On the growth front, hot metal based adhesives are emerging as the fastest-growing segment, driven by increasing demand in packaging applications. Factors contributing to this trend include their superior bonding performance and quick setting times, which align with the rapid production cycles in modern manufacturing. Additionally, advancements in formulations are enhancing their applicability across diverse substrates, further boosting their popularity.

Technology: Water Based (Dominant) vs. Hot Metal Based (Emerging)

Water based adhesives dominate the US label adhesives market due to their low VOC emissions and compliance with stringent environmental regulations, making them a preferred choice for eco-conscious brands. They provide excellent adhesion across various substrates, which is crucial in sectors such as food and beverage labeling. In contrast, hot metal based adhesives are positioning themselves as an emerging alternative, particularly valued for their quick application during high-speed production processes. Their ability to adhere to challenging surfaces and withstand varying environmental conditions makes them increasingly appealing in sectors requiring robust adhesion solutions. Together, these technologies illustrate the diverse landscape of adhesives tailored to specific industry needs.

By Substrate Type: Polyethylene Terephthalate (Largest) vs. Polyolefin Bottles (Fastest-Growing)

In the US label adhesives market, Polyethylene Terephthalate (PET) commands the largest market share among substrate types, reflecting its widespread acceptance due to excellent clarity and chemical resistance. Following closely, Polyolefin Bottles have emerged as a significant player, gaining traction for their lightweight and recyclable nature. Metal Containers, while still relevant, account for a smaller portion of the market, often utilized in niche applications that require durability and protection of contents. The growth trends indicate a strong upward trajectory for Polyolefin Bottles, driven by the increasing demand for sustainable packaging solutions and consumer preferences for lighter materials. In contrast, PET remains stable in demand but may face challenges as the industry shifts towards more eco-friendly alternatives. Meanwhile, Metal Containers are stable but limited, as they compete against more versatile materials.

PET (Dominant) vs. Metal Containers (Emerging)

Polyethylene Terephthalate (PET) has established itself as the dominant substrate in the US label adhesives market due to its excellent printing capabilities and versatility across various applications. Its ability to provide a barrier against moisture and gases makes it ideal for food and beverage labeling. In contrast, Metal Containers are emerging as a specialized niche for label adhesives, primarily due to their robustness and ability to preserve product integrity. However, they are often considered less versatile than PET and are best suited for specific applications where durability is paramount. With evolving consumer preferences for recyclable materials, the future positioning of these substrates will greatly depend on innovations in material sciences and sustainability initiatives.

Get more detailed insights about US Label Adhesives Market

Key Players and Competitive Insights

The label adhesives market is currently characterized by a dynamic competitive landscape, driven by innovation, sustainability, and technological advancements. Major players such as 3M (US), Avery Dennison (US), and Henkel (DE) are at the forefront, each adopting distinct strategies to enhance their market positioning. 3M (US) emphasizes innovation in product development, focusing on creating high-performance adhesives that cater to diverse applications. Avery Dennison (US) is strategically expanding its product portfolio through acquisitions and partnerships, aiming to enhance its sustainability initiatives. Meanwhile, Henkel (DE) is leveraging its global presence to optimize supply chains and improve operational efficiencies, which collectively shapes a competitive environment that is increasingly focused on value-added solutions.The business tactics employed by these companies reflect a concerted effort to localize manufacturing and optimize supply chains, which is crucial in a moderately fragmented market. This competitive structure allows for a diverse range of products and services, enabling companies to cater to specific regional demands while maintaining a robust global presence. The influence of key players is significant, as their strategies not only drive innovation but also set benchmarks for operational excellence within the industry.

In September 3M (US) announced the launch of a new line of eco-friendly label adhesives designed to reduce environmental impact. This strategic move underscores the company's commitment to sustainability and positions it favorably among environmentally conscious consumers. The introduction of these products is likely to enhance 3M's competitive edge, as demand for sustainable solutions continues to rise.

In August Avery Dennison (US) completed the acquisition of a leading digital printing technology firm, which is expected to bolster its capabilities in producing customized label solutions. This acquisition not only expands Avery Dennison's technological prowess but also aligns with the growing trend towards digitalization in the label adhesives market. By integrating advanced printing technologies, the company is poised to offer more innovative and tailored products to its customers.

In October Henkel (DE) announced a strategic partnership with a prominent tech firm to develop AI-driven adhesive solutions. This collaboration aims to enhance product performance and streamline manufacturing processes. The integration of AI technology is anticipated to provide Henkel with a competitive advantage, enabling it to respond more swiftly to market demands and improve overall efficiency.

As of November the label adhesives market is witnessing a shift towards digitalization, sustainability, and technological integration. Strategic alliances are increasingly shaping the competitive landscape, allowing companies to leverage complementary strengths and enhance their market offerings. The evolution of competition appears to be moving away from price-based strategies towards a focus on innovation, technology, and supply chain reliability. This trend suggests that companies that prioritize differentiation through advanced solutions and sustainable practices are likely to thrive in the future.

Key Companies in the US Label Adhesives Market include

Industry Developments

Recent developments in the US Label Adhesives Market indicate a dynamic landscape, with companies such as Avery Dennison and Henkel focusing on sustainable solutions to meet increasing consumer demands for eco-friendly products. The market is experiencing notable growth driven by e-commerce and logistics industries, which are seeking efficient labeling solutions. Additionally, there have been significant mergers and acquisitions, such as 3M's acquisition of MModal in November 2021 to enhance its labeling capabilities, and H.B. Fuller’s acquisition of Apollo Chemical in January 2023, expanding its adhesive offerings.

The market's valuation is influenced by these strategic moves, which reflect a shift towards innovative adhesive technologies and operational efficiencies. In recent years, from June 2020, several technological advancements have emerged, such as improved adhesive formulations providing better performance and adhesion, supporting various applications from packaging to consumer goods. Overall, the US Label Adhesives Market is evolving with a focus on sustainability, innovation, and strategic growth, significantly impacting the industry's direction.

Future Outlook

US Label Adhesives Market Future Outlook

The label adhesives market is projected to grow at a 6.25% CAGR from 2025 to 2035, driven by technological advancements, increasing demand in packaging, and sustainability initiatives.

New opportunities lie in:

  • Development of eco-friendly adhesive formulations
  • Expansion into smart labeling technologies
  • Investment in automated adhesive application systems

By 2035, the label adhesives market is expected to achieve robust growth and innovation.

Market Segmentation

US Label Adhesives Market Type Outlook

  • Permanent
  • Removable
  • Freezer
  • High Temperature
  • Repositionable

US Label Adhesives Market Technology Outlook

  • Water Based
  • Hot Metal Based
  • Solvent Based

US Label Adhesives Market Substrate Type Outlook

  • Polyethylene Terephthalate (PET)
  • Metal Containers
  • Polyolefin Bottles

Report Scope

MARKET SIZE 2024 6.05(USD Billion)
MARKET SIZE 2025 6.43(USD Billion)
MARKET SIZE 2035 11.79(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 6.25% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled 3M (US), Avery Dennison (US), Henkel (DE), UPM Raflatac (FI), Sappi (ZA), CCL Industries (CA), Mactac (US), LINTEC Corporation (JP), Adhesive Applications (US)
Segments Covered Type, Technology, Substrate Type
Key Market Opportunities Growing demand for eco-friendly label adhesives driven by sustainability trends and regulatory pressures.
Key Market Dynamics Rising demand for eco-friendly label adhesives driven by regulatory changes and consumer preferences for sustainable products.
Countries Covered US
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FAQs

What is the projected market size of the US Label Adhesives Market in 2024?

The US Label Adhesives Market is expected to be valued at 5.3 billion USD in 2024.

What is the expected market size of the US Label Adhesives Market by 2035?

By 2035, the US Label Adhesives Market is anticipated to reach a value of 10.11 billion USD.

What is the expected CAGR for the US Label Adhesives Market from 2025 to 2035?

The market is forecasted to exhibit a CAGR of 6.044 percent during the period from 2025 to 2035.

Which type segment is anticipated to have the highest value in 2024?

The Permanent type adhesive segment is projected to be valued at 2.1 billion USD in 2024.

How much is the Removable type segment expected to be valued by 2035?

The Removable type segment of the market is expected to reach a value of 2.4 billion USD by 2035.

Who are the key players in the US Label Adhesives Market?

Major players in the market include Avery Dennison, Henkel, 3M, and H.B. Fuller among others.

What is the expected market value for High Temperature label adhesives in 2024?

The High Temperature segment is expected to be valued at 0.8 billion USD in 2024.

What is the projected market size for Freezer label adhesives by 2035?

The Freezer segment of the market is projected to reach 1.0 billion USD by 2035.

What growth opportunities exist in the US Label Adhesives Market?

Key growth opportunities stem from increasing adoption across various industries and innovations in adhesive technologies.

Which segment is forecasted to show significant growth between 2025 and 2035?

The Repositionable segment is expected to grow significantly, reaching 1.2 billion USD by 2035.

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