Label Adhesives Market

Rising importance of biodegradable products is driving the market growth

Self-adhesive labels are generally made up of plastic or paper. Paper is bio-degradable, while plastic is non-degradable. Though they can be recycled, plastic labels are smaller, categorized as micro-plastic and challenging to gather and recycle. The increasing awareness among consumers regarding the adverse effects of plastic on the environment and the importance of using bio-degradable alternatives leads to innovations in the development and employment of such materials. For instance, in December 2018, VPF, a manufacturer of self-adhesive materials, added a new eco-friendly product line of adhesive-coated label stock to its product portfolio.

The new eco-friendly labels are grass paper with two adhesive coatings used in the cosmetics, food, and beverages industries. Ritrama, a self-adhesive manufacturer, launched environmentally friendly adhesive materials for packaging applications to adhere to grass paper and plastics. Additionally, the increasing use of digital labels due to enhanced aesthetic properties, durability, waterproof printing, and ease of usage boosts the demand for digitally printed adhesive labels. This factor drives the market CAGR.

Additionally, self-adhesive labels are generally used to describe the contents, manufacturing date, expiry date, and other important information about the product. This factor helps select the appropriate product according to the logo, label description, and instructions. These labels are widely used in food & beverages, pharmaceutical, medical, and consumer goods industries.

Increasing demand for packaged food, clothing, electronics, consumer durables, and non-durable goods ly drives the demand. The increasing population surges the demand for consumer goods, and the daily use of products further boosts market growth. The demand for FMCG goods increases due to the rise in per-capita disposable income, thus driving product demand. Labeling is used for product packaging, which helps create awareness among consumers about the product they are consuming and helps to mention ingredients. For instance, pharmaceutical companies use labels with logos and information on the product to educate people about the brand and its product offerings.

These labels are durable, prohibiting ink fading on the label. Thus, this factor is projected to fuel market growth. Thus, driving the Label Adhesives market revenue.

The versatility of label adhesives across various industries is a key driver of the Global Label Adhesives Market Industry. From food and beverage to pharmaceuticals and consumer goods, the demand for effective labeling solutions is pervasive. Each sector has unique requirements, necessitating specialized adhesive formulations that cater to specific applications. For instance, the food industry often requires adhesives that withstand moisture and temperature fluctuations. This diversity in applications is expected to sustain market growth, as manufacturers continue to innovate and develop tailored solutions that meet the distinct needs of different industries.

The increasing emphasis on sustainability is driving the Global Label Adhesives Market Industry towards eco-friendly solutions. As consumers become more environmentally conscious, brands are seeking adhesives that align with sustainable practices. For instance, the shift towards biodegradable and recyclable materials is evident, with many companies adopting water-based adhesives. This trend is projected to contribute to the market's growth, as the Global Label Adhesives Market is expected to reach 34.5 USD Billion in 2024. The demand for sustainable packaging solutions is likely to propel the market forward, as companies strive to meet regulatory requirements and consumer expectations.

The rapid expansion of the e-commerce and retail sectors is significantly influencing the Global Label Adhesives Market Industry. With the rise in online shopping, there is an increasing need for effective labeling solutions that ensure product identification and branding. This trend is particularly pronounced in regions experiencing high e-commerce growth, such as Asia-Pacific and North America. The market is anticipated to benefit from this surge, with projections indicating a growth to 64.8 USD Billion by 2035. As retailers seek to enhance customer experience through improved packaging, the demand for innovative label adhesives is likely to increase.

Regulatory compliance and safety standards are increasingly shaping the Global Label Adhesives Market Industry. Governments worldwide are implementing stringent regulations regarding the use of chemicals in adhesives, prompting manufacturers to develop compliant products. This is particularly relevant in sectors such as food and beverage, where safety is paramount. Companies are investing in research and development to create adhesives that meet these regulations while maintaining performance. As a result, the market is likely to witness growth as manufacturers adapt to these evolving standards, ensuring that their products remain competitive and compliant.

Technological advancements in adhesive formulations are reshaping the Global Label Adhesives Market Industry. Innovations such as the development of high-performance adhesives that offer superior adhesion and durability are gaining traction. For example, the introduction of UV-curable adhesives has revolutionized the labeling process, providing faster curing times and enhanced performance. These advancements not only improve the efficiency of production processes but also cater to diverse applications across various industries. As a result, the market is expected to grow at a CAGR of 5.89% from 2025 to 2035, reflecting the industry's adaptability to technological changes.

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Due to the large manufacturing base, the North American Label Adhesives market will dominate this market. The growing e-commerce sector in the U.S. is fueling the demand for labels used for packaging, which will boost the market growth in this Region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2:  LABEL ADHESIVES MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Label Adhesives market accounts for the second-largest market share due to the increasing awareness among consumers regarding the product's content such as consumables, cosmetics, personal care products, and specifications regarding consumer goods such as electrical appliances, electronics, tools, packages and others shall boost these labels' demand. Further, the German Label Adhesives market held the largest market share, and the UK Label Adhesives market was the fastest-growing market in the European Region.

The Asia-Pacific Label Adhesives Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the easy availability of raw materials such as adhesives, paper, plastic films and others is likely to boost the regional market progress. Moreover, China’s Label Adhesives market held the largest market share, and the Indian Label Adhesives market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Label Adhesives market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Label Adhesives industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  Label Adhesives industry to benefit clients and increase the market sector. The Label Adhesives industry has offered some of the most significant advantages in recent years. Major players in the Label Adhesives market, including Nobel N.V. (Netherlands), ITL Apparel Label Solution (U.K.), Henkel AG & Co.

KGaA (Germany), 3M (U.S.), BOSTIK S.A (France), H.B Fuller (U.S.), Avery Dennison (U.S.), The Dow Chemical Company (U.S.), PPG Industries, Inc. (U.S.), Ashland  Holdings Inc. (U.S.), and Lintec Corporation (Japan)., and others, are attempting to increase market demand by investing in research and development operations.

HERMA is recognized as one of the leading specialists in self-adhesive Technology beyond the borders of Europe, with a comprehensive range of know-how - from manufacturing adhesive materials, self-adhesive products and labeling solutions to labeling machines. Herma, a German self-adhesive technology specialist, launched 52W, a new wash-off label adhesive developed especially for PET bottles.

Geostick is a commercial printer in Uithoorn, Noord-Holland, Netherlands. It supplies self-adhesive labels, card products, flexible packaging, shrink sleeves, and other products. Geostick acquired these labels division of iPB Printing B.V. This acquisition will allow iPB Printing to focus on the growth of its flexible packaging and in-mold labels (IML) business. Further, Geostick Group will strengthen its position in the self-adhesive labels with the previous acquisitions of, LabelForm, LabelMed, Wyt hazard labels, and Etiket BV.