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    US Graphics Processing Unit Market

    ID: MRFR/SEM/19657-HCR
    128 Pages
    Aarti Dhapte
    October 2025

    US Graphics Processing Unit Market Research Report Information By Type (Discrete GPUs and Integrated GPUs), By Application (Desktop, Mobile PC, Workstation, Server/Data center, Automotive/Self-driving Vehicles, and Other Applications)- United States Industry Forecast Till 2035

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    US Graphics Processing Unit Market Infographic
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    US Graphics Processing Unit Market Summary

    As per MRFR analysis, the US Graphics Processing Unit Market Size was estimated at 32.84 USD Billion in 2024. The GPU industry is projected to grow from 43.84 USD Billion in 2025 to 788.33 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 33.5 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The US Graphics Processing Unit Market is experiencing robust growth driven by technological advancements and increasing consumer demand.

    • The rise of AI and machine learning is significantly influencing GPU development and application.
    • The gaming industry continues to expand, propelling demand for high-performance discrete GPUs.
    • North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region.
    • Advancements in AI and machine learning, along with the expansion of the gaming sector, are key drivers of market growth.

    Market Size & Forecast

    2024 Market Size 32.84 (USD Billion)
    2035 Market Size 788.33 (USD Billion)
    CAGR (2025 - 2035) 33.5%

    Major Players

    NVIDIA (US), AMD (US), Intel (US), Apple (US), Qualcomm (US), Micron Technology (US), Texas Instruments (US), Broadcom (US)

    US Graphics Processing Unit Market Trends

    The US Graphics Processing Unit Market is currently experiencing a dynamic evolution, driven by advancements in technology and increasing demand across various sectors. The proliferation of artificial intelligence, machine learning, and gaming applications has led to a surge in the need for high-performance graphics processing units. As industries continue to integrate sophisticated visual computing capabilities, manufacturers are compelled to innovate and enhance their product offerings. This competitive landscape fosters a continuous cycle of development, where companies strive to deliver cutting-edge solutions that meet the diverse requirements of consumers and enterprises alike. Moreover, the market appears to be influenced by the growing trend of remote work and digital content creation. As more individuals engage in activities such as video editing, graphic design, and gaming from home, the demand for powerful GPUs is likely to rise. This shift not only impacts consumer preferences but also encourages manufacturers to focus on creating products that cater to these emerging needs. Consequently, the US Graphics Processing Unit Market is poised for sustained growth, with potential opportunities for new entrants and established players to capitalize on evolving consumer behaviors and technological advancements.

    Rise of AI and Machine Learning

    The integration of artificial intelligence and machine learning into various applications is driving demand for advanced graphics processing units. These technologies require substantial computational power, which GPUs are well-equipped to provide, thus enhancing performance and efficiency.

    Growth in Gaming Industry

    The gaming sector continues to expand, with an increasing number of players seeking immersive experiences. This trend propels the need for high-quality graphics and performance, leading to a heightened demand for powerful GPUs that can support the latest gaming technologies.

    Remote Work and Content Creation

    The shift towards remote work has resulted in a surge in digital content creation. As individuals engage in activities such as video editing and graphic design from home, the demand for robust graphics processing units is likely to increase, influencing market dynamics.

    US Graphics Processing Unit Market Drivers

    Expansion of the Gaming Sector

    The US Graphics Processing Unit Market is significantly influenced by the expansion of the gaming sector. With the increasing popularity of high-definition gaming and virtual reality experiences, gamers are demanding more powerful GPUs to enhance their gaming performance. In 2025, the gaming GPU market is anticipated to account for over 40% of the total GPU market share, reflecting a substantial increase from previous years. This growth is driven by the launch of next-generation gaming consoles and the rise of competitive gaming, which require advanced graphics capabilities. Additionally, the proliferation of online gaming platforms and eSports events further fuels the demand for high-performance GPUs. As a result, manufacturers are likely to invest heavily in developing cutting-edge graphics technologies to cater to this burgeoning market. The US Graphics Processing Unit Market is thus expected to thrive as it capitalizes on the gaming sector's momentum.

    Emergence of Cloud Gaming Services

    The US Graphics Processing Unit Market is being reshaped by the emergence of cloud gaming services. These platforms allow users to stream high-quality games without the need for expensive hardware, thereby increasing accessibility to advanced gaming experiences. As cloud gaming gains traction, the demand for powerful GPUs in data centers is expected to rise significantly. In 2025, the cloud gaming market is projected to reach approximately 5 billion USD, indicating a growing reliance on GPU technology to deliver seamless gaming experiences. This shift may prompt GPU manufacturers to focus on optimizing their products for cloud-based applications, potentially leading to innovations in GPU architecture. As a result, the US Graphics Processing Unit Market is likely to evolve in response to the changing dynamics of gaming consumption, positioning itself at the forefront of this technological revolution.

    Advancements in AI and Machine Learning

    The US Graphics Processing Unit Market is experiencing a notable surge due to advancements in artificial intelligence and machine learning technologies. These innovations necessitate powerful GPUs capable of handling complex computations and large datasets. As organizations increasingly adopt AI-driven solutions, the demand for high-performance GPUs is expected to rise. In 2025, the market for AI-related GPUs is projected to reach approximately 30 billion USD, indicating a robust growth trajectory. This trend is likely to drive investments in GPU technology, as companies seek to enhance their computational capabilities. Furthermore, the integration of AI in various sectors, including healthcare, finance, and automotive, underscores the critical role of GPUs in facilitating these transformations. Consequently, the US Graphics Processing Unit Market is poised for significant expansion as it aligns with the evolving technological landscape.

    Increased Demand for Content Creation Tools

    The US Graphics Processing Unit Market is witnessing increased demand for GPUs driven by the rise in content creation tools. As more individuals and businesses engage in video production, graphic design, and 3D modeling, the need for powerful GPUs has become paramount. In 2025, the content creation segment is projected to represent a significant portion of the GPU market, with an estimated value of around 15 billion USD. This growth is attributed to the proliferation of social media platforms and the increasing importance of digital content in marketing strategies. Furthermore, advancements in software applications that leverage GPU capabilities for rendering and processing tasks are likely to enhance the appeal of high-performance GPUs among content creators. Consequently, the US Graphics Processing Unit Market is expected to benefit from this trend, as it aligns with the evolving landscape of digital content creation.

    Growing Adoption of Virtual and Augmented Reality

    The US Graphics Processing Unit Market is experiencing growth due to the increasing adoption of virtual and augmented reality technologies. These immersive experiences require high-performance GPUs to render complex graphics in real-time, making them essential for applications in gaming, training, and education. In 2025, the VR and AR market is expected to surpass 10 billion USD, driving demand for advanced GPUs capable of supporting these technologies. As industries explore the potential of VR and AR for enhancing user engagement and training effectiveness, the need for powerful graphics solutions will likely intensify. This trend may encourage GPU manufacturers to innovate and develop specialized products tailored for VR and AR applications. Consequently, the US Graphics Processing Unit Market is poised for growth as it aligns with the expanding landscape of immersive technologies.

    Market Segment Insights

    Graphics Processing Unit Type Insights

    The US Graphics Processing Unit Market segmentation, based on type, includes Discrete GPUs and Integrated GPUs. The integrated GPUs segment dominated the market mostly. Integrated GPUs are widely utilized for routine tasks like social networking and web browsing, as well as resource-light tasks like document editing, spreadsheets, and project management software. Thus, during the projected period, these factors are expected to increase demand for integrated segments, which would propel the growth of the market focus. 

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Graphics Processing Unit Application Insights

    The US Graphics Processing Unit Market segmentation, based on application, includes Desktop, Mobile PC, Workstation, Server/Datacenter, Automotive/Self-driving Vehicles, and Other Applications. The mobile PC category generated the most income. The growing segment can be ascribed to the substantial need for robust and low-power consumption GPUs, which in turn encourage the development of integrated GPUs in the mobile PC. Additionally, the development of devices that allow AR and VR by smartphone makers is expected to present a large opportunity for the mobile PC GPU industry.

    Graphics Processing Unit Country Insights

    Over the course of the projection period, the graphic processing units (GPU) market in the United States is expected to rise at a considerable CAGR. The principal catalysts for growth are the increasing use of portable computing devices like laptops and smartphones, as well as the technological developments in GPUs. Additionally, the Entertainment Software Body (ESA), the trade body for the video game industry, reports that more Americans are playing video games. 

    Furthermore, the most popular gaming devices are smartphones, which PCs and game consoles follow. For instance, a survey conducted in February 2021 found that nearly 57% of American gamers used their smartphones for video game gaming. These factors make faster GPUs more necessary for the effective operation of PCs, game consoles, and smartphones. Furthermore, the nation is home to a number of international GPU companies. These elements have rich growth prospects.

    Get more detailed insights about US Graphics Processing Unit Market

    Regional Insights

    North America : Innovation and Leadership Hub

    The North American market for graphics processing units (GPUs) is driven by rapid technological advancements and a strong demand for high-performance computing. The region holds approximately 60% of The US Graphics Processing Unit, with the United States being the largest contributor, followed by Canada at around 15%. Regulatory support for tech innovation and investment in AI and gaming sectors further fuel growth. Key players such as NVIDIA, AMD, and Intel dominate the landscape, leveraging their advanced technologies to meet the increasing demand from gaming, AI, and data centers. The competitive environment is characterized by continuous innovation and strategic partnerships, ensuring that North America remains at the forefront of GPU development and deployment.

    Europe : Emerging Market with Potential

    Europe is witnessing a significant rise in the adoption of graphics processing units, driven by increasing demand for gaming, AI applications, and data analytics. The region accounts for approximately 20% of The US Graphics Processing Unit, with Germany and the UK being the largest markets, contributing around 8% and 6% respectively. Regulatory initiatives aimed at fostering digital transformation and sustainability are also enhancing market growth. Leading countries in Europe are investing heavily in technology infrastructure, with companies like AMD and NVIDIA establishing strong footholds. The competitive landscape is evolving, with local startups emerging alongside established players, creating a dynamic environment for innovation and collaboration. This growth is supported by government policies promoting tech advancements and digital skills development.

    Asia-Pacific : Rapid Growth and Innovation

    The Asia-Pacific region is rapidly becoming a powerhouse in the graphics processing unit market, driven by increasing demand for gaming, mobile devices, and AI technologies. This region holds approximately 15% of The US Graphics Processing Unit, with China and Japan leading the way, contributing around 7% and 4% respectively. The growth is supported by favorable government policies and investments in technology infrastructure. Countries like China are focusing on self-sufficiency in semiconductor production, which is enhancing the competitive landscape. Major players such as Qualcomm and AMD are expanding their operations in the region, capitalizing on the growing demand. The presence of a robust manufacturing base and a large consumer market further positions Asia-Pacific as a critical player in The US Graphics Processing Unit.

    Middle East and Africa : Emerging Tech Landscape

    The Middle East and Africa region is gradually emerging as a significant player in the graphics processing unit market, driven by increasing investments in technology and digital transformation initiatives. This region currently holds about 5% of The US Graphics Processing Unit, with South Africa and the UAE being the largest contributors, accounting for approximately 2% and 1% respectively. Government initiatives aimed at enhancing digital infrastructure are catalyzing market growth. Countries in this region are witnessing a surge in demand for GPUs, particularly in sectors like gaming and AI. The competitive landscape is characterized by a mix of local and international players, with companies like Broadcom and Texas Instruments establishing a presence. As the region continues to invest in technology, the GPU market is expected to expand significantly in the coming years.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the graphics processing unit market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the graphics processing unit industry must offer cost-effective items.

    Major players in the graphics processing unit market are attempting to increase market demand by investing in research and development operations, including Intel Corporation, Nvidia Corporation, Imagination Technologies Group, Advanced Micro Devices Inc., Samsung Electronics Co. Ltd, EVGA Corporation, SAPPHIRE Technology Limited, Arm Limited (soft Bank Group), and Qualcomm Technologies Inc.

    Key Companies in the US Graphics Processing Unit Market market include

    Industry Developments

    • Q2 2024: NVIDIA Announces New Blackwell GPU Architecture for AI and High-Performance Computing NVIDIA unveiled its Blackwell GPU architecture, designed to power next-generation AI models and high-performance computing workloads, marking a major product launch in the US GPU market.
    • Q2 2024: AMD launches new AI chips to challenge Nvidia, eyes $3.5 billion sales in 2024 AMD announced the launch of its new MI300X AI GPU chips, aiming to compete directly with NVIDIA in the US data center and AI markets, with projected sales of $3.5 billion for the year.
    • Q2 2024: Intel Unveils Gaudi 3 AI Accelerator, Expanding US GPU Portfolio Intel introduced the Gaudi 3 AI accelerator, a new GPU product targeting US enterprise and cloud customers seeking alternatives to NVIDIA for AI workloads.
    • Q2 2024: Nvidia Surges After Announcing $25 Billion Buyback, New AI Chips NVIDIA announced a $25 billion share buyback and launched new AI-focused GPUs, signaling strong business momentum and product innovation in the US GPU sector.
    • Q2 2024: Nvidia and Google Cloud expand partnership to accelerate generative AI development NVIDIA and Google Cloud announced an expanded partnership to integrate NVIDIA's latest GPUs into Google Cloud's US data centers, enhancing generative AI capabilities for enterprise customers.
    • Q2 2024: Microsoft signs multi-year deal with AMD for AI chips Microsoft entered a multi-year partnership with AMD to supply AI GPUs for its US cloud infrastructure, diversifying its supplier base beyond NVIDIA.
    • Q2 2024: NVIDIA Opens New US Headquarters in Santa Clara, California NVIDIA officially opened its new headquarters facility in Santa Clara, California, expanding its US operations and R&D capacity for GPU development.
    • Q1 2024: AMD Appoints New Chief Technology Officer to Lead GPU Innovation AMD announced the appointment of a new CTO, tasked with driving GPU technology advancements and product strategy in the US market.
    • Q2 2024: Nvidia’s Jensen Huang Meets With US Lawmakers on AI Regulation NVIDIA CEO Jensen Huang met with US lawmakers to discuss regulatory frameworks for AI and GPU technologies, highlighting the sector's growing policy relevance.
    • Q2 2024: Nvidia, Dell expand partnership to deliver AI-optimized servers NVIDIA and Dell announced an expanded partnership to deliver AI-optimized servers powered by NVIDIA GPUs to US enterprise customers.
    • Q1 2024: Intel Announces $20 Billion Investment in New US Semiconductor Manufacturing Facility Intel revealed plans to invest $20 billion in a new US manufacturing facility, which will include expanded production of GPUs for domestic and global markets.
    • Q2 2024: Nvidia acquires Run:ai to boost GPU virtualization for AI workloads NVIDIA completed the acquisition of Run:ai, a US-based startup specializing in GPU virtualization software for AI workloads, strengthening its enterprise GPU offerings.

    Future Outlook

    US Graphics Processing Unit Market Future Outlook

    The US Graphics Processing Unit Market is projected to grow at a 33.5% CAGR from 2024 to 2035, driven by advancements in AI, gaming, and data analytics.

    New opportunities lie in:

    • Development of AI-optimized GPU architectures for enhanced performance.
    • Expansion into cloud gaming services to capture emerging consumer trends.
    • Partnerships with automotive companies for advanced driver-assistance systems integration.

    By 2035, the market is expected to be robust, driven by innovation and diverse applications.

    Market Segmentation

    Graphics Processing Unit Type Outlook

    • Discrete GPUs
    • Integrated GPUs

    Graphics Processing Unit Application Outlook

    • Desktop
    • Mobile PC
    • Workstation
    • Server/Datacenter
    • Automotive/Self-driving Vehicles
    • Other Applications

    Report Scope

    MARKET SIZE 202432.84(USD Billion)
    MARKET SIZE 202543.84(USD Billion)
    MARKET SIZE 2035788.33(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)33.5% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesGrowing demand for artificial intelligence and machine learning applications drives innovation in the US Graphics Processing Unit Market.
    Key Market DynamicsRising demand for advanced gaming and artificial intelligence applications drives innovation in the US Graphics Processing Unit Market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    How much is the graphics processing unit market?

    The US Graphics Processing Unit Market size was valued at USD 32.84 billion in 2024.

    What is the growth rate of the graphics processing unit market?

    The market is projected to grow at a CAGR of 33.50% during the forecast period, 2025 to 2035.

    Who are the key players in the graphics processing unit market?

    The key players in the market are Intel Corporation, Nvidia Corporation, Imagination Technologies Group, Advanced Micro Devices Inc., Samsung Electronics Co. Ltd, EVGA Corporation, SAPPHIRE Technology Limited, Arm Limited (soft Bank Group), and Qualcomm Technologies Inc., among others.

    Which type led the graphics processing unit market?

    The integrated GPUs category dominated the market in 2023.

    Which application had the largest market share in the graphics processing unit market?

    The mobile PC category had the largest share of the market.

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