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    Data Analytics In Banking Market

    ID: MRFR/BFSI/27499-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    Data Analytics In Banking Market Research Report By Data Source (Internal Data, External Data), By Type of Data Analytics (Descriptive Analytics, Predictive Analytics, Prescriptive Analytics), By Application (Fraud Detection, Risk Management, Customer Segmentation, Marketing Optimization), By Deployment Mode (On-Premise, Cloud-Based) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Industry Forecast to 2035

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    Data Analytics In Banking Market Summary

    The Global Data Analytics In Banking Market is projected to grow significantly from 11.55 USD Billion in 2024 to 87.40 USD Billion by 2035.

    Key Market Trends & Highlights

    Data Analytics In Banking Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 17.44% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 67.7 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 11.55 USD Billion, reflecting the increasing importance of data analytics in banking.
    • Growing adoption of advanced analytics technologies due to the need for enhanced decision-making is a major market driver.

    Market Size & Forecast

    2024 Market Size 11.55 (USD Billion)
    2035 Market Size 87.40 (USD Billion)
    CAGR (2025-2035) 20.20%

    Major Players

    IBM, SAP, Oracle, SAS Institute, Teradata, Informatica, Microsoft, TIBCO Software, Cloudera, Splunk, QlikTech International, MicroStrategy, Tableau Software, Hortonworks, DataStax

    Data Analytics In Banking Market Trends

    Digital transformation and increasing data volumes are driving the adoption of data analytics in banking. Banks are leveraging AI and ML algorithms to unlock insights from structured and unstructured data, enabling them to improve customer experiences, optimize risk management, and enhance operational efficiency. The growing demand for real-time data analytics to make informed decisions and combat fraud is further fueling market growth.

    Cloud-based data analytics solutions and data visualization tools are emerging as key trends. Banks are realizing the benefits of cloud computing, including scalability, cost-effectiveness, and access to advanced analytics capabilities. Data visualization tools are enabling banks to present complex data in an easily digestible format, facilitating better decision-making and collaboration. Opportunities lie in the integration of data analytics with other banking technologies, such as mobile banking and blockchain. By leveraging data analytics, banks can offer personalized services, improve fraud detection, and enhance risk management.

    Additionally, the growing adoption of open banking APIs is creating opportunities for data-driven collaborations between banks and third-party providers, leading to innovative solutions and enhanced customer value.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    The integration of advanced data analytics in banking is poised to enhance decision-making processes, improve customer experiences, and mitigate risks, thereby transforming the financial landscape.

    U.S. Department of the Treasury

    Data Analytics In Banking Market Drivers

    Market Growth Projections

    The Global Data Analytics In Banking Market Industry is poised for remarkable growth, with projections indicating a market size of 11.6 USD Billion in 2024 and an anticipated increase to 67.7 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 17.44% from 2025 to 2035. Such figures underscore the increasing reliance on data analytics within the banking sector, as institutions seek to leverage data for strategic decision-making and operational efficiency. The market's expansion reflects the broader trend of digital transformation in financial services, highlighting the critical role of data analytics in shaping the future of banking.

    Enhanced Fraud Detection Capabilities

    Fraud detection is a critical concern for the Global Data Analytics In Banking Market Industry. With the rise of digital banking, financial institutions are increasingly vulnerable to fraudulent activities. Data analytics empowers banks to implement sophisticated fraud detection systems that analyze transaction patterns and identify anomalies. By utilizing machine learning algorithms, banks can enhance their ability to detect and prevent fraud in real-time. This capability not only protects customers but also preserves the integrity of financial systems. As the market expands, the integration of advanced analytics for fraud detection is anticipated to become a standard practice across the industry.

    Expansion of Digital Banking Services

    The expansion of digital banking services is reshaping the Global Data Analytics In Banking Market Industry. As more consumers shift to online banking platforms, financial institutions are compelled to harness data analytics to understand user behavior and preferences. This shift allows banks to optimize their digital offerings and enhance user experiences. By analyzing customer interactions, banks can identify trends and tailor services accordingly. The growing reliance on digital channels is likely to drive the demand for data analytics solutions, fostering innovation and improving customer engagement in the banking sector.

    Regulatory Compliance and Risk Management

    Regulatory compliance remains a pivotal driver in the Global Data Analytics In Banking Market Industry. Financial institutions face stringent regulations that necessitate robust risk management frameworks. Data analytics plays a crucial role in identifying potential compliance issues and mitigating risks associated with financial transactions. By employing advanced analytics, banks can monitor transactions in real-time, ensuring adherence to regulatory standards. This proactive approach not only safeguards institutions from penalties but also enhances operational efficiency. As the market evolves, the emphasis on compliance-driven analytics is expected to grow, further solidifying its importance in the banking sector.

    Growing Adoption of Artificial Intelligence

    The integration of artificial intelligence (AI) into banking operations is a significant driver in the Global Data Analytics In Banking Market Industry. AI technologies enhance data analytics capabilities, enabling banks to process vast amounts of data efficiently. This adoption facilitates improved decision-making, risk assessment, and customer service. For example, AI-driven chatbots provide instant support to customers, while predictive analytics helps in identifying potential loan defaults. The market is expected to witness substantial growth, reaching 67.7 USD Billion by 2035, as banks increasingly invest in AI technologies to remain competitive and meet evolving customer expectations.

    Increased Demand for Personalized Banking Services

    The Global Data Analytics In Banking Market Industry experiences a surge in demand for personalized banking services. Financial institutions leverage data analytics to tailor products and services to individual customer preferences. This trend is driven by the growing expectation among consumers for customized experiences, which enhances customer satisfaction and loyalty. For instance, banks utilize predictive analytics to anticipate customer needs, leading to improved engagement. As a result, the market is projected to reach 11.6 USD Billion in 2024, reflecting the increasing investment in data-driven strategies to meet personalized banking demands.

    Market Segment Insights

    Data Analytics In Banking Market Data Source Insights

    The Data Source segment of the Data Analytics In Banking Market is categorized into Internal Data and External Data. Internal Data refers to data generated within the banking organization, such as transaction records, customer data, and financial statements. External Data, on the other hand, encompasses data acquired from external sources, including market research firms, credit bureaus, and social media platforms. Internal Data is a valuable asset for banks as it provides insights into customer behavior, risk profiles, and operational efficiency. Banks can leverage this data to develop tailored products and services, improve risk management, and optimize their operations.

    For instance, by analyzing transaction records, banks can identify spending patterns and offer personalized financial advice to customers. As of 2023, the Internal Data segment held a significant share of the Data Analytics In Banking Market and is projected to maintain its dominance throughout the forecast period. External Data, while not as comprehensive as Internal Data, offers unique insights into market trends, competitive landscapes, and customer demographics. Banks can utilize this data to gain a broader perspective of the industry, identify growth opportunities, and develop effective marketing strategies.

    For example, by analyzing social media data, banks can understand customer sentiment and preferences. The External Data segment is expected to grow at a slightly faster pace than Internal Data, driven by the increasing availability and affordability of data from external sources. Overall, the Data Analytics In Banking Market is expected to witness robust growth over the next decade, fueled by the increasing adoption of data analytics technologies and the growing volume of data generated within the banking industry.

    Get more detailed insights about Data Analytics In Banking Market Research Report - forecast Till 2032

    Regional Insights

    The Data Analytics In Banking Market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. The market in Europe is expected to grow at a CAGR of 19.53% during the forecast period, owing to the growing demand for data analytics solutions from banks and financial institutions in the region. The market in Asia Pacific is expected to grow at a CAGR of 22.23% during the forecast period, owing to the increasing adoption of data analytics solutions by banks and financial institutions in the region.

    The market in South America is expected to grow at a CAGR of 18.67% during the forecast period, owing to the growing demand for data analytics solutions from banks and financial institutions in the region. The market in the Middle East and Africa is expected to grow at a CAGR of 17.34% during the forecast period, owing to the increasing adoption of data analytics solutions by banks and financial institutions in the region.

    Data Analytics In Banking Market Regional Insights

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Data Analytics In Banking Market industry are continuously focusing on developing advanced data analytics solutions tailored to meet the specific needs of the banking sector. Leading Data Analytics In Banking Market players such as IBM, SAP, Oracle, SAS Institute, and Teradata are investing heavily in research and development to offer comprehensive data analytics platforms that can help banks improve their decision-making processes, optimize operations, and enhance customer experiences. The Data Analytics In Banking Market development is also being driven by the increasing adoption of cloud computing, which enables banks to access scalable and cost-effective data analytics solutions.

    Additionally, the growing regulatory compliance requirements and the need to manage vast amounts of data are also contributing to the growth of the Data Analytics In Banking Market Competitive Landscape.SAS Institute is a leading provider of data analytics solutions for the banking industry. The company offers a comprehensive suite of data analytics tools and services that can help banks improve their customer segmentation, risk management, fraud detection, and marketing campaigns.

    SAS Institute's data analytics solutions are used by a wide range of financial institutions, including Bank of America, Citigroup, and Wells Fargo.Teradata is another major player in the Data Analytics In Banking Market. The company offers a range of data analytics solutions that can help banks improve their data management, data integration, and data analysis capabilities. Teradata's data analytics solutions are used by a wide range of financial institutions, including HSBC, JPMorgan Chase, and Royal Bank of Canada.

    Key Companies in the Data Analytics In Banking Market market include

    Industry Developments

    • Q1 2025: Yodlee partners with Alkami to deliver data-enriched digital banking experiences Yodlee, a leading data aggregation and analytics provider, announced a partnership with Alkami to help financial institutions enhance digital engagement through enriched transaction data and personalized financial wellness solutions.

    Future Outlook

    Data Analytics In Banking Market Future Outlook

    The Data Analytics in Banking Market is poised for growth at 20.20% CAGR from 2025 to 2035, driven by technological advancements, regulatory compliance, and enhanced customer insights.

    New opportunities lie in:

    • Implement AI-driven predictive analytics for personalized customer experiences.
    • Leverage blockchain technology for secure data sharing and fraud detection.
    • Develop advanced risk management tools utilizing real-time data analytics.

    By 2035, the market is expected to achieve substantial growth, reflecting its critical role in banking innovation.

    Market Segmentation

    Data Analytics In Banking Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Data Analytics In Banking Market Application Outlook

    • Fraud Detection
    • Risk Management
    • Customer Segmentation
    • Marketing Optimization

    Data Analytics In Banking Market Data Source Outlook

    • Internal Data
    • External Data

    Data Analytics In Banking Market Deployment Mode Outlook

    • On-Premise
    • Cloud-Based

    Data Analytics In Banking Market Type of Data Analytics Outlook

    • Descriptive Analytics
    • Predictive Analytics
    • Prescriptive Analytics

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 11.55 (USD Billion)
    Market Size 2035 87.40 (USD Billion)
    Compound Annual Growth Rate (CAGR) 20.20% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Informatica, Oracle, Microsoft, Teradata, TIBCO Software, Cloudera, Splunk, SAS Institute, SAP, QlikTech International, IBM, MicroStrategy, Tableau Software, Hortonworks, DataStax
    Segments Covered Data Source, Type of Data Analytics, Application, Deployment Mode, Regional
    Key Market Opportunities AI driven fraud detection Risk management Personalized customer service. Enhanced compliance reporting Streamlined operations
    Key Market Dynamics Increasing adoption of cloud-based solutions. Growing demand for fraud detection and risk management. Rise in regulatory compliance requirements. Integration of AI and machine learning. Expansion of digital banking services.
    Countries Covered North America, Europe, APAC, South America, MEA
    Market Size 2025 13.88 (USD Billion)

    FAQs

    What is the market size of Global Data Analytics in Banking Market?

    The global Data Analytics in Banking Market was valued at USD 9.67 billion in 2023 and is projected to grow to USD 39.16 billion by 2032, exhibiting a CAGR of 20% during the forecast period.

    What are the key regions contributing to the growth of Global Data Analytics in Banking Market?

    North America and Europe are the dominant regions in the Global Data Analytics in Banking Market, collectively accounting for over 60% of the market share. The Asia Pacific region is anticipated to witness the fastest growth over the forecast period due to the increasing adoption of data analytics solutions by banks and financial institutions in emerging economies.

    Which are the major applications of Data Analytics in Banking?

    Data Analytics is widely used in banking for various applications, including risk management, fraud detection, customer segmentation, product development, and operational efficiency.

    Who are the key competitors in Global Data Analytics in Banking Market?

    Some of the prominent players in the Global Data Analytics in Banking Market include SAS Institute, IBM, Oracle, Microsoft, SAP SE, Teradata, and Alteryx.

    What are some of the challenges faced by Global Data Analytics in Banking Market?

    The Global Data Analytics in Banking Market faces challenges such as data privacy and security concerns, lack of skilled professionals, and the high cost of implementation and maintenance.

    How is the regulatory landscape impacting the Global Data Analytics in Banking Market?

    Regulatory compliance is a key factor influencing the adoption of Data Analytics in Banking. Governments worldwide are enacting regulations to protect customer data and ensure responsible use of data analytics technologies.

    What are the key trends shaping the future of Global Data Analytics in Banking Market?

    Emerging trends in the Global Data Analytics in Banking Market include the adoption of cloud-based analytics solutions, the integration of artificial intelligence and machine learning, and the increasing use of data visualization tools.

    How is the adoption of Data Analytics in Banking expected to evolve in the coming years?

    The adoption of Data Analytics in Banking is anticipated to continue growing rapidly as banks and financial institutions recognize the value of data-driven insights for improving decision-making, enhancing customer experiences, and mitigating risks.

    What is the expected growth rate of the Global Data Analytics in Banking Market?

    The Global Data Analytics in Banking Market is projected to grow at a CAGR of 20% from 2024 to 2032.

    What factors are driving the growth of Global Data Analytics in Banking Market?

    The growth of Global Data Analytics in Banking Market is driven by factors such as the increasing volume and complexity of data, the need for improved risk management and fraud detection, and the desire to enhance customer experiences.

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