US Cold Pressed Juice Market Size was estimated at 237.13 (USD Million) in 2023. The US Cold Pressed Juice Market Industry is expected to grow from 300(USD Million) in 2024 to 600 (USD Million) by 2035. The US Cold Pressed Juice Market CAGR (growth rate) is expected to be around 6.504% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Cold Pressed Juice Market is experiencing a significant shift driven by an increasing consumer preference for healthier beverage options. This trend is largely influenced by a growing awareness of nutrition and wellness among American consumers. People are becoming more discerning about the ingredients in their diets, favoring beverages that are perceived as natural and organic. Additionally, the rise of the health-conscious consumer has led to an increase in the demand for cold-pressed juices that retain more nutrients compared to traditional juices. This growing interest in clean-label products reflects a larger trend in the food and beverage industry, where transparency and authenticity are becoming essential.There are numerous opportunities for market growth, particularly in the expansion of distribution channels. E-commerce has seen a noteworthy surge in popularity, offering a convenient way for consumers to purchase their favorite cold-pressed juices. Collaborations with health and fitness centers are also on the rise, allowing brands to reach their target audience directly. Moreover, the increasing popularity of subscription services for these juices can further tap into the ongoing trend of convenience and personalization. Recent times have also shown a rise in flavor experimentation, with brands introducing unique blends and functional ingredients, such as superfoods and adaptogens, to cater to diverse consumer tastes and health goals.Seasonal and limited-edition offerings are gaining traction, appealing to the adventurous consumer looking for new experiences. Overall, the US Cold Pressed Juice Market is characterized by the interplay of health and wellness trends, consumer preferences for transparency, and innovative flavor profiles, positioning it for continued growth in the forthcoming years.
US Cold Pressed Juice Market Drivers
Rising Health Consciousness Among Consumers
The US population is increasingly becoming health conscious, leading to a growing demand for nutritious beverages like cold pressed juice. The Centers for Disease Control and Prevention (CDC) indicates that nearly 60% of Americans are now striving to maintain a healthier lifestyle by opting for organic and natural products. This trend is significantly impacting the US Cold Pressed Juice Market Industry, as consumers are looking for alternatives to sugary drinks, which enhances the market's potential for growth.Brands such as Suja and Pressed Juicery have reporting substantial increases in sales due to their focus on health-oriented juice formulations. The demand for products that offer vitamins, antioxidants, and other health benefits has prompted new entrants into the market, further driving competition and innovation, supported by the fact that the organic food sector is expected to see consistent annual growth of between 5% to 6% over the next decade.This trend fosters a conducive environment for the US Cold Pressed Juice Market.
Growing Popularity of Clean Label Products
Consumers are becoming increasingly aware of the ingredients in their food and beverages, leading to a rise in demand for clean label products. The Clean Label Project reports that over 70% of Americans look for organic labeling, absence of artificial additives and transparency in ingredient sourcing. This is markedly influencing the US Cold Pressed Juice Market Industry, as brands like Naked Juice and Biotta are accommodating this consumer demand by providing products that emphasize purity and ingredient integrity.The increasing preference for transparency in food production and the sourcing of ingredients focuses standard practices in the cold pressed juice segment, creating a competitive edge for brands that align with the clean label movement.
Shift Towards Preventive Healthcare
As the cost of healthcare continues to rise, Americans are shifting their focus towards preventive measures to maintain their well-being. A study from the National Center for Chronic Disease Prevention and Health Promotion indicates that chronic diseases, which account for 70% of deaths in the United States, are prompting individuals to enhance their diets significantly. This transition is giving rise to the US Cold Pressed Juice Market Industry as consumers actively seek out foods and beverages that promote health and wellness, aiming to mitigate health risks.With leading companies such as Evolution Fresh investing in nutrient-rich cold pressed juices packed with antioxidants, the industry's growth trajectory is bolstered as health-focused consumers perceive cold pressed juices as beneficial additions to their preventive healthcare routines.
US Cold Pressed Juice Market Segment Insights
Cold Pressed Juice Market Category Insights
The US Cold Pressed Juice Market is experiencing substantial growth, characterized by an increasing consumer preference for health-conscious beverages. As the market evolves, the segmentation surrounding the Category shows notable differentiation, particularly between Conventional and Organic juices. Conventional cold pressed juices, comprising a significant portion of the market, appeal primarily due to their accessibility and wide availability in various retail outlets. These juices, often produced on a larger scale, meet the demand for freshness without the premium pricing associated with organic options.On the other hand, Organic cold pressed juices are gaining traction among health enthusiasts, driven by an overall trend emphasizing organic food consumption and sustainable practices. Consumers are becoming more educated about the health benefits associated with organic produce, which not only influences their purchasing decisions but also shapes industry standards around quality and sourcing. The rising awareness surrounding dietary habits, combined with a robust push towards natural ingredients free from harmful pesticides and additives, has enhanced the appeal of Organic cold pressed juices.Furthermore, the market is witnessing a growing trend where retailers are investing in the transparency of their product sourcing and production processes, which is particularly significant for organic products. These developments highlight the evolving landscape of the US Cold Pressed Juice Market, as consumers increasingly gravitate towards options that align with their health and lifestyle goals. The shift in consumer behavior towards these segments demonstrates not only potential for market growth but also encourages innovation and diversification within the juice industry, pointing towards opportunities for brands to expand their portfolios and engage with a broader customer base.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Cold Pressed Juice Market Type Insights
The US Cold Pressed Juice Market has seen a notable segmentation based on Type, primarily categorized into Fruits, Vegetables, and Blends. Fruits typically hold a majority in market share due to their natural sweetness and popularity among health-conscious consumers, appealing to those looking for convenient and nutritious beverage options. Vegetables, on the other hand, are gaining traction as consumers become more aware of the health benefits associated with vegetable juices, which often serve as functional beverages, offering benefits such as increased energy and improved digestion.Blends, which combine both fruits and vegetables, present a unique opportunity, appealing to consumers seeking diverse flavors and enhanced nutritional profiles. This combination allows for the leverage of complementary taste profiles while optimizing health benefits, making blended juices significant in market dynamics. As the trend for wellness and healthy living continues to grow, the US Cold Pressed Juice Market segmentation reflects these consumer preferences, creating avenues for innovation and product development, addressing the growing demand for natural, organic, and nutrient-dense beverages.Additionally, the increasing emphasis on sustainability and clean-label products is further influencing purchasing decisions across all types in this market.
Cold Pressed Juice Market End User Insights
The US Cold Pressed Juice Market exhibits a diverse array of demand across its End User segmentation, which includes Food Retail, Food Service, and Food Processing. In the Food Retail sector, there is a growing trend of health-conscious consumers gravitating towards natural and organic products, resulting in significant opportunities for cold pressed juice brands. This sector predominantly serves consumers directly through supermarkets, grocery stores, and health food shops, highlighting a shift towards convenience without compromising nutritional value.Meanwhile, the Food Service segment caters to cafes, restaurants, and wellness centers that focus on fresh, nutritious beverages, showing an increasing preference for cold pressed options on their menus. This trend enhances customer experience and aligns with healthy lifestyle choices. Food Processing also plays a vital role, as manufacturers incorporate cold pressed juice into various products, capitalizing on its perceived health benefits. Each of these segments contributes uniquely to the overall market landscape, as they respond to evolving consumer preferences for natural, clean-label products, ultimately driving the growth of the US Cold Pressed Juice Market.
US Cold Pressed Juice Market Key Players and Competitive Insights
The competitive landscape of the US Cold Pressed Juice Market is characterized by an increasing demand for health-conscious beverages, particularly among urban dwellers who prioritize organic and natural ingredients. With a growing number of consumers becoming more educated about the health benefits associated with cold pressed juices, the market has seen a surge in entrants offering a variety of flavors and nutritional profiles. Companies in this sector are focusing on differentiation through unique offerings, sustainable sourcing of ingredients, and innovative packaging solutions. This highly dynamic environment is marked by intense competition among established players and emerging brands, all while striving to meet consumer expectations for quality, taste, and health benefits. As a result, strategic partnerships, marketing innovations, and technological advancements are frequent tactics employed to capture market share in this thriving segment.Goodnature stands out in the US Cold Pressed Juice Market with a robust reputation built on consistent quality and an expansive distribution strategy. The company leverages advanced juicing technology to maintain the nutritional integrity of its products, which resonates with the health-conscious consumer base. Goodnature's strengths include its established brand recognition, high-grade product formulations, and a commitment to sustainability, which are vital for market penetration and consumer loyalty. Additionally, the company offers a versatile product line that caters to various dietary needs and preferences, thereby broadening its appeal. By focusing on supplying cold pressed juice equipment to other businesses, Goodnature has carved out a unique niche in the market while simultaneously maintaining a presence as a consumer brand.Drink Daily Greens has emerged as a strong competitor within the US Cold Pressed Juice Market by emphasizing the health benefits of its offerings and engaging with a community centered around wellness. The company is known for its range of nutrient-rich juices that include green blends, fruit blends, and functional shots tailored for various consumer needs. Drink Daily Greens occupies a niche focused on high-quality ingredients sourced from local and organic farms, giving it a competitive edge among environmentally conscious consumers. The strength of the company lies in its ability to effectively communicate its brand values through marketing and social media. Additionally, the company remains dedicated to innovation, improving its product formulations to enhance health benefits. With continued efforts to expand its distribution channels and explore potential collaborations, Drink Daily Greens is well-positioned to strengthen its market presence within the US cold pressed juice sector.
Key Companies in the US Cold Pressed Juice Market Include
US Cold Pressed Juice Market Industry Developments
The US Cold Pressed Juice Market has seen notable developments recently, where companies like Suja Juice, Pressed Juicery, and Goodnature are enhancing their product lines to cater to growing consumer demand for health-oriented beverages. In particular, the market is responding to an increased focus on organic and non-GMO ingredients, which has led to the rise of brands like HealthAde Kombucha and Cleansing Green. Additionally, there has been a considerable growth in market valuation, with reports indicating a surge in sales attributed to heightened health awareness post-pandemic. Notably, in September 2023, Naked Juice expanded its distribution channels to include larger retail outlets, reflecting the increasing competition among major players. Recent mergers and acquisitions remain limited, but there was a strategic partnership formed in August 2023 between Drink Daily Greens and local farms to enhance supply chain sustainability. Over the past two years, major happenings included Bolthouse Farms increasing its production capabilities to meet rising demand and Evolution Fresh launching a new line of ready-to-drink juices aimed at the health-conscious consumer segment. This heightened activity indicates a dynamic market landscape focused on innovation and sustainability.
US Cold Pressed Juice Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 237.13(USD Million) |
| MARKET SIZE 2024 | 300.0(USD Million) |
| MARKET SIZE 2035 | 600.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.504% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Goodnature, Drink Daily Greens, Cocojune, Naked Juice, Reboot with Joe, Cleansing Green, HealthAde Kombucha, Suja Juice, Evolution Fresh, Rooibos Tea Company, Bolthouse Farms, Sweetgreen, BluePrint, Pressed Juicery, Jus by Julie |
| SEGMENTS COVERED | Category, Type, End User |
| KEY MARKET OPPORTUNITIES | Rising health consciousness, Demand for organic options, Innovative flavor combinations, Convenience-focused single-serve packaging, Growth in online sales channels |
| KEY MARKET DYNAMICS | health consciousness, premium product demand, convenience preference, sustainability trends, innovative flavors |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Cold Pressed Juice Market is expected to be valued at 300.0 million USD in 2024.
By 2035, the US Cold Pressed Juice Market is projected to reach a valuation of 600.0 million USD.
The expected CAGR for the US Cold Pressed Juice Market from 2025 to 2035 is 6.504%.
The market is divided into Conventional and Organic segments.
The Conventional segment of the US Cold Pressed Juice Market is valued at 120.0 million USD in 2024.
The Organic segment is expected to grow to 360.0 million USD by 2035.
Major players in this market include Goodnature, Drink Daily Greens, Naked Juice, and Suja Juice.
Growth opportunities include rising health awareness and increased demand for organic products.
Current macroeconomic factors can influence consumer spending and sourcing of raw materials.
Challenges include competition from other beverage segments and fluctuating ingredient prices.
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