India Cold Pressed Juice Market Research Report By Category (Conventional, Organic), By Type (Fruits, Vegetables, Blends) and By End User (Food Retail, Food Service, Food Processing) - Forecast to 2035

India Cold Pressed Juice Market Overview

India Cold Pressed Juice Market Size was estimated at 72.59 (USD Million) in 2023. The India Cold Pressed Juice Industry is expected to grow from 77.78(USD Million) in 2024 to 164 (USD Million) by 2035. The India Cold Pressed Juice Market CAGR (growth rate) is expected to be around 7.017% during the forecast period (2025 - 2035)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key India Cold Pressed Juice Market Trends Highlighted

The India cold pressed juice market is experiencing significant growth driven by increasing health consciousness among consumers. The rising awareness about the benefits of nutrient-rich juices has encouraged many individuals to shift from sugary beverages to healthier alternatives. Additionally, the increase in urbanization and changing lifestyles have propelled the demand for convenient, ready-to-drink options as busy consumers seek nutritious beverages on the go. 

The trend toward organic and natural products, with many consumers opting for juices that are free from preservatives and additives, has gained momentum. There is also a surge in consumer preferences for sustainability, leading brands to adopt eco-friendly packaging and sourcing practices.Opportunities within the India cold pressed juice market are abundant as the industry faces an untapped urban population that is increasingly looking for healthy lifestyle choices. Entrepreneurs and businesses can explore regional flavors and traditional ingredients to cater to local preferences, providing a unique twist on the global cold pressed juice trend. 

Moreover, expanding distribution channels, including online platforms and health-focused retail stores, can help brands reach a wider audience. In recent times, the availability of cold pressed juices has widened significantly with new entrants in the market, which has increased competition and innovation among brands.Social media and digital marketing are playing pivotal roles in educating the public about the health benefits of cold pressed juices, further driving demand. 

As India continues to prioritize nutrition and wellness, the cold pressed juice segment is poised for sustained growth, making it a vital consideration for businesses operating in the health and beverage sectors within the region.

India Cold Pressed Juice Market Drivers

Growing Health Consciousness Among Consumers

In recent years, there has been a substantial increase in health concerns among Indian customers, notably since the COVID-19 epidemic. According to the Ministry of Health and Family Welfare, India has experienced an increase in lifestyle-related disorders, with obesity affecting more than 25% of the adult population. This movement in consumer awareness of health and wellness has led to the adoption of healthier food alternatives, such as cold-pressed juices, which are noted for their nutritional benefits when compared to regular juices. 

Furthermore, organizations such as India's Food Safety and Standards Authority have underlined the necessity of adding nutritious foods into diets, advocating the use of natural and cold-pressed juices. This collective tendency is predicted to greatly boost the growth trajectory of the India Cold Pressed Juice Market Industry as more people choose items that support their health goals.

Rising Demand for Organic Products

The demand for organic and naturally sourced products in India is on the rise, driven by the consumer's preference for chemical-free and sustainably produced food items. The Organic Farming Mission launched by the Government of India has encouraged farmers to adopt organic farming practices, resulting in a 25% increase in the availability of organic fruits and vegetables over the last five years. 

As cold-pressed juices are primarily made from organic produce, this availability boost aligns with consumers' interests for healthier juice options.Additionally, industry associations such as the Organic Trade Association have been advocating for organic products, fueling market growth in the India Cold Pressed Juice Industry.

Increased Investment in the Health Beverage Sector

Investment in the health beverage sector, including cold-pressed juices, has grown due to the increasing number of startups and established brands entering the market. Reports from the Ministry of Micro, Small and Medium Enterprises indicate that there are over 60 active cold-pressed juice brands in India, with many backed by significant venture capital investments. 

This influx of investment fuels Research and Development initiatives that improve product quality and innovate various juice flavors, thereby catering to a broader consumer base.The rise in competitive dynamics among businesses enhances the visibility and availability of cold-pressed juices, positively impacting the India Cold Pressed Juice Market Industry.

Growing Urbanization and Convenience Demand

Urbanization in India is reshaping consumer lifestyles and preferences, leading to an increased demand for convenient and ready-to-consume products. The National Sample Survey Office reports indicate that urban populations are projected to grow to 600 million by 2031, which translates into a larger consumer base seeking convenient diet options. 

As cold-pressed juices are often packaged for on-the-go consumption, they align perfectly with the fast-paced lifestyles of urban dwellers.Moreover, the rise of e-commerce platforms aiding in the distribution of cold-pressed juices further emphasizes how convenience is driving the growth of the India Cold Pressed Juice Market Industry, meeting the evolving needs of modern consumers.

India Cold Pressed Juice Market Segment Insights

Cold Pressed Juice Market Category Insights

The India Cold Pressed Juice Market is witnessing notable growth, driven by rising health consciousness among consumers and a shift towards natural beverages. This segment is primarily categorized into Conventional and Organic juices. The Conventional category typically comprises juices made from fruits and vegetables that are grown using conventional agricultural practices, appealing to a segment of the population looking for affordable and widely available options. On the other hand, the Organic category is gaining momentum due to an increase in consumer preference for organic products, which are perceived as healthier and free from synthetic pesticides and fertilizers. 

This category often caters to health-conscious consumers who are willing to pay a premium for high-quality, certified organic juice offerings. The demand for organic cold-pressed juices has been fueled by a growing understanding of the health benefits associated with organic produce and increasing awareness of nutrition. With India's diverse agricultural landscape, both categories benefit from a wide variety of locally sourced ingredients, enhancing flavor profiles and nutritional value. 

Challenging factors such as high production costs and the need for proper certification in the organic segment pose hurdles; however, opportunities abound as more retailers and food service providers expand their organic offerings. Additionally, industry players are focusing on sustainability, which resonates well with environmentally conscious consumers, further bolstering the growth of organic juices. 

The emphasis on quality, along with consumer trends towards more natural and wholesome products, solidifies the significance of both Conventional and Organic categories within the India Cold Pressed Juice Market, which is projected to continue evolving and expanding in response to changing consumer preferences and market demands.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cold Pressed Juice Market Type Insights

The India Cold Pressed Juice Market is primarily categorized by Type into Fruits, Vegetables, and Blends. Each of these categories represents a crucial aspect of consumer preferences and health trends within the nation. Fruit juices usually dominate the market due to their widespread popularity and refreshing taste, appealing to a broad audience looking for convenient health options. Meanwhile, vegetable juices are gaining traction as more consumers become aware of their nutritional benefits and the importance of incorporating greens into their diets, making them significant players in this market.

Blends, which combine various fruits and vegetables, cater to the growing demand for diverse flavors and enhanced nutritional profiles, thus appealing to adventurous consumers seeking unique drinking experiences. The rising health consciousness among Indian consumers, spurred by urbanization and increasing disposable incomes, serves as a catalyst for the growth in these segments. Furthermore, trends like the organic movement and demand for natural ingredients drive more people to opt for cold pressed juices over traditional options, supporting the overall India Cold Pressed Juice Market growth trajectory.

Cold Pressed Juice Market End User Insights

The India Cold Pressed Juice Market showcases significant activity in the End User segment, comprising key areas such as Food Retail, Food Service, and Food Processing. Each of these segments plays a distinct role in shaping market dynamics and preferences among consumers. The Food Retail segment has been continuously evolving, with increasing consumer demand for fresh, healthy beverage options that are perceived to be more nutritious than traditional juices. Meanwhile, the Food Service segment is witnessing a rise as restaurants and cafes adopt cold pressed juices to meet consumer expectations for healthier menu items, often seen as premium offerings attracting health-conscious diners.

The Food Processing sector is particularly relevant, as manufacturers increasingly use cold pressed juices as ingredients in various value-added products, enhancing flavor and nutritional content. The growing trend towards healthy living and preventive healthcare in India is driving the expansion of these segments, creating substantial opportunities for businesses operating in the India Cold Pressed Juice Market. Additionally, the increasing awareness of the health benefits associated with cold pressed juices is further catalyzing growth across these segments, positioning them as pivotal contributors to the overall market landscape.

India Cold Pressed Juice Market Key Players and Competitive Insights

The India Cold Pressed Juice Market is witnessing a significant growth trajectory, driven by increasing health consciousness among consumers and a rising demand for natural, nutritious beverages. As the trend towards healthier eating and drinking options continues to gain momentum, cold pressed juices, known for retaining maximum nutrients and flavor without added preservatives, have carved out a unique niche in the highly competitive beverage landscape. 

A myriad of both established brands and new entrants are vying for market share, leading to an innovative and dynamic environment where product differentiation, branding, and quality play pivotal roles. As the market expands, companies are implementing various strategies, including diversification of flavors, sustainable sourcing, and direct-to-consumer sales models, to enhance customer loyalty and tap into the evolving consumer preferences.The Cold Pressed Juice Company has emerged as a pivotal player in the Indian Cold Pressed Juice Market, capitalizing on the growing trend of wellness and clean eating. 

This company is recognized for its commitment to high-quality ingredients and the meticulous cold pressing process that preserves the natural taste and nutritional value of the juices. Time and again, The Cold Pressed Juice Company has demonstrated its strength in brand positioning, leveraging its emphasis on freshness and health benefits to appeal to a discerning consumer base. The company has established a robust distribution network, allowing its products to reach various retail channels, including health food stores and online platforms. By continuously innovating product offerings and maintaining high standards of quality, The Cold Pressed Juice Company has successfully built a strong reputation among health-conscious consumers throughout India.

Juice Up has also made a significant impact in the India Cold Pressed Juice Market, noted for its diverse range of products that cater to different health needs and preferences. The company focuses on delivering fresh, organic juices through an extensive portfolio that includes popular blends and functional juices designed for specific benefits like detoxification and immunity-boosting. Juice Up's market presence is bolstered by strategic collaborations and partnerships in the retail sector and a growing emphasis on online distribution channels, which expand access to their offerings. 

Strengthened by a commitment to sustainability, Juice Up prioritizes eco-friendly packaging and sourcing practices, which resonate well with modern consumers. Furthermore, the company has shown proactive growth strategies through mergers and acquisitions with local players that enhance its operational capabilities and expand its geographical reach within the Indian market. By fostering brand loyalty and emphasizing customer engagement, Juice Up positions itself as a formidable contender in the competitive landscape of cold pressed juices in India.

Key Companies in the India Cold Pressed Juice Market Include

• The Cold Pressed Juice Company


• Juice Up


• Sunkist


• Grove Juice


• Healthade


• Tropical Bliss


• Beverage Partners


• Nourish Organics


• Pip Fruit Juice


• Bottled Joy


• Karma Wellness


• Juicifix


• Nectar


• Pulp Fiction


• Raw Pressery

India Cold Pressed Juice Market Industry Developments

The India Cold Pressed Juice Market has seen significant developments recently, driven by an increasing health consciousness among consumers and a growing demand for natural beverages. The Cold Pressed Juice Company and Raw Pressery have expanded their product ranges, reflecting the industry's shift toward healthier options. In August 2023, Pulp Fiction launched a new line of organic cold pressed juices, targeting the premium health segment. 

Additionally, in September 2023, Nourish Organics introduced a range of cold pressed juice blends that cater to wellness trends among urban consumers. Market competition is intensifying, with players like Healthade and Karma Wellness focusing on innovative packaging to attract environmentally conscious consumers. Notably, merger and acquisition activities have remained minimal in this sector, with no major announcements currently reported. However, the market valuation for cold pressed juices in India has seen significant growth, estimated at approximately INR 350 crore as per recent industry insights, up from INR 250 crore in early 2021. Such growth is fostering new entrants while encouraging existing companies like Juice Up and Sunkist to adopt aggressive marketing strategies to strengthen their market presence.

India Cold Pressed Juice Market Segmentation Insights

• 
  

  Cold Pressed Juice Market Category Outlook

  
  
  
  
  • 
    

    Conventional

    
    
  
  
  • 
    

    Organic

    
    
  
  
  
  


• 
  

  Cold Pressed Juice Market Type Outlook

  
  
  
  
  • 
    

    Fruits

    
    
  
  
  • 
    

    Vegetables

    
    
  
  
  • 
    

    Blends

    
    
  
  
  
  


• 
  

  Cold Pressed Juice Market End User Outlook

  
  
  
  
  • 
    

    Food Retail

    
    
  
  
  • 
    

    Food Service

    
    
  
  
  • 
    

    Food Processing

    
    
  
  
  
  

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	72.59(USD Million)
MARKET SIZE 2024	77.78(USD Million)
MARKET SIZE 2035	164.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.017% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	The Cold Pressed Juice Company, Juice Up, Sunkist, Grove Juice, Healthade, Tropical Bliss, Beverage Partners, Nourish Organics, Pip Fruit Juice, Bottled Joy, Karma Wellness, Juicifix, Nectar, Pulp Fiction, Raw Pressery
SEGMENTS COVERED	Category, Type, End User
KEY MARKET OPPORTUNITIES	Growing health-conscious consumer base, Rising demand for organic products, Increasing urbanization and lifestyle changes, Innovative packaging solutions, Expansion of online distribution channels
KEY MARKET DYNAMICS	health-conscious consumer trends, premium pricing strategies, increasing demand for freshness, innovative packaging solutions, urban lifestyle changes
COUNTRIES COVERED	India