Cold Pressed Juices Market is proposed to exceed the USD 3.50 Bn mark at a CAGR of 9.50% in the forecast period ranging from 2018 to 2023. The health-oriented lifestyle is fast becoming a standard component in urban areas. Healthy food products are an essential component of this lifestyle, such as cold-pressed juices, which are estimated to increase popularity in the forecast period.
The outbreak of COVID-19 has initiated a marked interference in the food & beverages industry's progress. The consumers are primarily purchasing the cold pressed juice products at a high volume to avoid the overcrowding at shops and desire to stay inside to prevent the risk of infection. Even though consumers are significantly inclined towards fruit & vegetable juices, carbonated soft drinks, probiotic drinks, the demand for cold pressed juices is estimated to show a significant rise due to their extensive health benefits. Cold pressed juices are abundant in minerals, organic nature, vitamins, and many other necessary elements needed by the human body. Owing to COVID-19, the customers are showing an increased degree of inclination towards vitamin & mineral enriched beverages. The surge in positive cases of COVID-19 is estimated to create a strong and robust demand trend in emerging economies, and developed economies for cold pressed juices. The customers in the market are showing an increased inclination towards online orders as an alternative to visiting supermarkets or departmental stores in line with the lockdown protocols in place in several regions.
Escalating Health Consciousness
The amplified awareness of healthy lifestyles and eating patterns is estimated to favor expanding the cold-pressed juice market value growth in the coming period.
Increasing Demand For "Clean-Label And Natural" Beverages
The increased call for clean label products has intensified due to consumers being increasingly aware of their products, thus promoting the cold pressed juice market size.
Rising Demand For "On-The-Go" Beverages
The consumer base's fast-paced lifestyle is estimated to create an increased demand for on-the-go beverages, which is predicted to augment the cold pressed juice market growth.
Product Customizations And Enhanced Functionality
The accessibility to product options that feature a broad range of customizations and increased functionality benefits is estimated to attract more consumers to the cold pressed juices market in the coming period.
Complex Processing & High Cost
The escalated costs associated with the manufacture of cold pressed juices may limit their widespread availability, indirectly limiting the global market growth.
The blends segment was the chief segment in 2017 and is likely to hold its place in the global cold pressed juices market at a CAGR of 9.90% in the forecast period.
The organic segment is anticipated to uphold its supremacy in the forecast period.
By Distribution Channel
The store-based segment is anticipated to develop at a 10.93% CAGR and remain the major segment in the coming period.
North American Region To Lead With Broad Consumer Base
North America reported for the main share of USD 1,321.2 Mn of the cold pressed juice market value growth in 2017 and is presently possessing a 56.9% share of the worldwide market due to its appeal as a hub for cold pressed juice producers. The increased intake of organic juice is one of the trends getting traction in the US's national market. The elevated approval of cold pressed juices fuelled by the understanding among consumers concerning the value of cold pressed juices reflects the North American region's cold pressed juices market growth positively. The development of a diverse product range and an elevated degree of publicity activities by market leaders are estimated to further fortify the region's lead.
APAC Region To Exhibit Strong Growth Indications
The Asia Pacific cold pressed juices market is also projected to arise as a noteworthy growth pocket. The region's progress is estimated to be motivated by rising disposable revenue combined with swelling spending on lifestyle products is expected to improve the cold pressed juices sales in the Asia Pacific region. The regional market of Asia Pacific cold pressed juices is likely to develop at a CAGR of 8.81% in the forecast period. The increased focus on preventative healthcare and upgrading juice processing technologies is estimated to affect the APAC cold-pressed juices market positively.
The distinguished contenders in the cold pressed juice market are
Jan 2021 Clean Juice, the most productive USDA-certified organic juice bar franchise, stated that Franchise Partners Sean and Ashley Green would launch their second North Dallas metro location Clean Juice in Frisco, Texas, which will feature a full-service drive-thru and extensive indoor guest zone. Owing to the COVID-19 pandemic, the need for clean, healthy, organic produce and food endures rising across the nation. Clean juice's sustained growth continues to meet the augmenting demand in the healthy and clean eating environment with a mounting menu of cold-pressed juices and cleanses, and more are all USDA-certified organic.
Jan 2021 Main Squeeze Juice Co., a juice and smoothie bar franchise, is inaugurating its first Texas location. The concept's branded recipes include nutritionist-designed cold-pressed juices and superfood smoothies, along with juice cleanse plans, shots, and acai bowls made from wild-harvested and organic acai berries from the Amazon rainforest in Northeast Brazil.
Dec 2020 Flawsome!, the natural brand that alters imperfect fruit into perfect cold pressed juices, has introduced the three flavors of fruit juice, packed in glass bottles, in Whole Foods Markets across London, allowing customers to select a sustainably packed drink to go. All Flawsome! cold-pressed juices are vegan and gluten-free while also being 100% recyclable.
Oct 2020 DiSilva Fruit, part of the Arrowfarms family of businesses, is promoting its line of cold-pressed citrus juices. The line presently includes Grapefruit Juice, Tangerine Juice, Orange Juice, and Lemonade. The company offers private label prospects for partners looking for an option to enter the category or twist their in-store juicing programs. DiSilva's juice is cold pressed and high pressure treated to preserve flavor, nutrition, and freshness while removing harmful bacteria. High-pressure processing (HPP) technology works by baring the juice to intense pressure instead of heat.
Oct 2020 A series of new-age consumer brands and recognized food retail operators are in discussions to buy strained cold-pressed juices startup Raw Pressery at a portion of its previous valuation, sources said. Paper Boat, managed by Hector Beverages, healthy snacks business Wingreens Farms and Hardcastle Restaurants, which runs McDonald's restaurants in west and south India, are in the running to purchase Raw Pressery for Rs 150-200 crore. The beverage manufacturer has been compelled to look for a purchaser, slash costs and make changes at the top as it has fought to hold cash burn for over a year now.
By Distribution Channel
Frequently Asked Questions (FAQ) :
cold pressed juices market is projected to grow at approximately 9.50% CAGR during the assessment period (2018-2023).
The value of the global cold pressed juices market had reached USD 2500 MN in 2018.
Based on category, the organic segment, based on type, the blends segment, and based on the distribution channel, the non-store based segment holds majority shares in the global cold pressed juices market.
North America holds the largest share in the global cold pressed juices market, followed by Europe and the Asia Pacific, respectively.
JustPressed (Canada), Pressed Juicery (Canada), PepsiCo Inc. (U.S.), Suja Life, LLC (U.S.), Liquiteria Inc. (US), Organic Press Juices (Dubai), Hain BluePrint, Inc. (U.S.), and Evolution Fresh (U.S.), are some of the top players operating in the global cold pressed juices market.
Within the beverages market, the cold pressed juices category is one of the fastest growing one and as per the analysis of Market Research Future (MRFR), the global cold pressed juices market is projected to surpass the USD 3.50 Bn mark at a CAGR of 9.50% over the forecast period of 2018-2023. The global cold pressed juices market was valued at over USD 2.3 Bn in 2017.
Global cold pressed juices market has witnessed substantial growth over the last few years owing to escalated demand from health-conscious consumers. Cold pressed juices are devoid of any chemicals, colors, added flavors, sweeteners or preservatives. They are prepared using High Pressure Processing technique, which keeps all the nutrients intact in the juices. Consumers' growing affinity towards natural and safe label nutritional beverages has been a plus for the market growth. The millennial population, in particular, are inclined towards cold pressed juices since they intend to sustain a healthy lifestyle. To tap a sizeable base of health-conscious consumers, manufacturers of cold pressed juices are concentrating on product customization. Companies are offering unique flavor blends with enhanced functionality. They are also offering customizable options for various functional uses like weight loss, detoxification, and rejuvenation along with monthly or annual subscription packages which are augmenting the growth of the global cold pressed juices market. On the contrary, complex processing procedure and high cost of cold pressed juices as compared to conventional produce is likely to impede the growth of the cold pressed juices market. Low shelf life too remains a challenge for the growth of the market. However, manufacturers are investing heavily in R&D activities to bring in a potential solution for the same. Manufacturers are also aiming in creating strong awareness among consumers through food service partnerships with convenience stores, big box chains, and restaurants which will further intensify the growth of the global cold pressed juices market.
The global cold pressed juices market has been segmented based on type, category, and distribution channel. By type, the market has been segmented into fruits, vegetables, and blends. Type-wise, the blends segment was the largest segment in 2017 and is expected to retain its position at a CAGR of 9.90% over the forecast period. Blended cold pressed juices are prepared with a blend of fruits & vegetables, fruits & herbs, vegetables & herbs, and others and are highly preferred because of their nutritional profile and quality.
By category, the market has been segmented into conventional and organic. The organic segment was the largest in 2017 and is expected to maintain its dominance over the forecast period. Being prepared from organic ingredients, organic cold pressed juices are gaining widespread adoption owing to growing consumer awareness towards clean label products. The organic segment is projected to capture a CAGR of 9.96% over the forecast period.
By distribution channel, the market has been segmented into store-based and non-store based. The store-based segment was the largest segment in 2017. The segment is expected to expand at a CAGR of 10.93% and remain the largest segment. The store-based distribution channel is very convenient for consumers and provides them with one stop shopping experience.
North America, Europe, Asia Pacific, and the Rest of the World are the key markets of the global cold pressed juices market. North America accounted for the largest share of USD 1,321.2 Mn of the global market in 2017 and is expected to retain its lead over the forecast period. North America is currently holding a 56.9% share of the global market and is an attractive destination for cold pressed juice manufacturers. Organic juice consumption is one of the trends which has been gaining traction in the US of late. The high popularity of cold pressed juices, high awareness among consumers regarding the benefits of cold pressed juices, expansion of product portfolio and a high degree of promotional activities by manufacturers in the region is expected to reflect positively on the North America cold pressed juices market.
Growing focus on preventive healthcare and technological up gradation in juice processing technologies is affecting the Europe cold pressed juices market positively.
Asia Pacific is also expected to emerge as a significant growth pocket. Growing disposable income in the emerging economies of Asia Pacific coupled with increasing expenditure on lifestyle products is likely to enhance the sales of cold pressed juices within the Asia Pacific region. Asia Pacific cold pressed juices market is expected to expand at a CAGR of 8.81% over the forecast period
CEDAR Juices, PepsiCo Inc ., Bolthouse Farms Canada Inc., Suja Life, LLC, Evolution Fresh, Greenhouse Juice Co., Liquiteria Inc., and Hain Celestial Group are the notable players operating in the global cold pressed juices market.
Escalating demand for clean-label and natural beverages among the increasing health conscious population is encouraging the key players of cold pressed juices to expand their business portfolio in the global market
Major key players listed in the cold pressed juices market include PepsiCo Inc. (US), Suja Life, LLC (US), Evolution Fresh (US), and Liquiteria Inc. (US) among others. Cold pressed juices have an established market throughout the globe owing to shifting consumer demand towards healthy diet. Also, the growth in the marketing strategies adopted by the key players is a major driver in the global cold pressed juices market. These listed players account for the major developmental share in the global cold pressed juices market. To compete with the new players entering the cold pressed juices market, the established players follow certain strategies to sustain their consumer base.
PepsiCo Inc. accounted for the highest market share in terms of development and is projected to constitute 32% of the developmental share in the global cold pressed juices market. The company delivers wide range of cold pressed juices under the brand named “Naked Juice”. The company is majorly focusing on expanding its distribution reach. For instance, the company is planning to build a new distribution plant in Chesterfield, Virginia, the US in the year 2018. Moreover, the company also launched an online platform, PepsiCo Partners, expanding its business into an ecommerce segment on May 2018. Acquisition and product launch are also witnessed to be a part of their strategic development in past few years.
Suja Life, LLC accounted for a share of 18% of the overall development in the global cold pressed juices market. This company is highly involved into diversified strategic developments. The company is focusing into new product launches offering a wide range of products to the consumers and is also undertaking strategic partnerships to have a sustainable growth. It is highly involved into R&D and launch of new products widening their product portfolio. For instance; the company launched organic kombucha drink line at Costco, a retail chain company in the US on July 2017. Moreover, the company announced an investment and distribution partnership with The Coca‑Cola Company on August 2015.
Liquiteria Inc. also holds a prominent place in the market with strong focus on geographical expansion. For instance, the company opened a new shop at Chelsea, London in September 2013 to increase sales. Then in 2014, the company opened 2 more shops in the US. The company is also focusing on launching new products frequently to increase their product offerings and compete in the market.
Other major manufacturers include Hain Celestial Group (US), Evolution Fresh (Starbucks Corporation) (US), Pressed Juicery Inc. (US), and Juice Generation Inc. (US), among many others. These companies are also found to have a high focus on strategic product launch to seek consumers’ attention towards their product range. They are also involved in the strategic agreement which will further support the company to expand and reach out to consumers across the regions. Acquisitions are also made to mark the company’s presence and expand their business line. Additionally, the companies are inclined towards product promotions and strengthening their marketing base. The promotional strategy aids in retaining the existing customers and to regenerating new customer base.