Cold Pressed Juice Market is proposed to USD 1,163.67 million Mark at a CAGR of 7.54% in the forecast period ranging from 2021-2028.
The global cold pressed juices market size is projected to register a CAGR of 7.54% and reach a value of USD 1,163.67 million by 2028. Cold pressed juices are also referred as HPP juices which are cold pressed and processed using HPP (High Pressure Processing) technology without harming the fresh and natural characteristics of the ingredients. Cold pressed juices are rich in terms of vitamins, minerals, organic nature, and many other vital elements, required by human body. These juices are healthy when compared to pasteurized fruits and vegetable juices. Cold pressed juices have long shelf life, and hence it can be transported to various regions across the globe. Advancement of technology and innovation has led to the strong performance of the cold pressed juices market. Huge investments in R&D have led to innovations in product line of the cold pressed juices and new varieties in terms of flavors, packaging and specialty ingredients have attracted more consumers towards the cold pressed juices.
The EVERY Co. Enters $260B Beverage Alcohol Market With Launch of World’s First Protein-Boosted Hard Juice, Powering New Product Line By Pulp Culture+. BUILD by Pulp Culture+ is the world’s first protein-boosted hard juice, a hyper-functional Full Spectrum™ beverage enhanced by beneficial probiotics, adaptogens, source-verified super fruits and superfoods, and animal-free EVERY Protein. demonstrated versatility across a range of applications including cold-pressed juice.
COVID-19 Impact Analysis
The advent of the global pandemic, COVID-19, has resulted in creating a global crisis across the world. Impacting over 195 countries, the outbreak has already created economic backdrop worldwide. As of beginning March 2021, there were more than 115 million confirmed cases of COVID-19 globally, and more than 210 countries have been affected by the pandemic. The global pandemic is deemed to create a chaotic environment, thereby resulting in the advent of global rescission. With the rapidly rising cases, the global cold pressed juices market is getting affected in many ways.Kayco Beyond announces the debut of Wonder Lemon™, a first-of-its-kind, 100% organic cold-pressed juice with zero added sugar. Wonder Lemon will have its first debut at Natural Products Expo West 2022 in Anaheim, California, at the Anaheim Convention Center. With the demand for organic juices on the rise, Wonder Lemon offers the bonus of fresh and delicious citrus flavor, along with the health and wellness benefits of lemon. in the wake of the COVID-19 pandemic, consumers have been growingly conscious of health and wellness, often seeking out food and drinks to help boost the immune system.
The Global Cold Pressed Juices Market is expected to grow at a CAGR of 7.54% during the forecast period 2021-2028. Cold pressed juices are made from crushed and pressed fruits and vegetables that are usually served fresh. Due to this the juices retain the vitamins and minerals of fruits or vegetables. The market growth is mainly driven by the escalating health consciousness among the consumers, increasing demand for “clean-label and natural” beverages, and rising demand for “on-the-go” beverages. Moreover, introduction of new & exotic flavors is expected to be a prime opportunity are for market players. The major trends that market players are eyeing upon are innovation in juice processing technologies, herbs & spices are getting more attention in cold pressed juices, cold pressed juices as detoxifiers, use of HPP technology for cold pressed juices, millennial population driving the market, increased popularity of organic cold pressed juices, foodservice partnerships, and others. However, complex processing & high cost and low shelf-life are expected to hamper the growth of global cold pressed juices market during the years to come.
Blake Farms is expanding its product offerings with the launch of Blake’s Cold-Pressed Juices, a line of fresh fruit juice produced onsite at its farm in Armada, Mich. Blake’s Cold-Pressed Juices will be sold at metro Detroit specialty independent stores beginning June 10 and at all Blake’s locations with further distribution plans to other counties soon.
The trend of adopting healthy lifestyle is rapidly increasing among the consumers. Mass consumers’ population across the globe is becoming more aware about the foods and beverages they consume and compare the products in order to choose the better. Boost in the health and nutrition sector has encouraged the manufacturers towards enhancing the production of cold-pressed juices which is gaining its pace. Cold pressed juices are a result of “zero-heat extraction” and hence its name. Additionally, most of the cold-pressed juices do not contain any artificial ingredients or preservatives. Since, the juices are made available in their natural form with retained nutrients, the overall nutritional value of the product is higher than the conventional forms. Cold-pressed juices also contain high amounts of fiber, minerals, vitamins, and antioxidants as compared to the later. This is considered to be one of the major drivers supporting the sales of cold-pressed juices.
Production of cold-pressed juices are carried out by the method of high-pressure processing (HPP). During the production of cold-pressed juices, thousands of pounds of pressure is applied to obtain the juice in its natural form (up to 85,000 PSI). The production process adds to the overall cost of the product. Additionally, manufacturers focus on extraction of organic cold pressed juices. The prices of organic produce are also higher than that of the conventional produce which increase the price of the end-product. The production of cold-pressed juices is labor intense which majorly involves hard work (washing, chopping, filtering, pressing, and bottling) and is also time consuming hence the high production cost. Celebrity endorsement again tends to add value to it. All these factors altogether are considered to hinder the growth of cold-pressed juice market.
Consumers, especially the millennial have more inclination towards new flavors. They are upfront towards experimenting with new and uniquely flavored beverages to satiate their taste buds. This is seen as one of the potential opportunities for the manufacturers of cold-pressed juices to generate high revenues through their offerings. Offering consumers with unique flavor blends or customizable offerings will attract consumers towards the product-line thereby supporting the sales. Owing to this, the sales of few vegan blends including birch tree water, nettles & sap; sweet potato, carrot, maple syrup, pumpkin, pecan, coconut; and passion fruit & cactus are experiencing a surge.
Additionally, owning to fitness trend, consumers tend to opt for beverages infused with functional ingredients. For instance, consumers becoming conscious towards their gut health and digestion are found to choose probiotic cold-pressed juices which is further increasing its sale. Enhancing the production of cold-pressed juices with functional ingredients including greens, supplements, probiotics and turmeric will influence the growth of this market, positively. Furthermore, sales of handcrafted/artisan cold-pressed juices are also gaining popularity among the consumers at global level. All these in addition to ingredient traceability offered to the consumers will ensure significant growth of the cold-pressed juices market.
Low shelf-life of cold pressed juices is one of the major challenges observed in this market. In addition, to higher costs as compared to the conventional forms, cold-pressed juices have low shelf-life than the conventional packed juices. However, cold pressed juices undergo HPP treatment which tend extend their shelf-life up to 25-30 days but since they do not contain any artificial preservatives, their shelf-life remains low as compared to conventional juices with a shelf-life of 6 months and more. Manufacturers are indulging and investing heavily in R&D activities to bring in a potential solution but until then, shelf-life issue continues to be a challenge for this industry
By Product Type
Based on product type, the global cold pressed juices market has been segmented into fruits, vegetables, and blends. The blends segment accounted for the largest market share of 41.62% in 2020 and is projected to register the highest CAGR of 7.90% during the forecast period.
Based on category, the global cold pressed juices market has been segmented into conventional and organic. The conventional segment accounted for the larger market share of 72.67% in 2020. However, the organic segment is projected to register a higher CAGR of 7.88% during the period of 2021-2028.
By Distribution Channel
Based on distribution channel, the global cold pressed juices market has been segmented into store-based and non-store-based. The store-based segment is further classified as supermarkets & hypermarkets, convenience stores, and others. The store-based segment accounted for the larger market share of 86.42% in 2020 and is projected to register a higher CAGR of 7.34% during the forecast period.
Global Cold Pressed Juices Market Share, by Region, 2020 (%)Sources: MRFR Analysis
By region, the global cold pressed juices market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the largest market share of 56.49% in 2020, the market is expected to register the highest CAGR of 7.80% during the forecast period. Europe was the second-largest market in 2020, the market is projected to exhibit a CAGR of 7.67%.
California-based Bolthouse Farms has acquired Starbucks cold-pressed juice brand Evolution Fresh. Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium juice products. By joining forces with Bolthouse Farms – the No. 1 super premium refrigerated beverage brand and largest carrot supplier to North American retailers* – Evolution Fresh will have the opportunity to accelerate its growth trajectory while Starbucks focuses its efforts on the growth of the core Starbucks business and its partner and customer experience.
North America is the attractive regions among the manufacturers of cold pressed juices. North America region is accounting for 56.49% of market proportion in the year of 2020 and it is projected to expand at a high CAGR of 7.80% the forecast period of 2021-2028. Expanding product portfolio of cold pressed juices by the key manufacturers is one of the significant factors for the rising growth of cold pressed juices market in North America region. Innovations in flavors of cold pressed juices is one of the main factors which is expected to positively impact the growth of the cold pressed juices market in North America region. Moreover, key manufactures are emphasizing in the promotional activities in order to create strong awareness among the consumers regarding new product launch which in turn accelerates the growth of North America market.
Europe is also accounting for significant market share in the global cold pressed juices market in the year of 2020 and is expected to grow at a CAGR of 7.67% during the forecast period 2021-2028. The growth of the cold pressed juices market is attributed to various factors. Consumers are increasingly opting for healthy and nutritive drink choices over calorie-heavy soft drinks that have little or no functional benefits. This drive comes from a growing focus on preventive healthcare and greater awareness of health and wellness among people. Advancement in product development along with the technological upgradations is positively impacting the growth of cold pressed juices market in the European countries during the forecast period. Manufactures are emphasizing in the new product development and also launched various products over the last few years in developed countries of European countries.
The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have a global reach and diverse product portfolios. Companies such as PepsiCo Inc. (US), Hain Celestial Group (US), Suja Life Inc. (US), Evolution Fresh (Starbucks Corporation) (US), Juice Generation Inc. (US) dominate the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.
Prominent players in the global cold pressed juices market include Pepsico Inc. (US), Hain Celestial Group (US), Suja Life Inc. (US), Evolution Fresh (Starbucks Corporation) (US), Juice Generation Inc. (US), Pressed Juicery Inc. (US), Florida Bottling Inc. (US), Bolthouse Farms Canada Inc (US), Odwalla Inc. (US), Greenhouse Juice Co. (Canada), Pulp & Press Juice Co. (Canada) and Galt Juice Company (US).
Few developments that occurred in recent times influencing the market growth of cold pressed juices are listed below:
Scope of the Report
Global Cold Pressed Juices Market, by Product Type
Global Cold Pressed Juices Market, by Category
Global Cold Pressed Juices Market, by Distribution Channel
Global Cold Pressed Juices Market, by Region
Daylesford Organic has unveiled two new organic cold pressed fresh juices, which debut in the UK this month at the firm’s flagship farmshop in the Cotswolds, alongside at its various outposts in London and online. Packaged in large format 750ml bottles composed of 100-per-cent recycled plastic, the juices are cold pressed at low temperatures to capture the sweet, refreshing flavour and retain the full nutritional goodness of the ripe fruit.
|Market Size||1,163.67 million|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Category, By Type, By Distribution Channel and By Region|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||Suja Life LLC, CEDAR Juices, Bolthouse Farms Canada Inc., Greenhouse Juice Co, PepsiCo Inc., Liquiteria Inc., Hain Celestial Group, Evolution Fresh|
|Key Market Opportunities||Escalating health consciousness among the consumers|
|Key Market Drivers||Rising demand for on the go beverages|
The cold-pressed juices market is projected to grow at approximately 7.45% CAGR during the assessment period (2021-2028).
The value of the global cold pressed juices market will reach USD 1,163.67 million in 2028.
JustPressed (Canada), Pressed Juicery (Canada), PepsiCo Inc. (U.S.), Suja Life, LLC (U.S.), Liquiteria Inc. (US), Organic Press Juices (Dubai), Hain BluePrint, Inc. (U.S.), and Evolution Fresh (U.S.), are some of the top players operating in the global cold pressed juices market.
North America holds the largest share in the global cold pressed juices market, followed by Europe and the Asia Pacific, respectively.
Based on category, the organic segment, based on type, the blends segment, and based on the distribution channel, the non-store based segment holds majority shares in the global cold pressed juices market.