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US Automotive Tire Market Research Report By Rim Size (13”-15", 16”-18", 19”-21", >21"), By Season (Winter, Summer, All-Season), By Propulsion Type (ICE, EV), By Vehicle Type (Passenger Cars, LCV, HCV), and By Distribution Channel (OEM, Aftermarket)-Forecast to 2035


ID: MRFR/AM/53123-HCR | 200 Pages | Author: Sejal Akre| June 2025

US Automotive Tire Market Overview


As per MRFR analysis, the US Automotive Tire Market Size was estimated at 20.52 (USD Billion) in 2023. The US Automotive Tire Market is expected to grow from 22.66 (USD Billion) in 2024 to 67.44 (USD Billion) by 2035. The US Automotive Tire Market CAGR (growth rate) is expected to be around 10.422% during the forecast period (2025 - 2035).


Key US Automotive Tire Market Trends Highlighted


Numerous causes are driving several significant trends in the US automotive tire market. The growing need for environmentally friendly and sustainable tire solutions is one major industry driver. Due to growing consumer awareness of environmental issues, tire manufacturers are innovating and producing tires utilizing sustainable processes and recycled materials.


This change supports the US government's efforts to promote green technologies and lower carbon emissions, which will help the market for sustainable tire products. Furthermore, the need for premium tires with cutting-edge technologies is increased by the increased emphasis on vehicle performance and safety.


The emergence of smart tires, which are able to track tire performance and road conditions in real time, is an example of the market's innovation. These patterns show both improvements in production methods and a more general adjustment to shifting consumer tastes. Furthermore, there are a lot of prospects to investigate in the expansion of online tire sales.


Convenience and access to a greater range of options are the main reasons why consumers are increasingly buying tires online. In response, retailers are improving their online platforms by offering alternatives for home delivery, installation services, and comprehensive product information.


This signifies a substantial change in the way tires are sold and promoted in the United States. The market has also witnessed a trend in recent years toward the creation of tires with longer lifespans that offer improved performance and durability.


Customers' worries about tire longevity and cost-effectiveness, as well as their suitability for the various driving conditions found in different parts of the United States, are addressed by this change. Performance, safety, and sustainability are still top priorities for American customers, and these trends are influencing the direction of the US vehicle tire business.


US Automotive Tire Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Automotive Tire Market Drivers


Rising Demand for Electric Vehicles Driving Tire Innovation


The US Automotive Tire Market is witnessing a surge in demand for electric vehicles (EVs), which requires specialized tires to support their weight and improve efficiency. According to the U.S. Department of Energy, EV sales have seen an annual increase of more than 40% over the last three years, with over 1 million electric vehicles now on American roads.


This growing market trend is pushing tire manufacturers such as Michelin and Goodyear to innovate and produce high-performance tires tailored for electric vehicles. These tires often have lower rolling resistance, which contributes to an extended range for EVs, thereby influencing tire demand positively.


As manufacturers align their Research and Development efforts to produce EV-compatible tires, the US Automotive Tire Market is expected to benefit significantly from this shift, thereby enhancing its growth prospects.


Growth in E-commerce Driving Demand for Replacement Tires


The rise of e-commerce in the United States has led to increased vehicle usage for delivery purposes, consequently driving the demand for replacement tires. The U.S. Census Bureau reports that e-commerce sales have increased significantly, with a recorded growth rate of over 30% in the last two years. This trend necessitates vehicles to be frequently maintained, including tire replacements.


Major tire retailers and manufacturers like Discount Tire and Bridgestone are tailoring their services to cater to this growing market, making it easier for consumers to purchase and replace tires online. Enhanced logistics and distribution channels further enable quick service delivery, solidifying tire demand in the US Automotive Tire Market.


Government Policies Promoting Sustainability and Safety


In an effort to promote sustainability and enhance road safety, U.S. government policies are influencing the Automotive Tire Market dramatically. The National Highway Traffic Safety Administration (NHTSA) has introduced regulations requiring tires to meet stringent safety standards, which has led to increased demand for high-quality tires.


Additionally, initiatives aimed at promoting recycled materials in tire manufacturing can be observed, as evidenced by various state programs that emphasize sustainable practices.


Companies like Pirelli are actively participating in these programs by developing eco-friendly tires, which not only meet safety standards but also appeal to environmentally-conscious consumers. These government policies are expected to generate more opportunities for innovation and expansion within the US Automotive Tire Market.


US Automotive Tire Market Segment Insights


Automotive Tire Market Rim Size Insights 


The Rim Size segment within the US Automotive Tire Market plays a pivotal role in shaping consumer choice and influencing the overall market dynamics. With the overall market projected to be valued significantly by 2024, understanding the segmentation of rim sizes provides insight into consumer preferences and vehicle specifications.


The Rim Size category is divided into four key ranges: 13" to 15", 16" to 18", 19" to 21", and sizes greater than 21". The 13" to 15" rim size segment is typically associated with smaller vehicles, such as compact cars and some sedans, appealing to budget-conscious consumers seeking cost-effective solutions.


Conversely, the 16" to 18" segment caters to a broader range of vehicles, including mid-sized cars and crossover SUVs, which are gaining popularity due to their balance between size and efficiency. The 19" to 21" segment primarily aligns with larger vehicles such as luxury SUVs and performance cars, where aesthetics and handling precision are critical.


Larger rim sizes, exceeding 21", have seen a rise in demand driven by the luxury automotive segment, contributing to higher market revenue through specialized performance tires. As trends in automotive design evolve, factors such as increased customization and the desire for enhanced vehicle performance continue to fuel market growth.


Moreover, advancements in technology, boosting tire durability and performance across various rim sizes, form a crucial aspect of the industry’s future direction. However, challenges such as fluctuating raw material costs and supply chain disruptions remain pertinent, affecting production timelines and pricing strategies across all rim size categories.


With a concentrated focus on the US market, aligning marketing efforts and product development with consumer trends in rim sizes could unlock significant opportunities for growth within the industry.


Overall, the Rim Size segment is integral to understanding the broader US Automotive Tire Market, as it not only reflects consumer preferences but also influences the market growth trajectory through evolving automotive specifications and performance demands.


Automotive Tire Market Rim Size Insights 


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automotive Tire Market Season Insights


The US Automotive Tire Market, particularly within the Season segment, showcases a diverse array of tire types that cater to varying weather and driving conditions. The Winter tires are specifically designed to provide enhanced grip on snow and ice, making them crucial for regions experiencing harsh winters.


Conversely, Summer tires, optimized for warm weather, offer superior handling and performance on wet and dry roads, which is important for consumers prioritizing safety and responsiveness. The All-Season tires occupy a significant space in the market, appealing to drivers looking for versatility and convenience, as they handle a range of conditions satisfactorily without the need for seasonal changes.


This segment's growth is driven by increasing vehicle ownership, evolving consumer preferences for all-weather capabilities, and a focus on safety. However, challenges such as fluctuating raw material costs and competition from alternative tire technologies may impact market dynamics.


Overall, the Season segment plays a vital role in the overall market, highlighting the importance of adapting tire choices to regional climate variations and driving habits in the US.


Automotive Tire Market Propulsion Type Insights


The Propulsion Type segment of the US Automotive Tire Market plays a crucial role in shaping market dynamics as it reflects the current trends towards various vehicle technologies. Internal Combustion Engine (ICE) vehicles historically dominated the market, driven by their established infrastructure and consumer familiarity.


However, with the increasing shift towards sustainability and environmental awareness, Electric Vehicles (EV) have emerged as a significant player, showcasing rapid growth and innovation.


The US government has made substantial investments in EV infrastructure, which, coupled with advances in battery technology, is expected to drive demand for specialized tires that meet the unique needs of EVs, including lower rolling resistance and enhanced performance.


The importance of this sub-segment is further amplified by the growing consumer preference for eco-friendly transportation options, which has significant implications for automotive tire manufacturers focusing on innovation in materials and design.


Additionally, the regulatory landscape promoting electric mobility is solidifying the transition, positioning EVs as a critical segment within the US Automotive Tire Market, ultimately influencing market growth and statistics.


Automotive Tire Market Vehicle Type Insights


The Vehicle Type segment of the US Automotive Tire Market reveals significant insights into the diverse applications of tires and their vital role in the overall growth of the industry. Passenger Cars represent a major category, as they account for a large portion of the automotive fleet in the US, driven by consistently high demand for personal transportation.


Light Commercial Vehicles (LCV) also play a crucial role in the market as they are pivotal for logistics and delivery services, reflecting the growth of e-commerce and urban mobility solutions. Heavy Commercial Vehicles (HCV) are essential for long-haul transportation and freight services, with a notable influence on the market due to increasing trade activities and infrastructure development in the country.


The competition among manufacturers is fierce, as they strive to deliver tires that enhance fuel efficiency and safety while also adhering to environmental regulations. With advancements in technology, the rise of electric vehicles is also influencing tire designs and specifications, creating opportunities for innovation in this segment.


Overall, the Vehicle Type segmentation in the US Automotive Tire Market demonstrates its importance in catering to various automotive needs and highlights the evolving trends that dictate market dynamics.


Automotive Tire Market Distribution Channel Insights


The Distribution Channel segment of the US Automotive Tire Market plays a critical role in the overall industry by facilitating the movement of tires from manufacturers to end-users. It comprises two main categories: Original Equipment Manufacturer (OEM) and Aftermarket.


The OEM segment is significant as it provides tires directly associated with new vehicles, ensuring quality and manufacturer standards are met. This segment often dominates due to the continuous production of vehicles in the US, reflecting demand trends closely associated with automotive manufacturing.


Conversely, the Aftermarket segment thrives on tire replacements and upgrades, driven by consumer preferences for performance enhancements and safety features as vehicles age. As the number of vehicles on the road continues to rise, particularly with the growing trend of electric vehicles, the Aftermarket is expected to see increasing importance.


The overall market growth will likely be supported by innovations in tire technology, changes in consumer behavior, and growing awareness of tire maintenance, which jointly create opportunities for businesses within these distribution channels.


Market data consistently shows that both segments contribute significantly to the US Automotive Tire Market revenue, reflecting their crucial roles in meeting diverse consumer needs and preferences.


US Automotive Tire Market Key Players and Competitive Insights


The US Automotive Tire Market is characterized by a robust competitive landscape where various manufacturers strive to capture market share and cater to diverse consumer needs. The industry has witnessed significant growth driven by increasing vehicle sales, a heightened focus on safety and performance, and evolving consumer preferences towards sustainability and eco-friendly products.


Major players in the market are constantly innovating and enhancing their offerings to address challenges such as fluctuating raw material prices and demands for improved fuel efficiency. Competitive insights reveal a dynamic environment where companies are leveraging technological advancements, strategic partnerships, and extensive distribution networks to maintain their edge.


Additionally, understanding consumer trends, such as the shift toward online purchasing and preference for premium tires, has become essential for sustained competitiveness in this vibrant market.


Dunlop possesses a strong market presence within the US Automotive Tire Market, renowned for its commitment to quality and performance. The company is recognized for its innovative tire technologies that cater to both passenger and performance vehicles, offering products designed for enhanced grip, durability, and handling.


Dunlop has established a solid reputation among consumers who prioritize sports performance, as well as those seeking reliable all-season tires. The strength of Dunlop lies in its continuous investment in research and development, leading to the introduction of high-performance tires that resonate well with enthusiasts and everyday drivers alike.


The company has also built strong relationships with automotive OEMs, facilitating greater visibility and distribution within the market, thereby reinforcing its competitive advantage.


Pirelli holds a significant position in the US Automotive Tire Market, particularly noted for its specialty tires that cater to high-end vehicles and performance applications. The company's range of products includes ultra-high-performance tires, touring tires, and tires tailored for various weather conditions, aligning with the growing consumer demand for versatility and excellence.


Pirelli’s market presence is fortified through strategic partnerships with luxury automakers, enabling its tires to be original equipment on premium vehicles. The strength of Pirelli lies in its distinct focus on innovation, sustainability, and technology-driven performance, underpinned by mergers and acquisitions that have expanded its capabilities and product offerings in the US.


With an emphasis on delivering cutting-edge design and superior traction, Pirelli continues to enhance its brand appeal and market positioning through a commitment to excellence, which resonates deeply with the performance-driven segment of the automotive market.


Key Companies in the US Automotive Tire Market Include



  • Dunlop

  • Pirelli

  • Hankook

  • Cooper Tires

  • Nokian

  • Goodyear

  • Firestone

  • Kumho

  • Continental

  • Bridgestone

  • Toyo

  • Michelin

  • Sumitomo

  • BFGoodrich

  • Yokohama


US Automotive Tire Market Developments


The US Automotive Tire Market has recently experienced various developments and current affairs. For example, in September 2023, Bridgestone announced an investment in its manufacturing facility in Tennessee to increase production capacity, aiming to meet rising demand for sustainable tires.


Additionally, in August 2023, Goodyear completed the acquisition of Cooper Tires, enhancing its product portfolio and distribution channels in the US market. The merger is expected to yield significant synergies and boost competition with major players like Michelin and Continental.


Meanwhile, Hankook revealed plans to invest $1 billion in a new facility in Tennessee as part of its expansion strategy, which is likely to create hundreds of jobs and contribute to local economic growth. The market valuation of companies such as Dunlop and Firestone continues to increase, driven by consumer demand for high-performance and environmentally friendly tire solutions.


Furthermore, in recent years, established companies like Yokohama and Pirelli have also been involved in strategic partnerships to enhance their technological advancements in tire manufacturing. This evolving landscape reflects a dynamic and competitive environment in the US Automotive Tire Market fueled by innovation and investment.


Automotive Tire Market Segmentation Insights



  • Automotive Tire Market Rim Size Outlook

    • 13”-15"

    • 16”-18"

    • 19”-21"

    • >21"





  • Automotive Tire Market Season Outlook

    • Winter

    • Summer

    • All-Season





  • Automotive Tire Market Propulsion Type Outlook

    • ICE

    • EV





  • Automotive Tire Market Vehicle Type Outlook

    • Passenger Cars

    • LCV

    • HCV





  • Automotive Tire Market Distribution Channel Outlook

    • OEM

    • Aftermarket



Report Attribute/Metric Details
Market Size 2023 20.52(USD Billion)
Market Size 2024 22.66(USD Billion)
Market Size 2035 67.44(USD Billion)
Compound Annual Growth Rate (CAGR) 10.422% (2025 - 2035)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Dunlop, Pirelli, Hankook, Cooper Tires, Nokian, Goodyear, Firestone, Kumho, Continental, Bridgestone, Toyo, Michelin, Sumitomo, BFGoodrich, Yokohama
Segments Covered Rim Size, Season, Propulsion Type, Vehicle Type, Distribution Channel
Key Market Opportunities Electric vehicle tire innovations, Sustainable tire materials development, Smart tire technology integration, Online tire purchasing platforms, Enhanced performance tires for SUVs
Key Market Dynamics growing electric vehicle adoption, increasing consumer safety awareness, rising demand for sustainable materials, fluctuating raw material prices, advancements in tire technologies
Countries Covered US


Frequently Asked Questions (FAQ) :

The US Automotive Tire Market was valued at approximately 22.66 billion USD in 2024.

By 2035, the US Automotive Tire Market is projected to reach a valuation of around 67.44 billion USD.

The US Automotive Tire Market is anticipated to grow at a CAGR of 10.422% during the forecast period from 2025 to 2035.

The 13”-15” rim size segment held the largest market share, valued at 8.0 billion USD in 2024.

The 19”-21” rim size segment is expected to reach a market value of 18.0 billion USD by 2035.

Key players in the US Automotive Tire Market include Dunlop, Pirelli, Goodyear, Continental, and Bridgestone.

The 16”-18” rim size segment was valued at 7.5 billion USD in 2024.

The market for tires >21” is projected to be worth approximately 3.94 billion USD by 2035.

Key growth drivers in the US Automotive Tire Market include an increase in automotive production and rising consumer demand for tire performance.

Global economic changes may influence the US Automotive Tire Market by affecting raw material costs and automotive production levels.

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