Toys Market Research Report - Global Forecast till 2027

Global Toys Market Research Report: Information by Type (Preschool Toys, Soft Toys and Dolls, Action Toys, Arts and Crafts Toys, Construction Toys, Vehicles and others), Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Specialty Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/6529-HCR | February 2021 | Region: Global | 90 pages

Market Scenario


Toys play a major role in the development of a child. In the initial stages of a child’s life, toys enable the senses of a child to explore objects. For older children, toys help in boosting a sense of creativity as well as keeping them occupied. In developed countries, educational games and toys are included in teaching methods which lead to a fun-filled and interesting learning experience for the children. The Global Toys Market is projected to register a growth rate of 2.5% from 2019 to 2024 and reach a market size of USD 94 billion by the end of 2024. Rising popularity of licensed merchandise toys and growing demand for educational games for the overall development of their children are some of the factors fuelling the growth of the global toys market. However, fluctuating exchange rates and the growing preference for advanced gaming consoles are expected to hinder the overall toys market growth during the forecast period.  

Segmentation


The global toys market has been segmented based on type, distribution channel, and region.


The global toys industry has been classified, based on type, as preschool toys, soft toys and dolls, action toys, arts and crafts toys, construction toys, vehicles, and others.


Based on distribution channel, into store-based and non-store-based. The store-based segment has been further classified as supermarkets and hypermarkets, specialty stores, and others.


The global toys industry has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American toys market has further been segmented into the US, Canada, and Mexico.


The European market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.


The toys industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The toys market in the rest of the world has been segmented into South America, the Middle East, and Africa.


Key Players



  • The LEGO Group (Denmark)

  • Mattel, Inc. (US)

  • Hasbro, Inc. (US)

  • Playmates Toys Limited (Hong Kong)

  • Tomy Company, Ltd (Japan)

  • Kenner Products (US)

  • Spin Master Ltd (Canada)

  • Jazwares, LLC (US)

  • VTech (Hong Kong)

  • Funko Inc. (US)

  • NECA (US)

  • Tru Kids Brands (US)

  • MGA Entertainment Inc. (US)

  • Basic Fun, Inc. (US)


Regional Market Summary


Global Toys Market Share (%), by Region, 2018  Toys Market_Image


Source: Secondary Sources and MRFR Analysis  The market in North America is expected to dominate the global toys market during the forecast period. The presence of established toy manufacturers and the popularity of superhero movies are primarily driving the growth of the regional toy market. One of the major trends in toys and games in the US in 2018 was the success of collectibles which include cards and stickers, mini-cars, figurines and dolls antiques, coins, comic books, and stamps. The rise in the demand for collectibles has received a further boost in 2018 from an influx of immensely successful new brands such as LOL Surprise! from MGA Entertainment Inc. and Fingerlings from WowWee Group Limited.


The Asia-Pacific toys market is expected to register the highest CAGR during the forecast period. High growth of organized retail sector as well as increasing importance of educational games for the overall development of children are some of the factors boosting the growth of the regional toys market. High product promotion and launch of technologically advanced toys in Japan, China, and Indonesia are further adding to the growth of the regional market.


Global Toys Market, by Type



  • Preschool Toys

  • Soft Toys and Dolls

  • Action Toys

  • Arts and Crafts Toys

  • Construction Toys

  • Vehicles

  • Others


Global Toys Market, by Distribution Channel



  • Store-Based

    • Supermarkets and Hypermarkets

    • Specialty Stores

    • Others



  • Non-Store-Based


Global Toys Market, by Region



  • North America

    • US

    • Canada

    • Mexico





  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe





  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific





  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Intended Audience



  • Toy manufacturers

  • Sports associations, comic book publishers, and media franchise

  • Commercial research and development institutions

  • Raw material suppliers and distributors

  • Retailers, distributors, and wholesalers

  • Traders, exporters, and importers



Table of Contents

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Market Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Supply Chain Analysis

4.1.1 Raw Material Suppliers

4.1.2 Manufacturers/Producers

4.1.3 Distributors/Retailers/Wholesalers/E-Commerce

4.1.4 End Users

4.2 Porter’s Five Forces Analysis

4.2.1 Threat of New Entrants

4.2.2 Bargaining Power of Buyers

4.2.3 Bargaining Power of Suppliers

4.2.4 Threat of Substitutes

4.2.5 Rivalry

5 Market Dynamics of the Global Toys Market

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

5.5 Challenges

6. Global Toys Market, by Type

6.1 Introduction

6.2 Preschool Toys

6.2.1 Market Estimates & Forecast, 2020–2027

6.2.2 Market Estimates & Forecast, by Region, 2020–2027

6.3 Soft Toys & Dolls

6.3.1 Market Estimates & Forecast, 2020–2027

6.3.2 Market Estimates & Forecast, by Region, 2020–2027

6.4 Action Toys

6.4.1 Market Estimates & Forecast, 2020–2027

6.4.2 Market Estimates & Forecast, by Region, 2020–2027

6.5 Arts & Crafts Toys

6.5.1 Market Estimates & Forecast, 2020–2027

6.5.2 Market Estimates & Forecast, by Region, 2020–2027

6.6 Construction Toys

6.6.1 Market Estimates & Forecast, 2020–2027

6.6.2 Market Estimates & Forecast, by Region, 2020–2027

6.7 Vehicles

6.7.1 Market Estimates & Forecast, 2020–2027

6.7.2 Market Estimates & Forecast, by Region, 2020–2027

6.8 Others

6.8.1 Market Estimates & Forecast, 2020–2027

6.8.2 Market Estimates & Forecast, by Region, 2020–2027

7. Global Toys Market, by Distribution Channel

7.1 Introduction

7.2 Store-Based

7.2.1 Market Estimates & Forecast, 2020–2027

7.2.2 Market Estimates & Forecast, by Region, 2020–2027

7.2.3 Hypermarkets & Supermarkets

7.2.3.1 Market Estimates & Forecast, 2020–2027

7.2.3.2 Market Estimates & Forecast, by Region, 2020–2027

7.2.4 Specialty Stores

7.2.4.1 Market Estimates & Forecast, 2020–2027

7.2.4.2 Market Estimates & Forecast, by Region, 2020–2027

7.2.5 Others

7.2.5.1 Market Estimates & Forecast, 2020–2027

7.2.5.2 Market Estimates & Forecast, by Region, 2020–2027

7.3 Non-Store-Based

7.3.1 Market Estimates & Forecast, 2020–2027

7.3.2 Market Estimates & Forecast, by Region, 2020–2027

8. Global Toys Market, by Region

8.1 Introduction

8.2 North America

8.2.1 Market Estimates & Forecast, 2020–2027

8.2.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.2.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.2.4 US

8.2.4.1 Market Estimates & Forecast, 2020–2027

8.2.4.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.2.4.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.2.5 Canada

8.2.5.1 Market Estimates & Forecast, 2020–2027

8.2.5.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.2.5.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.2.6 Mexico

8.2.6.1 Market Estimates & Forecast, 2020–2027

8.2.6.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.2.6.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3 Europe

8.3.1 Market Estimates & Forecast, 2020–2027

8.3.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.3.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.4 Germany

8.3.4.1 Market Estimates & Forecast, 2020–2027

8.3.4.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.2.4.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.5 France

8.3.5.1 Market Estimates & Forecast, 2020–2027

8.3.5.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.3.5.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.6 Italy

8.3.6.1 Market Estimates & Forecast, 2020–2027

8.3.6.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.3.6.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.7 Spain

8.3.7.1 Market Estimates & Forecast, 2020–2027

8.3.7.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.3.7.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.8 UK

8.3.8.1 Market Estimates & Forecast, 2020–2027

8.3.8.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.3.8.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.9 Rest of Europe

8.3.9.1 Market Estimates & Forecast, 2020–2027

8.3.9.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.3.9.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4 Asia-Pacific

8.4.1 Market Estimates & Forecast, 2020–2027

8.4.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.4.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.4 China

8.4.4.1 Market Estimates & Forecast, 2020–2027

8.4.4.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.4.4.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.5 India

8.4.5.1 Market Estimates & Forecast, 2020–2027

8.4.5.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.4.5.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.6 Japan

8.4.6.1 Market Estimates & Forecast, 2020–2027

8.4.6.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.4.6.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.7 Australia & New Zealand

8.4.7.1 Market Estimates & Forecast, 2020–2027

8.4.7.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.4.7.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.8 Rest of Asia-Pacific

8.4.8.1 Market Estimates & Forecast, 2020–2027

8.4.8.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.4.8.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5 Rest of the World (RoW)

8.5.1 Market Estimates & Forecast, 2020–2027

8.5.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.5.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5.4 South America

8.5.4.1 Market Estimates & Forecast, 2020–2027

8.5.4.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.5.4.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5.5 Middle East

8.5.5.1 Market Estimates & Forecast, 2020–2027

8.5.5.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.5.5.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5.6 Africa

8.5.6.1 Market Estimates & Forecast, 2020–2027

8.5.6.2 Market Estimates & Forecast, by Product Type, 2020–2027

8.5.6.3 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9. Company Landscape

9.1 Introduction

9.2 Market Strategy

9.3 Key Development Analysis

(Expansions/Mergers and Acquisitions/Joint Ventures/New Product Development/Agreements/Investments)

10. Company Profiles

10.1 The LEGO Group

10.1.1 Company Overview

10.1.2 Financial Updates

10.1.3 Product/Business Segment Overview

10.1.4 Strategy

10.1.5 Key Developments

10.1.6 SWOT Analysis

10.2 Mattel, Inc.

10.2.1 Company Overview

10.2.2 Financial Updates

10.2.3 Product/Business Segment Overview

10.2.4 Strategy

10.2.5 Key Developments

10.2.6 SWOT Analysis

10.3 Hasbro, Inc.

10.3.1 Company Overview

10.3.2 Financial Updates

10.3.3 Product/Business Segment Overview

10.3.4 Strategy

10.3.5 Key Developments

10.3.6 SWOT Analysis

10.4 Playmates Toys Limited

10.4.1 Company Overview

10.4.2 Financial Updates

10.4.3 Product/Business Segment Overview

10.4.4 Strategy

10.4.5 Key Developments

10.4.6 SWOT Analysis

10.5 Tomy Company, Ltd

10.5.1 Company Overview

10.5.2 Financial Updates

10.5.3 Product/Business Segment Overview

10.5.4 Strategy

10.5.5 Key Developments

10.5.6 SWOT Analysis

10.6 Kenner Products

10.6.1 Company Overview

10.6.2 Financial Updates

10.6.3 Product/Business Segment Overview

10.6.4 Strategy

10.6.5 Key Developments

10.6.6 SWOT Analysis

10.7 Spin Master Ltd

10.7.1 Company Overview

10.7.2 Financial Updates

10.7.3 Product/Business Segment Overview

10.7.4 Strategy

10.7.5 Key Developments

10.7.6 SWOT Analysis

10.8 Jazwares, LLC

10.8.1 Company Overview

10.8.2 Financial Updates

10.8.3 Product/Business Segment Overview

10.8.4 Strategy

10.8.5 Key Developments

10.8.6 SWOT Analysis

10.9 VTech

10.9.1 Company Overview

10.9.2 Financial Updates

10.9.3 Product/Business Segment Overview

10.9.4 Strategy

10.9.5 Key Developments

10.9.6 SWOT Analysis

10.10 Funko Inc.

10.10.1 Company Overview

10.10.2 Financial Updates

10.10.3 Product/Business Segment Overview

10.10.4 Strategy

10.10.5 Key Developments

10.10.6 SWOT Analysis

10.11 NECA

10.11.1 Company Overview

10.11.2 Financial Updates

10.11.3 Product/Business Segment Overview

10.11.4 Strategy

10.11.5 Key Developments

10.11.6 SWOT Analysis

10.12 Tru Kids Brands

10.12.1 Company Overview

10.12.2 Financial Updates

10.12.3 Product/Business Segment Overview

10.12.4 Strategy

10.12.5 Key Developments

10.12.6 SWOT Analysis

10.13 MGA Entertainment Inc.

10.13.1 Company Overview

10.13.2 Financial Updates

10.13.3 Product/Business Segment Overview

10.13.4 Strategy

10.13.5 Key Developments

10.13.6 SWOT Analysis

10.14 Basic Fun, Inc.

10.14.1 Company Overview

10.14.2 Financial Updates

10.14.3 Product/Business Segment Overview

10.14.4 Strategy

10.14.5 Key Developments

10.14.6 SWOT Analysis

10.15 WowWee Group Limited

10.15.1 Company Overview

10.15.2 Financial Updates

10.15.3 Product/Business Segment Overview

10.15.4 Strategy

10.15.5 Key Developments

10.15.6 SWOT Analysis

11. Conclusion

LIST OF TABLES

TABLE 1 Global Toys Market, by Region, 2020–2027 (USD Million)

TABLE 2 Global Toys Market, by Type, 2020–2027 (USD Million)

TABLE 3 Global Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 4 North America: Toys Market, by Country, 2020–2027 (USD Million)

TABLE 5 North America: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 6 North America: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 7 US: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 8 US: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 9 Canada: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 10 Canada: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 11 Mexico: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 12 Mexico: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 13 Europe: Toys Market, by Country, 2020–2027 (USD Million)

TABLE 14 Europe: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 15 Europe: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 16 Germany: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 17 Germany: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 18 France: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 19 France: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 20 Italy: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 21 Italy: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 22 Spain: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 23 Spain: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 24 UK: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 25 UK: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 26 Rest of Europe: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 27 Rest of Europe: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 28 Asia-Pacific: Toys Market, by Country, 2020–2027 (USD Million)

TABLE 29 Asia-Pacific: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 30 Asia-Pacific: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 31 China: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 32 China: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 33 India: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 34 India: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 35 Japan: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 36 Japan: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 37 Australia & New Zealand: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 38 Australia & New Zealand: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 39 Rest of Asia-Pacific: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 40 Rest of Asia-Pacific: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 41 Rest of the World (RoW): Toys Market, by Country, 2020–2027 (USD Million)

TABLE 42 Rest of the World (RoW): Toys Market, by Type, 2020–2027 (USD Million)

TABLE 43 Rest of the World (RoW): Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 44 South America: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 45 South America: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 46 Middle East: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 47 Middle East: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 48 Africa: Toys Market, by Type, 2020–2027 (USD Million)

TABLE 49 Africa: Toys Market, by Distribution Channel, 2020–2027 (USD Million)

LIST OF FIGURES

FIGURE 1 Global Toys Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of the Global Toys Market

FIGURE 4 Value Chain of the Global Toys Market

FIGURE 5 Share of the Global Toys Market in 2020, by Country (%)

FIGURE 6 Global Toys Market, by Region, 2020–2027

FIGURE 7 Global Toys Market Size, by Type, 2020

FIGURE 8 Share of the Global Toys Market, by Type, 2020–2027 (%)

FIGURE 9 Global Toys Market Size, by Distribution Channel, 2020

FIGURE 10 Share of the Global Toys Market, by Distribution Channel, 2020–2027 (%)