Global Toys Market is predicted to reach USD 275.65 billion at a CAGR of 5.2% during the forecast period

Market Research Future (MRFR) has published a cooked research report on the “Global Toys Market” that contains information from 2022 to 2030. The Global Toys Market is estimated to register a CAGR of 5.2% during the forecast period of 2022 to 2030.

MRFR recognizes the following companies as the key players in the Global Toys Market— Lego, Mattel, Hasbro, Bandai Namco Holdings, Spin Master, MGA Entertainment, Jakks Pacific, VTech Holdings, Tomy Company, Simba Dickie Group.

Market Highlights

Global Toys Market is accounted to register a CAGR of 5.2% during the forecast period and is estimated to reach USD 275.65 Billion by 2030.

Toys are objects or playthings designed to entertain and engage individuals, particularly children. These items serve as tools for imaginative play, exploration, and learning. Toys come in various forms, including dolls, action figures, puzzles, building blocks, board games, electronic devices, and more. They are specifically created to stimulate curiosity, creativity, and cognitive development in children, offering opportunities for social interaction and skill-building. Toys often incorporate elements of entertainment, education, and sensory stimulation, catering to different age groups and interests. They play a vital role in a child's development, fostering imagination, motor skills, problem-solving abilities, and emotional growth.

Segment Analysis

Global Toys Market has been segmented based on Type, and Distribution Channel.

Based on Type, the market is segmented into Preschool Toys, Soft Toys and Dolls, Action Toys, Arts and Crafts Toys, Construction Toys, Vehicles, and others. The Soft Toys and Dolls category dominates the Toys market due to their enduring popularity, appeal to a wide age range, and their ability to foster emotional connections and imaginative play in children.

Based on Distribution Channel, the market is segmented into Store-Based [Supermarkets and Hypermarkets, Specialty Stores, and others] and Non-Store-Based. The Store-Based category dominates the Toys market due to the preference of consumers to physically browse and purchase toys, as well as the availability of a diverse range of options in brick-and-mortar retail stores.

Regional Analysis

The Global Toys Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Global Toys Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Global Toys Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Global Toys Market comprises of Middle East, Africa, and Latin America.

The toy markets in North America, particularly the U.S., and Canada, are major players, characterized by the strong presence of renowned companies like Mattel and Hasbro. These markets thrive due to factors such as high levels of disposable income, a well-established retail infrastructure, and a prevalent culture of toy gifting.

In Europe, countries like Germany, the United Kingdom, France, and Italy take the lead in the toy industry, supported by a diverse range of manufacturers and retailers, including Lego and Simba Dickie Group. The region experiences notable advancements in toy technology, with interactive and educational toys gaining popularity.

Asia-Pacific emerges as a rapidly growing toy market, fueled by countries like China, Japan, and India. China, in particular, stands out with its robust manufacturing sector and the production of a vast quantity of toys for domestic and international markets. Factors such as rising disposable income, urbanization, and evolving consumer preferences contribute to the dynamic growth of the toy market in the region.

Key Findings of the Study

• The Global Toys Market is expected to reach USD 275.65 Billion by 2030, at a CAGR of 5.2% during the forecast period.


• Renowned companies like Mattel and Hasbro establish the U.S. and Canada as significant players in the North American toy markets. These markets flourish due to factors such as substantial disposable income, a robust retail infrastructure, and a prevailing tradition of toy gifting.


• Based on the Type, the Market has been segmented into Soft Toys and Dolls holding the largest market in 2022.


• Lego, Mattel, Hasbro, Bandai Namco Holdings, Spin Master, MGA Entertainment, Jakks Pacific, VTech Holdings, Tomy Company, Simba Dickie Group.