Baby Toys Market Research Report—Global Forecast till 2028

Baby Toys Market: Information by Product Type (Board Games, Soft Toys & Dolls, Action Toys, Arts & Craft Toys, Construction Toys, Vehicles, Musical Toys & Rattles, and Others), by End User (Infants and Toddlers), by Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores, and Others} and Non-Store-Based) and Region (North America, Europe, Asia-Pacific, Rest of the World)—Forecast till 2028

ID: MRFR/CR/1030-CR | September 2021 | Region: Global | 99 pages

Baby Toys Market Overview


The global baby toys market is projected to register a CAGR of 3.97% and reach a value of USD 17,194.1 million by 2028. Infants and toddlers usually prefer certain types of toys based on their stage of development. Baby toys help stimulate a sense of shape, color, texture, taste, and sound in babies as a part of their overall development. Child development applies to several areas such as language, social-emotional, fine motor, gross motor, and cognitive development. Guardians choose toy materials and plan to learn activities for babies based on the experience that toys provide to the babies that further help in their development. Babies also require construction toys and building blocks, which help build motor skills and hand-eye coordination in babies.


COVID-19 Impact Analysis


The outbreak of COVID-19 has resulted in lockdown across regions, border restrictions, and breakdown of transportation networks. The economic uncertainty due to the COVID-19 outbreak is much higher than past outbreaks such as severe acute respiratory syndrome (SARS), avian flu, swine flu, bird flu, and Ebola, owing to the escalating number of infected people and the uncertainty about the end of the crisis.


With the outbreak, there was a spike in essential goods such as sanitizers and masks, and customers stocked up household essentials like toilet paper and bread. Most of the customer's budget was shifted to essential goods, and a major downfall in non-essential businesses was observed. As more cities went into lockdown, non-essential businesses were ordered to remain closed during the first half of the pandemic. Baby toys being a non-essential product, the demand for the same was affected noticeably during the early stages. The COVID-19 pandemic has severely impacted the tourism industry with border restrictions and government orders for lockdown, forcing people to stay home. Schools, colleges, and institutions were shut, and corporates across the globe observed work from home. The COVID-19 pandemic has also impacted the purchasing power of the consumers and led to a shift of purchases from wants to need. These factors negatively impacted the sales of baby toys during the early stages of the pandemic. However, with the situation getting back to normal, the demand for baby toys is expected to increase gradually.


Market Dynamics


The global baby toys market is expected to register a notable growth rate during the forecast period. Increasing per capita disposable income is mainly driving the market growth. Rising demand for skill developmental baby toys is also expected to aid the market growth during the review period. However, the prevalence of an unorganized market for baby toys is considerably hampering the market growth. Also, the rising threat of counterfeit products poses a challenge for the growth of the market. Nevertheless, Strategic mergers and acquisitions are creating a huge scope for market growth. Moreover, the growth of the organized retail sector in Asia-Pacific is projected to propel market growth in the coming years.


Drivers:



  • Increasing Per Capita Disposable Income


An increase in per capita disposable income has led to a change in consumer spending behavior. Disposable income includes the personal income of households left after income taxes and available for spending and saving. The rising per capita disposable income of people across the globe, especially in the emerging economies, is boosting the growth of the baby toys market. Also, the growing number of dual-income households with an increasing working women population is further assisting in the growth of per capita disposable income. Thus, changing lifestyles and increasing per capita disposable incomes have led to rising spending on baby toys. An increase in annual disposable incomes of households in highly populated countries such as India and China and increased spending on baby products in the rising middle-class population are driving the growth of the baby toys market worldwide.



  • Rising Demand for Skill Developmental Baby Toys


The key players in the market are highly focused on R&D activities for product innovations to grab a larger customer base. The market players are inclined towards product developments as per the changing trends in the market. For instance, manufacturers are focusing on education to be incorporated in baby toys. Parents are looking for innovative ways to help infants develop skills and spend more on educational toys designed specifically for learning purposes. Musical instruments, connecting toys, easy jigsaw puzzles, crafty toys, boxes, blocks, and dress-up toys are some of the developmental toys that instill creativity and problem-solving skills in babies. Playing with toys such as blocks and puzzles can support fine motor skills, cognitive and language development, and early spatial skills and math. Also, a musical toy is a great way to stimulate a baby’s senses. Similarly, toddlers learn about colors through ring stacks and learn to count. Thus, the demand for these products is high among the parents, resulting in overall sales growth of the global baby toys market.


Restraint:



  • Prevalence of Unorganized Sector


The baby toys market is highly fragmented, with a huge number of players across the globe. There is stiff competition among the players in terms of design, raw materials, price points, technology, and supply chain. However, the major factor affecting their growth is the prevalence of the unorganized sector. It has been observed that the sales of the key players are majorly hampered by the local vendors, owing to their easy availability, lower price, and ease of customization. A major share of the population is price sensitive, making it difficult for organized brands to establish their dominance over the unorganized sector.


Opportunities:



  • Growth of the Organized Retail Sector in Asia-Pacific


Asia-Pacific is considered to be the key market in the world as it offers excellent growth prospects for the sales of baby toys. Rapid economic growth, rising mid-income population, and high migration rates from rural to urban areas have led to an influx of international retailers in Asia-Pacific. This has encouraged the expansion of existing retail outlets in countries such as India and China, driving the growth of the regional baby toys market. Online retailing is also trending across the region. With instant access to catalogs and price lists, customers have a clear idea of the products available, which simplifies purchasing decisions. Online retailers are capturing a large portion of the market share from brick-and-mortar retailers as consumers are increasingly inclined towards online shopping to minimize shopping time.


Challenges:



  • Rising Threat of Counterfeit Products


With the increasing demand for baby toys, manufacturers are finding it difficult to ban counterfeit products. The counterfeit products of baby toy brands affect the actual brands in terms of revenue and dampen the brand goodwill. It is difficult to identify the differences between a fake product and a genuine one. Counterfeiters keep the prices lower than genuine products to attract a large price-sensitive population. The growing sales of baby toys through online channel makes it even more difficult for the baby toys brands to overcome this concern. Therefore, counterfeit products are expected to hinder the growth of the global baby toys market.


Segment Overview


By Product Type


Based on product type, the global baby toys market has been divided into board games, soft toys & dolls, action toys, arts & craft toys, construction toys, vehicles, musical toys & rattles, and others. The soft toys & dolls segment accounted for the largest market share in 2020.Dolls are one of the oldest and most common forms of toysthat have witnessed tremendous advancements in the past years, such as electronic dolls that can speak and walk.


By End User


By end user, the global baby toys market has been segmented as infants and toddlers. Between the two, the toddlers segment is projected to exhibit ahigher CAGR of 4.00% during the forecast period.Toddlers are children aged between 13 and 48 months. Popular games among toddlers are dolls, play vehicles, kitchen equipment and gadgets, playhouse items, art and craft toys, building blocks, stuffed animals, and musical toys.


By Distribution Channel


Based on distribution channel, the global baby toys market has been segmented into store-based and non-store-based. The store-based sub-segment is further classified as supermarkets & hypermarkets, specialty stores, and others. The store-based segment accounted for a larger market share in 2020. The convenience of immediate delivery of the product through offline stores is further aiding the segmental growth.


Global Baby Toys market Share, by Region, 2020 (%)
Baby Toys Market Share by Region 2020
Source: MRFR Analysis


Regional Analysis


The global baby toys market has been divided into North America, Europe, Asia-Pacific, and the rest of the World. North America accounted for the largest market share of 34.57% in 2020. Europe was the second-largest market in 2020 and is projected to exhibit a CAGR of 3.89% during the review period. However, the market in Asia-Pacific is expected to register the fastest growth rate from 2021 to 2028.



  • North America Market


The North America baby toys market accounted for the highest shareof the global market in 2020. The rising demand for toys among children and the young population is driving the growth of the North American baby toys market. Moreover, several manufacturers in the region are focusing on launching innovative toys, which is further expected to boost the growth of the North American baby toys market during the forecast period.



  • Asia-Pacific Market


Asia-Pacific is anticipated to be a lucrative region for manufacturers of baby toys owing to the rising organized retail sector in the region.This growth can be further attributed to the rising demand for skill development baby toys among children in the region, which is expected to further support the growth of the Asia-Pacific baby toys market during the forecast period. The demand for baby toys is rising rapidly in emerging countries such as China and India. Key manufacturers of baby toys in Asia-Pacific finds massive opportunities in Asia-Pacific baby toys market. The growth of the organized retail sector in Asia-Pacific finds lucrative opportunities for the manufacturers of baby toys.


Competitive Landscape


The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have a global reach along with diverse product portfolios. Companies such as Bandai Namco Entertainment Inc, Hasbro, Mattel, LEGO System A/S, and Tomy Company, Ltd dominate the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.


The players are focused on investing in research and development and adopting strategic growth initiatives such as expansion, product launches, agreement, partnership, acquisition, and merger to strengthen their market position and capture a large customer base.


Prominent players in the global baby toys market include LEGO System A/S(Denmark), Mattel, Inc.(US), Hasbro, Inc.(US), Bandai Namco Holdings Inc.(Japan), Spin Master (Canada), Kids II, Inc. (US), Nintendo Co., Ltd.(Japan), Brandstätter Group(Germany), Tomy Company, Ltd(Japan), and Basic Fun! (US).


Recent Developments


Few developments that occurred in recent times, influencing the market growth of baby toys are listed below:



  • In August 2021, Mattel launched Masters of the Universe Toy Collections Inspired by a Netflix animated series He-Man and The Masters of the Universe.

  • In August2021, Thomas & Friends—a global preschool brand—launched a “Thomas & Friends” friendship set designed for helping pre-schoolers build socio-emotional skills.

  • In May 2021, Kids II, Inc. launched its products and expanded its distributor network in China. The company partnered with TMall for the sales of its products.

  • In November 2020, Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products ("WBCP") as the new toy licensee for the Wizarding World franchise. Under the agreement, the company will develop Wizarding World products based on the Harry Potter and Fantastic Beasts films, including figures, dolls, accessories, and playsets.

  • In March 2021, BASIC FUN! announced a distribution partnership with Kroeger Inc. for its K’NEX division and other brands like Lincoln Logs and Tinkertoy.


Scope of the Report


Global Baby Toys market, by Product Type



  • Board Games

  • Soft Toys & Dolls

  • Action Toys

  • Arts & Craft Toys

  • Construction Toys

  • Vehicles

  • Musical Toys & Rattles

  • Others


Global Baby Toys market, by End User



  • Infants

  • Toddlers


Global Baby Toys Market, by Distribution Channel



  • Store-Based

    • Supermarkets & Hypermarkets

    • Specialty Stores

    • Others



  • Non-Store-Based


Global Baby Toys market, by Region



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World

    • South America

    • Middle East

    • Africa




Intended Audience



  • Baby Toy Manufacturers

  • Toy Manufacturers

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts



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Frequently Asked Questions (FAQ) :


baby toys market is expected to reach USD 17,194.1 million by 2027.

baby toys market is expected to exhibit a strong 3.25% CAGR over the forecast period till 2027.

The growing disposable income of new parents in urban areas is the major driver for the baby toys market.

Europe dominates the global baby toys market.

Leading players in the baby toys market include Funskool, Me n Moms, and The Walt Disney Company, among others.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 15

1.1 MARKET ATTRACTIVENESS ANALYSIS 16

1.1.1 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 17

1.1.2 GLOBAL BABY TOYS MARKET, BY END USER 18

1.1.3 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 19

1.1.4 GLOBAL BABY TOYS MARKET, BY REGION 20

2 MARKET INTRODUCTION 21

2.1 SCOPE OF THE STUDY 21

2.2 RESEARCH OBJECTIVE 21

2.3 MARKET STRUCTURE 22

2.4 KEY BUYING CRITERIA 22

3 RESEARCH METHODOLOGY 23

3.1 RESEARCH PROCESS 23

3.2 PRIMARY RESEARCH 24

3.3 SECONDARY RESEARCH 25

3.4 MARKET SIZE ESTIMATION 26

3.5 FORECAST MODEL 27

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 28

4 MARKET INSIGHTS 29

5 MARKET DYNAMICS 31

5.1 INTRODUCTION 31

5.2 DRIVERS 32

5.2.1 INCREASING PER CAPITA DISPOSABLE INCOME 32

5.2.2 RISING DEMAND FOR SKILL DEVELOPMENTAL BABY TOYS 32

5.2.3 DRIVERS IMPACT ANALYSIS 33

5.3 RESTRAINT 33

5.3.1 PREVALENCE OF UNORGANIZED SECTOR 33

5.3.2 RESTRAINTS IMPACT ANALYSIS 33

5.4 OPPORTUNITIES 34

5.4.1 STRATEGIC MERGERS & ACQUISITIONS 34

5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 34

5.5 CHALLENGE 34

5.5.1 RISING THREAT OF COUNTERFEIT PRODUCTS 34

6 MARKET FACTOR ANALYSIS 35

6.1 VALUE CHAIN ANALYSIS 35

6.1.1 RAW MATERIAL PROCUREMENT 36

6.1.2 PROCESSING 37

6.1.3 PACKAGING 37

6.2 SUPPLY CHAIN ANALYSIS 38

6.3 PORTER’S FIVE FORCES MODEL 39

6.3.1 THREAT OF NEW ENTRANTS 39

6.3.2 BARGAINING POWER OF SUPPLIERS 40

6.3.3 THREAT OF SUBSTITUTES 40

6.3.4 BARGAINING POWER OF BUYERS 40

6.3.5 INTENSITY OF RIVALRY 40

6.4 IMPACT OF THE COVID-19 OUTBREAK ON GLOBAL BABY TOYS MARKET 41

6.4.1 OVERVIEW 41

6.4.2 IMPACT ON PRODUCTION 41

6.4.3 IMPACT ON SUPPLY-CHAIN 42

6.4.4 IMPACT ON PRICING 42

6.4.5 IMPACT ON CONSUMER BUYING BEHAVIOR 42

6.4.6 IMPACT ON ONLINE VS OFFLINE SALES 42

7 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 43

7.1 OVERVIEW 43

7.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 44

7.2 BOARD GAMES 45

7.2.1 BOARD GAMES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 45

7.3 SOFT TOYS & DOLLS 46

7.3.1 SOFT TOYS & DOLLS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46

7.4 ACTION TOYS 47

7.4.1 ACTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47

7.5 ARTS & CRAFT TOYS 48

7.5.1 ARTS & CRAFT TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 48

7.6 CONSTRUCTION TOYS 49

7.6.1 CONSTRUCTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 49

7.7 VEHICLES 50

7.7.1 VEHICLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50

7.8 MUSICAL TOYS & RATTLES 51

7.8.1 MUSICAL TOYS & RATTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 51


7.9 OTHERS 52

7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 52

8 GLOBAL BABY TOYS MARKET, BY END USER 53

8.1 OVERVIEW 53

8.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 54

8.2 INFANTS 55

8.2.1 INFANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 55

8.3 TODDLERS 56

8.3.1 TODDLERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 56

9 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 57

9.1 OVERVIEW 57

9.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 58

9.2 STORE-BASED 59

9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 59

9.3 NON-STORE-BASED 60

9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 60

10 GLOBAL BABY TOYS MARKET, BY REGION 61

10.1 OVERVIEW 61

10.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 62

10.2 NORTH AMERICA 63

10.2.1 NORTH AMERICA BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 64

10.2.2 US 66

10.2.3 CANADA 67

10.2.4 MEXICO 69

10.3 EUROPE 71

10.3.1 EUROPE BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 72

10.3.2 GERMANY 74

10.3.3 UK 75

10.3.4 FRANCE 77

10.3.5 SPAIN 78

10.3.6 ITALY 80

10.3.7 REST OF EUROPE 81

10.4 ASIA-PACIFIC 83

10.4.1 ASIA-PACIFIC BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 84

10.4.2 CHINA 86

10.4.3 JAPAN 87

10.4.4 INDIA 89

10.4.5 AUSTRALIA & NEW ZEALAND 90

10.4.6 REST OF ASIA-PACIFIC 92

10.5 REST OF THE WORLD 94

10.5.1 REST OF THE WORLD BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 94

10.5.2 SOUTH AMERICA 96

10.5.3 MIDDLE EAST 98

10.5.4 AFRICA 99

11 COMPETITIVE LANDSCAPE 101

11.1 INTRODUCTION 101

11.1.1 MARKET STRATEGY ANALYSIS 101

11.2 COMPETITIVE BENCHMARKING 102

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 103

11.3.1 PRODUCT LAUNCH 103

11.3.2 EXPANSIONS 104

11.3.3 AGREEMENT 104

11.3.4 PARTNERSHIP 105

11.3.5 ACQUISITION 105

12 COMPANY PROFILES 106

12.1 LEGO SYSTEM A/S 106

12.1.1 COMPANY OVERVIEW 106

12.1.2 FINANCIAL OVERVIEW 107

12.1.3 PRODUCTS OFFERED 108

12.1.4 KEY DEVELOPMENTS 109

12.1.5 SWOT ANALYSIS 109

12.1.6 KEY STRATEGIES 110

12.2 MATTEL 111

12.2.1 COMPANY OVERVIEW 111

12.2.2 FINANCIAL OVERVIEW 112

12.2.3 PRODUCTS OFFERED 112

12.2.4 KEY DEVELOPMENTS 119

12.2.5 SWOT ANALYSIS 120

12.2.6 KEY STRATEGIES 120

12.3 HASBRO INC. 121

12.3.1 COMPANY OVERVIEW 121

12.3.2 FINANCIAL OVERVIEW 122

12.3.3 PRODUCTS OFFERED 122

12.3.4 KEY DEVELOPMENTS 126

12.3.5 SWOT ANALYSIS 126

12.3.6 KEY STRATEGIES 127

12.4 BANDAI NAMCO ENTERTAINMENT INC. 128

12.4.1 COMPANY OVERVIEW 128

12.4.2 FINANCIAL OVERVIEW 128

12.4.3 PRODUCTS OFFERED 129

12.4.4 KEY DEVELOPMENTS 131

12.4.5 SWOT ANALYSIS 132

12.4.6 KEY STRATEGIES 132

12.5 SPIN MASTER 133

12.5.1 COMPANY OVERVIEW 133

12.5.2 FINANCIAL OVERVIEW 133

12.5.3 PRODUCTS OFFERED 134

12.5.4 KEY DEVELOPMENTS 136

12.5.5 SWOT ANALYSIS 137

12.5.6 KEY STRATEGIES 137

12.6 NINTENDO CO., LTD. 138

12.6.1 COMPANY OVERVIEW 138

12.6.2 FINANCIAL OVERVIEW 138

12.6.3 PRODUCTS OFFERED 139

12.6.4 KEY DEVELOPMENTS 139

12.6.5 SWOT ANALYSIS 139

12.6.6 KEY STRATEGIES 139

12.7 TOMY COMPANY, LTD 140

12.7.1 COMPANY OVERVIEW 140

12.7.2 FINANCIAL OVERVIEW 140

12.7.3 PRODUCTS OFFERED 141

12.7.4 KEY DEVELOPMENTS 141

12.7.5 SWOT ANALYSIS 142

12.7.6 KEY STRATEGIES 142

12.8 KIDS II, INC. 143

12.8.1 COMPANY OVERVIEW 143

12.8.2 FINANCIAL OVERVIEW 143

12.8.3 PRODUCTS OFFERED 143

12.8.4 KEY DEVELOPMENTS 144

12.8.5 KEY STRATEGIES 144


12.9 BRANDSTÄTTER GROUP 145

12.9.1 COMPANY OVERVIEW 145

12.9.2 FINANCIAL OVERVIEW 145

12.9.3 PRODUCTS OFFERED 145

12.9.4 KEY DEVELOPMENTS 145

12.9.5 KEY STRATEGIES 146

12.10 BASIC FUN! 147

12.10.1 COMPANY OVERVIEW 147

12.10.2 FINANCIAL OVERVIEW 147

12.10.3 PRODUCTS OFFERED 147

12.10.4 KEY DEVELOPMENTS 148

12.10.5 KEY STRATEGIES 148

13 APPENDIX 149

13.1 REFERENCES 149

13.2 RELATED REPORTS 149


LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 24

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 28

TABLE 3 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 44

TABLE 4 BOARD GAMES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 45

TABLE 5 SOFT TOYS & DOLLS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 46

TABLE 6 ACTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 47

TABLE 7 ARTS & CRAFT TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 48

TABLE 8 CONSTRUCTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 49

TABLE 9 VEHICLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 50

TABLE 10 MUSICAL TOYS & RATTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 51

TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 52

TABLE 12 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 (USD MILLION) 54

TABLE 13 INFANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 55

TABLE 14 TODDLERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 56

TABLE 15 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 58

TABLE 16 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 59

TABLE 17 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 60

TABLE 18 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 62

TABLE 19 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD MILLION) 64

TABLE 20 NORTH AMERICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 64

TABLE 21 NORTH AMERICA: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 65

TABLE 22 NORTH AMERICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 65

TABLE 23 US: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 66

TABLE 24 US: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 66

TABLE 25 US: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 67

TABLE 26 CANADA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 67

TABLE 27 CANADA: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 68

TABLE 28 CANADA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 68

TABLE 29 MEXICO: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 69

TABLE 30 MEXICO: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 69

TABLE 31 MEXICO: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 70

TABLE 32 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD MILLION) 72

TABLE 33 EUROPE: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 72

TABLE 34 EUROPE: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 73

TABLE 35 EUROPE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 73

TABLE 36 GERMANY: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 74

TABLE 37 GERMANY: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 74

TABLE 38 GERMANY: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 75

TABLE 39 UK: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 75

TABLE 40 UK: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 76

TABLE 41 UK: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 76

TABLE 42 FRANCE: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 77

TABLE 43 FRANCE: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 77

TABLE 44 FRANCE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 78

TABLE 45 SPAIN: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 78

TABLE 46 SPAIN: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 79

TABLE 47 SPAIN: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 79

TABLE 48 ITALY: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 80

TABLE 49 ITALY: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 80

TABLE 50 ITALY: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 81

TABLE 51 REST OF EUROPE: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 81

TABLE 52 REST OF EUROPE: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 82

TABLE 53 REST OF EUROPE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 82

TABLE 54 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD MILLION) 84

TABLE 55 ASIA-PACIFIC: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 84

TABLE 56 ASIA-PACIFIC: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 85

TABLE 57 ASIA-PACIFIC: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 85

TABLE 58 CHINA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 86

TABLE 59 CHINA: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 86

TABLE 60 CHINA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 87

TABLE 61 JAPAN: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 87

TABLE 62 JAPAN: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 88

TABLE 63 JAPAN: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 88

TABLE 64 INDIA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 89

TABLE 65 INDIA: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 89

TABLE 66 INDIA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 90

TABLE 67 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 90

TABLE 68 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 91

TABLE 69 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 91

TABLE 70 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 92

TABLE 71 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 92

TABLE 72 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 93

TABLE 73 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 94

TABLE 74 REST OF THE WORLD: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 95

TABLE 75 REST OF THE WORLD: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 95

TABLE 76 REST OF THE WORLD: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 96

TABLE 77 SOUTH AMERICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 96

TABLE 78 SOUTH AMERICA: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 97

TABLE 79 SOUTH AMERICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 97

TABLE 80 MIDDLE EAST: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 98

TABLE 81 MIDDLE EAST: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 98

TABLE 82 MIDDLE EAST: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 99

TABLE 83 AFRICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 99

TABLE 84 AFRICA: MARKET ESTIMATES, BY END USER, 2019–2028 (USD MILLION) 100

TABLE 85 AFRICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 100

TABLE 86 PRODUCT LAUNCH 103

TABLE 87 EXPANSIONS 104

TABLE 88 AGREEMENT 104

TABLE 89 PARTNERSHIP 105

TABLE 90 ACQUISITION 105

TABLE 91 LEGO SYSTEM A/S: PRODUCTS OFFERED 108

TABLE 92 LEGO SYSTEM A/S: KEY DEVELOPMENTS 109

TABLE 93 MATTEL: PRODUCTS OFFERED 112

TABLE 94 MATTEL: KEY DEVELOPMENTS 119

TABLE 95 HASBRO.: PRODUCTS OFFERED 122

TABLE 96 HASBRO.: KEY DEVELOPMENTS 126

TABLE 97 BANDAI NAMCO ENTERTAINMENT INC.: PRODUCTS OFFERED 129

TABLE 98 SPIN MASTER: PRODUCTS OFFERED 134

TABLE 99 SPIN MASTER: KEY DEVELOPMENTS 136

TABLE 100 NINTENDO CO., LTD.: PRODUCTS OFFERED 139

TABLE 101 TOMY COMPANY, LTD: PRODUCTS OFFERED 141

TABLE 102 TOMY COMPANY, LTD: KEY DEVELOPMENTS 141

TABLE 103 KIDS II, INC.: PRODUCTS OFFERED 143

TABLE 104 KIDS II, INC.: KEY DEVELOPMENTS 144

TABLE 105 BRANDSTÄTTER GROUP: PRODUCTS OFFERED 145

TABLE 106 BASIC FUN!: PRODUCTS OFFERED 147

TABLE 107 BASIC FUN!: KEY DEVELOPMENTS 148


LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 15

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL BABY TOYS MARKET, 2020 16

FIGURE 3 GLOBAL BABY TOYS MARKET ANALYSIS, BY PRODUCT TYPE, 2020 17

FIGURE 4 GLOBAL BABY TOYS MARKET ANALYSIS, BY END USER, 2020 18

FIGURE 5 GLOBAL BABY TOYS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2020 19

FIGURE 6 GLOBAL BABY TOYS MARKET ANALYSIS, BY REGION, 2020 20

FIGURE 7 GLOBAL BABY TOYS MARKET: STRUCTURE 22

FIGURE 8 KEY BUYING CRITERIA FOR BABY TOYS MARKET 22

FIGURE 9 RESEARCH PROCESS 23

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 26

FIGURE 11 NORTH AMERICA: BABY TOYS MARKET SIZE, BY COUNTRY (2020 VS. 2028) 29

FIGURE 12 EUROPE: BABY TOYS MARKET SIZE, BY COUNTRY (2020 VS. 2028) 29

FIGURE 13 ASIA-PACIFIC: BABY TOYS MARKET SIZE, BY COUNTRY (2020 VS. 2028) 30

FIGURE 14 REST OF THE WORLD: BABY TOYS MARKET SIZE, BY REGION (2020 VS. 2028) 30

FIGURE 15 MARKET DYNAMICS OVERVIEW 31

FIGURE 16 DRIVERS IMPACT ANALYSIS: GLOBAL BABY TOYS MARKET 33

FIGURE 17 RESTRAINTS IMPACT ANALYSIS: GLOBAL BABY TOYS MARKET 33

FIGURE 18 VALUE CHAIN: SOFT DOLL TOYS 36

FIGURE 19 GLOBAL BABY TOYS MARKET: SUPPLY CHAIN ANALYSIS 38

FIGURE 21 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 43

FIGURE 22 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 44

FIGURE 23 GLOBAL BABY TOYS MARKET, BY END USER, 2020 (% SHARE) 53

FIGURE 24 GLOBAL BABY TOYS MARKET, BY END USER, 2019–2028 (USD MILLION) 54

FIGURE 25 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE) 57

FIGURE 26 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 58

FIGURE 27 GLOBAL BABY TOYS MARKET, BY REGION, 2019–2028 (USD MILLION) 61

FIGURE 28 GLOBAL BABY TOYS MARKET, BY REGION, 2020 (% SHARE) 62

FIGURE 29 NORTH AMERICA: BABY TOYS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 63

FIGURE 30 EUROPE: BABY TOYS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 71

FIGURE 31 ASIA-PACIFIC: BABY TOYS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 83

FIGURE 32 REST OF THE WORLD: BABY TOYS MARKET SHARE, BY REGION, 2020 (% SHARE) 94

FIGURE 33 LEGO SYSTEM A/S: FINANCIAL OVERVIEW SNAPSHOT 107

FIGURE 34 LEGO SYSTEM A/S: SWOT ANALYSIS 109

FIGURE 35 MATTEL: FINANCIAL OVERVIEW SNAPSHOT 112

FIGURE 36 MATTEL.: SWOT ANALYSIS 120

FIGURE 37 HASBRO: FINANCIAL OVERVIEW SNAPSHOT 122

FIGURE 38 HASBRO.: SWOT ANALYSIS 126

FIGURE 39 BANDAI NAMCO ENTERTAINMENT INC.: FINANCIAL OVERVIEW SNAPSHOT 128

FIGURE 40 BANDAI NAMCO ENTERTAINMENT INC.: SWOT ANALYSIS 132

FIGURE 41 SPIN MASTER: FINANCIAL OVERVIEW SNAPSHOT 133

FIGURE 42 SPIN MASTER: SWOT ANALYSIS 137

FIGURE 43 NINTENDO CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 138

FIGURE 44 NINTENDO CO., LTD.: SWOT ANALYSIS 139

FIGURE 45 TOMY COMPANY, LTD: FINANCIAL OVERVIEW SNAPSHOT 140

FIGURE 46 TOMY COMPANY, LTD.: SWOT ANALYSIS 142