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Tablet PC Market Analysis

ID: MRFR//9971-CR | 188 Pages | Author: Garvit Vyas| April 2023

Tablet PCs have gained widespread popularity among students and young professionals due to their practicality and agility. The electronics industry's precision and manufacturing capabilities have been instrumental in enhancing the quality and affordability of tablet PCs, fueling their increasing adoption. In the United States, the demand for tablet PCs is steadily growing, prompting electronics manufacturers to continuously innovate and improve the form and function of these devices. Tablet PCs have become an essential tool for various demographics and user groups, catering to a wide range of needs and preferences.

Governments across the globe are actively promoting the integration of tablet PCs into educational institutions. For instance, in July 2021, the Karnataka government in India distributed 1.6 lakh tablet PCs to students in various higher education institutions. Similarly, the Andhra Pradesh government in India aims to provide tablet computers to class 8 students and instructors, demonstrating the growing recognition of tablet PCs as valuable educational tools. Tablet PCs have also made significant inroads into the healthcare sector, offering a range of services that enhance patient care and improve staff productivity. These devices can provide department and medical staff introductions, hospital overviews, and department introductions, streamlining information access for patients and visitors.

Healthcare tablet PCs can also boost nursing staff productivity by enabling camera scanning for patient identification, providing patients with comprehensive medical information through videos, images, and presentations, and enhancing patient understanding of their medical conditions and preventive measures. Additionally, the remote visitation function facilitated by tablet PCs can alleviate anxiety among patients' families and reduce the risk of medical infection events. In the banking industry, tablet PCs are playing a crucial role in enhancing customer interactions and adapting to the digital banking landscape.

Banks are increasingly adopting tablet PCs to provide in-person assistance, enabling staff to access customer information, process transactions, and provide personalized financial advice. The retail sector is also witnessing the rapid adoption of tablet PCs. Retailers are leveraging tablet PCs to enhance the in-store shopping experience, allowing customers to access product information, check reviews, and place orders for home delivery. Sales associates can utilize tablet PCs to demonstrate products, compare features, and provide customer reviews, facilitating informed purchasing decisions.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Operating System, Distribution Channel, and End-Users

Global Tablet PC Market Overview


Tablet PC Market Size was valued at USD 62,650.0 million in 2022. The Tablet PC market industry is projected to grow from USD 67,003.1 million in 2023 to USD 97,474.5 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.5% during the forecast period (2023 - 2030). The Increasing popularity of the laptops and tablets owing to their smaller sizes and less weight and convenient tool for users due to long battery life and overall performance are major key drivers of the market.


FIGURE 1: TABLET PC MARKET SIZE 2018-2030 (USD MILLION)Tablet PC MarketSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Tablet PC Market Trends



  • INCREASING POPULARITY OF THE LAPTOPS AND TABLETS OWING TO THEIR SMALLER SIZES AND LESS WEIGHT


A single-panel computer with a touch screen is referred to as a tablet computer. A tablet has more computing power than a notebook and is more portable than a laptop. Like the iPhone before it, Apple's iPad started a revolution in tablet computing. Sales of tablets have risen sharply in recent years, totaling double-digit millions globally. Computer manufacturers are attempting to pique consumer interest with the next must-have mobile media tablet. Tablet computers include the iPad, Android, BlackBerry, HP WebOS, and Windows, each of which includes a web browser. Applications designed specifically for each platform's operating system are run on each platform. Although there is still a small market for tablets in mainstream computing, they are growing in popularity owing to features like 3G, Wi-Fi, and better wireless access. The industry is being driven by consumer desire for computing devices that offer effective functionality and portability and are smaller than laptops or desktop PCs but larger than smartphones.


There has been a significant paradigm change in consumer desire toward tablet computers. There has been a shift in consumer desire for tablet computers in recent decades. The popularity of tablets, which were formerly mostly used for entertainment, has increased as a result of technological developments, which has changed how consumers utilise them. Tablets are utilised in a variety of contexts, including business, commercial, personal, and education. With features like lighter tablets, larger screens, greater graphics for gaming and streaming video, applications for bill payment, and syncing with other electronic devices for monitoring, tablet designs have drastically changed in response to consumer needs. Additionally, it is anticipated that during the projected period, the development of new gadgets with lucrative features would help the Tablet PC Market. Due to their reduced size and increased use, many people perceive tablets to be handier than laptops. Tablets are frequently more affordable, lighter, easier to carry, and need less time to set up. Additionally, tablet data is stored on solid-state drives (SSDs). As a result, most tablets are less heavy but have less storage space. Thus, the demand for Table PC is expected to increase owing to their small sizes and weight.


Tablet PC Market Segment Insights


Tablet PC Operating System Insights


The Tablet PC Market, in this report, has been segmented on the basis of operating system into Android, iOS, and Windows. With a revenue share of more than 50.3% in 2022, the Android category dominated the market. Android is an open-source operating system, which means that it is available for free and can be customized by device manufacturers to suit their needs. This has led to a large number of manufacturers using the Android operating system on their devices, resulting in a wider variety of tablets available to consumers. Android has a large user base and a strong ecosystem of apps and services, including the Google Play Store, which offers a wide range of apps and content. This has made Android a popular choice among consumers who value access to a broad range of applications and services. Android tablets are available at a range of price points, making them accessible to a broad range of consumers. This has helped to drive adoption of Android tablets in emerging markets and among price-sensitive consumers.


February 2022 Lenovo launched Lenovo Tab M10 Plus (3rd Gen) Android tablet


July 2022 The Nokia T10 is a new tablet that Nokia has released to join the Nokia T20 from 2021. The Nokia T10 is a portable 8-inch Android tablet that is small and well suited for transportation.


April 2022 With the introduction of its newest Android tablet, the Xiaomi Pad 5, in India, Xiaomi has increased the scope of its product offering. The 11-inch, 2.5K display on the Android tablet is driven by a Qualcomm 860 processor.


FIGURE 2: TABLET PC MARKET SHARE BY OPERATING SYSTEM, 2022 VS 2030 (USD MILLION)TABLET PC MARKET SHARE BY OPERATING SYSTEM, 2022 VS 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Tablet PC Distribution Channel Insights


The Tablet PC Market, in this report, has been segmented on the basis of Distribution Channel into Supermarkets/ Hypermarkets, Independent Retailers, and Online Sales. In 2022, the Independent Retailers held the top spot and represented about 53.5% of total revenue.


Independent retailers offer a more personalized shopping experience compared to larger retail chains, which may attract customers who value this type of service. Independent retailers specialize in a particular type of tablet PC or a specific brand, which could attract customers who are looking for a specific product. Independent retailers are located in areas where there are fewer large retail chains, giving them a competitive advantage in those markets.


However, Online sales are becoming increasingly popular for consumers due to their convenience and ease of use. Consumers can shop from the comfort of their own homes, at any time of the day, and have the product delivered to their doorstep. Online retailers such as Amazon and other e-commerce platforms also provide a wide range of products, including Tablet PCs, and often offer competitive prices. However, consumers may not be able to physically see or touch the product before purchasing, which can be a disadvantage.


FIGURE 2: TABLET PC MARKET SHARE BY DISTRIBUTION CHANNEL, 2022 VS 2030 (USD MILLION)TABLET PC MARKET SHARE BY DISTRIBUTION CHANNEL, 2022 VS 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Tablet PC End-User Insights


The Tablet PC market in this report has been segmented on the basis of End-User into four types, namely Individual User, Corporate User, Schools & Colleges, and Others. Corporate User held the largest market share in 2022 and is expected to register a CAGR of 5.8% during the forecast period. Corporate users refer to businesses that purchase Tablet PCs for their employees to use in the workplace. Tablet PCs may be used for tasks such as presentations, email, and document editing. This segment therefore is large in industries where mobility is important, such as sales or field services.


FIGURE 2: TABLET PC MARKET SHARE BY END USERS, 2022 VS 2030 (USD MILLION)TABLET PC MARKET SHARE BY END USERS, 2022 VS 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Tablet PC Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds a largest market share in the global market.


The North America consists of the U.S., Canada, and Mexico. The demand for tablet computers in North America has recently been increasing quickly. Unprecedented demand for better hardware technologies is a key factor in the development and maturation of the market. The usage of tablet PCs is not limited to a certain age group, and the demand for them is diverse, which has fueled the market expansion. Among the key growth-promoting factors for the tablet PC market are the region's rising smart device penetration and trends in online learning. Moreover, the growing customer base for consumer electronics and clever gadgets drives the industry's overall growth for Tablets PC. Demand in North America is being boosted by parental control, connection, and other technological developments constantly being made available. The region's expanding adoption of the newest technical innovations also benefits the local economy. For instance, the American government passed the Bipartisan Infrastructure Law, an Infrastructure Investment & Jobs Act, in November 2021. To guarantee that the American people have access to dependable high-speed internet, the government has allotted close to USD 65 billion under this act. The strong demand for cloud-based e-learning results from businesses like IBM Corporation, Amazon Web Services, and Microsoft Corporation in the cloud computing market.


FIGURE 2: TABLET PC MARKET SHARE BY END USERS, 2022 VS 2030 (USD MILLION)TABLET PC MARKET SHARE BY END USERS, 2022 VS 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Tablet PC Key Market Players & Competitive Insights


The tablet PC market has witnessed significant growth over the forecast period due to increasing popularity of the laptops and tablets owing to their smaller sizes and less weight.There are several domestic, regional, and global players operating in the tablet PC market who continuously strive to gain a significant share of the overall market. During the study, MRFR has analyzed some of the major players in the Tablet PC market who have contributed to the market growth. These include Acer Inc, Apple Inc, Hewlett-Packard Company, Huawei Technologies, Lenovo Group, LG Electronics Inc, Microsoft Corporation, Nokia Corporation, Samsung Electronics Co Ltd, Realme, Xiaomi, Amazon, Fujitsu Ltd, CHUWI, Dynabook. Among these, Apple Inc, Huawei Technologies , Lenovo Group, Samsung Electronics Co Ltd, and Amazon are among the top 5 players in Tablet PC market. These players focus on expanding and enhancing their product portfolio and services to remain competitive and increase their customer base. Additionally, these players are focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.


October 2022 Apple unveiled the all-screen new iPad , with a huge 10.9-inch Liquid Retina display. The A14 Bionic chip, which powers the new iPad, provides even quicker performance with exceptional power efficiency for demanding workloads while maintaining all-day battery life. 1 Updated camera includes a 12MP back camera with 4K video recording capabilities and an Ultra Wide 12MP front camera situated along the iPad's edge in landscape orientation. A USB-C port supports wide-ranging accessories, Wi-Fi 6 provides even quicker connectivity, and cellular variants have ultrafast 5G so users can stay connected while on the road.


November 2022 HP, the Chromebook x2 11 has introduced a new 2-in-1 tablet running Chrome OS. Although there are currently numerous Chrome OS tablets, the Chromebook x2 11 is the first to enable 4G LTE. The tablet also features an 11-inch display with a 3:2 aspect ratio and a resolution of 2,160 x 1,440 pixels.


Key Companies in the Tablet PC market include



  • Acer Inc

  • Apple Inc

  • Hewlett-Packard Company

  • Huawei Technologies

  • Lenovo Group

  • LG Electronics Inc

  • Microsoft Corporation

  • Nokia Corporation

  • Samsung Electronics Co Ltd

  • Realme,

  • Xiaomi

  • Amazon, Fujitsu Ltd

  • CHUWI

  • Dynabook

  • Others


Tablet PC Industry Developments


October 2022 With significant upgrades to Mail, iCloud Shared Photo Library, passkeys, and new collaboration tools in Safari, the Weather app, pro features like Reference Mode and Display Zoom, and a new multitasking experience with Stage Manager, iPadOS 16 expands on the flexibility of the iPad. As of right now, iPadOS 16 is a cost-free software update.


June 2022 Apple previewed a significant update that expands the functionality of the iPad experience. Stage Manager introduces a unique multitasking method with numerous overlapping windows and complete external display compatibility by utilizing the capability of the M1 chip. With new ways to start collaborating with others in apps throughout the system using Messages, collaboration is simpler than ever. In addition, the new Freeform app offers a flexible canvas for group brainstorming.


Tablet PC Market Segmentation


Tablet PC Operating System Outlook



  • Android

  • iOS

  • Windows


Tablet PC Distribution Channel Outlook



  • Supermarkets/ Hypermarkets

  • Independent Retailers

  • Online Sales


Tablet PC End-User Outlook



  • Individual User

  • Corporate User

  • Schools & Colleges

  • Others


Tablet PC Regional Outlook




  • North America


    • US

    • Canada

    • Mexico




  • Europe


    • Germany

    • France

    • UK

    • Rest of Europe




  • Asia-Pacific


    • China

    • Japan

    • India

    • Rest of Asia-Pacific




  • Middle East & Africa



  • South America


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