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    Synthetic Monitoring Market

    ID: MRFR/ICT/4159-CR
    138 Pages
    Aarti Dhapte
    January 2019

    Synthetic Monitoring Market Research Report Information By Monitoring Type (Mobile Application monitoring, Web Application monitoring, API monitoring, SaaS monitoring) by Deployment Type (On-cloud and On-premise), by Vertical Type (BFSI, Retail, Government, Automotive, IT & Telecommunication, Healthcare, Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035.

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    Synthetic Monitoring Market Infographic
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    Synthetic Monitoring Market Summary

    The Global Synthetic Monitoring Market is projected to grow from 1.31 USD Billion in 2024 to 3.2 USD Billion by 2035.

    Key Market Trends & Highlights

    Synthetic Monitoring Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 8.45 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 3.2 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 1.31 USD Billion, reflecting the increasing demand for synthetic monitoring solutions.
    • Growing adoption of synthetic monitoring due to the need for enhanced application performance is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.31 (USD Billion)
    2035 Market Size 3.2 (USD Billion)
    CAGR (2025-2035) 8.45%

    Major Players

    Hewlett Packard Enterprise Company, New Relic Inc., Broadcom Inc., AppDynamics, IBM Corporation, BMC Software, Splunk Inc, Riverbed Technology, Dell Technologies Inc, Microsoft Corporation, Intel Corporation, Amway

    Synthetic Monitoring Market Trends

    Growing telecommunication industry is driving the market growth

    The telecommunication industry is driving Market CAGR for synthetic monitoring. The gap between conventional, on-premises IT systems and modernized services in the IT and telecom industries can be filled by API management. Effective data collection, analysis, and sharing across companies enhance the user experience and boost operational effectiveness. Effective monitoring is necessary to control on-premises, cloud-based, or hybrid infrastructure. Because traditional tools weren't built to manage complex infrastructure landscapes, IT management is getting more challenging, so they are turning to synthetic monitoring. 

    The increasing complexity of digital services necessitates robust synthetic monitoring solutions to ensure optimal performance and user experience across diverse platforms.

    U.S. Department of Commerce

    Synthetic Monitoring Market Drivers

    Market Growth Projections

    The Global Synthetic Monitoring Market Industry is poised for substantial growth, with projections indicating a market size of 1.31 USD Billion in 2024 and an anticipated increase to 3.2 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 8.45% from 2025 to 2035. The increasing reliance on digital services, coupled with the need for enhanced user experiences and regulatory compliance, drives this expansion. Organizations are increasingly recognizing the value of synthetic monitoring solutions in optimizing performance and ensuring customer satisfaction. As the market evolves, it is likely to witness further innovations and advancements.

    Adoption of Cloud-Based Solutions

    The shift towards cloud-based solutions significantly influences the Global Synthetic Monitoring Market Industry. Organizations are migrating their applications to the cloud to leverage scalability, flexibility, and cost-effectiveness. This transition necessitates the implementation of synthetic monitoring tools that can effectively monitor cloud-based applications and services. As businesses seek to ensure optimal performance in a cloud environment, the demand for synthetic monitoring solutions is expected to rise. By 2035, the market is projected to reach 3.2 USD Billion, highlighting the critical role of synthetic monitoring in managing the complexities associated with cloud deployments.

    Increased Focus on User Experience

    In the Global Synthetic Monitoring Market Industry, there is a heightened emphasis on user experience as a key differentiator for businesses. Companies recognize that a positive user experience directly correlates with customer retention and brand loyalty. As a result, organizations are increasingly adopting synthetic monitoring solutions to simulate user interactions and assess application performance. This proactive approach allows businesses to identify potential bottlenecks before they impact end-users. The market is expected to grow at a CAGR of 8.45% from 2025 to 2035, indicating a sustained commitment to enhancing user experience through advanced monitoring techniques.

    Rising Demand for Digital Services

    The Global Synthetic Monitoring Market Industry experiences a surge in demand for digital services as organizations increasingly rely on online platforms for customer engagement. This trend is driven by the need for seamless user experiences across various digital channels. As businesses expand their digital footprints, the necessity for robust monitoring solutions becomes apparent. In 2024, the market is projected to reach 1.31 USD Billion, reflecting the growing investment in synthetic monitoring tools. These tools enable organizations to proactively identify performance issues, ensuring optimal service delivery and customer satisfaction. The anticipated growth underscores the critical role of synthetic monitoring in maintaining competitive advantage.

    Integration of AI and Machine Learning

    The integration of artificial intelligence and machine learning technologies into synthetic monitoring solutions is transforming the Global Synthetic Monitoring Market Industry. These advanced technologies enable organizations to analyze vast amounts of data, identify patterns, and predict potential performance issues. By leveraging AI and machine learning, businesses can enhance their monitoring capabilities, allowing for more accurate and timely insights. This trend is expected to drive market growth as organizations seek to adopt intelligent monitoring solutions that can adapt to changing environments. The ongoing advancements in technology suggest a promising future for synthetic monitoring, positioning it as a vital component of digital strategy.

    Regulatory Compliance and Security Concerns

    Regulatory compliance and security concerns are pivotal drivers in the Global Synthetic Monitoring Market Industry. Organizations face increasing scrutiny regarding data protection and privacy regulations, necessitating robust monitoring solutions to ensure compliance. Synthetic monitoring tools provide organizations with the ability to simulate user interactions and assess application security, thereby identifying vulnerabilities before they can be exploited. This proactive approach not only aids in compliance but also enhances overall security posture. As businesses navigate the evolving regulatory landscape, the demand for synthetic monitoring solutions is likely to grow, reinforcing their importance in safeguarding sensitive information.

    Market Segment Insights

    Synthetic Monitoring Type Insights

    Based on monitoring type, the Synthetic Monitoring market segmentation includes mobile application monitoring, web application monitoring, API monitoring, and SaaS monitoring. The web application monitoring segment dominated the market, accounting for 35% of market revenue. It is feasible to track website traffic and analyze customer purchasing trends by monitoring a website. As more people utilize mobile apps, the need for mobile applications may rise in the upcoming year.

    Synthetic Monitoring Deployment Type Insights

    Based on deployment type, the Synthetic Monitoring market segmentation includes On-cloud and On-premise. The on-cloud segment dominated the market. Because of their scalability and flexibility, many businesses are using cloud solutions, which is helping them grow. The lowest operating costs, increased operational flexibility, and fewer operational hazards are possible. It offers businesses numerous advantages, including daily, routine data backups, security, quick updates, etc.

    Synthetic Monitoring Vertical Type Insights

    The Synthetic Monitoring market segmentation is based on vertical type, BFSI, retail, government, automotive, it & telecommunication, healthcare, and others. The BFSI generated the most income. Major financial and banking institutions are working harder than ever to tackle issues like mobile device outages and the demand for tighter accountability. This will increase demand for the synthetic monitoring market in the BFSI industry. The need for mobile Deployment Type monitoring is expected to rise as more people use smartphones for various reasons. This will help the market throughout the forecast period to analyze consumer behavior and improve user experience.

    Get more detailed insights about Synthetic Monitoring Market Research Report- Forecast to 2032

    Regional Insights

    By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Synthetic Monitoring market area will dominate this market, As new technologies like DevOps, cloud computing, software-as-a-service (SaaS)-based apps, and bring your device (BYOD) are being adopted more widely; additionally, even in traditional markets in North America, consumers are favoring online platforms for a variety of services; businesses are concentrating on strengthening their application management services.

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil..

    Europe's Synthetic Monitoring market accounts for the second-largest market share. As more mobile apps, monitoring websites, API monitoring services, and SaaS-based services are installed. Additionally, the German synthetic monitoring market had the biggest market share, while the UK synthetic monitoring market had the quickest expansion rate on Europe.

    The Asia-Pacific Synthetic Monitoring Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the rising demand for contemporary synthetic monitoring systems with real-time analysis, log management, and advanced analytics. The regional governments are also improving service level agreements, written contracts relating to a specific service between two or more parties. These documents provide directions to the supplier and client throughout a specific contract. Moreover, China's Synthetic Monitoring market held the largest market share, and the Indian Synthetic Monitoring market was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market companies are making significant R&D investments to diversify their product offerings, which will drive the Synthetic Monitoring market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The market for Synthetic Monitoring industry is becoming more competitive. Therefore, it needs to offer reasonably priced products to grow and thrive.

    Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers employ in the worldwide Synthetic Monitoring industry to assist customers and expand the market sector. The market for Synthetic Monitoring industry has recently provided some of the most important benefits. Major players in the Synthetic Monitoring market, including Broadcom Inc., Contentsquare, and others, are attempting to increase market demand by investing in research and development operations.

    Broadcom Inc., a leader in worldwide technology, a Delaware corporation with headquarters in San Jose, California, creates, develops, and provides various semiconductor products and infrastructure software solutions. The crucial markets served by Broadcom's market-leading product range include data centers, networking, corporate software, broadband, wireless, storage, and industrial. Data center networking and storage, mainframe, enterprise, mainframe, and cyber security software emphasizing automation, monitoring, and security, smartphone components, telecoms, and factory automation are just a few of our offerings.

    In December 2022, A new solution that lets businesses store their mainframe data wherever they want, including the Cloud, was made available by Broadcom Inc. With the help of Broadcom's CA 1 Flexible Storage solution, users may achieve significant cost savings and ransomware protection while storing mainframe data in safe, affordable mainframe solutions for hybrid IT environments.

    The ability to make the digital world more human is delivered by Contentsquare. At every stage of the customer experience, our AI-powered platform offers comprehensive and contextual insight into consumer behaviors, feelings, and intent, empowering businesses to develop empathy and make a lasting impression. As the industry pioneer in digital experience analytics, Contentsquare supports brands in every industry in changing how they conduct business, enabling them to act on a large scale while fostering customer confidence through security, privacy, and accessibility. 

    More than 1000 top brands use Contentsquare to expand their businesses, increase consumer satisfaction, and act more quickly in a continuously changing market. In September 2022, A new feature from Contentsquare has enabled companies to understand better how website speed affects user experience and conversion rates and adjust performance as necessary. The new Digital Experience Monitoring (DEM) solution from Contentsquare combines Real User Monitoring (RUM) and Speed Analysis Synthetic to provide brands with a thorough analysis of speed and user interaction, including Core Web Vital indicators.

    Key Companies in the Synthetic Monitoring Market market include

    Industry Developments

    • Q2 2024: Dynatrace Expands Synthetic Monitoring Capabilities with New AI-Powered Features Dynatrace announced the launch of new AI-powered enhancements to its synthetic monitoring platform, enabling more proactive detection of application performance issues and automated root cause analysis for enterprise customers.
    • Q1 2024: Splunk Introduces Synthetic Monitoring for Observability Cloud Splunk launched a new synthetic monitoring module as part of its Observability Cloud, allowing customers to simulate user interactions and monitor application uptime and performance from global locations.
    • Q2 2024: New Relic Launches Next-Gen Synthetic Monitoring with Scriptless Test Creation New Relic unveiled a next-generation synthetic monitoring solution featuring scriptless test creation and expanded API monitoring, aimed at simplifying proactive digital experience management for DevOps teams.
    • Q1 2024: Datadog Announces Synthetic Monitoring Expansion with Real Browser Support Datadog expanded its synthetic monitoring product to include real browser support, enabling more accurate simulation of end-user experiences and deeper insights into web application performance.
    • Q2 2024: Broadcom Integrates Synthetic Monitoring into DX Application Performance Management Suite Broadcom announced the integration of advanced synthetic monitoring capabilities into its DX Application Performance Management suite, providing customers with enhanced visibility into application health and user journeys.
    • Q1 2024: Observe Inc. Raises $115M Series C to Expand Observability and Synthetic Monitoring Offerings Observe Inc., a cloud observability startup, secured $115 million in Series C funding to accelerate development of its synthetic monitoring tools and expand its go-to-market operations.
    • Q2 2024: AppDynamics Launches Unified Synthetic and Real User Monitoring Platform AppDynamics, a Cisco company, introduced a unified platform combining synthetic and real user monitoring, enabling organizations to proactively identify and resolve digital experience issues across web and mobile applications.
    • Q1 2024: Catchpoint Partners with Google Cloud to Enhance Synthetic Monitoring for Cloud Applications Catchpoint announced a partnership with Google Cloud to deliver advanced synthetic monitoring solutions tailored for cloud-native applications, offering improved visibility and reliability for enterprise customers.
    • Q2 2024: Riverbed Unveils New Synthetic Monitoring Capabilities for Unified Observability Platform Riverbed launched new synthetic monitoring features within its Unified Observability Platform, providing IT teams with proactive insights into application performance and user experience across distributed environments.
    • Q1 2024: IBM Acquires Instana to Bolster Synthetic Monitoring and Observability Portfolio IBM completed the acquisition of Instana, a provider of application performance monitoring and synthetic monitoring solutions, to strengthen its hybrid cloud observability offerings.
    • Q2 2024: Microsoft Azure Announces General Availability of Synthetic Monitoring for Application Insights Microsoft Azure made synthetic monitoring generally available within Application Insights, enabling customers to proactively test and monitor application endpoints from multiple global locations.
    • Q1 2024: New Relic Appoints Former Google Cloud Executive as Chief Product Officer to Drive Synthetic Monitoring Innovation New Relic appointed a former Google Cloud executive as Chief Product Officer, tasking them with accelerating innovation in synthetic monitoring and digital experience management solutions.

    Future Outlook

    Synthetic Monitoring Market Future Outlook

    The Synthetic Monitoring Market is poised for growth at 8.45% CAGR from 2024 to 2035, driven by increasing digital transformation and demand for performance optimization.

    New opportunities lie in:

    • Develop AI-driven synthetic monitoring tools to enhance predictive analytics capabilities.
    • Expand service offerings to include real-time monitoring solutions for cloud applications.
    • Leverage partnerships with cloud service providers to integrate monitoring solutions seamlessly.

    By 2035, the Synthetic Monitoring Market is expected to achieve substantial growth, reflecting evolving technological demands.

    Market Segmentation

    Synthetic Monitoring Type Outlook

    • Mobile Application monitoring
    • Web Application monitoring
    • API monitoring
    • SaaS monitoring

    Synthetic Monitoring Regional Outlook

    Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific

    Synthetic Monitoring Vertical Type Outlook

    • BFSI
    • Retail
    • Government
    • Automotive
    • IT & Telecommunication
    • Healthcare
    • Others

    Synthetic Monitoring Deployment Type Outlook

    • On-cloud
    • On-premise

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 USD 1.2 Billion
    Market Size 2024 USD 1.31 Billion
    Market Size 2032 USD 2.51 Billion
    Compound Annual Growth Rate (CAGR) 8.41% (2023-2032)
    Base Year 2023
    Market Forecast Period 2024-2032
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled  Hewlett Packard Enterprise Company, New Relic Inc, Broadcom Inc. AppDynamics IBM Corporation BMC Software Splunk Inc Riverbed Technology Dell Technologies Inc Microsoft Corporation Intel Corporation
    Key Market Opportunities Increase the market growth in the review period
    Key Market Dynamics The rise in need for customer experience management

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    How much is the Synthetic Monitoring market?

    The Synthetic Monitoring market size was valued at USD 1.2 Billion in 2023.

    What is the growth rate of the Synthetic Monitoring market?

    The market is projected to grow at a CAGR of 9.61% during the forecast period, 2023-2032.

    Which region held the largest market share in the Synthetic Monitoring market?

    North America had the largest share in the market

    Who are the key players in the Synthetic Monitoring market?

    The key players in the market are Hewlett Packard Enterprise Company, New Relic Inc, Broadcom Inc, AppDynamics, IBM Corporation, BMC Software.

    Which deployment led the Synthetic Monitoring market?

    The On-cloud dominated the market in 2023.

    Which vertical had the largest market share in the Synthetic Monitoring market?

    The BFSI had the largest share in the market.

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