The lotion segment held the largest market share, comprising 44.17% and reaching a volume of 415.59 million units in 2018. Projections indicate it will continue growing at a rate of 4.46% in the upcoming years. Conversely, the cream segment, with a market volume of 259.28 million units in 2018, is anticipated to exhibit the highest growth rate at 4.53%.
Now, let's delve into sun protection gels. These are lightweight, water-based moisturizers that easily absorb into the skin. Unlike lotions or creams, gels contain fewer emollients and oils. They are versatile and suitable for all skin types, with a particular advantage for combination to oily skin due to their oil-free composition. Sun protection gels offer hydration and moisturization without leaving any residue or film on the skin, making them an excellent choice for skin types prone to shine. The growth of this segment is influenced by various factors such as neat application, controlled thickness, convenient use, and long-lasting moisture without imparting a greasy or oily feel to the skin. Typically, these products are packaged in tubes, tubs, or bottles.
The lotion and cream segments represent essential categories in the sun protection products market. Lotions, being the predominant segment, are known for their balanced formulation, providing effective sun protection while ensuring the skin remains hydrated. They are commonly preferred for daily use due to their lightweight and easily spreadable nature. Creams, on the other hand, are recognized for their richer formulation, offering intense moisturization along with sun protection. They are often chosen for specific skin needs, particularly when more hydration is required.
The sun protection gel segment stands out for its water-based composition, making it distinct from lotions and creams. The lightweight nature of gels, coupled with their quick absorption, appeals to consumers, especially those with oily or combination skin. The absence of oils in gels makes them suitable for individuals who want effective sun protection without the greasy feel. The convenience of application, controlled consistency, and long-lasting moisturization contribute to the popularity of sun protection gels.
As consumers become more conscious of the importance of sun protection, the market has witnessed significant growth. The lotion and cream segments, being traditional choices, continue to cater to a broad consumer base with varying skin needs. Meanwhile, the sun protection gel segment has emerged as a modern and preferred option, aligning with the preferences of those seeking a lightweight, non-greasy, and easily applicable product.
Furthermore, consumer awareness regarding the harmful effects of UV rays has driven the demand for sun protection products. UV radiation, comprising UVA and UVB rays, can cause aging, DNA damage, sunburn, and an increased risk of skin cancer. Overexposure to UV radiation can also impact the eyes and weaken the immune system. This heightened awareness has led to increased emphasis on sun protection as a preventive measure against various skin issues and health concerns.
In response to this growing demand, the market has seen an influx of natural and organic sun protection products. Consumers, particularly in Europe and North America, are showing a preference for products with natural ingredients such as polyphenols, anthocyanidins, carotenoids, and oils from vegetables and fruits. These natural components provide effective protection against UV rays and free radicals, offering long-term benefits for the skin. The rising demand for clean label products and the increasing focus on health and wellness have contributed to the popularity of natural and organic sun protection options.
In conclusion, the sun protection products market is experiencing dynamic growth, driven by increased awareness of UV radiation's harmful effects and a shift toward natural and organic product preferences. The diverse segments, including lotions, creams, and gels, cater to the varied needs and preferences of consumers, ensuring a robust and evolving market landscape.