Sugar-Free Chewing Gum Market Research Report Information By Flavor (Mint, Bubble Gum, Fruit, Cinnamon, Others), By Distribution Channel (Store-Based, Non-Store-Based) and By Region – Forecast to 2032

Global Sugar-Free Chewing Gum Market Overview

Sugar-Free Chewing Gum Market size is projected to reach approximately USD 13,548.3 Million by 2032, at a CAGR of 5.2% from 2024 to 2032. Sugar-free chewing gum does not contain any sugar. The sweet taste of the gum is due to artificial or natural sweeteners. The commonly used sweetener in sugar-free chewing gum includes xylitol, isomalt, maltitol, mannitol, stevia, aspartame, and sorbitol. The gum releases its flavors over a period, just like conventional gum. There are many claims about sugar-free gum and its potential benefits for dental health, which is driving the market growth. Sugar-free gum has been shown to reduce cavities and plaque. 

The rising prevalence of obesity, diabetes, and dental concerns among the population is boosting the demand for sugar-free chewing gum across the globe. With the outbreak of COVID-19, the population across the globe is becoming conscious of the products they consume, for which the demand for functional and medicated sugar-free chewing gum is projected to rise. This has triggered the demand for Sugar-Free Chewing Gum Market in the long run. The introduction of new flavors in sugar-free chewing gum is further boosting the market growth.

Market Synopsis

Sugar-Free Chewing Gum Market has witnessed high growth in recent years. Rising health-conscious population, increasing prevalence of obesity and diabetes, and rising cases of tooth decay owing to excess sugar intake have increased the demand for sugar-free chewing gum. Other drivers expected to fuel the growth of the global sugar-free chewing gum market are frequent product innovations with the introduction of new flavors and the booming organized retail sector. Innovative marketing strategy is also uplifting the market growth. Functional attributes of chewing gum to be an easy and effective way to increase saliva flow and remove bacteria from the mouth along with prevention of tooth decay are surging the sales of sugar-free chewing gum. Many manufacturers are focusing on including natural sweeteners against artificial ones owing to the growing trend for products containing natural ingredients among the consumers. Also, innovations in technology are boosting the market growth. For instance, in October 2018, TasteTech launched a new Gum Kit for sugar-free chewing gum manufacturers.

Market USP

Prevention against dental cavity  

Sugar Free Chewing Gum Market Drivers

• Increasing obesity and diabetes among the population: The rising obesity has led to the consumers becoming more health-conscious, which is anticipated to increase consumer inclination towards sugar-free chewing gum over conventional gum. According to the CDC National Center for Health Statistics, the prevalence of obesity was 42.4% in 2017-2018 in the US. The fact sheet also showed that about 610,000 people die of heart disease in the US every year, accounting for 1 in every 4 deaths. Also, the rising diabetic population across several countries is anticipated to drive the growth of the sugar-free chewing gum market.


• Functional attributes of sugar-free chewing gum


• Rising health consciousness


• Launch of innovative flavors


• Mounting growth of the organized retail sector


• Increasing product awareness in developing countries


• Effective marketing strategies


• Innovative application technologies

Market Restraints

• High prices as compared to conventional chewing gums

Sugar Free Chewing Gum Market Segmentation

By Flavor

• Mint: The mint segment was the largest segment in 2019. Mint flavor carries various benefits that drive its sales. Mint-flavored chewing gum is most effective in soothing an upset stomach and nausea. Also, it is the most consumed flavored sugar-free chewing gum for bad mouth odor.


• Bubble Gum


• Fruit


• Cinnamon


• Others

By Distribution Channel

• Store-Based: Majority of sugar-free chewing gum is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019.


• Non-Store-Based

By Region

• North America: North America accounted for the highest share of the global sugar-free chewing gum market in 2019 as high prevalence of obesity in the region has increased the consumption of sugar-free products. The US is the major market for sugar-free chewing gum in North America. A large presence of key players, high product awareness, and innovation in flavors are thereby driving the sugar-free chewing gum market in the US.


• Europe


• Asia-Pacific: Asia-Pacific is the most lucrative market for sugar-free chewing gum manufacturers. Rising awareness of benefits associated with sugar-free chewing gum and rising investments by the manufacturers in the developing countries of the region are some of the factors driving the growth of the sugar-free chewing gum market in Asia-Pacific. Mounting growth of the organized retail sector is further contributing to the market growth with easy product availability for the consumers.


• Rest of the World

Key Players Sugar Free Chewing Gum Market

• The Hershey Company (US)


• Perfetti Van Melle Group B.V. (Italy)


• Mondelēz International, Inc (US)


• Lotte Corporation (Japan)


• The PUR Company Inc. (Canada)


• Mars Incorporated (US)


• Health Made Easy Group (UK)


• Ferndale Confectionery Pty Ltd (Australia)


• Ferrero SpA (Italy)


• Verve, Inc. (US)


• Kraft Foods Inc (US)


• Haribo GmbH & Co. Kg (Germany)


• The Wm. Wrigley Jr. Company (US)


• Topps Company Inc. (US)


• Simply Gum Inc. (US)