Sugar-Free Chewing Gum Market Research Report - Global Forecast till 2027

Sugar-Free Chewing Gum Market Research Report Information By Flavor (Mint, Bubble Gum, Fruit, Cinnamon, Others), By Distribution Channel (Store-Based, Non-Store-Based) and By Region – Forecast to 2027

ID: MRFR/F-B & N/8922-HCR | 90 Pages | Author: Snehal Singh | March 2024         

Sugar Free Chewing Gum Market Speak to Analyst Request a Free Sample

Sugar-Free Chewing Gum Market Scenario

Sugar-Free Chewing Gum Market size is projected to reach approximately USD 13,548.3 Million by 2027, at a CAGR of 5.2% from 2020 to 2027. 


Sugar-free chewing gum does not contain any sugar. The sweet taste of the gum is due to artificial or natural sweeteners. The commonly used sweetener in sugar-free chewing gum includes xylitol, isomalt, maltitol, mannitol, stevia, aspartame, and sorbitol. The gum releases its flavors over a period, just like conventional gum. There are many claims about sugar-free gum and its potential benefits for dental health, which is driving the market growth. Sugar-free gum has been shown to reduce cavities and plaque. 


The rising prevalence of obesity, diabetes, and dental concerns among the population is boosting the demand for sugar-free chewing gum across the globe. With the outbreak of COVID-19, the population across the globe is becoming conscious of the products they consume, for which the demand for functional and medicated sugar-free chewing gum is projected to rise. This has triggered the demand for Sugar-Free Chewing Gum Market in the long run. The introduction of new flavors in sugar-free chewing gum is further boosting the market growth.


Market Synopsis


Sugar-Free Chewing Gum Market has witnessed high growth in recent years. Rising health-conscious population, increasing prevalence of obesity and diabetes, and rising cases of tooth decay owing to excess sugar intake have increased the demand for sugar-free chewing gum. Other drivers expected to fuel the growth of the global sugar-free chewing gum market are frequent product innovations with the introduction of new flavors and the booming organized retail sector. Innovative marketing strategy is also uplifting the market growth. Functional attributes of chewing gum to be an easy and effective way to increase saliva flow and remove bacteria from the mouth along with prevention of tooth decay are surging the sales of sugar-free chewing gum. Many manufacturers are focusing on including natural sweeteners against artificial ones owing to the growing trend for products containing natural ingredients among the consumers. Also, innovations in technology are boosting the market growth. For instance, in October 2018, TasteTech launched a new Gum Kit for sugar-free chewing gum manufacturers.


Market USP


Prevention against dental cavity  


Sugar Free Chewing Gum Market Drivers



  • Increasing obesity and diabetes among the population: The rising obesity has led to the consumers becoming more health-conscious, which is anticipated to increase consumer inclination towards sugar-free chewing gum over conventional gum. According to the CDC National Center for Health Statistics, the prevalence of obesity was 42.4% in 2017-2018 in the US. The fact sheet also showed that about 610,000 people die of heart disease in the US every year, accounting for 1 in every 4 deaths. Also, the rising diabetic population across several countries is anticipated to drive the growth of the sugar-free chewing gum market.

  • Functional attributes of sugar-free chewing gum

  • Rising health consciousness

  • Launch of innovative flavors

  • Mounting growth of the organized retail sector

  • Increasing product awareness in developing countries

  • Effective marketing strategies

  • Innovative application technologies


Market Restraints



  • High prices as compared to conventional chewing gums


Sugar Free Chewing Gum Market Segmentation


By Flavor



  • Mint: The mint segment was the largest segment in 2019. Mint flavor carries various benefits that drive its sales. Mint-flavored chewing gum is most effective in soothing an upset stomach and nausea. Also, it is the most consumed flavored sugar-free chewing gum for bad mouth odor.

  • Bubble Gum

  • Fruit

  • Cinnamon

  • Others


By Distribution Channel



  • Store-Based: Majority of sugar-free chewing gum is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019.

  • Non-Store-Based


By Region



  • North America: North America accounted for the highest share of the global sugar-free chewing gum market in 2019 as high prevalence of obesity in the region has increased the consumption of sugar-free products. The US is the major market for sugar-free chewing gum in North America. A large presence of key players, high product awareness, and innovation in flavors are thereby driving the sugar-free chewing gum market in the US.

  • Europe

  • Asia-Pacific: Asia-Pacific is the most lucrative market for sugar-free chewing gum manufacturers. Rising awareness of benefits associated with sugar-free chewing gum and rising investments by the manufacturers in the developing countries of the region are some of the factors driving the growth of the sugar-free chewing gum market in Asia-Pacific. Mounting growth of the organized retail sector is further contributing to the market growth with easy product availability for the consumers.

  • Rest of the World


Key Players Sugar Free Chewing Gum Market



  • The Hershey Company (US)

  • Perfetti Van Melle Group B.V. (Italy)

  • Mondelēz International, Inc (US)

  • Lotte Corporation (Japan)

  • The PUR Company Inc. (Canada)

  • Mars Incorporated (US)

  • Health Made Easy Group (UK)

  • Ferndale Confectionery Pty Ltd (Australia)

  • Ferrero SpA (Italy)

  • Verve, Inc. (US)

  • Kraft Foods Inc (US)

  • Haribo GmbH & Co. Kg (Germany)

  • The Wm. Wrigley Jr. Company (US)

  • Topps Company Inc. (US)

  • Simply Gum Inc. (US)

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 13,548.3 Million
  CAGR   5.2% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Flavor, By Distribution Channel and By Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   The Hershey Company (US), Perfetti Van Melle Group B.V. (Italy), Mondelēz International, Inc (US), Lotte Corporation (Japan), The PUR Company Inc. (Canada), Mars Incorporated (US), Health Made Easy Group (UK), Ferndale Confectionery Pty Ltd (Australia), Ferrero SpA (Italy), Verve, Inc. (US), Kraft Foods Inc (US), Haribo GmbH & Co. Kg (Germany), The Wm. Wrigley Jr. Company (US), Topps Company Inc. (US), Simply Gum Inc. (US)
  Key Market Opportunities   Rising health-conscious population, increasing prevalence of obesity and diabetes, and rising cases of tooth decay owing to excess sugar intake have increased the demand for sugar-free chewing gum.
  Key Market Drivers

  • Functional attributes of sugar-free chewing gum
  • Rising health consciousness
  • Launch of innovative flavors
  • Mounting growth of the organized retail sector
  • Increasing product awareness in developing countries
  • Effective marketing strategies
  • Innovative application technologies




  • Frequently Asked Questions (FAQ) :

    The Sugar-Free Chewing Gum Industry Size will be USD 13,548.3 million in 2027

    Sugar-Free Chewing Gum Market is anticipated to grow at a 5.2% CAGR during the forecast period of 2020–2027

    The Hershey Company (US), Perfetti Van Melle Group B.V. (Italy), Mondelēz International Inc (US), Lotte Corporation (Japan), The PUR Company Inc. (Canada), Mars Incorporated (US), Health Made Easy Group (UK), Ferndale Confectionery Pty Ltd (Australia), Ferrero SpA (Italy), Verve Inc. (US)

    North America will dominate the Sugar-Free Chewing Gum Market

    Key Questions Answered

    • Global Market Outlook
    • In-depth analysis of global and regional trends
    • Analyze and identify the major players in the market, their market share, key developments, etc.
    • To understand the capability of the major players based on products offered, financials, and strategies.
    • Identify disrupting products, companies, and trends.
    • To identify opportunities in the market.
    • Analyze the key challenges in the market.
    • Analyze the regional penetration of players, products, and services in the market.
    • Comparison of major players’ financial performance.
    • Evaluate strategies adopted by major players.
    • Recommendations
    Request Free Sample

    Why Choose Market Research Future?

    • Vigorous research methodologies for specific market.
    • Knowledge partners across the globe
    • Large network of partner consultants.
    • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
    • Trusted by fortune 500 companies/startups/universities/organizations
    • Large database of 5000+ markets reports.
    • Effective and prompt pre- and post-sales support.
    Speak to Analyst
    Leading companies partner with us for data-driven Insights.
    Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo

    Kindly complete the form below to receive a free sample of this Report

    Please fill in Business Email for Quick Response
    Invalid