Chewing Gum Market Size was valued at USD 16.8 Billion in 2022. The Chewing Gum market is projected to grow from USD 17.6 Billion in 2023 to USD 25.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.70% during the forecast period (2023 - 2032). The increasing use of chewing gum to treat illnesses and the increasing demand for chewing gum products, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
A significant factor projected to propel the market is the rising acceptance of therapeutic chewing gums for treating medical disorders. Products like tooth whitening gums, energy gums, weight-loss gums, sleep gums, and focus gums have all been well received by customers, which has given manufacturers new opportunities. Organisations are always discovering additional applications for which effective chewing gums can be made. These manufacturers of functional chewing gum have been attempting to address important topics including mental health and stress reduction. For instance, in June 2020, a French cannabis firm called Rainbow received EUR 1 million from private investors to fund the development of stress-relieving products. The business additionally unveiled the wellness brand Kaya. It produces chewing gums containing cannabidiol as an ingredient to aid individuals in managing stress on a daily basis with all-natural recipes.
The development of new products and attention from manufacturers have been drawn to numerous different facets of health. For instance, Blockhead introduced a "screwing gum" that advertises itself as an aphrodisiac in February 2020. The product's efforts to draw in young consumers have been concentrated on its marketing, packaging, humorous innuendos, and strong social media presence. Innovation, production, and packaging are the main factors propelling the chewing gum and candy sector's growth.Â
Innovation is fueled by factors like changing consumer food preferences and eating behaviours, as well as customer health awareness and consciousness. In order to satisfy consumer demands, manufacturers have been extending their product lines by using practical ingredients, organic herbal fillings, and unusual flavours. Innovative packaging strategies, like eye-catching wrappers, family-sized packs, resealable packaging, and advertising, aid in driving uptake and sales of a product. For instance, in 2021 Distinct Confectionery UK gave customers the option to personalise their pack chewing to suit their preferences. Customers could submit quotes and photographs, the business continued, and these would be modified and tailored to fit their design. The development of the Chewing Gum Market is supported by the use of various packaging formats and marketing campaigns for chewing gum products.
Governments all across the world are adopting comprehensive strategies to reduce tobacco use, such as banning cigarette advertising, restricting smoking in public areas, gradually raising tobacco taxes, and placing strong health warnings on tobacco products. As a result, the growing government support to reduce smoking among a larger consumer base and boost the adoption of nicotine gums to reduce cravings, concentration issues, frustration, restlessness, and anxiety caused during the process of quitting smoking may fuel the market demand for nicotine gums. Chewing gum that promotes weight loss is becoming more popular in industrialised nations, despite the fact that it is still a niche product. Diet-Burst Gum, 2X Slim Fast Gum, and Reducta Hunger Reduction Chewing Gum are a few of the gums designed specifically for weight loss. Thus, driving the Chewing Gum market revenue.
The Chewing Gum Market segmentation, based on type, includes sugared chewing gum and sugar-free chewing gum. Sugared chewing gum segment accounted for the largest revenue share in 2022. Gum is a recreational food that is only ever chewed out of a natural impulse to masticate. Customers are seeking practical advantages from chewing gum as they become more health concerned. Some chewing gum manufacturers in the market promote their goods with the claim that they keep teeth clean. Chewing gums like nicotine gums are sometimes used by people who want to stop smoking. For instance, 65.3% of youngsters (middle school and high school students) in the United States thought of giving up cigarettes in 2021, according to the Centres for Disease Control and Prevention.
The Chewing Gum Market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. Convenience stores segment dominated the Chewing Gum Market in 2022. Because the majority of chewing gums are under USD 20, they are thought to be ideal for checkout and point-of-purchase impulse purchases. These not only increase store sales but also raise awareness of chewing gum that has a purpose. Additionally, as these things have begun to support lifestyles, they have become closer to being requirements. As a result, many customers may be observed regularly acquiring these from pharmacies.
Figure 1: Chewing Gum Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Chewing Gum Market dominated this market in 2022 (45.80%). Manufacturers of chewing gum with a purpose have been making a number of strategic moves in the area in an effort to take advantage of the market expansion boom. For example, Hemptown USA introduced a chewing gum in September 2019 that contains 15 milligrammes of cannabidiol and 5 grammes of cannabigerol. Following intake, the body quickly absorbs these substances, which provide immediate relaxation. These gums have a mint flavour. They are packaged in foils to preserve freshness and provide a convenient method of dispensing. Further, the U.S. Chewing Gum market held the largest market share, and the Canada Chewing Gum market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: CHEWING GUM MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Chewing Gum market accounted for the healthy market share in 2022. The market in Europe is expanding as a result of consumers buying more things that have practical advantages, like dental advantages, and as their propensity for making impulse purchases grows. Further, the German Chewing Gum market held the largest market share, and the U.K Chewing Gum market was the fastest growing market in the European region
The Asia Pacific Chewing Gum market is expected to register significant growth from 2023 to 2032. Similar circumstances may be observed in Asia Pacific, where businesses have made significant efforts to win the allegiance of their patrons. Under the direction of Etimad Halal Certification, Tauriga Sciences, Inc., which has been producing a variety of useful "supplement" chewing gums, received HALAL certification for its main brand, Tauri-Gum, in August 2020. A sizable market for HALAL goods exists in South East Asia, which is anticipated to build a solid foundation for the Asia Pacific brand. Moreover, China’s Chewing Gum market held the largest market share, and the Indian Chewing Gum market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Chewing Gum market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Chewing Gum industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Chewing Gum industry to benefit clients and increase the market sector. In recent years, the Chewing Gum industry has offered some of the most significant advantages to medicine. Major players in the Chewing Gum market, including Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S., are attempting to increase market demand by investing in research and development operations.
Mars Inc. (Mars) produces and sells food, pet care, non-chocolate confectionary, and chocolate items. M&M's, Snickers, Dove, Mars, Wrigley's, Orbit, Masterfoods, Extra, Uncle Ben's, Raris, Whistle, Pamesello, Seeds of Change, TastyBite, Pedigree, Whiskas, Royal Canin, Gomo, Cocoavia, Double mint, and TWIX are among the brands under which the firm sells its goods. In the US and Canada, Mars also runs animal hospitals under the Banfield name. The business supplies wholesalers, specialty shops, merchants, and veterinary practises with their products. The Americas, the Asia-Pacific, Europe, and the Middle East are all regions where it conducts business. The headquarters of Mars are in McLean, Virginia, in the US. Mars Wrigley Australia introduced ECLIPSE PLUS and EXTRA WHITE, two new gum products, in April 2022. There are two subcategories in the new ECLIPSE PLUS line: comfort and release.
A global confectionery business run by Perfetti Van Melle Group B.V. is there to help people enjoy delicious things. The business produces and sells chewing gum, chewy mint, sweets, lollipops, and other products so that consumers can choose from a variety of flavours to suit their preferences. By introducing centre fresh 3-layer gum in India in August 2019, Perfetti Van Melle Group B.V. broadened the portfolio of its centre fresh chewing gum brands. The company introduced the product as part of a plan to diversify its product offerings under the centre fresh brand in order to increase market share in the "fresh breath confidence" category.
Chewing Gum Industry Developments
June 2019: To bolster its position in India and broaden its product offering, Mars, Inc. announced the introduction of the luscious fruit chewing gum brand.
March 2021: Mars Wrigley introduced Orbit (a sugar-free gum) and Doublemint in the Rupee 1 category as part of the expansion of its product line. The company's regionalization strategy, which aims to break into smaller markets, includes the portfolio growth.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 16.8 Billion |
| Market Size 2023 | USD 17.6 Billion |
| Market Size 2032 | USD 25.4 Billion |
| Compound Annual Growth Rate (CAGR) | 4.70% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S |
| Key Market Opportunities | The rapid consumption of chewing gum |
| Key Market Dynamics | The growing popularity of chewing gums for curing the health conditions and the rising popularity of the chewing gum products |
Frequently Asked Questions (FAQ) :
The Chewing Gum Market size was valued at USD 16.8 Billion in 2022.
The global market is projected to grow at a CAGR of 4.70% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S.
The Sugared Chewing Gum Type dominated the market in 2022.
The Convenience Stores Distribution Channel had the largest share in the global market.
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