Global Functional Chewing Gum Market Overview
Functional Chewing Gum Market Size was estimated at 3.16 (USD Billion) in 2022. The Functional Chewing Gum Industry is expected to grow from 3.42(USD Billion) in 2023 to 6.9 (USD Billion) by 2032. The Functional Chewing Gum Market CAGR (growth rate) is expected to be around 8.12% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Functional Chewing Gum Market Trends Highlighted
The functional chewing gum market is poised for continued growth, driven by rising consumer demand for healthier and more convenient ways to improve oral health and address specific functional benefits. Consumers are increasingly seeking products that offer added functionalities beyond traditional chewing gum, such as teeth whitening, breath freshening, and stress relief.
Key market drivers include growing awareness of oral health, increasing prevalence of dental issues, and changing consumer lifestyles. Opportunities exist for manufacturers to explore innovative flavors, textures, and formats that cater to diverse consumer preferences, as well as to develop products that target specific functional needs, such as maintaining cognitive function or boosting energy levels.
Recent market trends indicate a growing preference for natural and organic ingredients, as well as a shift towards sugar-free and low-calorie options. This aligns with the broader trend towards healthier and more sustainable products in the food and beverage industry. Functional chewing gum manufacturers are adapting to these evolving consumer demands by introducing products that meet these criteria, ensuring the continued growth and success of this market.
Functional Chewing Gum Market Drivers
Rising Health Consciousness Among Consumers
The growing awareness of the importance of oral health and the increasing prevalence of dental problems such as cavities, gum disease, and bad breath are driving the demand for functional chewing gum. Functional chewing gums are specifically designed to provide oral health benefits beyond just freshening breath, such as reducing plaque and tartar buildup, strengthening teeth, and preventing cavities. As consumers become more health-conscious and seek proactive ways to maintain their oral health, the demand for functional chewing gum is expected to continue to rise.
Expansion of the Sugar-Free Chewing Gum Market
The increasing demand for sugar-free chewing gum is the other major driver of the Functional Chewing Gum Market Industry. Sugar-free chewing gum has been perceived to be a healthier product than traditional chewing gum since it contains fewer calories and does not contribute to tooth decay. The high rate of consumption of sugar-free chewing gum has been witnessed among health-conscious individuals. In addition, the increase in the market for sugar-free chewing gum has facilitated the growth of functional chewing gums since they offer health benefits other than just being sugar-free.
Growing Popularity of Natural and Organic Products
The increasing consumer preference for natural and organic products is driving the demand for functional chewing gums made with natural ingredients. Consumers are becoming more aware of the potential health risks associated with artificial ingredients and are seeking out products made with natural and organic ingredients. This trend is expected to continue to drive the demand for functional chewing gums made with natural ingredients, such as xylitol, green tea extract, and aloe vera.
Functional Chewing Gum Market Segment Insights
Functional Chewing Gum Market Flavor Insights
The Functional Chewing Gum Market is segmented by flavor into mint, fruit, chocolate, cinnamon, and other flavors. The mint segment is estimated to hold the largest market share in 2023, owing to the increasing demand for fresh breath and oral hygiene products. The fruit segment is projected to witness the fastest growth over the forecast period due to the rising popularity of natural and healthy chewing gum options. In 2023, the mint segment was valued at around USD 1.2 billion and is projected to reach USD 2.1 billion by 2032, exhibiting a CAGR of 8.2%.The fruit segment is estimated to be valued at USD 0.8 billion in 2023 and is expected to reach USD 1.5 billion by 2032, registering a CAGR of 8.5%. The chocolate segment is valued at approximately USD 0.6 billion in 2023 and is projected to reach USD 1.1 billion by 2032, growing at a CAGR of 8.3%. The cinnamon segment is estimated to be valued at USD 0.4 billion in 2023 and is expected to reach USD 0.7 billion by 2032, exhibiting a CAGR of 8.1%. The other flavors segment is projected to register a CAGR of 7.9% over the forecast period. The growth of the functional chewing gum market is attributed to the increasing health consciousness among consumers, rising disposable income, and growing awareness about the benefits of chewing gum for oral health.The increasing demand for natural and sugar-free chewing gum options is also driving the market growth.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Functional Chewing Gum Market Target Health Concern Insights
The target health concern segment in the Functional Chewing Gum Market is one of the vital factors contributing to the growth of the market. The dental health target health concern segment dominates the market share as the incidence of dental health problems such as gingivitis and periodontal diseases is on the rise and awareness of the benefits of functional chewing gum for the maintenance of good oral health is increased. Moreover, weight management target health concern is the most significant growth area as functional chewing gum provides a convenient and effective solution for the show of hunger and supports weight loss regimes.In addition, there is increasing demand for functional chewing gum products designed to target health concerns such as energy enhancement, cognitive function, and other problems. This is because consumers rely on their overall well-being and a health-conscious approach to healthcare. This is because of the rise in the incidence of oral health problems, increase in health consciousness, and introduction of innovative products.
Functional Chewing Gum Market Active Ingredient Insights
The Active Ingredient segment of the Functional Chewing Gum Market is expected to grow significantly in the coming years. Xylitol, a natural sweetener, is expected to dominate the market, accounting for over 45% of the global revenue in 2024. Erythritol, another natural sweetener, is also expected to gain popularity, with a market share of over 20% in 2024. Caffeine, a stimulant, is another key ingredient in functional chewing gum, with a market share of over 15% in 2024. Guarana, a natural stimulant, and green tea extract, an antioxidant, are also expected to contribute to the growth of the Active Ingredient segment.
Functional Chewing Gum Market Regional Insights
The regional segmentation of the Functional Chewing Gum Market offers valuable insights into the market's geographical distribution and growth potential. North America is anticipated to dominate the market, driven by rising health awareness and the presence of major functional chewing gum manufacturers. The European market is also expected to witness significant growth, owing to the increasing popularity of sugar-free and sugar-reduced chewing gums. APAC holds immense growth potential due to the growing middle class and rising disposable income, particularly in countries like China and India.South America and MEA are expected to exhibit steady growth, as consumers become more health-conscious and seek functional chewing gums for oral hygiene and other health benefits.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Functional Chewing Gum Market Key Players And Competitive Insights
Major players in the Functional Chewing Gum Market industry are constantly competing on the basis of market share and developing a strong presence in the market. Leading Functional Chewing Gum Market industry players focus on innovation and the development of new products to cater to the requirements of industrial users. Partnerships and collaborations are also major strategies adopted by the major players in the Functional Chewing Gum Market Competitive Landscape. Agreements replicate the mutual strengths and opportunities between the companies and assist in expanding the market reach and brand penetration within the market. In addition to this, the players are also focusing on investing in marketing and advertising activities to create a brand image and increase their customer base.
MondelÄ“z International is the most prominent company in the Functional Chewing Gum Market industry and competes globally in the market. MondelÄ“z brand portability of Trident, Dentyne, and Chiclets reports the company’s stronghold market in North America, Latin America, and Europe. The company emphasizes innovation, and it has made strong efforts in launching a new product range in recent years including Trident Vibes and Dentyne Ice Arctic Chill. The company has also engaged itself in sustainable efforts by setting an objective of reducing its environmental impact by 50% by 2032
.Mars, Incorporated is the second identified company in the global level of competition in the Functional Chewing Gum Market. Mars operates as a dominant brand in the global market by representing a global brand of Orbit, 5, and Skittles. Mars has deployed strong marketing activities and advertisements to reach the customers and convert them to its brand by developing a strong image as a household name, and the company also innovates by launching new products including Orbit Sweet Mint and 5 Energy. The company has set a sustainability objective of reducing its environmental impact by 30% by 2032.
Key Companies in the Functional Chewing Gum Market Include
- Zed Candy
- Danone S.A.
- Mondelez International
- Cloetta AB
- Leaf Brands, LLC
- Wrigley Jr. Company
- Extra Gum
- Trident Gum
- Pure Foods, LLC
- Orbit Gum
- Meiji Co., Ltd.
- Haribo GmbH KG
- Perfetti Van Melle
- Mars, Incorporated
- Lotte Corporation
Functional Chewing Gum Market Industry Developments
The Functional Chewing Gum Market is projected to reach USD 6.9 billion by 2032, exhibiting a CAGR of 8.12% during the forecast period (2024-2032). The growing awareness of oral health benefits associated with chewing gum, coupled with the rising prevalence of dental caries and gum diseases, is driving market growth. Moreover, advancements in flavor technology and the introduction of innovative products with functional ingredients, such as xylitol and fluoride, are further propelling market expansion. Key recent developments include the launch of Wrigley's Orbit Spearmint Sugar-Free Chewing Gum with Xylitol, designed to promote tooth enamel strengthening, and Mondelez International's Trident Xtra Care Chewing Gum, formulated with fluoride to help prevent cavities.
Functional Chewing Gum Market Segmentation Insights
- Functional Chewing Gum Market Flavor Outlook
- Mint
- Fruit
- Chocolate
- Cinnamon
- Other Flavors
- Functional Chewing Gum Market Target Health Concern Outlook
- Dental Health
- Weight Management
- Energy Enhancement
- Cognitive Function
- Other Health Concerns
- Functional Chewing Gum Market Active Ingredient Outlook
- Xylitol
- Erythritol
- Caffeine
- Guarana
- Green Tea Extract
| Report Attribute/Metric |
Details |
| Market Size 2022 |
3.16(USD Billion) |
| Market Size 2023 |
3.42(USD Billion) |
| Market Size 2032 |
6.9(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
8.12% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Zed Candy, Danone S.A., Mondelez International, Cloetta AB, Leaf Brands, LLC, Wm. Wrigley Jr. Company, Extra Gum, Trident Gum, Pur Foods, LLC, Orbit Gum, Meiji Co., Ltd., Haribo GmbHÂ Co. KG, Perfetti Van Melle, Mars, Incorporated, Lotte Corporation |
| Segments Covered |
Flavor, Target Health Concern, Active Ingredient, Regional |
| Key Market Opportunities |
1 Personalized oral health solutions2 Growing demand for sugar-free and low-calorie options3 Expansion into emerging markets4 Increasing focus on sustainability and eco-friendly packaging5 Rise of subscription-based models |
| Key Market Dynamics |
Rising Prevalence of Oral Health Issues Growing Awareness of Oral Hygiene Increasing Demand for Convenient Oral Care Solutions Technological Advancements in Gum Base and Ingredients Expanding Distribution Channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Functional Chewing Gum Market size is projected to reach USD 6.9 billion by 2032, exhibiting a CAGR of 8.12% during the forecast period. The market growth is attributed to the rising demand for sugar-free and health-conscious products, increasing awareness about oral health, and growing disposable income.
North America is expected to dominate the functional chewing gum market throughout the forecast period due to the high prevalence of dental problems, increasing consumer awareness about oral health, and the presence of key market players in the region.
The key growth drivers of the functional chewing gum market include the growing demand for sugar-free and health-conscious products, rising awareness about oral health benefits, increasing disposable income, and product innovations by market players.
Some of the key competitors in the functional chewing gum market include Mars, Incorporated, Mondelez International, Perfetti Van Melle, Lotte Corporation, and Hershey Company. These companies are focusing on product innovation, expansion into emerging markets, and strategic acquisitions to maintain their market position.
Functional chewing gum finds applications in various areas, including oral hygiene, dental health, and overall well-being. It is used to prevent tooth decay, strengthen teeth, freshen breath, and improve cognitive function.
The functional chewing gum market faces challenges such as intense competition, stringent regulatory requirements, and fluctuating raw material prices. Additionally, changing consumer preferences and the availability of alternative oral care products can hinder market growth.
Opportunities for growth in the functional chewing gum market lie in the expansion into emerging markets, product innovation, and collaborations with healthcare professionals. The development of new flavors, textures, and ingredients can further drive market growth.
The COVID-19 pandemic had a mixed impact on the functional chewing gum market. While demand for sugar-free and health-conscious products increased, disruptions in supply chains and changes in consumer behavior led to a decline in sales through traditional channels. However, the market is expected to recover and continue its growth trajectory in the post-pandemic period.
Key trends in the functional chewing gum market include the growing popularity of sugar-free and xylitol-based gums, the introduction of new flavors and textures, the use of natural and organic ingredients, and the development of gums with specific health benefits, such as cognitive enhancement and stress relief.
The functional chewing gum market in the Asia-Pacific region is anticipated to witness significant growth during the forecast period, exhibiting a CAGR of approximately 9%. This growth is attributed to the rising disposable income, increasing awareness about oral health, and the presence of a large consumer base in the region.
