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South Korea Automotive Tire Market

ID: MRFR/AT/52923-HCR
200 Pages
Sejal Akre
October 2025

South Korea Automotive Tire Market Research Report By Rim Size (13”-15", 16”-18", 19”-21", >21"), By Season (Winter, Summer, All-Season), By Propulsion Type (ICE, EV), By Vehicle Type (Passenger Cars, LCV, HCV), and By Distribution Channel (OEM, Aftermarket)-Forecast to 2035

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South Korea Automotive Tire Market Infographic
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South Korea Automotive Tire Market Summary

As per MRFR analysis, the South Korea automotive tire market size was estimated at 9.06 USD Billion in 2024. The South Korea automotive tire market is projected to grow from 10.01 USD Billion in 2025 to 27.09 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 10.47% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The South Korea automotive tire market is experiencing a transformative shift towards sustainability and technological innovation.

  • The market is witnessing a notable rise in eco-friendly tires, reflecting a growing consumer preference for sustainable options.
  • Technological advancements in tire design are enhancing performance and safety, driving innovation across the sector.
  • Online sales channels are expanding rapidly, catering to the evolving purchasing habits of consumers.
  • Key market drivers include increasing vehicle production and a shift towards electric vehicles, which are reshaping demand dynamics.

Market Size & Forecast

2024 Market Size 9.06 (USD Billion)
2035 Market Size 27.09 (USD Billion)
CAGR (2025 - 2035) 10.47%

Major Players

Bridgestone (JP), Michelin (FR), Goodyear (US), Continental (DE), Pirelli (IT), Dunlop (GB), Hankook (KR), Yokohama (JP), Toyo (JP)

South Korea Automotive Tire Market Trends

The automotive tire market in South Korea is currently experiencing a dynamic transformation, driven by various factors including technological advancements and changing consumer preferences. The demand for high-performance tires is on the rise, as consumers increasingly prioritize safety, durability, and fuel efficiency. This shift is further influenced by the growing popularity of electric vehicles, which require specialized tires to optimize performance and range. Additionally, the regulatory environment is evolving, with stricter standards for tire performance and environmental impact, compelling manufacturers to innovate and adapt their product offerings accordingly. Moreover, the competitive landscape of the automotive tire market is intensifying, with both domestic and international players vying for market share. Local manufacturers are focusing on enhancing their production capabilities and expanding their distribution networks to meet the increasing demand. The emphasis on sustainability is also becoming more pronounced, as consumers show a preference for eco-friendly tire options. This trend is likely to shape the future of the automotive tire market, as companies strive to balance performance with environmental responsibility. Overall, the market appears poised for growth, driven by innovation and a commitment to meeting evolving consumer needs.

Rise of Eco-Friendly Tires

There is a noticeable shift towards eco-friendly tire options in the automotive tire market. Consumers are increasingly aware of environmental issues and are seeking products that minimize their carbon footprint. Manufacturers are responding by developing tires made from sustainable materials and implementing production processes that reduce waste and energy consumption.

Technological Advancements in Tire Design

Innovations in tire design are significantly impacting the automotive tire market. Enhanced materials and manufacturing techniques are leading to the creation of tires that offer improved performance, safety, and longevity. Features such as smart tire technology, which provides real-time data on tire conditions, are becoming more prevalent.

Growth of Online Sales Channels

The automotive tire market is witnessing a shift towards online sales channels. Consumers are increasingly purchasing tires through e-commerce platforms, attracted by convenience and competitive pricing. This trend is prompting traditional retailers to adapt their strategies, focusing on enhancing their online presence and customer service.

South Korea Automotive Tire Market Drivers

Increasing Vehicle Production

The automotive tire market in South Korea is experiencing growth driven by the rising production of vehicles. In recent years, the country has seen a surge in both domestic and foreign automotive manufacturing, with production levels reaching approximately 4 million units annually. This increase in vehicle output directly correlates with a heightened demand for tires, as each vehicle requires a set of tires for operation. The automotive tire market is thus benefitting from this trend, as manufacturers strive to meet the growing needs of automakers. Furthermore, the South Korean government's initiatives to support the automotive sector, including tax incentives and infrastructure development, are likely to further bolster vehicle production, thereby enhancing the demand for tires in the market.

Shift Towards Electric Vehicles

The automotive tire market is witnessing a notable shift towards electric vehicles (EVs) in South Korea. As the government promotes eco-friendly transportation solutions, the adoption of EVs is expected to rise significantly. By 2025, it is projected that EV sales could account for over 20% of total vehicle sales in the country. This transition necessitates specialized tires designed for electric vehicles, which often require unique performance characteristics such as lower rolling resistance and enhanced durability. Consequently, the automotive tire market is adapting to these new requirements, leading to innovations in tire technology and design. Manufacturers are likely to invest in research and development to create tires that cater specifically to the needs of EVs, thus driving growth in the market.

Expansion of Tire Retail Networks

The automotive tire market is experiencing growth due to the expansion of tire retail networks across South Korea. With the increasing number of tire shops and service centers, consumers have greater access to a variety of tire options. This expansion is not only limited to physical stores but also includes online platforms, which are becoming increasingly popular among consumers. As of 2025, it is estimated that online tire sales could represent around 15% of total tire sales in the country. The automotive tire market is thus benefiting from this diversification in retail channels, as it allows for greater consumer choice and convenience. Retailers are likely to enhance their service offerings, including installation and maintenance, to attract more customers and drive sales.

Government Regulations on Tire Standards

Government regulations regarding tire standards are playing a crucial role in shaping the automotive tire market in South Korea. The Ministry of Land, Infrastructure and Transport has implemented stringent regulations aimed at improving tire safety and environmental performance. These regulations require manufacturers to adhere to specific performance criteria, which may include factors such as tread wear, fuel efficiency, and noise levels. Compliance with these standards is essential for manufacturers to remain competitive in the automotive tire market. As a result, companies are investing in advanced technologies and materials to meet these regulatory requirements, which could lead to innovations in tire design and performance. This regulatory environment is likely to drive growth in the market as manufacturers strive to produce high-quality, compliant products.

Rising Consumer Awareness of Tire Safety

Consumer awareness regarding tire safety is increasingly influencing the automotive tire market in South Korea. As more individuals recognize the importance of maintaining proper tire conditions for safety and performance, there is a growing demand for high-quality tires. Reports indicate that approximately 30% of vehicle accidents are attributed to tire-related issues, prompting consumers to prioritize tire maintenance and replacement. This heightened awareness is leading to an increase in tire inspections and purchases, thereby benefiting the automotive tire market. Retailers and manufacturers are responding by offering educational resources and promoting tire safety campaigns, which may further enhance consumer engagement and drive sales in the market.

Market Segment Insights

By Rim Size: 16"-18" (Largest) vs. 19"-21" (Fastest-Growing)

The South Korea automotive tire market showcases diverse demand across various rim sizes, with the 16"-18" segment commanding the largest market share. Consumers in this segment tend to prefer the balance of performance and comfort that these tire sizes offer. Meanwhile, the emerging 19"-21" segment is experiencing notable growth, reflecting shifting consumer preferences towards larger wheels for better aesthetics and handling. Growth trends indicate a rising consumer inclination towards 19"-21" tires, driven by the increasing popularity of SUVs and high-performance vehicles. The expansion of this segment is supported by advancements in tire technology that enhance safety and performance. Additionally, urban development and lifestyle changes are motivating consumers to invest in larger tires, correlating with trends in auto customization and personal expression.

16"-18" (Dominant) vs. 19"-21" (Emerging)

The 16"-18" rim size segment remains dominant due to its widespread adoption across various vehicle categories, including sedans and compact cars. These tires are favored for their excellent balance between performance, cost-effectiveness, and fuel efficiency. On the other hand, the 19"-21" segment is considered emerging, appealing primarily to consumers seeking luxury, sporty aesthetics, and enhanced handling. This shift towards larger rim sizes is influencing market dynamics, encouraging manufacturers to innovate and develop more advanced tires that offer superior grip and durability, catering to the evolving preferences of the automotive consumer base.

By Season: Winter (Largest) vs. Summer (Fastest-Growing)

In the South Korea automotive tire market, the distribution of market share among the season segments indicates that winter tires hold the largest share due to the country's cold climate and frequent snowfall. Summer tires are becoming increasingly popular, particularly with the rise in temperatures and more favorable driving conditions in warmer months, allowing them to carve out a significant portion of the market. All-season tires, while versatile, have a smaller share but cater to consumers looking for a single solution throughout the year. The growth trends in this segment are notably driven by a shift in consumer preferences towards performance and safety features. As South Korea experiences changes in climatic conditions, demand for specialized tires like winter and summer is expected to rise. The introduction of innovative technologies and improved tire designs are also significant growth drivers, enhancing the longevity and performance of these products, making them more attractive to consumers.

Winter (Dominant) vs. All-Season (Emerging)

Winter tires are the dominant segment in the South Korea automotive tire market, designed specifically for optimal performance in snowy and icy conditions. They feature unique tread patterns and rubber compounds that retain flexibility in low temperatures, providing enhanced grip and safety. On the other hand, all-season tires represent an emerging segment that offers convenience for drivers who prefer not to switch tires seasonally. These tires are engineered to handle a variety of conditions, balancing the performance of both winter and summer tires, although they may not perform as effectively in extreme weather. The increased awareness and varied climatic challenges are propelling the growth of all-season tires as consumers seek versatile options.

By Propulsion Type: ICE (Largest) vs. EV (Fastest-Growing)

In the South Korea automotive tire market, the distribution of market share among propulsion types currently favors Internal Combustion Engine (ICE) vehicles, which dominate the segment due to their established presence and broad consumer acceptance. Electric Vehicles (EV), while only capturing a smaller portion of the market, are rapidly gaining traction as more consumers and manufacturers shift towards greener alternatives. Stronger focus on sustainability and technological advancements are increasingly influencing consumer preferences. The growth trends in this segment are primarily driven by the government's push for electric mobility and substantial investments in EV infrastructure. Rising consumer awareness of environmental issues and the benefits of EVs are contributing to the accelerating adoption rate. The transition from ICE to EV technologies is transforming the automotive landscape, with innovations in battery technology and charging solutions creating a favorable environment for EVs to flourish.

ICE (Dominant) vs. EV (Emerging)

The dominant segment of Internal Combustion Engine (ICE) vehicles remains prevalent in the South Korea automotive tire market, primarily due to their long-term market presence and the extensive range of available models catering to diverse consumer needs. ICE vehicles benefit from a well-developed support infrastructure, ensuring easy maintenance and refueling. Conversely, Electric Vehicles (EV) represent an emerging segment, characterized by growing popularity among environmentally conscious consumers. EVs offer lower operating costs and reduced emissions, which are becoming more appealing as infrastructure continues to evolve. As charging stations proliferate and battery technology improves, the market positioning of EVs is expected to strengthen, ultimately reshaping consumer choices toward a more sustainable automotive landscape.

By Vehicle Type: Passenger Cars (Largest) vs. LCV (Fastest-Growing)

In the South Korea automotive tire market, Passenger Cars dominate the segment with a significant market share, reflecting the high number of registered vehicles within this category. Light Commercial Vehicles (LCV) follow, gaining traction due to the increasing demand for delivery and logistics services, impacting the tire industry's dynamics. The HCV segment, while important, is outpaced by LCV in terms of growth rate, as businesses seek more efficient and reliable transportation solutions. Factors like urbanization, e-commerce growth, and consumer preference for mobility play a crucial role in driving LCV growth. In contrast, Passenger Cars remain a staple for personal transport, establishing a steady market presence despite the rising competitive pressures.

Passenger Cars (Dominant) vs. LCV (Emerging)

Passenger Cars stand as the dominant segment in the South Korea automotive tire market, primarily due to the country’s high vehicle ownership rate and the popularity of personal transportation. They account for a significant portion of tire sales, driven by consumer preferences for comfort, safety, and performance. On the other hand, Light Commercial Vehicles represent an emerging segment, experiencing rapid growth influenced by the surge in delivery services and urban freight activities. These vehicles often require specialized tires to handle varying loads and terrains. LCVs are becoming increasingly vital for logistics solutions, showing a growing market adaptation based on increasing e-commerce demands, which further distinguishes their market positioning from the traditional Passenger Cars.

By Distribution Channel: OEM (Largest) vs. Aftermarket (Fastest-Growing)

In the South Korea automotive tire market, the distribution of market share between OEM and aftermarket segments reveals a competitive landscape. The OEM segment holds the largest share, primarily driven by established vehicle manufacturers and their reliance on high-quality tire products during production. Meanwhile, the aftermarket segment is gaining traction, appealing to consumers seeking to customize or replace tires, thus contributing to its increasing market presence. Growth trends within the distribution channel segment are largely influenced by consumer behavior shifting towards vehicle maintenance and enhancement. The aftermarket is identified as the fastest-growing segment, fueled by rising vehicle ownership and a greater emphasis on personalizing and enhancing the performance of vehicles. Moreover, advancements in tire technology and an increase in e-commerce platforms are facilitating easier access to aftermarket products, further propelling this segment's growth.

Distribution Channel: OEM (Dominant) vs. Aftermarket (Emerging)

The OEM segment is characterized by its dominance in the supply chain for tire manufacturers, representing a critical avenue for initial tire sales tied closely to new vehicle production. This segment benefits from long-standing partnerships between manufacturers and OEM suppliers, ensuring high quality and reliability. On the other hand, the aftermarket segment is emerging robustly, characterized by diverse product offerings catering to various consumer needs, including specialty and performance tires. Factors such as e-commerce growth, increased car ownership, and a shift towards DIY maintenance have fueled the aftermarket's rise. This segment's flexibility in catering to a broader consumer base positions it well for future growth alongside established OEM players.

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Key Players and Competitive Insights

The automotive tire market in South Korea exhibits a dynamic competitive landscape characterized by rapid innovation and strategic maneuvering among key players. Major companies such as Hankook (KR), Michelin (FR), and Bridgestone (JP) are at the forefront, each adopting distinct strategies to enhance their market positioning. Hankook (KR) focuses on expanding its footprint in the electric vehicle (EV) segment, leveraging its advanced tire technology to cater to the growing demand for sustainable mobility solutions. Meanwhile, Michelin (FR) emphasizes sustainability through its commitment to producing eco-friendly tires, which aligns with global trends towards environmental responsibility. Bridgestone (JP), on the other hand, is investing heavily in digital transformation, aiming to integrate smart technologies into its tire offerings, thereby enhancing customer experience and operational efficiency.

The market structure appears moderately fragmented, with a mix of established players and emerging competitors. Key tactics such as localizing manufacturing and optimizing supply chains are prevalent among these companies, allowing them to respond swiftly to market demands and fluctuations. The collective influence of these major players shapes a competitive environment where innovation and responsiveness are paramount, driving the overall growth of the market.

In October 2025, Hankook (KR) announced a strategic partnership with a leading EV manufacturer to develop specialized tires designed for electric vehicles. This collaboration is poised to enhance Hankook's market share in the burgeoning EV sector, reflecting a proactive approach to align with industry trends. The partnership not only underscores Hankook's commitment to innovation but also positions the company as a key player in the transition towards sustainable transportation.

In September 2025, Michelin (FR) unveiled its latest range of eco-friendly tires, which utilize sustainable materials and advanced manufacturing processes. This launch is significant as it reinforces Michelin's dedication to sustainability, potentially attracting environmentally conscious consumers. The introduction of these tires may also enhance Michelin's competitive edge, as the demand for green products continues to rise in the automotive sector.

In August 2025, Bridgestone (JP) launched a new digital platform aimed at enhancing customer engagement and streamlining the purchasing process for tires. This initiative reflects Bridgestone's strategic focus on digital transformation, which is increasingly vital in today's market. By leveraging technology, Bridgestone aims to improve customer experience and operational efficiency, thereby solidifying its position in a competitive landscape that is rapidly evolving.

As of November 2025, current trends in the automotive tire market are heavily influenced by digitalization, sustainability, and the integration of artificial intelligence (AI) into product development and customer service. Strategic alliances among companies are becoming more common, fostering innovation and enhancing competitive capabilities. Looking ahead, it is likely that competitive differentiation will increasingly pivot from price-based strategies to those centered on innovation, technology, and supply chain reliability. This shift suggests a future where companies that prioritize sustainable practices and technological advancements will thrive in the evolving market.

Key Companies in the South Korea Automotive Tire Market market include

Industry Developments

Recent developments in the South Korea Automotive Tire Industry have reflected significant shifts, particularly among major players such as Hankook Tire and Kumho Tire, aligning with the country’s strong automotive manufacturing sector.

In August 2023, Hankook Tire announced a strategic partnership with a leading electric vehicle manufacturer, emphasizing their commitment to sustainability and innovation in tire technology. Additionally, Kumho Tire has been advancing its Research and Development initiatives, focusing on eco-friendly tire solutions that cater to growing consumer demand for environmentally friendly products.

In terms of market dynamics, Pirelli and Bridgestone are also enhancing their market positions through technological advancements and optimized supply chains. Merger activity has been limited, with no recent significant mergers or acquisitions reported within the specific companies mentioned.

However, in early 2022, Michelin and Sumitomo Rubber strengthened their existing collaborations, fostering innovations in tire performance that support the increasing electric vehicle market in South Korea. Overall, the market continues to see growth driven by technological advancements and a focus on sustainable solutions as the automotive industry evolves.

Future Outlook

South Korea Automotive Tire Market Future Outlook

The Automotive Tire Market is projected to grow at 10.47% CAGR from 2024 to 2035, driven by technological advancements, increasing vehicle production, and rising consumer demand for performance tires.

New opportunities lie in:

  • Development of smart tire technology for real-time monitoring
  • Expansion of eco-friendly tire production lines
  • Implementation of subscription-based tire services for consumers

By 2035, the market is expected to achieve robust growth, driven by innovation and evolving consumer preferences.

Market Segmentation

South Korea Automotive Tire Market Season Outlook

  • Winter
  • Summer
  • All-Season

South Korea Automotive Tire Market Rim Size Outlook

  • 13"-15"
  • 16"-18"
  • 19"-21"
  • >21"

South Korea Automotive Tire Market Vehicle Type Outlook

  • Passenger Cars
  • LCV
  • HCV

South Korea Automotive Tire Market Propulsion Type Outlook

  • ICE
  • EV

South Korea Automotive Tire Market Distribution Channel Outlook

  • OEM
  • Aftermarket

Report Scope

MARKET SIZE 2024 9.06(USD Billion)
MARKET SIZE 2025 10.01(USD Billion)
MARKET SIZE 2035 27.09(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 10.47% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Bridgestone (JP), Michelin (FR), Goodyear (US), Continental (DE), Pirelli (IT), Dunlop (GB), Hankook (KR), Yokohama (JP), Toyo (JP)
Segments Covered Rim Size, Season, Propulsion Type, Vehicle Type, Distribution Channel
Key Market Opportunities Adoption of smart tire technologies enhances safety and performance in the automotive tire market.
Key Market Dynamics Rising demand for eco-friendly tires drives innovation and competition among manufacturers in South Korea's automotive tire market.
Countries Covered South Korea

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FAQs

What is the expected market size of the South Korea Automotive Tire Market in 2024?

The South Korea Automotive Tire Market is expected to be valued at 9.06 billion USD in 2024.

What is the projected market size for the South Korea Automotive Tire Market by 2035?

The market is projected to reach a valuation of 30.0 billion USD by 2035.

What is the expected compound annual growth rate (CAGR) for the South Korea Automotive Tire Market from 2025 to 2035?

The expected CAGR for the market during this period is 11.494%.

Which rim size category currently holds the highest value in the South Korea Automotive Tire Market for 2024?

The rim size category of 16"_18" holds the highest value at 3.0 billion USD in 2024.

What is the market value for the rim size category of 19"_21" in 2024?

The market value for the 19"_21" rim size category is 2.1 billion USD in 2024.

Who are the major players in the South Korea Automotive Tire Market?

Key players in the market include Continental AG, Pirelli, Dunlop, Apollo Tyres, Goodyear, and Hankook Tire.

What is the market value for the rim size category of 13"_15" in 2035?

The rim size category of 13"_15" is expected to be valued at 8.5 billion USD in 2035.

What challenges does the South Korea Automotive Tire Market currently face?

The market faces challenges including rising raw material costs and increasing competition among manufacturers.

What growth drivers are currently influencing the South Korea Automotive Tire Market?

Growth drivers include increasing vehicle production and rising demand for durable and high-performance tires.

What is the projected value for the rim size category of >21" by 2035?

The rim size category of >21" is projected to reach a value of 3.5 billion USD by 2035.

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