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South Africa Hair Care Market Research Report: Information By Product Type (Shampoo, Conditioner, Hair Colorant, Hair Styling Products, and Other Product Types), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores and Other Distribution Channels) –Market Forecast Till 2032


ID: MRFR/CR/10933-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

South Africa Hair Care Market Overview


South Africa Hair Care Market Size was valued at USD 0.4 Billion in 2022. The hair care industry is projected to grow from USD 0.5 Billion in 2023 to USD 0.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.00% during the forecast period (2024 - 2032). One of the key market driver predicted to propel the hair care industry in South Africa are rising disposable income and expenditure on personal grooming goods.


Hair Care Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


South Africa Hair Care Market Trends



  • Rising country’s young population and urbanization is boosting market growth


The country's youthful population and growing urbanization have led to a rise in the market CAGR for various hair care products. The country's youth population is more likely to use hair color and other styling products. In order to satisfy the hair care needs of domestic customers, major manufacturers are investing in product development in expanding application areas, such as creative hair styling and intense conditioner products. Furthermore, sulfate-free shampoos, co-wash items, purifying conditioners, reviving masks, oils, lotions, scalp care balms, and many more are examples of popular product concepts. The nation's advertising and promotions are another factor fueling the market's expansion. Due to a number of acquisitions and mergers, the South African market for hair care products has changed recently, demonstrating the increasing significance of the ethnic consumer. For instance, Revlon Inc. and MDR brand management collaborated in February 2021 to develop a brand expansion strategy that expands the brand into new markets and fosters greater customer interaction throughout South Africa.


Consumers are becoming more conscious of the harm that chemicals like parabens and sulfates, which are frequently included in hair care products, can cause. More customers are now searching for clean companies that employ organic and natural components as a result. Furthermore, the bulk of retail store shelves are taken up by shampoos with functional benefits including anti-pollution, hair development, dandruff-free, and organic certification. These shampoos are becoming more and more popular. Furthermore, it has been noted that a growing number of customers are becoming conscious of the negative consequences associated with the chemical components found in many shampoos. There will probably be a significant demand for organic shampoos as a result of this shift in customer preferences. Recently, the natural hair trend in South Africa raised consumer awareness among women and helped the nation's sales of herbal hair care products, particularly conditioners and shampoos. Thus, driving the hair care market revenue.


South Africa Hair Care Market Segment Insights


South Africa Hair Care Product Type Insights


The South Africa Hair Care market segmentation, based on product type includes Shampoo, Conditioner, Hair Colorant, Hair Styling Products, and Other Product Types. The shampoo segment dominated the market mostly due to the shampoo's many hair enrichment ingredients, which include oils, minerals, vitamins, and botanical extracts to stimulate the hair follicles on the scalp. It is expected that a wide range of consumers will use shampoo heavily, driving the market.


Figure 1: South Africa Hair Care Market, by Product Type, 2022 & 2032 (USD Billion)


South Africa Hair Care Market, by Product Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


South Africa Hair Care Distribution Channel Insights


The South Africa Hair Care market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores and other distribution channels. The supermarkets/hypermarkets category generated the most income because consumers prefer to physically view the products in the supermarket and because there is a large variety and range of products available in one location. On the other hand, because of the deep discounts, ease of accessibility, availability, and variety of offers in hair care goods, the online retailers category is expected to grow rapidly in the projection period.


South Africa Hair Care Country Insights


The market for hair care in South Africa is expanding as a result of the nation's increased employment, disposable income, and urbanization. In South Africa, 39% of the population is working, according to data from the International Labor Organization from 2021. Furthermore, the nation's diverse range of hair types is driving up demand for a product that aids in damage prevention, frizz control, and curl management. Additionally, the nation's commercials and promos are drawing in customers. On social media, many influencers and celebrities advertise well-known national businesses, which appeal more to younger consumers. For instance, in July 2022, well-known South African television personality Boity Thulo introduced her hair care line Be You in association with Front Row Hair. Moreover, a major factor in the expansion of the hair care business in the region has been the natural hair movement. Essentially, this movement was fueled by the desire toward chemical-free products. Dec. 2021 saw the release of Chebe Hair Shampoo and Chebe Hair Conditioner bars by Uhuru Botanicals, a natural and organic skincare business. Aloe vera, shea butter, buriti oil, and chebe powder are used to make the items.


South Africa Hair Care Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the hair care market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, hair care industry must offer cost-effective items.


Key Companies in the South Africa hair care market include



  • Unilever Plc

  • Procter & Gamble Company

  • L'Oréal S.A.

  • Canviiy LLC

  • The Estée Lauder Companies

  • Moroccan Oil Israel Ltd

  • Johnson & Johnson (Pty) Ltd

  • Coty Inc.

  • Panzeri Diffusion Srl

  • Amka products Pty Ltd.

  • Nubian Crown Hair Studio

  • Bhuman Waterless Skincare

  • Curls in Bloom


South Africa Hair Care Market Segmentation


South Africa Hair Care Product Type Outlook



  • Shampoo

  • Conditioner

  • Hair Colorant

  • Hair Styling Products

  • Other Product Types


South Africa Hair Care Distribution Channel Outlook



  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online Retail Stores

Report Attribute/Metric Details
Market Size 2022 USD 0.4 Billion
Market Size 2023 USD 0.5 Billion
Market Size 2032 USD 0.7 Billion
Compound Annual Growth Rate (CAGR) 5.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Distribution Channel, and Region
Countries Covered South Africa
Key Companies Profiled Unilever Plc, Procter & Gamble Company, L'Oréal S.A., Canviiy LLC, The Estée Lauder Companies, Moroccan Oil Israel Ltd, Johnson & Johnson (Pty) Ltd, Coty Inc., Panzeri Diffusion Srl, Amka products Pty Ltd., Nubian Crown Hair Studio, Bhuman Waterless Skincare, Curls in Bloom
Key Market Opportunities Expanding haircare startups founded by local women business owners Growing attention to the creation of natural and organic products
Key Market Dynamics Increase in hair-related issues Growing demand for personal care and cosmetic Items


Frequently Asked Questions (FAQ) :

The South Africa Hair Care market size was valued at USD 0.4 Billion in 2022.

The market is projected to grow at a CAGR of 5.00% during the forecast period, 2024-2032.

The key players in the market are Unilever Plc, Procter & Gamble Company, L'Oréal S.A., Canviiy LLC, The Estée Lauder Companies, Moroccan Oil Israel Ltd, Johnson & Johnson (Pty) Ltd, Coty Inc., Panzeri Diffusion Srl, Amka products Pty Ltd., Nubian Crown Hair Studio, Bhuman Waterless Skincare, Curls in Bloom.

The shampoo category dominated the market in 2022.

The supermarkets/hypermarkets category had the largest share in the market.

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