Hair Care Products Market Research Report - Global Forecast till 2027

Global Hair Care Products Market Research Report: Information by Type (Shampoo, Conditioner, Hair Oil and others), Distribution Channel (Store-Based and Non-Store-Based), Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/6934-HCR | February 2021 | Region: Global | 90 pages

Market Overview:


The cosmetic industry is reaching new heights with every passing year. People are becoming more aware of different kinds of products available in the market to treat their skin and body with care and nourish it with vital vitamins and minerals. One such product type is hair care products. Increasing pollution, increase in global warming, and other such factors are causing hair damages more than ever, and this is contributing to the increased demand for hair care products to provide them with extra care so to repair them or protect them from damages. Most of the hair care products contain chemicals and few of them contain organic ingredients. The price of the product depends on its ingredients and other manufacturing costs.


The hair care product market is showing a steep rise in its growth.  It is expected to grow by a compound annual growth rate (CAGR) of 2% to reach the market value of USD 1.15 billion over the forecasted period till 2024. The US market is expected to report the highest growth by revenue. The global haircare market size is enormous and it is expanding its market by adapting to new market strategies and with constant developments.


COVID-19 Analysis:


The growth graph of the hair care products market is hit by the outbreak of coronavirus and it has affected the market in various ways. A business or a market can be affected in three ways and they are either financial crisis, or decreased demand and then production, or mismanagement in the distribution channel.


Due to the lockdown last year, because of the Covid-19 pandemic, the world faced a severe downfall in the economy. Due to the pandemic, many business and companies shut down their business, because they were not generating revenue during the lockdown. Somehow, many companies and businesses were able to adapt according to the situation by switching to new strategies working on the current situation. The hair care products market showed a moderate effect amid the COVID-19 situation.


Market Dynamics:


To analyze and understand the market scenario, certain factors are checked and SWOT analysis is formed to overview the strengths, weaknesses, opportunities, and threats to the market by using survey reports and data. Market dynamics discusses all these aspects to lay down a foundation of understanding of the trends and growth factors of a market. The hair care products market analysis is discussed below:



  • Drivers: The growth drivers of the hair care products market that are deriving the growth and trends in the market are:





    • Increased demand for Multi-purpose hair care products: Multi-purpose hair care products are in demand as they serve many purposes at a rate of a single product, For example- a hair crème that can be used as a conditioner, a hair serum, and as oil sometimes.

    • Increased demand for Protective and damage-repair products: The increase in pollution and global warming is causing hair damage and also, people are busy with work that they don’t get extra time for caring for themselves. This has caused an increased demand for easily applicable hair care products that can protect from further hair damage and nourish them to repair.

    • Rising Demand for Professional ready hair-making products: The big companies are trying to formulate a formulation that provides professional-ready-looking hair which indeed is rising the demand for professional hair care products at a feasible market price.





  • Restraints: The factors that are affecting or controlling the growth of the hair care products market are:





    • Shift to Organic Products: Despite the formulation of a hair care product, chemical-based products are somehow harmful. The world is shifting to organic-based products to treat skin and body. Also, natural hair care products are in increased demand which is benefiting Ayurveda companies but works as a restraint for companies with chemical-based product formulation.




Value Chain Analysis:

The market value of the hair care product industry is increasing year by year. The market analysis project the growth of the haircare products market by a CAGR of 2% till 2025. The market of hair care products is expanding over years and reaching new markets around the globe. The market is seizing opportunities to reach market values of USD 1.15 billion by 2024.


Amid the COVID-19 situation, the market’s key players and world companies are collaborating with other potential companies to result in the development and expansion of the hair care product market.   Also, with the development and increase in demand for cosmetics, especially hair care products around the globe, the value of the market is reaching heights.


Segment Overview:


Haircare market segmentation helps understand the market reach, products, type by segments. The global hair care product market is segmented by product, type, and region.



  • By Product- Based on product, the market is segmented into the following parts:

    • Shampoo- It is available for different kinds of hair damages as well as different hair types.

    • Hair Oil

    • Hair Conditioner

    • Hair serum that includes heat protecting serum, damage repairing serum, etc.

    • Hair gel is typically based on hair type.







  • By Distribution Channel- The segment of the distribution channel is based on the type of market distributing facility. The global hair care product market by distribution channel is segmented into the following types:





    • Store-based- This segment is further segmented into supermarkets and hypermarkets, convenience stores, and others

    • Non-store based





  • By Region- The global hair care product market is stretched all over the world. It is mainly segmented into 5 major regions namely-





    • North America majorly covers the USA, Canada, and Mexico.

    • Latin America majorly includes Brazil

    • Asia- Pacific Region that included developing countries such as India, Thailand, Malaysia, etc., and few developed countries such as China.

    • Europe- The region includes a maximum number of countries. A few of them are Russia, Germany, the United Kingdom, etc.

    • Middle-East and Africa- This reason includes the Islamic nation such as Saudi Arabia and few parts of Africa.




Regional Analysis:


The hair care product market is growing at a good pace and is expanding its market around the globe, reaching as many customers as possible. The market is regionally divided into 5 major regions, namely- North America, South America, Europe, Asia-Pacific, Middle-East, and Africa.


North America has been reported as the highest revenue collecting region because of the increased demand for hair care products from that particular region. Although, the Asia-Pacific region is expected to grow fastest and emerge as the global leader of the hair care product market by 2024.


Competitive Landscape:


Several big cosmetic companies have launched as many products as possible to expand their market size and value. Many big companies are collaborating to launch a new brand that species formulation of two different companies. Big companies are competing against each other which results in the benefit of customers by bringing the best hair care products at a minimum rate. The key players of the Facial wipes market around the globe are:



  • Amway Corp

  • Coty Inc

  • Henkel AG and Co KGaA

  • Kao Corp

  • L'Oréal SA

  • LVMH Moët Hennessy Louis Vuitton

  • Revlon Inc

  • The Estée Lauder Co Inc

  • The Procter and Gamble Co

  • The Unilever Group


Recent Developments:



  • Times to time investments are done by big commercial companies to give head start to many growing businesses to contribute to the growth of the market and to reach as many customers as possible.

  • Big hair care product manufacturing companies collaborate to launch a new brand with a new specification of formulation of two different companies to attract more customers.

  • Developments are done to improve the technology used in manufacturing the best natural hair care products and also to improve the formulation of harmless product ingredients.


Report Overview:


Haircare products market report gives a detailed description of market growth, trends, development, and key players of the market. The report discussed market dynamics that included growth drivers, restraints, opportunities, and challenges that the market might be facing. Further, it also gives a segment analysis of the market which describes the market by segments. Regional analysis of the market is also mentioned in the report content to understand the leading region of the rolling stock market and the region with the highest growth.


According to hair care products market analysis, it is projected to grow with a CAGR rate of 2% over the next 5 years to reach the market value level of USD 1.15 billion.



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