Global Hair Care Products Market Size was valued at USD 75684.9 Million in 2023. The hair care products industry is projected to grow from USD 79469.145 Million in 2024 to USD 111821.06 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.00% during the forecast period (2024 - 2032).Rising hair issues and increasing awareness regarding hair care products are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Due to growing consumer knowledge of the negative effects of some chemicals, such as paraben and aluminum compounds found in hair care products, there is a rising demand for natural and organic goods on the global market. This has led to a rise in the demand for natural and organic hair care products in recent years. Many buyers favor one brand over another because of its organic ingredients. A DSM study discovered that 56% of consumers prioritize active chemicals more when purchasing than brands, packages, or aromas. The market examined has shown a strong desire for natural components, which has led to most businesses releasing goods with nature-inspired ingredients, like plant-inspired and high-end botanical ingredients. For instance, as part of its recognized line of beauty products, Medimix, the flagship brand of the AVA Group, introduced Total Care Shampoo, a shampoo with natural components, in May 2021. Due to their widespread use, conditioners and shampoos account for most of the organic hair care products market share across product categories. Furthermore, organic hair oils fighting dandruff during the projection period are anticipated to develop strongly the market for hair care products.
Figure 1: Consumers are willing to pay more for organic hair products in Germany 
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Additionally, due to rising consumer knowledge of the harmful effects of chemicals on human health and the environment, consumer preference is turning toward organic and herbal hair care products. For instance, Aveda Corp.'s hair care products are manufactured with natural plant-based ingredients like ginseng oil and rosemary leaf extract and are certified organic. It also shunned the use of hazardous substances, including phthalates, sodium lauryl sulfate, and parabens. Major market players who have been steadily concentrating on creating and releasing new items to satisfy various consumer demands depending on geography, culture, and ethnicity have been crucial in expanding the worldwide sector. Therefore, such factors related to hair products have enhanced the hair care products market CAGR across the globe in recent years.
However, the use of these products has significantly increased due to the introduction of new, more potent, and safer hair care products, which are another factor driving the growth of the hair care products market revenue
The global hair care products market segmentation, based on type, includes shampoo, conditioner, and hair oil. The shampoo segment held the majority share in 2021, contributing to around ~30% of the global hair care products market revenue. The shampoo contains various hair-enriching ingredients, including vitamins, botanical extracts, minerals, oils, and others that aid in stimulating the scalp's hair follicles; it is anticipated that the segment's demand would increase due to the heavy shampoo usage by many consumers. For instance, According to U.K. survey results published in May 2019 by NetDoctor, a division of Hearst U.K. wellbeing network, about 82% of survey respondents with hair loss problems also reported having problems with hair thinning.
March 2021: Dabur India Ltd., the top science-based ayurveda company in India, announced the launch of a premium line of shampoos called "Dabur Vatika Select" as part of the growth of its Vatika brand.
January 2021: St. Botanica unveiled their "GO Range" of hair care products. Sunflower Oil, Purple Mica, and Linseed Oil are the main ingredients in the GO Colored Purple Shampoo from this line. It is specially made for blonde and bleached hair.
Based on distribution channels, the global hair care products market segmentation includes store-based and non-store-based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. These retailers quickly put popular products onto the market and provide customers with special offers, which helps increase sales these all factors for hair care products positively impact the market growth.
Figure 2: Global Hair Care Products Market, by Distribution Channels, 2021 & 2030 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific hair care products market accounted for USD 34663.68 Million in 2021 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to growing customer preferences for products that address hair and scalp care issues and the entry of new brands into the market. For instance, India's hair care products market suffers from severe air pollution, necessitating frequent hair washing. Taking the information provided by the Climate and Clean Air Coalition as an example. According to the 2019 Org on Air Pollution in Asia and the Pacific report, 4 billion people are exposed to levels of air pollution that are extremely dangerous to their health. In addition, the region's rapidly expanding spa industry will help the hair care product catch on. Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Figure 3: GLOBAL HAIR CARE PRODUCTS MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s hair care products market accounts for the second-largest market share. This is because there is a sizable population that values appearance, which will encourage the use of hair care products. For instance, the sale of hair conditioners increased in the U.K. from USD 334.0 million in March 2018 to around USD 341.59 million in March 2019, according to data made public by the Health & Beauty Associations. Further, the Germany hair care products market held the largest market share, and the UK hair care products market was the fastest-growing market in the European region.
North America, hair care products market, is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the high cost of personal care items, particularly hair products. For instance, according to information provided by Consumer Notice.Org in July 2020, Americans are expected to spend tens of billions of dollars on improving their hair, skin, and hygiene. Moreover, the U.S. hair care products market held the largest market share, and the Canada hair care products market was the fastest-growing market in the Asia-Pacific region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the hair care products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the hair care products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the hair care products market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the hair care products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for hair care products. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the hair care products industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global hair care products industry to benefit customers and expand the market sector. The hair care products market has recently given medicine some of the most important advantages. Major hair care product market players, including Johnson and Johnson, L'Oreal SA, Unilever, Henkel AG & Co. KGaA, Procter & Gamble, and others, are attempting to increase market demand by funding R&D initiatives.
The American global firm Johnson & Johnson (J&J), established in 1886, creates consumer packaged goods, pharmaceuticals, and medical equipment. The brands owned by Johnson & Johnson include many well-known prescription drugs and first aid products. The Band-Aid Brand line of bandages, Tylenol pharmaceuticals, Johnson's Baby products, Neutrogena skin and beauty products, Clean & Clear face wash, and Acuvue contact lenses are just a few of its well-known consumer goods. In July 2022, The Johnson & Johnson Company introduced VIVVI & BLOOM, a new skin and hair care line created especially for infants and toddlers of all ages.
Also, William Procter and James Gamble formed the Procter & Gamble Company (P&G), an American international consumer goods firm headquartered in Cincinnati, Ohio, in 1837. It focuses on a broad range of consumer health, personal care, and hygiene items. These products are divided into several categories: baby, feminine, family care, beauty, grooming, and health care. In August 2021, The Nou ethnic hair care range was introduced by Procter & Gamble with Gen Z in mind. Walmart.com currently sells the Nou brand, and shops are reportedly about to follow. The product line consists of conditioners, shampoos, and hair oils.
Hair Care Products Industry Developments
September 2021: Shiseido Company Limited's Drunk Elephant brand increased the reach of its product lines by presenting them to offline and online extreme beauty retailers. The product line offers skincare products along with Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, and Wild Marula Tangle Spray.
January 2021: Harry's Labs introduced a new line of women's scalp care products, the incubator for Harry's Inc., as part of a plan to help its parent business become a conglomerate.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 75684.9 Million |
| Market Size 2024 | USD 79469.145 Million |
| Market Size 2032 | USD 111821.06 Million |
| Compound Annual Growth Rate (CAGR) | 5.00% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 20224-2032 |
| Historical Data | 2018 & 2022 |
| Market Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Amway Corp, Coty Inc, Henkel AG and Co KGaA, Kao Corp, L'Oréal SA, LVMH Moët Hennessy Louis Vuitton, Revlon Inc, The Estée Lauder Co Inc, The Procter and Gamble Co, The Unilever Group |
| Key Market Opportunities | Growing awareness about the hair care products |
| Key Market Dynamics | Growing prevenances towards organic products is growing hair care product market |
Hair Care Products Market Highlights:
Frequently Asked Questions (FAQ) :
The global hair care products market size was valued at USD 75684.9 Million in 2023.
The global market is projected to grow at a CAGR of 5.00% during the forecast period, 2024-2032.
Asia Pacific had the largest share in the global hair care products market.
The key players in the market are Amway Corp, Coty Inc, Henkel AG and Co KGaA, Kao Corp, L'Oréal SA, The Procter and Gamble Co, and The Unilever Group.
The shampoo category dominated the market in 2021.
The store based had the largest share in the global market for hair care products.
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