Healthy Smoothies Market Research Report- Forecast till 2030

Healthy Smoothies Market Information: by Type (Fresh, Processed), Functional Ingredients (Seeds- Chia Seeds, Flax Seeds, Pumpkin Seeds, Others; Fruits- Papaya, Banana, Pomegranate, others; Vegetables- Spinach, Collards, Kale, Ginger, others; others), Ingredient Form (Powder, Liquid Syrup and others) and Region Forecast till 2030

ID: MRFR/F-B & N/3259-HCR | November 2022 | Region: Global | 110 Pages         

Healthy Smoothies Market

Healthy smoothies market size is expected to grow USD 14.40 billion at a CAGR 10.2% during the forecast period 2022-2030.


By Type Fresh Processed
By Functional Ingredients Seeds- Chia Seeds Flax Seeds Pumpkin Seeds Others
By Ingredient Form Powder Liquid Syrup Others
By Region North America Europe Asia-Pacific Rest Of The World

Key Players

  • Barfresh Food Group (U.S.)
  • Bolthouse Farms Inc. (U.S.)
  • Innocent Drinks (U.K.)
  • Smoothie King (U.S.)
  • MTY Food Group (Canada)
  • Freshens (U.S.)
  • Crussh Juice Bars (Australia)


  • Rising awareness about the ill effects of packed drinks
  • The easy availability of processing machines and modern innovative designs
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Healthy Smoothies Market Overview:

Healthy smoothies market is projected to register a CAGR of over 10.2% to reach around USD 14.40 billion by the end of 2030. The market share is increasing with rising awareness about health drinks.

Unlike other beverages, healthy smoothies are high in nutrients and health-promoting factors. Therefore, many people are preferring it over other drinks. Moreover, they are also rich in antioxidants and do not have any negative effects on the body. Hence the demand for healthy smoothies seems to be rising with passing time.

Healthy smoothies are prepared from fruits, vegetables, and other natural products. Due to its immense benefit; the market is expected to grow at a very high rate.

Covid 19 Analysis of Healthy Smoothies Market

The covid-19 pandemic has made a strong impact on the healthy smoothies market. Due to restrictions and the closure of industries, there was less production of major ingredients and base materials.  Moreover, very few retail outlets were able to function during the period, leading to a decrease in sales. Leisure Industries such as tourism were also affected badly, indirectly affecting the smoothie market. 

The growth rate for the healthy smoothies market dropped by several folds. The pandemic had a direct major impact on the food and tourism industry, thus impacting sales. Moreover, disruptions in supply chains also disrupted the transfer of storable smoothies.

Market Dynamics


  • Healthy smoothies are a healthy substitute for different beverages. Thus, the sense of providing health benefits is the major factor in its market growth. Healthy smoothies are a powerpack of nutrients and dietary fiber which is essential for proper body functioning. Therefore, health-conscious people are choosing it over other beverages.

  • Rising awareness about the ill effects of packed drinks is also pushing the market demand. The easy availability of processing machines and modern innovative designs has also greatly contributed to the Healthy Smoothies Market.

  • The major propelling factor is the rise in the standard of living in many developing regions. The rise in Middle-class people in such regions who are literate and also have the purchasing power will generate huge demands.

  • Finally, the increasing incidence of lifestyle diseases such as diabetes, blood pressure, hypertension is forcing people to think about their eating and living habits.


Although healthy smoothies have a high market possibility, processing cost seems to be the major hindrance to the growth. This high cost is diverting people to go for other cheaper substitutes. Healthy smoothies require a wide range of products as ingredients whose prices are fluctuating with the seasons. Thus, it has created a negative impact on the consistency of products around the year. 

Moreover, preservable smoothies occupy a lesser market share, thereby creating a void in supply sometimes. Lack of knowledge about the availability of Healthy Smoothies Market among people of developing regions is also a major restraint.

Technology Analysis

The term smoothie is used for drinks prepared by blending different raw fruit & vegetables. Smoothies are thicker in nature and often contain base material of milk, yogurt, fruit juice, etc. A healthy smoothie is a type of smoothie containing ingredients having high nutrient value, rich in dietary fibers, and other health benefits. In fact, smoothies contain fruit pulp, skin, etc. along with base material so are different from fruit juice.

The smoothies differ in their ingredient composition. Along with fruit products, some smoothies may also contain beneficial herbs which are better known as green smoothies. Such variants are known for rejuvenating our bodies and helping in blood detoxification. A healthy smoothie may contain flax seeds, chia seeds, pumpkin seeds, ginger, etc. which are rich in antioxidants, so protects our cells from free radicals. The common fruits used in the healthy smoothie are Papaya, Banana, Pomegranate, mango, etc which are rich in nutrients as well as micronutrients.

Therefore, over time healthy smoothies are emerging as healthy breakfast drinks. It also has the potential to replace traditional beverages and find a good place in the market.

Study Objectives

This report aims to fulfill the void in knowledge about the global healthy smoothies market.

  • To analyze and forecast the global healthy smoothies market in terms of value and volume.

  • To provide information about the impact of covid 19 and market growth thereafter for this market.

  • To highlight the problems and prospects of the healthy smoothies industry.

  • To give details about the benefits of healthy smoothies and their impacts on market growth.

  • To identify the major leading players of this market and recent developments.

Segment Overview

Firstly, On the basis of type, we can divide the healthy smoothies market as:

  • Fresh healthy smoothies

  • Processed Healthy Smoothies

The fresh healthy drink is the first choice of consumers as there are no added preservatives. However, processed smoothies occupy the major market share due to their easy availability and user-friendly packaging.

Secondly, on the basis of functional ingredients, we can classify the market as :

  • Seeds

  • Fruits

  • Vegetables

  • Others

Among these different segments, fruits occupy the major market share. This is due to their high availability, easy making procedure, and rich taste. On the other hand, the seed market segment is growing at a faster rate. This fact is supported by the inherent health-benefiting compounds present in them. Seed smoothies help in lowering blood cholesterol, blood pressure and provide relief in hypertension. 

Lastly, on the basis of the form of ingredients, we can classify the market as:

  • Powder

  • Liquid syrups

  • Others

In this segment, liquid syrups lead the market. Consumers highly prefer liquid syrups as these are easy to prepare and consume. Moreover, it is easier to transport and preserve them.

Regional Analysis

Major regional markets for Healthy Smoothies markets are as follows:

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • The U.K.

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Australia

    • Japan

    • Rest of Asia Pacific

  • Rest of the world

    • Brazil

    • Argentina

    • South Africa

    • Others

Among the major regions, North America holds the major share of the global market. Within this region, the US is the largest market. This dominance is due to their better standard of living and good purchasing power.  Moreover, the busy lifestyle and need for health rejuvenation are also driving the market there.

Next to the US, Asia- Pacific is the largest market for healthy smoothies. This is also an actively growing market as they have a traditional preference for natural products. Moreover, the increase in literacy rate has brought a rise in health consciousness among the people.

Europe is also a large market witnessing steadfast growth. Here processed healthy smoothies are in good demand. The abundant presence of tourist spots is also going to drive the market growth here. Besides these, other regions of the world are all witnessing good market growth.

Competitive Landscape

The market of healthy smoothies is an emerging market, still, many players are there in the field. The major players of the global healthy smoothies market are:

  • Barfresh Food Group (U.S.),

  • Bolthouse Farms, Inc. (U.S.)

  • Innocent Drinks (U.K.)

  • Smoothie King (U.S.)

  • MTY Food Group (Canada)

  • Freshens (U.S.)

  • Crussh Juice Bars (Australia)

Intended Audience

This report will benefit all the major stakeholders of the global market. In fact, it provides a complete market overview to those who are directly associated with the healthy smoothies market such as:

  • Manufacturers of smoothies

  • Raw material suppliers for healthy smoothies

  • Retailers and wholesalers

  • E-Commerce industry dealing with smoothies

  • Traders, importers, and exporters

  • Young Entrepreneurs

  • Overall beverage industry

Report Overview

This report provides complete details on the Healthy Smoothies market in terms of current value and future forecast. We have also identified the problems and prospects of this market.

Moreover, technological analysis of the products will greatly help to make decisions about innovations in the product. Furthermore, this report contains a detailed analysis of each and every segment of the healthy smoothies industry. This report has highlighted the key players and current development in the healthy smoothies market too. 

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 14.40 Billion
  CAGR   10.2%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, Functional Ingredients, Ingredient Form, and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Barfresh Food Group (U.S.), Bolthouse Farms Inc. (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada), Freshens (U.S.), Crussh Juice Bars (Australia)
  Key Market Opportunities   Increasing incidence of lifestyle diseases is forcing people to think about their eating and living habits
  Key Market Drivers   Rising awareness about the ill effects of packed drinks, The easy availability of processing machines and modern innovative designs

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Frequently Asked Questions (FAQ) :

The major types of healthy smoothies are fresh and processed. Processed smoothies hold a larger share in the global market.

Fruits and vegetables dominate the global healthy smoothies market based on functional ingredient.

Key players in the healthy smoothies market include Barfresh Food Group (U.S.), Bolthouse Farms Inc. (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada), Freshens (U.S.), Crussh Juice Bars (Australia).

North America dominates the global healthy smoothies market.

Growing demand for healthy foods is the major driver for the healthy smoothies market.