Healthy Smoothies Market Research Report- Forecast till 2027

Healthy Smoothies Market Information: by Type (Fresh, Processed), Functional Ingredients (Seeds- Chia Seeds, Flax Seeds, Pumpkin Seeds, Others; Fruits- Papaya, Banana, Pomegranate, others; Vegetables- Spinach, Collards, Kale, Ginger, others; others), Ingredient Form (Powder, Liquid Syrup and others) and Region Forecast till 2027

ID: MRFR/F-B & N/3259-HCR | February 2021 | Region: Global | 110 pages

Healthy Smoothies Market Overview


Healthy smoothies market share is increasing with rising awareness about health drinks. Market is expected to grow at a CAGR of 10.2% During Forecast Period.


Unlike other beverages, healthy smoothies are high in nutrients and health-promoting factors. Therefore, many people are preferring it over other drinks. Moreover, they are also rich in antioxidants and do not have any negative effects on the body. Hence the demand for healthy smoothies seems to be rising with passing time.


Healthy smoothies are prepared from fruits, vegetables, and other natural products and. Due to its immense benefit; the market is expected to grow at a very high rate.


Covid 19 Analysis of Healthy Smoothies Market


The covid-19 pandemic has made a strong impact on the healthy smoothies market. Due to restrictions and the closure of industries, there was less production of major ingredients and base materials.  Moreover, very few retail outlets were able to function during the period, leading to a decrease in sales. Leisure Industries such as tourism were also affected badly, indirectly affecting the smoothie market. 


The growth rate for the healthy smoothies market dropped by several folds. The pandemic had a direct major impact on the food and tourism industry, thus impacting sales. Moreover, disruptions of supply chains also disrupted the transfer of storable smoothies.


Market Dynamics


Drivers



  • Healthy smoothies are a healthy substitute for different beverages. Thus, the sense of providing health benefits is the major factor in its market growth. Healthy smoothies are a powerpack of nutrients and dietary fiber which is essential for proper body functioning. Therefore, health-conscious people are choosing it over other beverages.

  • Rising awareness about the ill effects of packed drinks is also pushing the market demand. The easy availability of processing machines and modern innovative designs has also greatly contributed to the Healthy Smoothies Market.

  • The major propelling factor is the rise in the standard of living in many developing regions. The rise in Middle-class people in such regions who are literate and also have the purchasing power will generate huge demands.

  • Finally, the increasing incidence of lifestyle diseases such as diabetes, blood pressure, hypertension is forcing people to think about their eating and living habits.


Restraints


Although healthy smoothies have a high market possibility, processing cost seems to be the major hindrance to the growth. This high cost is diverting people to go for other cheaper substitutes. Healthy smoothies require a wide range of products as ingredients whose prices are fluctuating with seasons. Thus, it has created a negative impact on the consistency of products around the year. 


Moreover, preservable smoothies occupy a lesser market share, thereby creating a void in supply sometimes. Lack of knowledge about the availability of Healthy Smoothies Market among people of developing regions is also a major restraint.


Technology Analysis


The term smoothie is used for drinks prepared by blending different raw fruit & vegetables. Smoothies are thicker in nature and often contain base material of milk, yogurt, fruit juice, etc. A healthy smoothie is a type of smoothie containing ingredients having high nutrient value, rich in dietary fibers, and other health benefits. In fact, smoothies contain fruit pulp, skin, etc. along with base material so are different from fruit juice.


The smoothies differ in their ingredient’s composition. Along with fruit products, some smoothies may also contain beneficial herbs which are better known as green smoothies. Such variants are known for rejuvenating our body and helps in blood detoxification. A healthy smoothie may contain flax seeds, chia seeds, pumpkin seeds, ginger, etc. which are rich in antioxidants, so protects our cells from free radicals. The common fruits used in the healthy smoothie are Papaya, Banana, Pomegranate, mango, etc which are rich in nutrients as well as micronutrients.


Therefore, over time the healthy smoothies are emerging as healthy breakfast drinks. It also has the potential to replace traditional beverages and find a good place in the market.


Study Objectives


This report aims to fulfill the void in knowledge about the global healthy smoothies market.



  • To analyze and forecast the global healthy smoothies market in terms of value and volume.

  • To provide information about the impact of covid 19 and market growth thereafter for this market.

  • To highlight the problems and prospects of the healthy smoothies industry.

  • To give details about the benefits of healthy smoothies and their impacts on market growth.

  • To identify the major leading players of this market and recent developments.


Segment Overview



  • Firstly, On the basis of type, we can divide the healthy smoothies market as:

  • Fresh healthy smoothies

  • Processed Healthy Smoothies


The fresh healthy drink is the first choice of consumers as there are no added preservatives. However, processed smoothies occupy the major market share due to their easy availability and user-friendly packaging.


Secondly, on the basis of functional ingredients, we can classify the market as :



  • Seeds

  • Fruits

  • Vegetables

  • Others


Among these different segments, fruits occupy the major market share. This is due to their high availability, easy making procedure, and rich taste. On the other hand, the seed market segment is growing at a faster rate. This fact is supported by the inherent health-benefiting compounds present in them. Seed smoothies help in lowering blood cholesterol, blood pressure and provide relief in hypertension. 


Lastly, on the basis of the form of ingredients, we can classify the market as:



  • Powder

  • Liquid syrups

  • Others


In this segment, liquid syrups lead the market. Consumers highly prefer liquid syrups as these are easy to prepare and consume. Moreover, it is easier to transport and preserve them.


Regional Analysis


Major regional markets for Healthy Smoothies markets are as follows:



  • North America

    • The U.S.

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • The U.K.

    • Rest of Europe



  • Asia Pacific

    • China

    • India

    • Australia

    • Japan

    • Rest of Asia Pacific



  • Rest of the world

    • Brazil

    • Argentina

    • South Africa

    • Others




Among the major regions, North America holds the major share of the global market. Within this region, the US is the largest market. This dominance is due to their better standard of living and good purchasing power.  Moreover, the busy lifestyle and need for health rejuvenation are also driving the market there.


Next to the US, Asia- Pacific is the largest market for healthy smoothies. This is also an actively growing market as they have a traditional preference for natural products. Moreover, the increase in literacy rate has brought a rise in health consciousness among the people.


Europe is also a large market witnessing steadfast growth. Here processed healthy smoothies are in good demand. The abundant presence of tourist spots is also going to drive the market growth here. Besides these, other regions of the world are all witnessing good market growth.


Competitive Landscape


The market of healthy smoothies is an emerging market, still, many players are there in the field. The major players of the global healthy smoothies market are:



  • Barfresh Food Group (U.S.),

  • Bolthouse Farms, Inc. (U.S.)

  • Innocent Drinks (U.K.)

  • Smoothie King (U.S.)

  • MTY Food Group (Canada)

  • Freshens (U.S.)

  • Crussh Juice Bars (Australia)

  • Recent Developments


Intended Audience


This report will benefit all the major stakeholders of the global market. In fact, it provides a complete market overview to those who are directly associated with the healthy smoothies market such as:



  • Manufacturers of smoothies

  • Raw material suppliers for healthy smoothies

  • Retailers and wholesalers

  • E-Commerce industry dealing with smoothies

  • Traders, importers, and exporters

  • Young Entrepreneurs

  • Overall beverage industry


Report Overview


This report provides complete details on the Healthy Smoothies market in terms of current value and future forecast. We have also identified the problems and prospects of this market.


Moreover, technological analysis of the products will greatly help to make decisions about innovations in the product. Furthermore, this report contains a detailed analysis of each and every segment of the healthy smoothies industry. This report has highlighted the key players and current development in the healthy smoothies market too. 



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Frequently Asked Questions (FAQ) :


The major types of healthy smoothies are fresh and processed. Processed smoothies hold a larger share in the global market.

Fruits and vegetables dominate the global healthy smoothies market based on functional ingredient.

Growing demand for healthy foods is the major driver for the healthy smoothies market.

North America dominates the global healthy smoothies market.

Key players in the healthy smoothies market include Smoothie King, Bolthouse Farms, and Barfresh Food Group, among others.

Table of Content

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.1.1 Initial Data Exploration

1.1.2 Statistical Modelling and Forecast

1.1.3 Industry Insights and Validation

1.2. Data Types

Chapter 2. Executive Summary

2.1. Healthy Smoothies Agents Industry Market Synopsis, 2020-2027

2.1.1 Business Trends

2.1.2 Functional ingredients Trends

Chapter 3 Healthy Smoothies Agents Market Insights

3.1 Industry Segmentation

3.2 Industry Size and Forecast

3.3 Industry Ecosystem Analysis

3.4 Industry Impact forces

3.4.1 Growth Drivers

3.4.1.1 Surge in demand for healthy smoothies

3.4.1.2 Alternative to breakfast cereals

3.4.1.3 Natural detoxifier

3.4.2 Industry Pitfalls & Challenges

3.4.2.1 High processing cost

3.4.2.2 Lack of consumer awareness

3.5 Growth Potential Analysis

3.6 Company Market Share Analysis, 2020

3.7 Porter’s Analysis

3.8 PESTEL Analysis

Chapter 4 Healthy Smoothies Agents by Type Insights

4.1 Global Healthy Smoothies Agents Market Volume Share by Type, 2020-2027

4.1.1 Fresh

4.2.1.1 Market Estimates & Forecast, 2020-2027

4.1.2 Processed

4.1.2.1 Market Estimates & Forecast, 2020-2027

Chapter 5 Healthy Smoothies Agents by Functional Ingredients Insights

5.1 Global Healthy Smoothies Agents Market Volume Share by Functional Ingredients, 2020 & 2027

5.1.1 Seeds

5.1.1.1 Chia Seeds

5.1.1.1.1 Market Estimates & Forecast, 2020-2027

5.1.1.2 Flax Seeds

5.1.1.2.1 Market Estimates & Forecast, 2020-2027

5.1.1.3 Pumpkin Seeds

5.1.1.3.1 Market Estimates & Forecast, 2020-2027

5.1.1.4 Others

5.1.1.4.1 Market Estimates & Forecast, 2020-2027

5.1.2 Fruits

5.1.2.1 Papaya

5.1.2.1.1 Market Estimates & Forecast, 2020-2027

5.1.2.2 Banana

5.1.2.2.1 Market Estimates & Forecast, 2020-2027

5.1.2.3 Pomegranate

5.1.2.3.1 Market Estimates & Forecast, 2020-2027

5.1.2.4 Others

5.1.2.4.1 Market Estimates & Forecast, 2020-2027

5.1.3 Vegetables

5.1.3.1 Spinach

5.1.3.1.1 Market Estimates & Forecast, 2020-2027

5.1.3.2 Collards

5.1.3.2.1 Market Estimates & Forecast, 2020-2027

5.1.3.3 Kale

5.1.3.3.1 Market Estimates & Forecast, 2020-2027

5.1.3.4 Ginger

5.1.3.4.1 Market Estimates & Forecast, 2020-2027

5.1.3.5 Others

5.1.3.5.1 Market Estimates & Forecast, 2020-2027

5.1.4 Others

5.1.3.1 Market Estimates & Forecast, 2020-2027

Chapter 6 Healthy Smoothies Agents by Ingredient Form Insights

6.1 Global Healthy smoothies Market Volume Share by Ingredient Form, 2020 & 2027

6.1.1 Powder

6.1.1.1 Market Estimates & Forecast, 2020– 2027

6.1.2 Liquid Syrup

6.1.2.1 Market Estimates & Forecast, 2020 – 2027

6.1.3 Others

6.1.3.1 Market Estimates & Forecast, 2020 – 2027

Chapter 7 Healthy Smoothies Agents Regional Insights

7.1 Healthy Smoothies Agents Market Volume Share by Region, 2020 & 2027.

7.2 North America

7.2. A Market Estimates & Forecast, 2020-2027

7.2. B Market Estimates & Forecast, by Type, 2020-2027

7.2. C Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.2. D Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.2.1 U.S.

7.2.1.1 Market Estimates & Forecast, 2020-2027

7.2.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.2.1.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.2.1.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.2.2 Canada

7.2.2.1 Market Estimates & Forecast, 2020-2027

7.2.2.2 Market Estimates & Forecast, by Type, 2020-2027

7.2.2.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.2.2.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.2.3 Mexico

7.2.3.1 Market Estimates & Forecast, 2020-2027

7.2.3.2 Market Estimates & Forecast, by Type, 2020-2027

7.2.3.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.2.3.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.3 Europe

7.3.1.1 Market Estimates & Forecast, 2020-2027

7.3.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.1.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.3.1.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.3.1 Germany

7.3.1.1 Market Estimates & Forecast, 2020-2027

7.3.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.1.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.3.1.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.3.2 UK

7.3.2.1 Market Estimates & Forecast, 2020-2027

7.3.2.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.2.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.3.2.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.3.3 France

7.3.3.1 Market Estimates & Forecast, 2020-2027

7.3.3.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.3.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.3.3.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.3.4 Italy

7.3.4.1 Market Estimates & Forecast, 2020-2027

7.3.4.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.4.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.3.4.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.4 Asia Pacific

7.4. A Market Estimates & Forecast, 2020-2027

7.4. B Market Estimates & Forecast, by Type, 2020-2027

7.4. C Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.4. D Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.4.1 China

7.4.1.1 Market Estimates & Forecast, 2020-2027

7.4.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.4.1.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.4.1.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.4.2 India

7.4.2.1 Market Estimates & Forecast, 2020-2027

7.4.2.2 Market Estimates & Forecast, by Type, 2020-2027

7.4.2.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.4.2.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.4.3 Japan

7.4.3.1 Market Estimates & Forecast, 2020-2027

7.4.3.2 Market Estimates & Forecast, by Type, 2020-2027

7.4.3.3 Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.4.3.4 Market Estimates & Forecast, by Ingredient Form, 2020-2027

7.5 RoW

7.5. A Market Estimates & Forecast, 2020-2027

7.5. B Market Estimates & Forecast, by Type, 2020-2027

7.5. C Market Estimates & Forecast, by Functional Ingredients, 2020-2027

7.5. D Market Estimates & Forecast, by Ingredient Form, 2020-2027

Chapter 8 Competitor Profile

8.1 Bolthouse Farms, Inc. (U.S.)

8.1.1 Business Overview

8.1.2 Financial Data

8.1.3 Product Landscape

8.1.4 Key Developments

8.1.5 Business Strategy

8.1.6 SWOT Analysis

8.2 Barfresh Food Group (U.S.)

8.2.1 Business Overview

8.2.2 Financial Data

8.2.3 Product Landscape

8.2.4 Key Developments

8.2.5 Business Strategy

8.2.6 SWOT Analysis

8.3 Innocent Drinks (U.K.)

8.3.1 Business Overview

8.3.2 Financial Data

8.3.3 Product Landscape

8.3.4 Key Developments

8.3.5 Business Strategy

8.3.6 SWOT Analysis

8.4 Smoothie King (U.S.)

8.4.1 Business Overview

8.4.2 Financial Data

8.4.3 Product Landscape

8.4.4 Key Developments

8.4.5 Business Strategy

8.4.6 SWOT Analysis

8.5 MTY Food Group (Canada)

8.5.1 Business Overview

8.5.2 Financial Data

8.5.3 Product Landscape

8.5.4 Key Developments

8.5.5 Business Strategy

8.5.6 SWOT Analysis

8.6 Crussh Juice Bars (Australia)

8.6.1 Business Overview

8.6.2 Financial Data

8.6.3 Product Landscape

8.6.4 Key Developments

8.6.5 Business Strategy

8.6.6 SWOT Analysis

8.7 Freshens (U.S.)

8.7.1 Business Overview

8.7.2 Financial Data

8.7.3 Product Landscape

8.7.4 Key Developments

8.7.5 Business Strategy

8.7.6 SWOT Analysis

Data Tables

TABLE 1 PESTLE ANALYSIS – U.S.

TABLE 2 PESTLE ANALYSIS- CANADA

TABLE 3 PESTLE ANALYSIS- CHINA

TABLE 4 PESTLE ANALYSIS- FRANCE

TABLE 5 PESTLE ANALYSIS- U.K.

TABLE 6 KEY SUPPLIERS OF HEALTHY SMOOTHIES AGENTS

TABLE 7 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS, BY TYPE, (2020-2027), USD MILLION

TABLE 8 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS, BY FUNCTIONAL INGREDIENTS, (2020-2027), USD MILLION

TABLE 9 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS, BY INGREDIENT FORM, (2020-2027), USD MILLION

TABLE 10 GLOBAL HEALTHY SMOOTHIES AGENTS SALES AND GROWTH RATE (2020-2027) USD MILLION

TABLE 11 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS TOP 5 COUNTRIES

TABLE 12 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS TOP COMPANIES-USD MILLION

TABLE 13 NORTH AMERICAN MARKET FOR HEALTHY SMOOTHIES AGENTS, BY TYPE, (2020-2027) USD MILLION

TABLE 14 NORTH AMERICAN MARKET FOR HEALTHY SMOOTHIES AGENTS, BY FUNCTIONAL INGREDIENTS, (2020-2027), USD MILLION

TABLE 15 NORTH AMERICAN MARKET FOR HEALTHY SMOOTHIES AGENTS, BY INGREDIENT FORM, (2020-2027), USD MILLION

TABLE 16 EUROPEAN MARKET FOR HEALTHY SMOOTHIES AGENTS, BY TYPE, (2020-2027) USD MILLION

TABLE 17 EUROPEAN MARKET FOR HEALTHY SMOOTHIES AGENTS, BY FUNCTIONAL INGREDIENTS, (2020-2027), USD MILLION

TABLE 18 EUROPEAN MARKET FOR HEALTHY SMOOTHIES AGENTS, BY INGREDIENT FORM, (2020-2027), USD MILLION

TABLE 19 APAC MARKET FOR HEALTHY SMOOTHIES AGENTS, BY TYPE, (2020-2027) USD MILLION

TABLE 20 APAC MARKET FOR HEALTHY SMOOTHIES AGENTS, BY FUNCTIONAL INGREDIENTS, (2020-2027), USD MILLION

TABLE 21 APAC MARKET FOR HEALTHY SMOOTHIES AGENTS, BY INGREDIENT FORM, (2020-2027), USD MILLION

TABLE 22 REST OF THE WORLD MARKET FOR HEALTHY SMOOTHIES AGENTS, BY TYPE, (2020-2027) USD MILLION

TABLE 23 REST OF THE WORLD MARKET FOR HEALTHY SMOOTHIES AGENTS, BY FUNCTIONAL INGREDIENTS, (2020-2027), USD MILLION

TABLE 24 REST OF THE WORLD MARKET FOR HEALTHY SMOOTHIES AGENTS, BY INGREDIENT FORM, (2020-2027), USD MILLION

TABLE 25 COMPETITIVE LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2020 

Charts & Figures

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 PRIMARY DATA ANALYSIS APPROACH

FIGURE 3 SECONDARY DATA ANALYSIS APPROACH

FIGURE 4 TRENDS IN HEALTHY SMOOTHIES AGENTS IMPORTS 2020

FIGURE 5 GROWTH RATE IN HEALTHY SMOOTHIES AGENTS IMPORTS 2020

FIGURE 6 HEALTHY SMOOTHIES AGENTS IMPORTS MARKET SHARE BY TOP 5 IMPORTERS 2020

FIGURE 7 TRENDS IN HEALTHY SMOOTHIES AGENTS EXPORTS 2020

FIGURE 8 GROWTH RATE HEALTHY SMOOTHIES AGENTS EXPORTS 2020

FIGURE 9 HEALTHY SMOOTHIES AGENTS EXPORTS MARKET SHARE BY TOP 5 EXPORTERS 2020

FIGURE 10 VALUE CHAIN ANALYSIS

FIGURE 11 COST ANALYSIS: HEALTHY SMOOTHIES AGENTS

FIGURE 12 PORTER’S FIVE FORCES ANALYSIS

FIGURE 13 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS TRENDS BY TYPE

FIGURE 14 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS TRENDS BY FUNCTIONAL INGREDIENTS

FIGURE 15 GLOBAL MARKET FOR HEALTHY SMOOTHIES AGENTS TRENDS BY INGREDIENT FORM

FIGURE 1 FINANCIALS