As per MRFR Analysis, the Global Healthy Smoothies Market was valued at USD 7.18 Billion in 2023 and is projected to reach USD 15.96 Billion by 2032, growing at a CAGR of 9.13% from 2024 to 2032. The market is driven by increasing health awareness, demand for nutritious beverages, and the rising prevalence of lifestyle diseases. Fresh smoothies dominate the market, accounting for 69% of revenue, while the vegetable segment leads in functional ingredients. North America is the largest market, followed by Asia-Pacific, with significant growth expected in Europe.
Key trends driving the Healthy Smoothies market include health consciousness and product innovation.
Key players include Planet Smoothie, OUTSHINE, Barfresh Food Group, Bolthouse Farms, Innocent Drinks, and Smoothie King.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The rising health awareness among people is driving market CAGR for healthy smoothies. Smoothies are a nutritious option for a variety of beverages. As a result, the desire to provide health benefits is a crucial element in its market expansion. Smoothies are high in nutrients and dietary fiber, both necessary for optimum bodily function. As a result, health-conscious consumers prefer it to other beverages. Rising public knowledge of the harmful impacts of packaged drinks is also driving market demand. The easy availability of processing machines and current inventive designs has also significantly aided the Healthy Smoothies Market. The rise in living in many developing regions is a primary driving force. Increasing middle-class people in such areas who are literate and have purchasing power would result in massive demand. Finally, the rising prevalence of lifestyle diseases such as diabetes, high blood pressure, and hypertension is causing people to reconsider their eating and living habits.
Rising consumer health consciousness and increasing desire for convenience and value boost demand for smoothies and smoothie bowls, which will likely propel growth in the Smoothies market.Â
Smoothies are thick shake beverages made with yogurt, almond, coconut, and sherbet. The smoothie market is thriving in both developed and emerging markets. Smoothies are high in dietary fiber. As a result, they are more nutritious than fruit liquids. Smoothies with lots of fruits and vegetables are advised as part of a healthy diet.
Furthermore, increased consumer health consciousness, changing lifestyle and food habits, and health benefits propel the smoothie market forward. The majority of people substitute other snack items for skipped meals when they eat. Consumption of carbohydrates is minimal, particularly when smoothies are made without sugar. As a consequence, the majority of gym trainers suggest drinking smoothies to customers who wish to lose weight. As a result, smoothies have developed into the perfect meal substitutes. They are healthier than other snack options and provide good taste, convenience, and mobility. Thus, such factors are driving the Healthy Smoothies market revenue.
The Healthy Smoothies market segmentation includes fresh and processed based on type. The fresh segment dominated the market, accounting for 69% of market revenue. Because there are no added preservatives, consumers prefer the fresh, nutritious drink. The rising popularity of healthy and natural foods is the key driver of the worldwide health and wellness foods industry. The industry is driven by rising knowledge of naturally healthy foods high in vitamins, fiber, antioxidants, and nutrients.. The fresh segment dominated the market, accounting for 69% of market revenue. Because there are no added preservatives, consumers prefer the fresh, nutritious drink. The rising popularity of healthy and natural foods is the key driver of the worldwide health and wellness foods industry. The industry is driven by rising knowledge of naturally healthy foods high in vitamins, fiber, antioxidants, and nutrients.
The Healthy Smoothies market segmentation, based on functional ingredients, includes seeds (chia seeds, flax seeds, pumpkin seeds, others); fruits (papaya, banana, pomegranate, others); vegetables (spinach, collards, kale, ginger, others); others. The vegetable segment dominated the market. Rising investment in the food and beverage sector to obtain fruit-based organic smoothies is expected to fuel market demand in the future years. Increased demand for vitamins and the need to curb sugar cravings will boost sales of fruit-based products throughout the predicted period. Green smoothies made with fresh fruits and leafy greens like spinach, kale, chard and collards are becoming increasingly popular among health-conscious customers. Some health benefits of smoothies that drive their usage include preserving nutritional fiber found in fruits and vegetables; aiding in simple digestion; hydration benefits because of the high water content of vegetables and fruits; enhanced digestion, and immune booster, among other things.
The Healthy Smoothies market segmentation, based on ingredient form, includes powder, liquid syrup and others. The liquid syrup category generated the most income. Customers favor liquid syrups because they are simple to prepare and consume. Carbohydrate intake is low, especially when smoothies are made without sugar. As a result, most gym trainers and dieticians advise those who want to reduce weight to drink smoothies. As a result, smoothies have evolved as ideal meal replacement items. They are also healthier than other snack products, as well as tasty, convenient, and portable.
Figure 1: Healthy Smoothies Market, by Ingredient Form, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The report divides the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Healthy Smoothies market area will dominate; the increasing use of healthy smoothies to manage body metabolism drives market expansion. Increasing R&D to obtain revolutionary organic beverages is to blame for propelling the regional market growth.
Furthermore, the major countries studied in the market report are South Korea, German, France, the UK, Italy, The US, Canada, Spain, China, Japan, India, Australia, and Brazil.
Figure 2: HEALTHY SMOOTHIES MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Asia-Pacific Healthy Smoothies market accounts for the second-largest market share. The increased awareness of the importance of maintaining long-term health in China and India is propelling market expansion. The increasing acceptance of the product to treat diseases such as diabetes is expected to fuel business growth throughout the predicted period. Further, the China Healthy Smoothies market held the largest market share, and the India Healthy Smoothies market was the fastest growing market in the Asia Pacific region
The Europe Healthy Smoothies Market is expected to grow at the fastest CAGR from 2023 to 2032. Processed nutritious smoothies are in high demand in this region. The abundance of tourism attractions will further boost market expansion in this area. Aside from these, other parts of the world are experiencing strong market expansion. Moreover, Germany Healthy Smoothies market held the largest market share, and the UK Healthy Smoothies market was the fastest growing market in the Europe region.
Leading industry companies are making significant R&D investments to diversify their product offerings, which will drive the Healthy Smoothies market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Healthy Smoothies industry needs to provide reasonably priced goods to grow and thrive in an increasingly competitive and challenging market environment.
Local production to minimize operating costs is one of the key business tactics manufacturers use in the Healthy Smoothies industry to support clients and increase the market sector. The Healthy Smoothies industry has recently provided some of the most significant benefits. Planet Smoothie and other major competitors in the Healthy Smoothies market are seeking to enhance market demand by investing in research and development operations.
Planet Smoothie is one of the country's top smoothie ideas, intending to reinvent the smoothie sector. The brand targets a devoted, energetic, and occasion-driven customer base looking to live a healthy lifestyle. Planet Smoothie makes smoothies with natural fruit lower in calories, sugar, and protein, providing customers with a quick, portable snack or meal alternative. The brand's menu is divided into lifestyle categories to help customers select the smoothie that will help them reach their personal goals, such as protein, energy, and Planet Lite. Planet Smoothie has over 150 outlets throughout 25 states. Planet Smoothie has over 150 outlets throughout 25 states. Planet Smoothie was purchased in 2015 by Scottsdale, Arizona-based Kahala Brands, one of the world's fastest-growing franchising firms with a portfolio of nearly 30 fast-casual and quick-service restaurant brands with over 3,000 locations in 35 countries. In January 2023, Planet Smoothie will introduce three new, healthier, and more meaningful smoothies to help customers stick to their New Year's commitments. The Immunity Ignitor, Polka Dot Bikini, and All Shook Up smoothie are available for a limited time.
OUTSHINE creates delicious and nutritious snacks from high-quality ingredients to rejuvenate customers from the inside out. The OUTSHINE brand offers refreshing snacks packed with the goodness of genuine fruit and juice, including new Fruit & Yoghurt Smoothies, Frozen Fruit Bars, Simply Indulgent Bars, and Half-Dipped Fruit Bars dipped in dark chocolate. Froneri International Limited uses the registered trademark OUTSHINE under license. In October 2022, OUTSHINE, a brand known for its nutritious frozen fruit bars, is introducing new Smoothie Cubes, the company's first foray into the frozen smoothie market. OUTSHINE Smoothie Cubes enable busy adults to make blender-free, real fruit smoothies, making it easier to enjoy a nutritious snack at home or on the move.
Healthy Smoothies Industry Developments
May 2023: Sunfeast, which has pleased many Indigo air travelers with its delectable Mango Smoothie, is now bringing the enthralling "World of Smoothies" closer to home at Reliance stores. Mango, Strawberry, Litchi, and Peach-Pineapple are among the latest flavors introduced by the brand. Sunfeast's latest smoothie range offers a daily indulgence experience, including unusual ingredients to thrill its users' senses.
February 2023: SMOODH Fruit Smoothies are the latest innovative product from Parle Agro's SMOODH dairy brand. The new product is an everyday treat, combining delicious fruits and yogurt's health in various delectable tastes. Dulquer Salmaan has been appointed as the brand ambassador of 'SMOODH' for India's southern markets by Parle Agro. He joins Varun Dhawan, who is the brand's national face.
| Attribute/Metric | Details |
| Market Size 2023 | USD 7.18 Billion |
| Market Size 2024 | USD 7.93 Billion |
| Market Size 2032 | USD 15.96 Billion |
| Compound Annual Growth Rate (CAGR) | 9.13% (204-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Ingredient Form, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Barfresh Food Group (U.S.), Bolthouse Farms Inc. (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada), Freshens (U.S.), Crussh Juice Bars (Australia) |
| Key Market Opportunities | Increasing incidence of lifestyle diseases is forcing people to think about their eating and living habits |
| Key Market Dynamics | Rising awareness about the ill effects of packed drinks |
Healthy Smoothies Market Highlights:
Frequently Asked Questions (FAQ) :
The Healthy Smoothies market size was valued at USD 7.18 Billion in 2023.
The market is projected to grow at a CAGR of 9.13% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Barfresh Food Group (U.S.), Bolthouse Farms Inc. (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada).
The vegetables category dominated the market in 2023.
The liquid syrup had the largest share in the market.
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