Sleep Supplements Market Research Report—Global Forecast till 2030

Sleep Supplements Market Research Report Information By Product Type (Mattresses & Pillows, Medications, Sleep Apnea Devices, and Sleep Monitoring Devices), By Sleep-Disorder (Insomnia, Sleep Apnea, Restless Legs Syndrome, Narcolepsy, Sleep Walking, and Other), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) - Forecast Till 2030

ID: MRFR/CR/9968-HCR | 110 Pages | Author: Garvit Vyas | October 2023         

Global Sleep Supplements Market Overview

Sleep Supplements Market size was valued at USD 62.18 Billion in 2021. The sleep supplements market industry is projected to grow from USD 62.18 Billion in 2022 to USD  109.3 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.55% during the forecast period (2022 - 2030). This can be attributed to the rising prevalence of unhealthy lifestyles of people, which causes major changes in sleep and diet, patterns obstructive sleep apnea (OSA) and immense work pressure. Furthermore, the increasing number of geriatric and obese people leads to growing incidences of chronic sleeplessness. Moreover, the escalating count of chronic illness, depression, and anxiety patients is causing a surge in the number of patients with sleep disorders, which would help boom in the demand of sleep promoting products. Moreover, the development of sleeping pills, sleep apnea treatment devices, and more-ergonomic mattresses and pillows would help in creating major growth opportunities in high insomnia burden areas in developing regions.    

Figure 1: Sleep Supplements Market, 2021 & 2030 (USD Billion)
Sleep Supplements Market, 2021 & 2030
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sleep Supplements Market Trends

  • Digital Technologies and Internet of Things for Sleep Disorders

Interest in sleep among consumers has increased in response to the increasing consciousness for wellbeing. A lot of research is focused on sleep monitoring technology based wearable gadgets such as fitness bands which cover across sleep efficiency and sleep stage analysis for sleeping problem identification. Some of the approaches have been marketed and are already available to consumers. The demand for digital therapies has increased in recent years. People struggling to fall asleep at night, whether having insomnia or not, are extremely interested in sleep supplements. Numerous audio stimuli that are presently used for inducing sleep have been examined in experiments for their efficacy in generating sleep. Healthcare will have an extensive scope with various digital devices helping patients, in the Internet of Things age, as medical facilities are connected to smartphones and wearable technology. These healthcare tools can be tracked and evaluated to change specific behaviors and can also be used for self-evaluation or self-monitoring for assisting people to understand their bodies and health. Studies on examining quality of sleep, sleep stages, and sleep problems along with apnea are improving owing to the increasing consumer inclination towards health consciousness. A current trend in digital therapeutics (DTx) is technology which addresses and even treats health issues such as sleep disorders. Thus, increasing technological development in sleep promoting and monitoring devices is expected to drive the growth of sleep supplements market for the period forecasted.

However, most sleep supplements might have unpleasant, even harmful, undesirable effects. For instance, antihistamines are generally present in OTC sleep supplements. They can frequently result in blurred vision, constipation, dizziness, dry mouth, and confusion when used as prescription medication. Moreover, it is challenging to personalize cognitive behavioral therapy when carried out using digital technology, such as a smartphone. The attrition rate is important owing to a lack of support from a therapist. Furthermore, the need to engage in treatment is substantially reduced if the user does not believe that the insomnia has gotten better. Additionally, some prescribed sleeping medicines might cause parasomnia. Though the patients are still mostly asleep, the disruptive sleep condition may possibly trigger dangerous behaviors. Specifically those who use Z-drugs may sleepwalk, take medications, eat, communicate, or even drive while being unaware of their actions. These limitations affect the growth of the overall sleep supplements market revenue.

Sleep Supplements Market Segment Insights

Sleep Supplements Product Type Insights

The Sleep Supplements Market segmentation, based on product type, includes mattresses & pillows, medications, sleep apnea devices, and sleep monitoring devices. The mattresses and pillows segment held the majority share in 2021 contribution to around 42.65% in respect to the Sleep Supplements Market revenue. This is majorly due to the availability of a wide variety of mattresses and pillows developed by local as well as international manufacturers around the globe. Furthermore, these products are cost-effective, which causes their large consumption among the population. Moreover, increasing awareness of the benefits of having quality sleep and the ease of use and accessibility of a variety of products helps boost segment growth. Additionally, a number of e-commerce players, including a players marketing mattresses manufactured from plant-based foams and natural flame-retardant materials, are now offering high-quality memory-foam mattresses at lower rates than the conventional ones. This further adds to the growth of the mattress and pillow segment in the Sleep Supplements Market.

Figure 2: Sleep Supplements Market, by Product Type, 2021 & 2030 (USD Billion)
Sleep Supplements Market, by Product Type, 2021 & 2030
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

March 2022: Sleep Number Corporation launched an Artificial Intelligence (AI)-based smart bed under the brand SLEEP NUMBER 360. This product features advanced embedded sensors which help in monitoring and improving consumers’ sleep and health over time by responding to their evolving needs. This smart bed has also been devised to offer real-time insights and responses to consumers by constantly monitoring their sleep health behaviors, overall health, and chronic sleep hurdles.

February 2022: Sleep Number Corporation partnered with the American Cancer Society (ACS), a US-based non-profit organization, for conducting quality sleep research on cancer prevention and survivorship. The American Cancer Society (ACS) will perform research using Sleep Number's intellectual sleep data/information for determining the effect of quality sleep on cancer prevention and recovery for enhancing sleep outcomes for cancer patients and survivors.

Sleep Supplements Sleep-Disorder Insights

The Sleep Supplements Market segmentation, based on sleep-disorder, includes insomnia, sleep apnea, restless legs syndrome, narcolepsy, sleep walking, and other. The insomnia segment dominated the market in 2021 and is projected to be the fastest-growing segment during the forecast period, 2022-2030. Insomnia is the most common sleep disorder, that places a considerable burden on the health care system and patient populations who are most susceptible to risk. Patients with simultaneous medical and psychological illnesses, elderly patients, women going through menopause, and individuals in vulnerable patient groups are all negatively impacted by this. Moreover, insomnia is associated with increased healthcare expenditure, specifically in patients with simultaneous psychiatric or medical conditions. Owing to which it is a critical care issue and a segment, on which the current sleep supplement market study is emphasized.

Sleep Supplements Distribution Channel Insights

The Sleep Supplements Market data has been bifurcated by distribution channel into supermarkets & hypermarkets, specialty stores, online, and others. The supermarkets & hypermarkets segment dominated the market in 2021, however the online segment is projected to be the fastest-growing segment during the forecast period, 2022-2030. A supermarket & hypermarket is a sizable retail establishment where items are arranged so that customers can choose what they want. Customers always load a trolley with the thing they want from the shelf and have the counter clerk bill them. The growing benefits possessed by supermarket & hypermarket such as operation on a self-service basis, offering a variety of goods discounts available on various goods, freedom of choice to the consumers and large amount of profit is set to propel its market growth.

Sleep Supplements Regional Insights

By Region, the study segments the Sleep Supplements Market into North America, Europe, Asia-Pacific and Rest of the World. North America sleeps supplements market accounted for USD 22.79 Billion in 2021. The growing incidence of sleep disorders is expected to drive the consumption of sleep tracking devices, which help in improving the conditions, which will boost the market growth in the region. For instance, according to an article published by the American Sleep Association, as of 2021, around 50 to 70 million people in the US suffered from a sleep disorder. Furthermore, the growing use of these tracking devices improves sleep disorders along with increasing awareness among the population about sleep health. Sleep trackers help in improving sleep habits, for instance, some apps dedicated for sleep betterment help consumers in addressing sleep hygiene such as screen time limits and bedtime alarms.

Further, the major countries studied in the global market are: The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: Sleep Supplements Market Share, By Region, 2021 & 2030 (USD Billion)
Sleep Supplements Market Share, By Region, 2021 & 2030
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe sleep supplements market accounts for the second-largest market share due to the increasing awareness about sleep disorders and their aids among consumers. The Germany sleep supplements market held the largest market share, and the UK sleep supplements market was the fastest growing market in the European region. The British Sleep Society and Survey Sleep Research Center are increasingly raising awareness among consumers about sleep disorders and the consequences associated with them. This in turn drives the demand for sleep supplements in the region. Moreover, the demand for sleep supplements in the region is influenced by the increasing ageing population, which is a significant trend in the European region identified by Eurostat.

The Asia-Pacific sleep supplements market is expected to grow with the highest CAGR from 2022 to 2030. This is due to increasing lifestyle diseases among consumers coupled with increasing inclination towards health consciousness and growing adoption of technological products monitoring health. China sleep supplements market held the largest market share, and India sleep supplements market was the fastest growing market in the Asia-Pacific region.

China sleep supplements market is the favored by increasing per capita income and increasing awareness among consumers regarding the negative effects of sleeping problems. Moreover, the market for sleep supplements would boost owing to the increasing acceptability of consumers towards sleep promoting and sleep monitoring devices along with changing lifestyles and rising younger population in the region. Hence, Asia-Pacific region is anticipated to register the highest growth rate over the forecast period from 2022–2030.

Sleep Supplements Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the sleep supplements market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the sleep supplements industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the global sleep supplements industry to benefit clients and expand the sleep supplements market sector is to manufacture locally to reduce operating costs. In recent years, sleep supplements have provided products with some of the most significant benefits.

Key Companies in the Sleep Supplements Market includes

  • Beddit (Apple Inc.) (Finland)

  • Casper Sleep Inc. (US)

  • Cadwell Industries Inc. (US)

  • Compumedics Limited (Australia)

  • Drive DeVilbiss Healthcare Inc. (UK)

  • Koninklijke Philips N.V. (Netherlands)

  • Merck & Co. Inc. (US)

  • Natus Medical Inc. (US)

  • Takeda Pharmaceutical Company Limited (Japan)

  • SleepMed Inc. (US)

Sleep supplements Industry Developments

December 2019 Eisai Co., Ltd. announced that the USFDA permitted a new drug developed and domestic discovered by the company called DAYVIGOTM (Lemborexant). DAYVIGOTM is an antagonist of orexin receptor. DAYVIGOTM was permitted for treating insomnia with problems such as sleep maintenance or sleep beginning in adults.

April 2019 Casper Sleep Inc. launched hybrid mattress. These mattresses offer comparatively more airflow than conventional products and cool while snoozing.

February 2019 Apple Inc. launched a sleep tracking feature for future versions of its smartwatch. This strategy helped the company in expanding its offerings in the sleep tracking technology market.

July 2018 GSK signed a contract for influencing genomic insights for the new medication development.

April 2017 Koninklijke Philips announced the inauguration of its new project Dream Station Go. It is one of the smallest and most positive airline pressure (PAP) devices meant to shorten transportability for patients with OSA.

Sleep Supplements Market Segmentation

Sleep Supplements Product Type Outlook

  • Mattresses & Pillows

  • Medications

  • Sleep Apnea Devices

  • Sleep Monitoring Devices

Sleep Supplements Sleep-Disorder Outlook

  • Insomnia

  • Sleep Apnea

  • Restless Legs Syndrome

  • Narcolepsy

  • Sleep Walking

  • Others

Sleep Supplements Distribution Channel Outlook

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

Sleep Supplements Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East

    • Africa

Report Scope:

Report Attribute/Metric Details
Market Size 2021 USD 62.18 billion
Market Size 2022 USD 62.18 billion
Market Size 2030 USD 109.3 billion
Compound Annual Growth Rate (CAGR) 6.55% (2022-2030)
Base Year 2021
Market Forecast Period 2022-2030
Historical Data 2020
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered By Product Type, Sleep-Disorder, Distribution Channel And By Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Beddit (Apple Inc.) (Finland), Casper Sleep Inc. (US), Cadwell Industries Inc. (US), Compumedics Limited (Australia), Drive DeVilbiss Healthcare Inc. (UK), Koninklijke Philips N.V. (Netherlands), Merck & Co. Inc. (US), Natus Medical Inc. (US), Takeda Pharmaceutical Company Limited (Japan), SleepMed Inc. (US)
Key Market Opportunities Increasing Work-life Imbalance, Poor eating habits causing sleep disorders
Key Market Dynamics Increasing occurrence of periodic sleep-related disorders

Frequently Asked Questions (FAQ) :

Sleep Supplements Market is pegged at USD 62.18 billion as of 2021.

The US sleep supplements market is valued at USD 15.50 billion in 2021.

Sleep Supplements Market is poised to grow at 6.55% CAGR during 2022-2030.

North America region held the largest market share in the Sleep Supplements Market and was valued at USD 22.79 billion in 2021.

Beddit (Apple Inc.), Casper Sleep Inc., Cadwell Industries Inc., Compumedics Limited, Drive DeVilbiss Healthcare Inc., and Koninklijke Philips N.V. are some of the vital players operating in the sleep supplements market.

Mattresses & pillows type is poised to drive the sleep supplements market.

Insomnia is poised to hold the upper hand in the sleep supplements market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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