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Health and Wellness Packaged Food Market Research Report Information By Product Type (Naturally Healthy Food [Fruits, Vegetable, Cereals]; Functional Food [Carotenoids, Probiotics]; Organic Food [Fruits & Vegetables]; Food Intolerance Products [Bakery, Confectionery, Dairy Products]), by Nature (organic, Inorganic) Distribution Channel (Online, Offline) And By Region (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa) - Forecast Till 2030


ID: MRFR/CR/9962-HCR | 167 Pages | Author: Garvit Vyas| July 2024

Global Health and Wellness Packaged Food Market Overview


Health and Wellness Packaged Food Market Size was valued at USD 682 billion in 2021. The health and wellness packaged food market industry is projected to grow from USD 1730 Billion in 2030, exhibiting a compound annual growth rate (CAGR) of 9.1% during the forecast period (2022 - 2030). Ever-increasing awareness of healthy food coupled with the rising demand for plant-based food products is propelling the market forward. Moreover, new product development in various food manufacturing has been a significant factor to boost the overall growth of the market.Health and Wellness Packaged Food Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Health and Wellness Packaged Food Market Trends



  • Increasing Awareness of the Plant Based Healthy Food Among the Global Consumers


Healthy food has become a major concern in recent years due to rising health issues and concerns about the impact of unhealthy food on the human body. With the increased awareness of the benefits of healthy food, the demand for packaged healthy food has been growing steadily. The Health and Wellness Packaged Food Market has been witnessing significant growth due to the increasing awareness of healthy food and its positive impact on global health and wellness. One of the main factors driving the growth of the health and wellness packaged food market is the growing demand for organic and natural products. Consumers are becoming more conscious about the ingredients used in their food and are actively seeking out products that are made with natural and organic ingredients. This trend is reflected in the growing popularity of health and wellness packaged food products that are free from additives, preservatives, and artificial flavors.


Moreover, another factor contributing to the growth of the health and wellness packaged food market is the increasing prevalence of chronic diseases. The global rise in obesity, diabetes and cardiovascular diseases has prompted consumers to take a more proactive approach to their health and wellness. This has led to an increased demand for healthy food options that are low in sugar, fat, and salt.


 In addition to these factors, the COVID-19 pandemic has also played a role in the growth of the health and wellness packaged food market. The pandemic has led to an increased focus on health and wellness, and consumers are now more aware of the importance of a healthy diet. This has led to a surge in demand for health and wellness packaged food products that can help boost immunity and provide essential nutrients. Thus, the increase in the production of organic food and augmented demand for plant-based food is expected to increase the health and wellness packaged food market revenue generation opportunities during the assessment period.


Health and Wellness Packaged Food Market Segment Insights


Health and Wellness Packaged Food Product Type Insights


The Health and Wellness Packaged Food Market segmentation, based on type, is classified into (Naturally Healthy Food [Fruits, Vegetable, Cereals]; Functional Food [Carotenoids, Probiotics]; Organic Food [Fruits & Vegetables]; Food Intolerance Products [Bakery, Confectionery, Dairy Products]).


The success of the plant-based meat industry is just one example of the growing demand for health and wellness packaged food products. Other examples include the rising popularity of gluten-free and vegan products, as well as the increasing demand for products that are low in sugar, fat, and salt. The aforementioned are some of the crucial factors which further help to grow the overall revenue of the health and wellness packaged food market. This is poised to positively impact the health and wellness packaged food industry in the medium-term forecast period.


March 2023: Daring foods company has announced the expansion of its plant-based frozen food in varieties like chicken Teriyaki, Fajita Bowl, and Penne Primavera. The expansion of the product will further benefit the company to enhance sales in the frozen food category.


Figure 2: Health and Wellness Packaged Food Market, By Product Type, 2021 & 2030 (USD Billion)Health and Wellness Packaged Food Market, By Product Type, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Health and Wellness Packaged Food Nature Insights


These products are marketed as healthy alternatives to traditional packaged foods that may contain harmful chemicals and additives. An example of a packaged organic food product is organic frozen berries, which are grown without the use of synthetic pesticides and are packaged to maintain their freshness and nutritional value. Another example is organic baby food, which is made with organic fruits and vegetables and is free of artificial colors, flavors, and preservatives. However, the inorganic category has been comparatively less popular owing to the changing behavior of consumers globally. Thus, in conclusion, the organic sector in the Health and Wellness Packaged Food Market is expected to grow even more during the forecasted period.


Figure 2: Health and Wellness Packaged Food Market, by Nature, 2021 & 2030 (USD Billion)Health and Wellness Packaged Food Market, by Nature, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Health and Wellness Packaged Food Distribution Channel Insights


Based on the distribution channel, the global health and wellness packaged food industry has been segmented into online and offline. Online distribution channel which includes the E-commerce business. The ever-increasing sales through e-commerce websites have been flourishing which has ultimately benefitted the growth of the health and wellness packaged food market. However, the offline segment includes the stores, such as supermarkets & hypermarkets, and retail stores which are making the products available in the market for consumers.


Health and Wellness Packaged Food Regional Market Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America health and wellness packaged food market accounted for the major market owing to the increasing demand for fortified food, and health awareness among consumers.  Further, the major countries studied are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: HEALTH AND WELLNESS PACKAGED FOOD MARKET SHARE BY REGION 2021 (%)HEALTH AND WELLNESS PACKAGED FOOD MARKET SHARE BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The European Food Safety Authority (EFSA) has stated that a healthy diet can help prevent chronic diseases and improve overall health and well-being. The EFSA recommends that individuals eat a balanced diet that includes a variety of fruits, vegetables, whole grains, lean proteins, and healthy fats. The trend of being healthy has been widely chosen across developed nations like Germany, UK, France, and Poland which implicates the increasing demand for health and wellness food. In Europe, the Germany health and wellness packaged food market is the largest market.


Moreover, organic food consumption in Asia pacific has seen a large growth for healthy products. The largest population in the region has witnessed an increased demand for healthy food products. For instance, In India, the government has launched several initiatives aimed at promoting healthy eating habits and reducing the prevalence of non-communicable diseases. The government's National Health Policy 2017 emphasizes the importance of a healthy and balanced diet in preventing and managing chronic diseases. The Australian government's Department of Health recommends that individuals eat a balanced diet that is rich in fruits, vegetables, whole grains, lean proteins, and healthy fats. The government has also launched several initiatives aimed at promoting healthy eating habits, such as the Healthy Food Partnership, which aims to improve the nutritional quality of packaged foods and has well supported the growth of Australia's Health and wellness packaged food market.


The North American health and wellness packaged food market is expected to expand at a robust rate over the projected period, according to Market Research Future. In the United States, the Centers for Disease Control and Prevention (CDC) reports that more than two-thirds of adults are overweight or obese and that poor diet and lack of physical activity are major contributors to this problem. The CDC recommends that individuals eat a diet that is high in fruits, vegetables, whole grains, and lean proteins, and that they limit their intake of processed and high-calorie foods. The trend has been widely supporting the overall growth of the health and wellness packaged food market.


The South America and Middle East & Africa regions are showing consistent growth during the forecast period. The latest market report from Market Research Future depicts that, due to technological developments in these countries, it is anticipated that the Middle East, Africa, and South America markets will experience considerable growth over the projection period.


Health and Wellness Packaged Food Key Players & Market Competitive Landscape


The Health and Wellness Packaged Food market is expected to enhance growth, owing to the increasing awareness regarding organic food consumption globally. Ever-increasing expansion of technology and heavy investment in research and development by market major players. Moreover, the global players operating in the market are constantly focusing on the development of the products. Recent market statistics show that new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations are just some of the strategic steps market participants are doing to expand their global footprint, broaden their market outlook and focus on market growth.


There are numerous worldwide, regional, and local players in the market for health and wellness packaged products. There is a lot of competition in the market, and everyone is trying to expand their part of it. The primary factors that challenge the expansion of the global market are the rapid development of new materials and the expanding production of healthy food. The suppliers contend based on price, product quality, and, most importantly, product availability across different regions. To be competitive, suppliers must offer reasonably priced, high-quality food products. The latest market report from Market Research Future portrays the leading players in the Health and Wellness Packaged Food industry, which include Archer Daniels Midland Co., Danone SA, Dean Foods, Mondelez Global LLC, General Mills, Glaxo SmithKline PLC.,


Most of these firms are investing R&D resources into creating new organic and healthy products. Despite the dominance of global corporations, several regional and local players with relatively minor market shares are present as well. In key markets like North America, Europe, Asia-Pacific, the Middle East & Africa, and South America, the global players who have established production facilities or sales offices have expanded their operations.


Key Companies in the Health and Wellness Packaged Food market include



  • Archer Daniels Midland Co.

  • Danone SA

  • Dean Foods

  • Mondelez Global LLC

  • General Mills

  • Glaxo SmithKline PLC.

  • Kellogg Co.

  • Nestle SA

  • PepsiCo Inc.


Health and Wellness Packaged Food Industry: Market Developments


June 2010: Danone company launched its organic new dairy & plant blend baby formula to meet the desire of parents for organic baby food.


December 2019: The Generals Mills company unveiled natural and organic innovative products at Expo West.


Health and Wellness Packaged Food Market Segmentation


Health and Wellness Packaged Food Type Outlook




  • Naturally Healthy

    • Fruits

    • Vegetables

    • Cereals




  • Functional Food

    • Carotenoids

    • Probiotics




  • Organic Food

    • Fruits

    • Vegetables




  • Food Intolerance Products

    • Bakery Products

    • Confectionery

    • Dairy Products




Health and Wellness Packaged Food Nature Outlook



  • Organic

  • Conventional


Health and Wellness Packaged Food Distribution Channel Outlook



  • Online

  • Offline


Health and Wellness Packaged Food Regional Outlook




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Rest of Asia-Pacific




  • Rest of the World

    • South America

    • Middle East

    • Africa



Report Attribute/Metric Details
Market Size 2021 USD 682 billion
Market Size 2030 USD 1730 billion
Compound Annual Growth Rate (CAGR) 9.1% (2022-2030)
Base Year 2021
Forecast Period 2022-2030
Historical Data 2019 & 2020
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Nature, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, South America, and Middle East & Africa
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, South Korea, Brazil, Mexico, Argentina, GCC Countries, and South Africa.
Key Companies Profiled Archer Daniels Midland Co., Danone SA, Dean Foods, Mondelez Global LLC, General Mills, Glaxo SmithKline PLC
Key Market Opportunities Increased Awareness of Consumers Towards Healthy Sugar Substitute products
Key Market Dynamics Wider Application Areas to Enhance the Market Growth


Frequently Asked Questions (FAQ) :

Global Health & Wellness Packaged Food market is pegged at USD 682 billion as of 2022.

Health and Wellness Packaged Food Market is poised to grow at 9.1% CAGR during 2022-2030.

North America region held the largest market share in the global Health and Wellness Packaged

Archer Daniels Midland Co., Danone SA, Dean Foods, Mondelez Global LLC, General Mills, Glaxo SmithKline PLC., are some of the vital players operating in the Health and Wellness Packaged Food market.

The usage of organic food applications is poised to drive the Health and Wellness Packaged Food market.

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