The sleeping pillow market Size was valued at USD 14.1 billion in 2023. The Sleeping Pillow market industry is projected to grow from USD 14.7 Billion in 2024 to USD 19.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024 - 2032). The rising construction of hotels and residential complexes worldwide is resulting in an increased demand for sleeping pillows. These are the key market drivers fueling the market growth.
Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review
The rising establishments of residential and hotel complexes worldwide are building a positive outlook for the market. Sleeping pillows are broadly used to provide decent comfort levels and lessen pressure on the sleeper's neck and muscle tension. Together with this, a notable growth in the tourism and travel industry, along with the rising construction of beach houses, vacation homes, and resorts, is favoring the market growth.
Moreover, the rising senior population and growing sleep-related problems are resulting in another growth-inducing factor. Also, the introduction of smart pillows that are enabled with wireless speakers and sleep trackers that detect snoring and gently vibrate to adjust sleep position without waking the user is giving a thrust to the market growth.
Additionally, key players are bringing new technologies that automatically balance the pillow's height to accommodate the sleeping position and give the best sleep quality to the users, which, in turn, is pushing the market growth. Further, the widespread product use in hospitals and rehabilitation centers for professional athletes and patients of cervical neck surgery to support their heads and other body parts is positively influencing the market growth. Other factors, including easy product accessibility across e-commerce platforms and increasing expenditure capacities of consumers, have enhanced the sleeping pillow market CAGR and thus increased the sleeping pillow market revenue worldwide in recent years.
The sleeping pillow market segmentation, based on type, includes feather sleeping pillows, down sleeping pillows, memory foam sleeping pillows, and Microbead Sleeping Pillows. The memory foam sleeping pillow segment held the majority share in 2022 with respect to the sleeping pillow market revenue. This is mainly because memory foam pillows are pain-relieving and contour well to the neck and head. The material responds to the movement rapidly and cradles the curves.
However, the down sleeping pillows segment is expected to rise at a significant growth rate due to its premium quality and softness. These are made of soft fibers close to duck or swan. Sometimes these come with feathers as well, so when people buy them, they must consider the ratio of feathers. This segment is anticipated to exhibit growth in forthcoming years.
The sleeping pillow market segmentation, based on end-use, includes residential and commercial. The residential segment overtook the market in 2022 and is projected to be the fastest-growing segment, according to the sleeping pillow market data. This is owing to the increasing awareness about better sleep amongst the common mass. The product is said to have an impact on sleep positively. Hence, the rising use of sleeping pillows\ positively impacts market growth.
However, the commercial segment is expected to grow due to the increasing use of this product by hotels. Hotels and Inns have been striving to provide luxury services to their customers. Sleeping pillows have created a way to raise the standard of service.
Figure 1: Sleeping Pillow Market by Distribution Channel, 2022 & 2030 (USD Billion)
Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review
Based on distribution channels, the sleeping pillow industry has been segmented into store-based and non-store-based. Non-store-based held the largest segment share in 2022. Manufacturers or makers of this product are consistently using this non-store-based mode to bring their products to the market and expand. This also helps them in reaching the target audience worldwide, thereby leading to increased sales. Additionally, the model is open 24/7, which gives it an opportunity to serve the customers round the clock, which is a plus point to the sleeping pillow industry.
However, the store-based segment is expected to be the fastest-growing during the forecast period since producers are trying to create a better way of communication with the consumers by creating a space in these locations that will make the customers aware of the product forms.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American sleeping pillow market accounted for USD 14.1 billion in 2022 and is anticipated to show a significant CAGR growth during the study period. This is owing to inadequate sleep on a regular basis, which results in insomnia, restlessness, sleep behavioral disorders, narcolepsy, and obesity, for which medical practitioners recommend the use of sleeping pillows for better and more relaxed sleep, which will reduce the occurrences of various disorders including obesity.
Further, the main countries studied in the market report are Canada, The U.S., Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SLEEPING PILLOW MARKET SHARE BY REGION 2022 (%)
Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review
Europe's sleeping pillow market accounts for the second-largest market share due to the production of sleeping pillows in ergonomic shapes, unconventional style, and design in this region. Further, the German sleeping pillow market held the largest market share, and the UK sleeping pillow market was the fastest-growing market in the European region.
The Asia-Pacific sleeping pillow Market is anticipated to rise at the fastest CAGR from 2022 to 2030. This is because most South Asians suffer from insomnia which is expected to promote the growth of smart sleeping pillows. Moreover, China sleeping pillow market held the largest market share, and the India Sleeping Pillow market was the fastest-growing market in this region.
Major market players are disbursing a lot of money on research and development to grow their business lines, which will boost the sleeping pillow market to grow even more. Participants in the market are also making strategies to leave their footprints worldwide, with key market developments such as new product launches, contract-based agreements, increased investments, mergers and acquisitions, and collaboration with other organizations. Sleeping pillow industry competitors must offer reduced-cost product expansion and survival through the rising competitive market environment.
One of the key business strategies endorsed by producers in the sleeping pillow industry to satisfy clients and enlarge businesses is to manufacture narrowly to lower operating costs. In recent years, the sleeping pillow industry has provided relief with some of the most significant benefits to adults. The sleeping pillow market major player such as Hollander Sleep and Decor, American Textile Company (US), Wendre AS (Estonia), Romatex Home Textiles (Pty) Ltd (South Africa), Hunan Mendale Home textile Co. Ltd (China), and others are working on enlarging the market value by investing in R&D activities.
American Textile Company (US) was founded in 1925; the Company manufactures and supplies bedding products. The Company provides sheets, pillows, pillow and mattress protectors, mattress pads, blankets and throws, comforters, and accessories. American Textiles Co serves customers in the United States. The Company has an international manufacturing and distribution network that supports a broad spectrum of retail needs. The Company is committed to helping consumers lead healthier lives by providing products that protect where they sleep and improve their sleep quality. In 2011, the American Textile Company was considered one of the great places to work in Pittsburgh, PA.
Hunan Mendale Hometextile Co. Ltd. was founded in 1956, in China. The Company is mainly engaged in the design, manufacture, and sales of home textile products, as well as the provision of home life services. The Company owns a variety of brands, such as MENDALE, MINE, MJ-BABY, Beself, MEE, Dreamcoco, and Poeffen. The Company distributes its products mainly in the domestic market.
Sleeping Pillow Industry Developments
February 2020: CBD Pillow declared the launch of a gel memory foam pillow that comes with CBD-infused fabric made in the U.S. Users can modify the pillow's firmness and thickness by unzipping the cover and fine-tuning the expected amount of fill.
October 2018: Expedia declared the acquisition of Pillow and Apartment Jet. This acquisition will help solve urban growth opportunities and will contribute to HomeAway's ability to add an even broader selection of accommodations to its marketplace and across Expedia Group brands.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 14.1 billion |
| Market Size 2024 | USD 14.7 billion |
| Market Size 2032 | USD 19.5 billion |
| Compound Annual Growth Rate (CAGR) | 4.80% (2024-2032 ) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019 – 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Growth Factors, Market Competitive Landscape, and Trends |
| Segments Covered | Type, End-Use, and Distribution Channel |
| Geographies Covered | North America, Asia Pacific, Europe, and the Rest of the World |
| Countries Covered | The U.S, Canada, Germany, the UK, Italy, France, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Hollander Sleep and Decor, American Textile Company (US), Wendre AS (Estonia), Romatex Home Textiles (Pty) Ltd (South Africa), Hunan Mendale Hometextile Co. Ltd (China) |
| Key Market Opportunities | · Huge potential in the Africa and Middle East region is attracting key players. |
| Key Market Dynamics | · The growing use of pillows for decoration & sleeping purposes, Huge potential in highly populous countries |
Sleeping Pillow Market Highlights:
Frequently Asked Questions (FAQ) :
The sleeping pillow market size was valued at USD 14.1 Billion in 2023.
The market is anticipated to rise at a CAGR of 4.80% during the forecast period 2024-2032.
North America has held the largest share of the market.
The key players in the market are Hollander Sleep and Decor, American Textile Company (US), Wendre AS (Estonia), Romatex Home Textiles (Pty) Ltd (South Africa), and Hunan Mendale Hometextile Co. Ltd (China).
The memory foam sleeping pillow category dominated the market in 2022.
The residential category had the largest share of the market.
The non-store-based category had the largest share of the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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