Feminine Hygiene Market Research Report - Global Forecast till 2030

Feminine Hygiene Market Size, Trends and Growth Outlook by Product Type (Sanitary Napkins/Pads, Tampons, Panty Liners, Others), Distribution Channel (Supermarket and Department Stores, Retail Pharmacies, Others) and Region (Americas, Europe, Asia-Pacific and the Middle East & Africa) - Global Forecast till 2030

ID: MRFR/HC/6514-HCR | February 2021 | Region: Global | 160 Pages         

Table of Contents:

Chapter 1. Report Prologue

Chapter 2. Market Introduction

2.1 Definition

2.2 Scope of the Study

2.2.1 Research Objective

2.2.2 Assumptions

2.2.3 Limitations

Chapter 3. Research Methodology

3.1 Introduction

3.2 Primary Research

3.3 Secondary Research

3.4 Market Size Estimation

Chapter 4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

Chapter 5. Market Factor Analysis

5.1 Porter’s Five Forces Analysis

5.1.1 Bargaining Power of Suppliers

5.1.2 Bargaining Power of Buyers

5.1.3 Threat of New Entrants

5.1.4 Threat of Substitutes

5.1.5 Intensity of Rivalry

5.2 Value Chain Analysis

Chapter 6. Global Feminine Hygiene Market, by Product Type

6.1 Overview

6.2 Sanitary Napkins/Pads

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

6.3 Tampons

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

6.4 Panty Liners

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

6.5 Menstrual Cups

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

6.6 Feminine Hygiene Wash

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

Chapter 7. Global Feminine Hygiene Market, by Distribution Channel

7.1 Overview

7.2 Supermarket and Department Stores

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

7.3 Retail Pharmacies

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

7.4 Online Retail Stores

Market Estimates & Forecast, by Region, 2020-2027

Market Estimates & Forecast, by Country, 2020-2027

7.5 Others

Chapter 8. Global Feminine Hygiene Market, by Region

8.1 Overview

8.2 Americas

8.2.1 North America

8.2.1.1 US

8.2.1.2 Canada

8.2.2 Latin America

8.3 Europe

8.3.1 Western Europe

8.3.1.1 Germany

8.3.1.2 France

8.3.1.3 Italy

8.3.1.4 Spain

8.3.1.5 UK

8.3.1.6 Rest of Western Europe

8.3.2 Eastern Europe

8.4 Asia-Pacific

8.4.1 Japan

8.4.2 China

8.4.3 India

8.4.4 Australia

8.4.5 South Korea

8.4.6 Rest of Asia-Pacific

8.5 Middle East & Africa

8.5.1 Middle East

8.5.2 Africa

Chapter 9. Company Landscape

9.1 Overview

9.2 Company Share Analysis

Chapter 10. Company Profiles

10.1 Procter and Gamble

10.1.1 Company Overview

10.1.2 Product Type Overview

10.1.3 Financials Overview

10.1.4 Key Developments

10.1.5 SWOT Analysis

10.2 Edgewell Personal Care

10.2.1 Company Overview

10.2.2 Product Type Overview

10.2.3 Financial Overview

10.2.4 Key Developments

10.2.5 SWOT Analysis

10.3 Unicharm Corporation

10.3.1 Company Overview

10.3.2 Product Type Overview

10.3.3 Financial Overview

10.3.4 Key Development

10.3.5 SWOT Analysis

10.4 Kimberly-Clark Corporation

10.4.1 Company Overview

10.4.2 Product Type Overview

10.4.3 Financial Overview

10.4.4 Key Development

10.4.5 SWOT Analysis

10.5 Lil-Lets Group Ltd

10.5.1 Company Overview

10.5.2 Product Type Overview

10.5.3 Financial overview

10.5.4 Key Developments

10.5.5 SWOT Analysis

10.6 Svenska Cellulosa Aktiebolaget SCA

10.6.1 Company Overview

10.6.2 Product Type Overview

10.6.3 Financial Overview

10.6.4 Key Developments

10.6.5 SWOT Analysis

10.7 Johnson & Johnson

10.7.1 Overview

10.7.2 Product Type Overview

10.7.3 Financial Overview

10.7.4 Key Developments

10.7.5 SWOT Analysis

10.8 Ontex International

10.8.1 Overview

10.8.2 Product Type Overview

10.8.3 Financials

10.8.4 Key Developments

10.8.5 SWOT Analysis

10.9 Natracare LLC

10.9.1 Overview

10.9.2 Product Type Overview

10.9.3 Financials

10.9.4 Key Developments

10.9.5 SWOT Analysis

10.10 Kao Corporation

10.10.1 Overview

10.10.2 Product Type Overview

10.10.3 Financials

10.10.4 Key Developments

10.10.5 SWOT Analysis

10.11 Others

Chapter 11 MRFR Conclusion

11.1 Key Findings

11.1.1 From CEO’s Viewpoint

11.1.2 Unmet Needs of the Market

11.2 Key Companies to Watch

11.3 Predictions for the Feminine Hygiene Market

Chapter 12. Appendix


LIST OF TABLES

Table 1 Global Feminine Hygiene Market Synopsis, 2020-2027

Table 2 Global Feminine Hygiene Market Estimates and Forecast, 2020-2027 (USD Million)

Table 3 Global Feminine Hygiene Market, by Product, 2020-2027 (USD Million)

Table 4 Global Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 5 Global Feminine Hygiene Market, by End User, 2020-2027 (USD Million)

Table 6 Global Feminine Hygiene Market, by Region, 2020-2027 (USD Million)

Table 7 North America: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 8 North America: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 9 US: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 10 US: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 11 Canada: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 12 Canada: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 13 South America: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 14 South America: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 15 Europe: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 16 Europe: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 17 Western Europe: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 18 Western Europe: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 19 Eastern Europe: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 20 Eastern Europe: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 21 Asia-Pacific: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 22 Asia-Pacific: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)

Table 23 Middle East & Africa: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)

Table 24 Middle East & Africa: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)


LIST OF FIGURES

Figure 1 Research Process

Figure 2 Market Structure for Global Feminine Hygiene Market

Figure 3 Market Dynamics for Global Feminine Hygiene Market

Figure 4 Global Feminine Hygiene Market Share, by Product Type, 2020 (%)

Figure 5 Global Feminine Hygiene Market Share, by Distribution Channel, 2020 (%)

Figure 6 Global Feminine Hygiene Market Share, by Region, 2020 (%)

Figure 7 North America: Feminine Hygiene Market Share, by Country, 2020 (%)

Figure 8 Europe: Feminine Hygiene Market Share, by Country, 2020 (%)

Figure 9 Asia-Pacific: Feminine Hygiene Market Share, by Country, 2020 (%)

Figure 10 Middle East & Africa: Feminine Hygiene Market Share, by Country, 2020 (%)

Figure 11 Global Feminine Hygiene Market: Company Share Analysis, 2020 (%)

Figure 12 Procter and Gamble: Key Financials

Figure 13 Procter and Gamble: Segmental Revenue

Figure 14 Procter and Gamble: Geographical Revenue

Figure 15 Edgewell Personal Care: Key Financials

Figure 16 Edgewell Personal Care: Segmental Revenue

Figure 17 Edgewell Personal Care: Geographical Revenue

Figure 18 Unicharm Corporation: Key Financials

Figure 19 Unicharm Corporation: Segmental Revenue

Figure 20 Unicharm Corporation: Geographical Revenue

Figure 21 Kimberly-Clark Corporation: Key Financials

Figure 22 Kimberly-Clark Corporation: Segmental Revenue

Figure 23 Kimberly-Clark Corporation: Geographical Revenue

Figure 24 Lil-Lets Group Ltd: Key Financials

Figure 25 Lil-Lets Group Ltd: Segmental Revenue

Figure 26 Lil-Lets Group Ltd: Geographical Revenue

Figure 27 Svenska Cellulosa Aktiebolaget SCA: Key Financials

Figure 28 Svenska Cellulosa Aktiebolaget SCA: Segmental Revenue

Figure 29 Svenska Cellulosa Aktiebolaget SCA: Geographical Revenue

Figure 30 Johnson & Johnson: Key Financials

Figure 31 Johnson & Johnson: Segmental Revenue

Figure 32 Johnson & Johnson: Geographical Revenue

Figure 33 Ontex International: Key Financials

Figure 34 Ontex International: Segmental Revenue

Figure 35 Ontex International: Geographical Revenue

Figure 36 Natracare LLC: Key Financials

Figure 37 Natracare LLC: Segmental Revenue

Figure 38 Natracare LLC: Geographical Revenue

Figure 39 Kao Corporation: Key Financials

Figure 40 Kao Corporation: Segmental Revenue

Figure 41 Kao Corporation: Geographical Revenue


Feminine Hygiene Market

The global feminine hygiene market was valued at USD 58.55 Billion. The market is projected to register a CAGR of 5.6% during the forecast period of 2022-2030

Segmentation

By Product Type Sanitary Napkins/Pads Tampons Panty Liners
By Distribution Channel Supermarket And Department Stores Retail Pharmacies

Key Players

  • Procter and Gamble
  • Edgewell Personal Care
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd
  • Svenska Cellulosa Aktiebolaget SCA
  • Johnson & Johnson
  • Ontex International
  • Natracare LLC

Drivers

  • Increasing disposable income of the middle class in emerging countries
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Feminine Hygiene Market Scenario


The feminine hygiene market was valued USD 21.96 billion in 2018 and is projected to register a CAGR of 6.90% during the forecast period of 2020 to 2030. The feminine hygiene market is driven by factors such as increasing disposable income of the middle class in emerging countries such as Brazil and China, and the emergence of low-cost feminine hygiene products. Additionally, growing awareness of female health and hygiene is expected to boost market growth over the forecast period. For instance, Procter & Gamble (P&G) has been conducting a program Parivartan across the schools in India to educate girls about mensuration cycle and the importance of maintaining hygiene. Furthermore, the increasing demand for products such as tampons and panty liners in developing countries is anticipated to fuel the growth of the market.


Despite the drivers, the rising number of products recalls due to growing allergy cases among women is anticipated to hamper revenue growth of the market.


Currently, the feminine hygiene market is dominated by many players. Strategic collaborations, mergers, and product launches are some of the strategies undertaken by key players in the market. For instance, in February 2019, Procter & Gamble (P&G) announced its acquisition of This is L., a period care startup that manufactures organic pads and tampons.


Segmentation


The global feminine hygiene market has been segmented into product type, distribution channel, and region.


The market, based on product type, has been segmented into sanitary napkins/pads, tampons, panty liners, menstrual cups, and feminine hygiene wash. The sanitary napkins/pads segment is anticipated to hold the largest market share as they have a high adoption rate among women across all geographic regions. The tampons segment is expected to be the fastest-growing due to the increased awareness about benefits associated with tampons among the female population and growing adoption among the female athletes.


The market, by distribution channel, has been segmented into supermarket and department stores, retail pharmacies, online retail stores, and others. Supermarkets and department stores segment are expected to hold the major share as a majority of women tend to purchase sanitary items along with household items.


The market, by region, has been segmented into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The feminine hygiene market in the Americas has further been segmented into North America and Latin America, with the North American market divided into the US and Canada. The European market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, UK, Italy, Spain, and the rest of Western Europe. The feminine hygiene market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The market in the Middle East & Africa has been segmented into the Middle East and Africa.


Key Players


Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation are some of the key players in the feminine hygiene market.


Regional Market Summary


Global Feminine Hygiene Market Share (%), by Region, 2018  Feminine Hygiene Market


Source: World Health Organization (WHO), Food and Drug Administration (FDA), Women's Health


The Asia-Pacific region is expected to dominate the global feminine hygiene market owing to the growing disposable income of the middle-class population, especially in countries such as China and India which has led to rising in women’s buying quality hygiene products. Moreover, awareness about feminine hygiene products is growing at a fast pace owing to several initiatives taken by the government and the non-government organization in this region is expected to propel the market.


The Americas is anticipated to hold second market position owing to various factors such as the high penetration of high-end products such as tampons, panty liners, and internal cleansers, an increasing number of working women, and increasing demand by women for organic and biodegradable products.


Europe is expected to show a considerable amount of growth in the global feminine hygiene market. The market growth in the region is due to factors such as easy access to feminine hygiene products, rapid urbanization, growing disposable income, and increasing spending on menstrual products. According to the data published by the Bloody Good Period in 2018, the average lifetime spends on period products adds up to around USD 5,380.56 in the UK.


The market in the Middle East & Africa is expected to account for the least share of the global market due to low disposable incomes and limited awareness about menstrual hygiene in the region.


Global Feminine Hygiene Market, by Product Type



  • Sanitary Napkins/Pads

  • Tampons

  • Panty Liners

  • Menstrual Cups

  • Feminine Hygiene Wash


Global Feminine Hygiene Market, by Distribution Channel



  • Supermarket and Department Stores

  • Retail Pharmacies

  • Online Retail Stores

  • Others


Global Feminine Hygiene Market, by Region



  • Americas


    • North America


      • US

      • Canada


    • Latin America




  • Europe


    • Western Europe


      • Germany

      • France

      • Italy

      • Spain

      • UK

      • Rest of Western Europe


    • Eastern Europe




  • Asia-Pacific


    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific




  • Middle East & Africa


    • Middle East

    • Africa



Intended Audience



  • Pharmaceutical Companies

  • Research and Development (R&D) Companies

  • Government Research Institutes

  • Academic Institutes and Universities

  • Venture Capitalists



Report Scope:
Report Attribute/Metric Details
  Market Size   
  CAGR   6.90% CAGR 2030
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Distribution Channel and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation
  Key Market Opportunities   Strategic collaborations, mergers, and product launches, strategies undertaken by key players in the market
  Key Market Drivers   Increasing disposable income of the middle class in emerging countries


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Frequently Asked Questions (FAQ) :

The feminine hygiene market had a valuation of USD 21.96 billion in 2020

The feminine hygiene market is slated to grow with 6.90% CAGR during the forecast period of 2020 to 2030.

Hike in disposable income and better awareness level are triggering growth for the feminine hygiene market.

The chance of allergy can hold back the feminine hygiene market growth.

The sanitary napkins/pads segment would lead the global feminine hygiene market ahead.