Feminine Hygiene Market Size, Trends and Growth Outlook by Product Type (Sanitary Napkins/Pads, Tampons, Panty Liners, Others), Distribution Channel (Supermarket and Department Stores, Retail Pharmacies, Others) and Region (Americas, Europe, Asia-Pacific and the Middle East & Africa) - Global Forecast till 2030
ID: MRFR/HC/6514-HCR | February 2021 | Region: Global | 160 Pages
Table of Contents:
Chapter 1. Report Prologue
Chapter 2. Market Introduction
2.1 Definition
2.2 Scope of the Study
2.2.1 Research Objective
2.2.2 Assumptions
2.2.3 Limitations
Chapter 3. Research Methodology
3.1 Introduction
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
Chapter 4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
Chapter 5. Market Factor Analysis
5.1 Porter’s Five Forces Analysis
5.1.1 Bargaining Power of Suppliers
5.1.2 Bargaining Power of Buyers
5.1.3 Threat of New Entrants
5.1.4 Threat of Substitutes
5.1.5 Intensity of Rivalry
5.2 Value Chain Analysis
Chapter 6. Global Feminine Hygiene Market, by Product Type
6.1 Overview
6.2 Sanitary Napkins/Pads
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
6.3 Tampons
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
6.4 Panty Liners
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
6.5 Menstrual Cups
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
6.6 Feminine Hygiene Wash
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
Chapter 7. Global Feminine Hygiene Market, by Distribution Channel
7.1 Overview
7.2 Supermarket and Department Stores
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
7.3 Retail Pharmacies
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
7.4 Online Retail Stores
Market Estimates & Forecast, by Region, 2020-2027
Market Estimates & Forecast, by Country, 2020-2027
7.5 Others
Chapter 8. Global Feminine Hygiene Market, by Region
8.1 Overview
8.2 Americas
8.2.1 North America
8.2.1.1 US
8.2.1.2 Canada
8.2.2 Latin America
8.3 Europe
8.3.1 Western Europe
8.3.1.1 Germany
8.3.1.2 France
8.3.1.3 Italy
8.3.1.4 Spain
8.3.1.5 UK
8.3.1.6 Rest of Western Europe
8.3.2 Eastern Europe
8.4 Asia-Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 South Korea
8.4.6 Rest of Asia-Pacific
8.5 Middle East & Africa
8.5.1 Middle East
8.5.2 Africa
Chapter 9. Company Landscape
9.1 Overview
9.2 Company Share Analysis
Chapter 10. Company Profiles
10.1 Procter and Gamble
10.1.1 Company Overview
10.1.2 Product Type Overview
10.1.3 Financials Overview
10.1.4 Key Developments
10.1.5 SWOT Analysis
10.2 Edgewell Personal Care
10.2.1 Company Overview
10.2.2 Product Type Overview
10.2.3 Financial Overview
10.2.4 Key Developments
10.2.5 SWOT Analysis
10.3 Unicharm Corporation
10.3.1 Company Overview
10.3.2 Product Type Overview
10.3.3 Financial Overview
10.3.4 Key Development
10.3.5 SWOT Analysis
10.4 Kimberly-Clark Corporation
10.4.1 Company Overview
10.4.2 Product Type Overview
10.4.3 Financial Overview
10.4.4 Key Development
10.4.5 SWOT Analysis
10.5 Lil-Lets Group Ltd
10.5.1 Company Overview
10.5.2 Product Type Overview
10.5.3 Financial overview
10.5.4 Key Developments
10.5.5 SWOT Analysis
10.6 Svenska Cellulosa Aktiebolaget SCA
10.6.1 Company Overview
10.6.2 Product Type Overview
10.6.3 Financial Overview
10.6.4 Key Developments
10.6.5 SWOT Analysis
10.7 Johnson & Johnson
10.7.1 Overview
10.7.2 Product Type Overview
10.7.3 Financial Overview
10.7.4 Key Developments
10.7.5 SWOT Analysis
10.8 Ontex International
10.8.1 Overview
10.8.2 Product Type Overview
10.8.3 Financials
10.8.4 Key Developments
10.8.5 SWOT Analysis
10.9 Natracare LLC
10.9.1 Overview
10.9.2 Product Type Overview
10.9.3 Financials
10.9.4 Key Developments
10.9.5 SWOT Analysis
10.10 Kao Corporation
10.10.1 Overview
10.10.2 Product Type Overview
10.10.3 Financials
10.10.4 Key Developments
10.10.5 SWOT Analysis
10.11 Others
Chapter 11 MRFR Conclusion
11.1 Key Findings
11.1.1 From CEO’s Viewpoint
11.1.2 Unmet Needs of the Market
11.2 Key Companies to Watch
11.3 Predictions for the Feminine Hygiene Market
Chapter 12. Appendix
 
LIST OF TABLES
Table 1 Global Feminine Hygiene Market Synopsis, 2020-2027
Table 2 Global Feminine Hygiene Market Estimates and Forecast, 2020-2027 (USD Million)
Table 3 Global Feminine Hygiene Market, by Product, 2020-2027 (USD Million)
Table 4 Global Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 5 Global Feminine Hygiene Market, by End User, 2020-2027 (USD Million)
Table 6 Global Feminine Hygiene Market, by Region, 2020-2027 (USD Million)
Table 7 North America: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 8 North America: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 9 US: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 10 US: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 11 Canada: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 12 Canada: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 13 South America: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 14 South America: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 15 Europe: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 16 Europe: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 17 Western Europe: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 18 Western Europe: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 19 Eastern Europe: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 20 Eastern Europe: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 21 Asia-Pacific: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 22 Asia-Pacific: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
Table 23 Middle East & Africa: Feminine Hygiene Market, by Product Type, 2020-2027 (USD Million)
Table 24 Middle East & Africa: Feminine Hygiene Market, by Distribution Channel, 2020-2027 (USD Million)
 
LIST OF FIGURES
Figure 1 Research Process
Figure 2 Market Structure for Global Feminine Hygiene Market
Figure 3 Market Dynamics for Global Feminine Hygiene Market
Figure 4 Global Feminine Hygiene Market Share, by Product Type, 2020 (%)
Figure 5 Global Feminine Hygiene Market Share, by Distribution Channel, 2020 (%)
Figure 6 Global Feminine Hygiene Market Share, by Region, 2020 (%)
Figure 7 North America: Feminine Hygiene Market Share, by Country, 2020 (%)
Figure 8 Europe: Feminine Hygiene Market Share, by Country, 2020 (%)
Figure 9 Asia-Pacific: Feminine Hygiene Market Share, by Country, 2020 (%)
Figure 10 Middle East & Africa: Feminine Hygiene Market Share, by Country, 2020 (%)
Figure 11 Global Feminine Hygiene Market: Company Share Analysis, 2020 (%)
Figure 12 Procter and Gamble: Key Financials
Figure 13 Procter and Gamble: Segmental Revenue
Figure 14 Procter and Gamble: Geographical Revenue
Figure 15 Edgewell Personal Care: Key Financials
Figure 16 Edgewell Personal Care: Segmental Revenue
Figure 17 Edgewell Personal Care: Geographical Revenue
Figure 18 Unicharm Corporation: Key Financials
Figure 19 Unicharm Corporation: Segmental Revenue
Figure 20 Unicharm Corporation: Geographical Revenue
Figure 21 Kimberly-Clark Corporation: Key Financials
Figure 22 Kimberly-Clark Corporation: Segmental Revenue
Figure 23 Kimberly-Clark Corporation: Geographical Revenue
Figure 24 Lil-Lets Group Ltd: Key Financials
Figure 25 Lil-Lets Group Ltd: Segmental Revenue
Figure 26 Lil-Lets Group Ltd: Geographical Revenue
Figure 27 Svenska Cellulosa Aktiebolaget SCA: Key Financials
Figure 28 Svenska Cellulosa Aktiebolaget SCA: Segmental Revenue
Figure 29 Svenska Cellulosa Aktiebolaget SCA: Geographical Revenue
Figure 30 Johnson & Johnson: Key Financials
Figure 31 Johnson & Johnson: Segmental Revenue
Figure 32 Johnson & Johnson: Geographical Revenue
Figure 33 Ontex International: Key Financials
Figure 34 Ontex International: Segmental Revenue
Figure 35 Ontex International: Geographical Revenue
Figure 36 Natracare LLC: Key Financials
Figure 37 Natracare LLC: Segmental Revenue
Figure 38 Natracare LLC: Geographical Revenue
Figure 39 Kao Corporation: Key Financials
Figure 40 Kao Corporation: Segmental Revenue
Figure 41 Kao Corporation: Geographical Revenue
Feminine Hygiene Market
The global feminine hygiene market was valued at USD 58.55 Billion. The market is projected to register a CAGR of 5.6% during the forecast period of 2022-2030
$58.55 Billion
Market Size
5.6%
CAGR
Asia Pacific
Dominating Region
2022-2030
Forecast Period
Segmentation
Key Players
- Procter and Gamble
- Edgewell Personal Care
- Unicharm Corporation
- Kimberly-Clark Corporation
- Lil-Lets Group Ltd
- Svenska Cellulosa Aktiebolaget SCA
- Johnson & Johnson
- Ontex International
- Natracare LLC
Drivers
- Increasing disposable income of the middle class in emerging countries
Feminine Hygiene Market Scenario
The feminine hygiene market was valued USD 21.96 billion in 2018 and is projected to register a CAGR of 6.90% during the forecast period of 2020 to 2030. The feminine hygiene market is driven by factors such as increasing disposable income of the middle class in emerging countries such as Brazil and China, and the emergence of low-cost feminine hygiene products. Additionally, growing awareness of female health and hygiene is expected to boost market growth over the forecast period. For instance, Procter & Gamble (P&G) has been conducting a program Parivartan across the schools in India to educate girls about mensuration cycle and the importance of maintaining hygiene. Furthermore, the increasing demand for products such as tampons and panty liners in developing countries is anticipated to fuel the growth of the market.
Despite the drivers, the rising number of products recalls due to growing allergy cases among women is anticipated to hamper revenue growth of the market.
Currently, the feminine hygiene market is dominated by many players. Strategic collaborations, mergers, and product launches are some of the strategies undertaken by key players in the market. For instance, in February 2019, Procter & Gamble (P&G) announced its acquisition of This is L., a period care startup that manufactures organic pads and tampons.
Segmentation
The global feminine hygiene market has been segmented into product type, distribution channel, and region.
The market, based on product type, has been segmented into sanitary napkins/pads, tampons, panty liners, menstrual cups, and feminine hygiene wash. The sanitary napkins/pads segment is anticipated to hold the largest market share as they have a high adoption rate among women across all geographic regions. The tampons segment is expected to be the fastest-growing due to the increased awareness about benefits associated with tampons among the female population and growing adoption among the female athletes.
The market, by distribution channel, has been segmented into supermarket and department stores, retail pharmacies, online retail stores, and others. Supermarkets and department stores segment are expected to hold the major share as a majority of women tend to purchase sanitary items along with household items.
The market, by region, has been segmented into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The feminine hygiene market in the Americas has further been segmented into North America and Latin America, with the North American market divided into the US and Canada. The European market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, UK, Italy, Spain, and the rest of Western Europe. The feminine hygiene market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The market in the Middle East & Africa has been segmented into the Middle East and Africa.
Key Players
Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation are some of the key players in the feminine hygiene market.
Regional Market Summary
Global Feminine Hygiene Market Share (%), by Region, 2018 
Source: World Health Organization (WHO), Food and Drug Administration (FDA), Women's Health
The Asia-Pacific region is expected to dominate the global feminine hygiene market owing to the growing disposable income of the middle-class population, especially in countries such as China and India which has led to rising in women’s buying quality hygiene products. Moreover, awareness about feminine hygiene products is growing at a fast pace owing to several initiatives taken by the government and the non-government organization in this region is expected to propel the market.
The Americas is anticipated to hold second market position owing to various factors such as the high penetration of high-end products such as tampons, panty liners, and internal cleansers, an increasing number of working women, and increasing demand by women for organic and biodegradable products.
Europe is expected to show a considerable amount of growth in the global feminine hygiene market. The market growth in the region is due to factors such as easy access to feminine hygiene products, rapid urbanization, growing disposable income, and increasing spending on menstrual products. According to the data published by the Bloody Good Period in 2018, the average lifetime spends on period products adds up to around USD 5,380.56 in the UK.
The market in the Middle East & Africa is expected to account for the least share of the global market due to low disposable incomes and limited awareness about menstrual hygiene in the region.
Global Feminine Hygiene Market, by Product Type
- Sanitary Napkins/Pads
- Tampons
- Panty Liners
- Menstrual Cups
- Feminine Hygiene Wash
Global Feminine Hygiene Market, by Distribution Channel
- Supermarket and Department Stores
- Retail Pharmacies
- Online Retail Stores
- Others
Global Feminine Hygiene Market, by Region
- Americas
- North America
- US
- Canada
- Latin America
- Europe
- Western Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Western Europe
- Eastern Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Middle East & Africa
- Middle East
- Africa
Intended Audience
- Pharmaceutical Companies
- Research and Development (R&D) Companies
- Government Research Institutes
- Academic Institutes and Universities
- Venture Capitalists
Report Scope:
| Report Attribute/Metric | Details |
|---|---|
| Market Size | |
| CAGR | 6.90% CAGR 2030 |
| Base Year | 2019 |
| Forecast Period | 2020-2030 |
| Historical Data | 2018 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Distribution Channel and Region |
| Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
| Key Vendors | Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation |
| Key Market Opportunities | Strategic collaborations, mergers, and product launches, strategies undertaken by key players in the market |
| Key Market Drivers | Increasing disposable income of the middle class in emerging countries |
Frequently Asked Questions (FAQ) :
The feminine hygiene market had a valuation of USD 21.96 billion in 2020
The feminine hygiene market is slated to grow with 6.90% CAGR during the forecast period of 2020 to 2030.
Hike in disposable income and better awareness level are triggering growth for the feminine hygiene market.
The chance of allergy can hold back the feminine hygiene market growth.
The sanitary napkins/pads segment would lead the global feminine hygiene market ahead.
