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roasted-coffee-market

ID: MRFR/CG/65955-CR
200 Pages
MRFR Team
December 2025

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roasted-coffee-market Summary

As per MRFR analysis, the roasted coffee market size was estimated at 48.5 USD Billion in 2024. The roasted coffee industry is projected to grow from 50.23 USD Billion in 2025 to 71.3 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.57 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The roasted coffee market is experiencing a dynamic shift towards premiumization and sustainability.

  • Sustainability and ethical sourcing practices are increasingly influencing consumer purchasing decisions in North America.
  • The rise of specialty coffees is particularly notable in the Asia-Pacific region, reflecting a growing appreciation for unique flavors and origins.
  • Technological integration in coffee preparation is enhancing the consumer experience, especially in the household segment.
  • Growing consumer demand for premium products and health trends are driving the market, alongside the rapid expansion of e-commerce sales.

Market Size & Forecast

2024 Market Size 48.5 (USD Billion)
2035 Market Size 71.3 (USD Billion)
CAGR (2025 - 2035) 3.57%

Major Players

Nestle (CH), Starbucks (US), JDE Peet's (NL), Kraft Heinz (US), Lavazza (IT), Peet's Coffee (US), Dunkin' (US), Tchibo (DE), Illy (IT)

roasted-coffee-market Trends

The roasted coffee market is currently experiencing a dynamic evolution, driven by shifting consumer preferences and an increasing emphasis on sustainability. As individuals become more discerning about their coffee choices, there is a noticeable trend towards premium and specialty coffees. This shift is not merely about taste; it reflects a broader desire for quality and ethical sourcing. Consumers are increasingly inclined to support brands that prioritize transparency in their supply chains and demonstrate a commitment to environmental stewardship. Furthermore, the rise of artisanal coffee shops and the growing popularity of home brewing equipment suggest a cultural shift towards a more personalized coffee experience. In addition to the focus on quality, the roasted coffee market is also witnessing a surge in innovative product offerings. This includes the introduction of unique flavor profiles and blends that cater to diverse palates. The market appears to be embracing technology, with advancements in brewing methods and equipment enhancing the overall coffee experience. Moreover, the integration of digital platforms for purchasing and subscription services is reshaping how consumers access their favorite brews. As the market continues to adapt to these trends, it is likely that the emphasis on quality, sustainability, and innovation will remain central to its growth trajectory.

Sustainability and Ethical Sourcing

The roasted coffee market is increasingly influenced by consumer demand for sustainable practices. Brands that prioritize ethical sourcing and environmentally friendly production methods are gaining traction. This trend reflects a broader societal shift towards responsible consumption, where consumers seek to align their purchases with their values.

Rise of Specialty Coffees

There is a growing interest in specialty coffees within the roasted coffee market. Consumers are becoming more adventurous, exploring unique flavor profiles and origins. This trend indicates a shift from mass-produced options to more curated selections, highlighting the importance of quality and craftsmanship.

Technological Integration in Coffee Preparation

The roasted coffee market is witnessing advancements in technology that enhance the brewing experience. Innovations in equipment and brewing methods are allowing consumers to experiment with their coffee at home. This trend suggests a move towards personalization, as individuals seek to tailor their coffee experiences to their preferences.

Market Segment Insights

By Application: Household (Largest) vs. Online (Fastest-Growing)

The roasted coffee market is broadly segmented into household, commercial, food service, retail, and online applications. Among these, the household segment holds the largest share, driven by the growing trend of home brewing and the increasing number of coffee enthusiasts. The online segment, while smaller, is rapidly gaining traction as more consumers turn to e-commerce for their coffee purchases, fueling market expansion. Other segments like food service and retail also contribute to the market but are not growing as rapidly as online applications.

Household: Dominant vs. Online: Emerging

The household application in the roasted coffee market remains dominant due to its established customer base and the comfort level that consumers have with purchasing coffee for home use. This segment benefits from an increasing prevalence of coffee machines and brewing equipment in households, enhancing the overall coffee experience. In contrast, the online segment is emerging as a key player, propelled by the convenience of shopping from home and an expanding range of specialty and artisanal coffees available online. As consumer preferences shift towards unique and premium products, online coffee sales are expected to increase significantly, appealing to a younger, tech-savvy demographic.

By Product Type: Whole Bean (Largest) vs. Ground Coffee (Fastest-Growing)

The roasted coffee market is segmented into various product types, with Whole Bean leading the market due to its preference among coffee enthusiasts who value freshness and flavor. Ground Coffee follows closely, appealing to consumers seeking convenience without compromising taste. Other segments, such as Instant and Flavored Coffee, cater to specific consumer preferences and lifestyles, while Organic Coffee attracts health-conscious buyers. Overall, the market demonstrates a diverse distribution across these segment values, with Whole Bean maintaining a substantial lead. Growth trends in the roasted coffee market reflect an increasing demand for high-quality, specialty coffee products, particularly in the Ground Coffee segment, which is gaining momentum as busy consumers lean towards quick-preparation options without sacrificing quality. The rise in gourmet coffee consumption and the growing trend of home brewing have contributed to this shift. Additionally, ethical considerations, such as organic options, are driving consumer choices and expanding niche markets within the roasted coffee sector.

Whole Bean (Dominant) vs. Instant Coffee (Emerging)

Whole Bean coffee stands as the dominant segment in the roasted coffee market, preferred by purists who desire the best flavor and aroma freshly ground at home. Its popularity is driven by a strong preference for freshness and brewing control, often yielding a richer, more complex taste profile. Meanwhile, Instant Coffee is emerging as a key player, offering convenience and accessibility to consumers who prioritize speed and ease of preparation. This segment caters to the on-the-go demographic and has seen innovations to improve taste and dissolve quality, appealing to a wider audience. While Whole Bean may dominate the market, Instant Coffee is carving out a significant niche for itself with its rapidly growing consumer base.

By Roast Level: Medium Roast (Largest) vs. Dark Roast (Fastest-Growing)

In the roasted coffee market, the segment values showcase distinct preferences among consumers. Medium Roast currently represents the largest share, appealing to a wide audience due to its balanced flavor profile. In contrast, Dark Roast has emerged as a popular choice, attracting a growing demographic of coffee enthusiasts who prefer its bold and rich flavor. This distribution highlights the diverse choices available to consumers, as they gravitate towards roasts that suit their taste preferences and brewing methods. As consumer preferences continue to evolve, growth trends indicate a significant rise in the demand for Dark Roast coffee. Factors driving this trend include the increasing popularity of specialty coffee shops and a growing inclination towards rich, full-bodied flavors. Additionally, the influence of social media and coffee culture has encouraged experimentation with different roast levels, further propelling the growth of the Dark Roast segment. This dynamic landscape signals a shift in consumer behavior towards more flavor-intensive options, marking a critical period for growth in the roasted coffee market.

Medium Roast (Dominant) vs. Espresso Roast (Emerging)

Medium Roast holds a dominant position in the roasted coffee market, characterized by its well-balanced taste and aroma. This roast level appeals to a wide range of consumers, from casual drinkers to more discerning coffee lovers, making it a versatile choice for various brewing methods. Its flavor profile often results in a smooth finish, which is increasingly favored in households and cafes alike. Conversely, Espresso Roast has surfaced as an emerging preference, especially among consumers seeking concentrated flavor and intensity. With the rise of espresso-based beverages, this roast level caters to the needs of coffee aficionados who appreciate the complexity and richness that espresso offers. This growth indicates a shift towards concentrated, artisanal coffee experiences, setting the stage for the evolution of preferences within the market.

By Packaging Type: Bags (Largest) vs. Pods (Fastest-Growing)

The roasted coffee market showcases a diverse array of packaging types, with bags leading the charge in market share. Bags, known for their ability to preserve freshness and provide convenience, account for a substantial portion of the overall sales. Meanwhile, pods are rapidly gaining traction, appealing to consumers seeking single-serve options that offer ease of use and quick preparation. This evolving landscape highlights a growing preference for versatile and user-friendly packaging solutions among coffee drinkers.

Bags: (Dominant) vs. Pods (Emerging)

Bags have established themselves as the dominant packaging type in the roasted coffee market, primarily due to their effectiveness in maintaining product freshness and flavor. Consumers favor bags for their practicality and variety, as they come in different sizes and designs, catering to both retail and specialty coffee segments. In contrast, pods, which are considered an emerging force, are quickly capturing the attention of on-the-go consumers. Their convenience and ability to deliver a consistent brew have positioned them as a preferred choice for busy individuals, driving their rapid expansion in market presence.

By Distribution Channel: Supermarkets (Largest) vs. E-commerce (Fastest-Growing)

The roasted coffee market is significantly diversified across various distribution channels. Supermarkets hold the largest share, acting as primary retail outlets, catering to consumer demand for convenience and variety. Specialty stores follow, appealing to niche customers who seek high-quality and unique blends, while convenience stores serve as quick-access points for on-the-go consumers. E-commerce has surged in recent years, reflecting a growing preference for online shopping, especially among younger demographics. Direct sales to consumers are also notable, allowing brands to establish direct relationships and bypass traditional retail markups.

Supermarkets (Dominant) vs. E-commerce (Emerging)

Supermarkets remain the dominant distribution channel in the roasted coffee market, offering a wide array of brands and flavors that cater to diverse consumer preferences. They benefit from established consumer trust and the convenience of physical shopping. In contrast, e-commerce is an emerging channel that has gained rapid traction, driven by the growing trend towards digital shopping. It offers consumers the ability to easily compare products, read reviews, and access specialty items that may not be available locally. This shift towards online purchasing is powered by convenience, subscription models, and the ability to reach a wider audience, making it a significant player in the market.

Get more detailed insights about roasted-coffee-market

Regional Insights

North America : Market Leader in Roasted Coffee

North America continues to lead the roasted coffee market, holding a significant share of 20.0 in 2024. The region's growth is driven by increasing consumer demand for premium coffee products, along with a rising trend towards specialty and organic coffee. Regulatory support for sustainable sourcing and quality standards further enhances market dynamics, encouraging innovation and competition among key players. The competitive landscape is characterized by major players such as Starbucks, Nestle, and Dunkin', who dominate the market with their extensive product offerings and strong brand loyalty. The U.S. remains the largest market, with Canada also showing robust growth. The presence of established coffee chains and a growing café culture contribute to the region's market strength, making it a focal point for roasted coffee consumption.

Europe : Emerging Trends in Coffee Consumption

Europe's roasted coffee market is valued at 15.0, reflecting a growing interest in specialty and artisanal coffee. The region benefits from a diverse consumer base that values quality and sustainability, driving demand for ethically sourced products. Regulatory frameworks promoting fair trade and organic certifications are pivotal in shaping market trends, encouraging brands to adopt sustainable practices. Leading countries like Germany, Italy, and France are at the forefront of this market, with key players such as Lavazza and Illy making significant impacts. The competitive landscape is vibrant, with numerous local roasters emerging alongside established brands. The increasing popularity of coffee shops and a culture of coffee appreciation further fuel market growth, positioning Europe as a dynamic player in the global coffee scene.

Asia-Pacific : Rapid Growth in Coffee Demand

The Asia-Pacific region, with a market size of 10.0, is witnessing rapid growth in coffee consumption, driven by urbanization and changing lifestyles. Countries like China and Japan are leading this trend, with a growing middle class increasingly favoring coffee over traditional beverages. Regulatory support for coffee cultivation and trade is enhancing market accessibility and encouraging local production. The competitive landscape features both international brands and local players, with JDE Peet's and Tchibo making notable inroads. The rise of specialty coffee shops and a burgeoning café culture are reshaping consumer preferences, making the region a significant player in The roasted coffee market. The increasing focus on quality and unique flavors is expected to further drive market expansion in the coming years.

Middle East and Africa : Untapped Coffee Potential

The Middle East and Africa region, with a market size of 3.5, presents untapped potential in the roasted coffee market. The growing interest in coffee culture, particularly in countries like Ethiopia and South Africa, is driving demand for roasted coffee products. Regulatory initiatives aimed at promoting local coffee production and trade are fostering a conducive environment for market growth. The competitive landscape is evolving, with local brands gaining traction alongside international players. The presence of key players like Lavazza and Illy is notable, but there is significant room for growth as consumer preferences shift towards premium and specialty coffee. The region's unique coffee heritage and increasing café culture are expected to play a crucial role in shaping its market dynamics in the future.

Key Players and Competitive Insights

The roasted coffee market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and a growing emphasis on sustainability. Major players such as Nestlé (CH), Starbucks (US), and JDE Peet's (NL) are actively shaping the market through strategic initiatives that focus on innovation, regional expansion, and digital transformation. Nestlé (CH) has been particularly aggressive in enhancing its product portfolio with premium offerings, while Starbucks (US) continues to leverage its brand strength to expand its global footprint. JDE Peet's (NL) is also making strides in optimizing its supply chain to improve efficiency and reduce costs, which collectively influences the competitive environment by fostering a culture of continuous improvement and responsiveness to market demands.

Key business tactics employed by these companies include localizing manufacturing and optimizing supply chains to enhance operational efficiency. The market appears moderately fragmented, with a mix of large multinational corporations and smaller, niche players. This structure allows for a diverse range of products and price points, catering to various consumer segments. The collective influence of key players is significant, as they set trends that smaller companies often follow, thereby shaping the overall market dynamics.

In November 2025, Nestlé (CH) announced a partnership with a leading tech firm to integrate AI into its coffee sourcing and production processes. This strategic move is expected to enhance traceability and sustainability in its supply chain, aligning with consumer demand for ethically sourced products. The integration of AI could potentially streamline operations and reduce waste, positioning Nestlé (CH) as a leader in sustainable practices within the industry.

In October 2025, Starbucks (US) launched a new line of eco-friendly coffee pods, emphasizing its commitment to sustainability. This initiative not only caters to environmentally conscious consumers but also strengthens Starbucks' brand image as a responsible corporate entity. The introduction of these pods is likely to attract a new customer base while reinforcing loyalty among existing customers who prioritize sustainability in their purchasing decisions.

In September 2025, JDE Peet's (NL) expanded its presence in the Asian market by acquiring a local coffee brand, which is anticipated to enhance its market share in a rapidly growing region. This acquisition reflects JDE Peet's strategic focus on regional expansion and diversification of its product offerings, allowing it to tap into local consumer preferences and trends.

As of December 2025, the roasted coffee market is witnessing trends such as digitalization, sustainability, and AI integration, which are redefining competitive dynamics. Strategic alliances are increasingly shaping the landscape, enabling companies to leverage shared resources and expertise. Moving forward, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. This shift underscores the importance of adaptability and responsiveness in a market that is continuously evolving.

Key Companies in the roasted-coffee-market market include

Future Outlook

roasted-coffee-market Future Outlook

The roasted coffee market is projected to grow at a 3.57% CAGR from 2024 to 2035, driven by increasing consumer demand and innovative product offerings.

New opportunities lie in:

  • Expansion of specialty coffee subscription services
  • Development of eco-friendly packaging solutions
  • Integration of AI for personalized coffee recommendations

By 2035, the roasted coffee market is expected to achieve robust growth and diversification.

Market Segmentation

roasted-coffee-market Application Outlook

  • Household
  • Commercial
  • Food Service
  • Retail
  • Online

roasted-coffee-market Roast Level Outlook

  • Light Roast
  • Medium Roast
  • Dark Roast
  • French Roast
  • Espresso Roast

roasted-coffee-market Product Type Outlook

  • Whole Bean
  • Ground Coffee
  • Instant Coffee
  • Flavored Coffee
  • Organic Coffee

roasted-coffee-market Packaging Type Outlook

  • Bags
  • Cans
  • Pods
  • Boxes
  • Bulk

roasted-coffee-market Distribution Channel Outlook

  • Supermarkets
  • Specialty Stores
  • E-commerce
  • Convenience Stores
  • Direct Sales

Report Scope

MARKET SIZE 202448.5(USD Billion)
MARKET SIZE 202550.23(USD Billion)
MARKET SIZE 203571.3(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.57% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledNestle (CH), Starbucks (US), JDE Peet's (NL), Kraft Heinz (US), Lavazza (IT), Peet's Coffee (US), Dunkin' (US), Tchibo (DE), Illy (IT)
Segments CoveredApplication, Product Type, Roast Level, Packaging Type, Distribution Channel
Key Market OpportunitiesGrowing consumer preference for sustainable and ethically sourced roasted coffee presents significant market opportunities.
Key Market DynamicsRising consumer preference for specialty roasted coffee drives innovation and competition among market players.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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