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Protein Energy Drinks Market Research Report Information By Product (Protein Powder, Protein Bars, Ready to Drink, Other), By Source (Animal Source, Plant Source), By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/20225-HCR | 128 Pages | Author: Snehal Singh| July 2024

Global Protein Energy Drinks Market Overview

Protein Energy Drinks Market Size was valued at USD 668154.2 Billion in 2023. The Protein Energy Drinks industry is projected to grow from USD 708243.5 Billion in 2024 to USD 1128832.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024 - 2032). The market for protein energy drinks is driven by rising consumer demand for vegan protein and the trend toward healthy, high-protein diets. These are the key market drivers boosting the expansion of the market.

 Protein Energy Drinks Market Overview

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Protein Energy Drinks Market Trends

  • Growing customer demand for vegan protein is driving the market growth

Market CAGR for Protein Energy Drinks is being driven by the rising number of vegan proteins. Protein is a vital part of every well-balanced diet. Apart from being necessary for the development and maintenance of muscles, protein can help with weight loss or maintenance. For this reason, it's critical to consume a diet high in foods high in protein. Finding the time to cook a meal or snack high in protein might be challenging. Here's when these protein drinks come in handy. Whey protein is a by-product of producing cheese and is commonly used to make protein beverages. But there are also protein drinks made from plants that contain soy, rice, or peas. Protein drinks are often powdered and must be blended with milk or water to be consumed.

Additionally, the daily need for vegan protein is driven by consumers' growing preference for more natural and organic foods relative to manufactured foods. Applications for bodybuilding and aesthetics remain a profitable market for vegan protein production. MMR suggests that plant-based proteins—like rice protein—might be a better option for the environment than animal proteins. Protein-rich beverages are becoming more and more popular, especially among athletes and those who participate in intense physical activity. There is growth in focus on leading a healthy lifestyle and improving physical fitness, together with a rise in the number of individuals engaging in sports, health clubs, sports clubs, and gyms. To guarantee that you are getting enough high-quality, complete protein in your diet, use a vegan protein powder supplement, such as Nuzest's Clean Lean Protein.

Protein is a vital building block of muscle, skin, hair, and nails. Powders are dried versions of materials like soy, milk, or plants. They can be added to foods to increase the protein content, or they are usually mixed with water or other liquids. Protein is a necessary building block of cartilage, muscles, bones, and skin. In actuality, the majority of hair and nails are made of protein. Red blood cells carry oxygen throughout the body, which contains a protein molecule that your body uses to repair and rebuild tissue. This helps ensure that the body gets all the nutrients it needs. Approximately half of the protein you eat each day is used to make enzymes, which help with digestion and to create new cells. For instance, the National Institutes of Health (NIH) estimates that between 30 and 50 million Americans suffer from lactose intolerance. Given the possible health advantages of a vegan diet, the market for plant-based ready-to-drink protein beverages may be significantly influenced by the growing number of vegans. Thus, in order to take advantage of these possible market opportunities, players are making the most of the growing popularity of plant-based protein diets. Thus, result in driving the Protein Energy Drinks market revenue.

Protein Energy Drinks Market Segment Insights

  • Protein Energy Drinks Product Insights

The Protein Energy Drinks Market segmentation, based on Product, includes Protein Powder, Protein Bars, Ready to Drink and Other. The Protein Powder segment dominated the market. The practice of adding protein powders to daily diets for weight management, muscle building, and general health and wellness has become more popular as people's awareness of health issues has grown.

  • Protein Energy Drinks Source Insights

The Protein Energy Drinks Market segmentation, based on Source, includes Animal Source and Plant Source. The Animal Source generated the most income. Animal source is the best option for post-workout recovery because it provides the muscles with vital nutrients fast and is readily digested and absorbed by the body. It also adds to the palatability of RTD protein beverages with its smooth texture, neutral flavor, and pleasing mouth feel.

  • Protein Energy Drinks Distribution Channel Insights

The Protein Energy Drinks Market segmentation, based on Distribution Channel, includes Supermarkets & Hypermarkets, Online Stores, and Direct to Customers (DTC) and Others. The Supermarkets & Hypermarkets generated the most income. This is because they cater to a wide range of dietary requirements and tastes by providing a variety of brands, flavors, and varieties of RTD protein drinks. Supermarkets and hypermarkets additionally offer a single place to shop, contributing to increased consumer convenience.

Figure 1: Protein Energy Drinks Market, by Distribution Channel, 2023 & 2032 (USD Billion)

Protein Energy Drinks Market, by Distribution Channel, 2023 & 2032

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Protein Energy Drinks Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Protein Energy Drinks market area will dominate this market, owing to the increasing awareness among the general public about the benefits of protein and health-conscious eating, which will boost market growth in this region.

Further, the major countries studied in the market report are the US, Germany, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.



Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Protein Energy Drinks market has the second-largest portion of the market due to a number of factors, including the growing emphasis on healthy living and the expanding trend of preventive health care. Further, the German Protein Energy Drinks market had the biggest market share, and the UK Protein Energy Drinks market was the fastest growing market in the European region

The Asia-Pacific Protein Energy Drinks Market is anticipated to expand between 2024 and 2032 at the quickest CAGR. This is due to a number of things, including the increased interest in fitness and health, the understanding of the significance of protein consumption, and the rise in lifestyle disorders. Moreover, China’s Protein Energy Drinks market had the biggest market share, and the Indian Protein Energy Drinks market was the Asia-Pacific region's fastest-growing market.

Protein Energy Drinks Key Market Players & Competitive Insights

Leading market players are putting a lot of money into R&D to expand their product lines, which will help the market for weight reduction products grow. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Protein Energy Drinks industry must provide reasonably priced goods.

Manufacturing locally is one of the primary business techniques used by manufacturers to cut operational costs in the global Protein Energy Drinks industry to help customers and expand the market segment. In recent years, the Protein Energy Drinks industry has provided some of the biggest benefits to medicine. Major players in the Protein Energy Drinks market, including Glanbia PLC, MusclePharm, Abbott, CytoSport, Inc., Iovate Health Sciences International Inc., QuestNutrition, THE BOUNTIFUL COMPANY, AMCO Proteins are attempting to increase market demand by investing in research and development operations.

The corporate headquarters of Abbott Laboratories, an American multinational manufacturer of medical equipment and healthcare services, are located in Green Oaks, Illinois. Chicago physician Wallace Calvin Abbott established the business in 1888 with the goal of creating well-known medications; now, it offers diagnostic services, branded generic drugs, medical equipment, and nutritional goods. In 2013, it divided its pharmaceutical research division into AbbVie. In July 2023, Abbott's leadless pacemaker system, Aveir DR, was approved by the FDA. The business declared in August that it will buy Bigfoot Biomedical.

Based in Benicia, California, CytoSport is an American company that produces nutritional products, or "supplements," with an emphasis on sports. As a PepsiCo subsidiary operating under the Gatorade brand, it is best known for its line of protein supplement products, Muscle Milk, which are mostly available as powders and ready-to-drink drinks. The product is marketed as Muscle Mlk in Canada, a change mandated to keep it distinct from milk. Additionally, CytoSport is used to manufacture supplemental goods under the CytoMax and Monster Milk brands. In February 2019, Hormel declared that it was [5] selling PepsiCo, Inc., the CytoSport division, for $465 million. The brands of sports nutrition Muscle Milk and Evolve were included in the deal.

Key Companies in the Protein Energy Drinks market include

  • Glanbia PLC

  • MusclePharm

  • Abbott

  • CytoSport, Inc.

  • Iovate Health Sciences International Inc.

  • QuestNutrition


  • AMCO Proteins

  • NOW Foods

  • Transparent Labs


  • Dymatize Enterprises LLC


Protein Energy Drinks Industry Developments

May 2023: A new ready-to-drink protein and caffeine blend called Sour Berry Protein Energy was introduced by Upbeat Drinks Ltd. The uncarbonated, transparent whey isolate drink comes in a bottle and has 4000 mg of BCAAs, vitamin B complex, and all nine necessary amino acids. It increased the company's range of products.

March 2023: Thanks to its well-liked taste, affordable price, and clear nutritional credentials, Premier Protein, a brand of BELLRINGS BRANDS, INC. (BRBR), entered the vegan protein industry with the release of its NEW Plant Protein Powder. A new customer base will be drawn in by this kind of product launch.

June 2022: Evolve unveiled a brand-new initiative designed to preserve the environment and provide outdoor access to everyone. Three primary areas of concentration comprise the 'Plant-Based for the Outdoors' commitment.

Protein Energy Drinks Market Segmentation

Protein Energy Drinks Product Outlook

  • Protein Powder

  • Protein Bars

  • Ready to Drink

  • Other

Protein Energy Drinks Source Outlook

  • Animal Source

  • Plant Source

Protein Energy Drinks Distribution Channel Outlook

  • Supermarkets & Hypermarkets

  • Online Stores

  • Direct to Customers (DTC)

  • Others

Protein Energy Drinks Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    •  Japan

    •  India

    •  Australia

    •  South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2023 USD 668154.2 Billion
Market Size 2024 USD 708243.5 Billion
Market Size 2032 USD 1128832.5 Billion
Compound Annual Growth Rate (CAGR) 6.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Source, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Germany, France, UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil
Key Companies Profiled  Glanbia PLC, MusclePharm, Abbott, CytoSport, Inc., Iovate Health Sciences International Inc., QuestNutrition, THE BOUNTIFUL COMPANY, AMCO Proteins
Key Market Opportunities The growth of high-protein diets is also growing.
Key Market Dynamics The growing customer demand for vegan protein

Frequently Asked Questions (FAQ) :

The size of the worldwide market for Protein Energy Drinks was estimated at USD 708243.5 billion in 2023.

The global market is projected to grow at a CAGR of 6.00% during the forecast period, 2024-2032.

In the global market, North America accounted for the greatest share.

The leading companies in the industry include Glanbia PLC, MusclePharm, Abbott, CytoSport, Inc., Iovate Health Sciences International Inc., QuestNutrition, THE BOUNTIFUL COMPANY, AMCO Proteins.

The Protein Powder dominated the market in 2023.

Animal sources had the largest share in the global market.

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